• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.2
• /
• pp.213-223
• /
• 2013

This study presents the process of fashion item development with velvet through creative thinking methods. Creativity is one of the most important requirements for a successful job career and education enhancing creative thinking is needed in the area of fabrication, product design, and marketing strategy development. Velvet was selected as a research stimulus because it is a luxurious fabric with various differential properties such as a soft touch, unique luster, excellent drapability, and fine physical properties. The research methodology included creative thinking methods review, the selection of the tools, idea sourcing and listing, sequential idea evaluation and sample product making. After review of the various creative thinking methods, a combination method and forced connection method were employed as research tools to confirm the usefulness of creative thinking training because of their independence of use and application simplicity. A total of 12 university students participated as subjects in this research. After some training, each student derived ten ideas for velvet products that utilized a combination method and forced connection method. A total of 120 ideas were evaluated for novelty, technical possibility, practicality, and marketability; subsequently, 24 ideas were adopted and developed as sample products. The effectiveness of creativity education in fabrication and product design classes was verified through the whole process of product planning.

• Journal of Internet Computing and Services
• /
• v.6 no.5
• /
• pp.111-121
• /
• 2005

As the scale of e-commerce has been increasing, information about products and service become diversified, Most current internet shopping mall. however, provides product information to consumers in collective arrangement. thus they devote a lot of efforts and time to select the product they want, In this paper, as providing consumers convenient interfaces adapting feature inquirer and parallel coordinate, a method for selecting a right product through searching the wanted products easily and comparing their features efficiently has been proposed. To evaluate the efficiency of the method proposed in this paper, several experiments to measure the time spent and the number of clicks of mouse taken in finding the product they want have been conducted. The results verify the effectiveness of the proposed method.

• Journal of Information Technology Services
• /
• v.15 no.4
• /
• pp.175-191
• /
• 2016

This paper investigates changing processes of new product development (NPD) systems. In order to continuously develop first-class products, world wide super-class products and hit products, R&D (Research & Development) must be competitive. Firms must achieve competitiveness in terms of quality and cost by launching new products. Most films focus on improving effectiveness and efficiency of NPD process. However, sometimes, they face to the critical challenge of transforming NPD processes entirely reflecting dramatic change of their core products. Transforming of NPD process is difficult in that it involves technological and organizational changes in marketing, R&D, Engineering and manufacturing systems. The purpose of this paper is to shed light on processes and factors affecting successful transformation of new product development systems. We present a case study on the changing processes of S company's NPD process. S company has changed new product development systems successfully from a major IT equipment supplier to an automotive supplier. Empirical results show successful changes of 10 core NPD processes from understanding the market and customers process to after sales process. In case of transformation of NPD, adaption of attribute of business is crucial for success factors in the process innovation. This paper shows the bridging the gap between IT and automotive industrial dynamics and growth through adaption of two processes in the NPD.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.41 no.4
• /
• pp.131-137
• /
• 2018

People write reviews of numerous products or services on the Internet, in their blogs or community bulletin boards. These unstructured data contain important emotions and opinions about the author's product or service, which can provide important information for future product design or marketing. However, this text-based information cannot be evaluated quantitatively, and thus they are difficult to apply to mathematical models or optimization problems for product design and improvement. Therefore, this study proposes a method to quantitatively extract user's opinion or preference about a specific product or service by utilizing a lot of text-based information existing on the Internet or online. The extracted unstructured text information is decomposed into basic unit words, and positive rate is evaluated by using existing emotional dictionaries and additional lists proposed in this study. This can be a way to effectively utilize unstructured text data, which is being generated and stored in vast quantities, in product or service design. Finally, to verify the effectiveness of the proposed method, a case study was conducted using movie review data retrieved from a portal website. By comparing the positive rates calculated by the proposed framework with user ratings for movies, a guideline on text mining based evaluation of unstructured data is provided.

