• 복식
• /
• 제55권5호
• /
• pp.43-54
• /
• 2005

This study was designed towards female college students to find out how increasing promotional marketing means are affecting the evaluation of clothing products; qualify perception, value perception, and purchase intention. 704 female college students participated in this study and SPSS package was used to analyze gathered data. The results of this study were as follows: First, the use of sales promotional means and preference had a significant difference among students demographic factors(residence, whole Income of the family, allowance, and clothing expenses). Second, qualify perception, value perception, and purchasing intention were the three factors of clothing product evaluation. Third, normal price and $30\%$ sale price clothing was perceived as high quality product and $50\%$ sale price clothing was perceived as high valued product. Purchasing intention was high when low price was suggested or promotional gift was given. Fourth, when considering product price as the factor of product evaluation, there were significant difference between the prices of product. And also, considering the product price, there were significant difference among factors of product evaluation and sales promotional means. Fifth, there was significant correlation between qualify perception, value perception, purchasing intention, usage and preference of promotional means. Further more, value perception was main factor that affected purchasing intention.

• 유통과학연구
• /
• 제19권2호
• /
• pp.77-86
• /
• 2021

Purpose: This study focuses on the buying Korean products by Chinese consumers through overseas direct purchase as a distribution means (tool) because they are interested in Korean products because of their excellence. Major variables are national brand, curiosity, price, product quality. Research design, data, and methodology: To make effective analysis, several tools and programs for analysis are used with SPSS Statistics ver. 23.0 and AMOS 23.0. Results: National brand, price, product quality have affirmative impacts on satisfaction and repurchase through overseas direct purchase. But curiosity does not have. Among them the most important variable is product quality. This is the same as Chinese consumers think product quality is the most valuable one when buying Korean products through overseas direct purchase. Next one is price. The last one is a national brand. Conclusions: Among the variables of overseas direct purchase, product quality has the biggest impact on satisfaction and repurchase positively. This means that many Chinese consumers are interested in product quality manufactured in Korea. Also Korean product quality is better than that of China until now. Korean companies should, strongly and continuously, have to improve the quality of Korean products because China focuses on product quality in the distribution process in the national base.

• 산업공학
• /
• 제15권2호
• /
• pp.107-113
• /
• 2002

Recent reports studied that injuries or deaths frequently occurred in consumer product accidents by product defects. Broadly speaking, product liability is liability which is imposed upon a manufacturer or other seller for personal injury, death, property damage and/or commercial loss arising with respect to a product or service provided by it. In this study, we want to search a method of prevention against appling PL laws. The way was researching on the level of appreciation of PL law, warning messages's means and design criteria for seller or consumer of child toys. As a result, most people didn't understand PL laws. Although they read them before purchasing child toy, many consumers didn't differentiate means of "Notice", "Warning", and "Danger" in warning messages. In addition, they considered important factors in warning messages as notice warning, safety mark(UL, etc), age recommendation and color in order. This study will be effective to search a method of prevention against PL laws.

• 대한수학회지
• /
• 제32권4호
• /
• pp.697-712
• /
• 1995

In the present article we consider multiparameter maximal averages and discover the crucial roles played by the number of parameters in their boundedness properties. The problem we shall deal with is initiated by Rubio de Francia [8] and will be in the spirit of an inductive extension to multiparameter cases, in which tools of our study rely on the theory of Harmonic Analysis on product spaces. Suppose that $d_\mu$ is a complex Borel measure supported on a compact subset S of $R^N$ having total mass one, $\smallint_S d_\mu = 1$.

• 디자인학연구
• /
• 제14권3호
• /
• pp.69-76
• /
• 2001

신제품개발 프로세스에서 컨셉테스팅은 신제품개발을 위해 산출된 아이디어들 중 가장 높은 시장 성공 가능성을 갖는 아이디어를 스크린하는 것으로 신제품의 성공을 예측하는데 아주 효과적이다. 그러나 실제적으로 컨셉테스팅에서 가장 중요한 부분인 소비자 선호에 대한 인과 구조가 정량적 데이터로 제공되지 못함으로써 디자이너들이 신제품을 개발하는데 있어서 정확한 가이드라인을 제공받지 못하고 있다. 따라서 본 연구는 컨셉테스트에 그러한 문제를 해결하는데 도움이 줄 수 있는 수단-목표 사슬이론과 제품 형태이론을 적용하여 소비자들이 선호하는 제품은 어떤 혜택을 내포하는지 그리고 그 혜택은 어떤 디자인 속성이 충족시키는지에 대한 구조를 제공하여 신제품 컨셉 개발에 대한 지침을 제공하는데 목적이 있다. 이를 위하여 수단-목표 사슬이론과 제품 형태이론에 대해 고찰하고 연구모델을 구축한 다음, 실증연구를 통하여 해당 카테고리제품(TV의 컨셉 개발에 대한 지침을 제공한다.

• Journal of Information Technology Applications and Management
• /
• 제23권3호
• /
• pp.71-86
• /
• 2016

This paper proposes a new software quality model composed of a hierarchy of software quality views and three software quality characteristics models. The software view hierarchy is composed of two levels : end view and means view at the first level, contingency view and intrinsic view as sub-views of means view. Three software quality characteristics models are activity quality characteristics model, contingency quality characteristics model, and intrinsic quality characteristics model, which correspond to end view, contingency view, and intrinsic view respectively. This paper also reclassifies characteristics of ISO/IEC 25000 series SQuaRE's software product quality model according to the proposed software quality model. The results illustrate clearly the shortcomings of SQuaRE's product quality model and how to overcome them. First of all, most of SQuaRE's product characteristics should be redefined and conceptually clarified according to the views on which they are really rested. Much more characteristics should be supplemented too. After that, rigorous empirical researches will become relevant. Causal relationships between activity quality characteristics and characteristics of means view should be empirically researched.

• 한국의류학회지
• /
• 제44권6호
• /
• pp.1053-1069
• /
• 2020

This study examined the sales pattern relationship with respect to product attributes to propose sales forecasting for fashion products. We analyzed 537 SKU sales data of T-shirts in the domestic sports brand using SAS program. The sales pattern of fashion products fluctuated and were influenced by exogenous factors; therefore, we removed the influence of exogenous factors found to be price discounts and holiday effects as a result of regression analysis. In addition, it was difficult to predict sales using the sales patterns of the same product since fashion products were released as new products every year. Therefore, the forecasting model was proposed using sales patterns of related product attributes when attributes were considered descriptive variables. We classified sales patterns using K-means clustering in order to explain the relationship between sales patterns and product attributes along with creating a decision tree classifier using attributes as input and sales patterns as output. As a result, the sales patterns of T-shirts were clustered into six types that featured the characteristic shape of peak and slope. It was also associated with the combination of product attributes and their values in regards to the proposed sales pattern prediction model.

• Journal of applied mathematics & informatics
• /
• 제41권5호
• /
• pp.1057-1069
• /
• 2023

In this paper, we have determined the degree of approximation of function belonging of Lipschitz class by using Deferred-Generalized Nörlund (D^𝛾_𝛽.N_pq) means of Fourier series and conjugate series of Fourier series, where {p_n} and {q_n} is a non-increasing sequence. So that results of DEGER and BAYINDIR [23] become special cases of our results.

• 한국철도학회:학술대회논문집
• /
• 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
• /
• pp.807-814
• /
• 2011

Certification of product means that the process and result in which the verification of required performance of each product was done. For this, advanced countries have established their product certification system. This paper summarize the status of foreign railway product certification system and give out meaningful considerations. Moreover, problems of domestic railway product certification system will be discussed and requirements for the improvement of the system will be proposed.

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2006년도 춘계학술대회
• /
• pp.114-119
• /
• 2006

Brand placement, or product placement(PPL) is one of alternative promotion means of the traditional advertising communication type, and its effectiveness is getting begger because of the increase of movies, video media, and TV networks. The product placement is a new type of advertising communication means that pays the price in the movies definitely. This study is a research on the effect of the product placement on the consumption behavior and brand image.