• Asia Marketing Journal
• /
• v.22 no.2
• /
• pp.59-85
• /
• 2020

Combining prior theories on innovation newness with information processing style (imagery vs. analytical), this study presents a theoretical framework; develops hypotheses; and makes predictions on how analytical versus imagery ads influence consumers differently depending on the newness level of products. The study shows that consumers are more likely to evaluate RNPs (radically-innovative new products) positively when they are advertised with imagery cues. Compared with analytical advertisements, imagery advertisements increased advertising effectiveness, product evaluation, and purchase intention of RNPs. These effects were demonstrated by using stimuli from two product categories consisting of washing machines and cars. In particular, in advertisement for RNPs, verbal description that induced imagery processing, such as "picture yourself using this product," was more effective in generating favorable responses, compared to verbal description that induced analytical processing, such as explanation of product attributes. This difference was present for RNPs, but not for INPs (incrementally-innovative new products). INPs are continuous innovations that are easier to understand, thus imagery ads do not provide additional advantage for consumers in understanding the innovation, compared to analytical ads. In RNPs, imagery ads can highlight new benefits that may have been neglected or undervalued by consumers, leading to greater message persuasiveness. Implications for marketing of RNPs are discussed.

• The Journal of Information Technology and Database
• /
• v.8 no.2
• /
• pp.17-40
• /
• 2001

The purpose of this study is to empirically identify the critical success factors of MRO e-marketplace. The research model presented in this study suggests that the success of MRO e-marketplace depends on environment of organization, type of product and service, and system of MRO e-marketplace. The major empirical findings of a survey of 38 firms in Korea are as follows: 1) The managers of firms have a deep concern on the effectiveness of MRO e-marketplace and are satisfied with the time saving provided by the transaction through MRO e-marketplace. 2) The variables affecting the success of MRO e-marketplace are classified into eight factors representing the characteristics of environment of organization, type of product and service, and system of MRO e-marketplace. 3) Among eight factors extracted from factor analysis, three factors are highly associated with the success of MRO e-marketplace. More specifically, the three factors, such as inside environment of company, capability of product supply, and basic function of MRO e-marketplace system, are the most Important factors affecting the success of MRO e-marketplace. The implications of the study are discussed and furlher research directions are proposed.

• Journal of applied mathematics & informatics
• /
• v.36 no.3_4
• /
• pp.317-330
• /
• 2018

We first provide how to apply the global preconditioned conjugate gradient ($G{\ell}-PCG$) method with Kronecker product preconditioners to image deblurring problems with nearly separable point spread functions. We next provide a coarse-grained parallel image deblurring algorithm using the $G{\ell}-PCG$. Lastly, we provide numerical experiments for image deblurring problems to evaluate the effectiveness of the $G{\ell}-PCG$ with Kronecker product preconditioner by comparing its performance with those of the $G{\ell}-CG$, CGLS and preconditioned CGLS (PCGLS) methods.

• The Journal of Society for e-Business Studies
• /
• v.6 no.2
• /
• pp.73-85
• /
• 2001

Usability is defined by the effectiveness, efficiency and satisfaction with which specified users can achieve specified goal in particular environment. Today, many factors such as software acquisition, business re-engineering and the trend of software market have software industry considers usability as an important quality of software products. Therefore, the specification and measurement method for establishing the acceptable usability level of software is required during software development acquisition and evaluation. To evaluate whether software products is usable or not, we need evaluation method for software usability. This paper is not only to provide a framework for specifying the usability attributes of a product and establishing a comprehensive set of usability criteria, but also assessing usability metrics of the software. The usability metrics and checklist is developed based on the properties of the user interface using ISO standard and general usability principles with product-oriented view which means the Product has attributes contributing to determine the usability. This paper also suggested the way to weight the relative importance of the individual usability item depending on the software categories.

• 제어로봇시스템학회:학술대회논문집
• /
• 2000.10a
• /
• pp.435-435
• /
• 2000

Light Rail Transit (LRT) system is a complex and large system in which there are many subsystems, interfaces, functions and demanding performance requirements. Because many contractors participate in the development, it is necessary to apply methods of sharing common objectives and communicating effectively among all of the stakeholders. This paper shows not only the methodology and the results of computer-aided systems engineering including requirement management, functional analysis and architecting LRT system, but also propose a tool to help manage a project by linking WBS (Work Breakdown Structure), work organization and PBS (Product Breakdown Structure). The application of computer-aided tool RDD-100 provides the capability to model product design knowledge and decisions about important issues such as architecting the top-level system. The product design knowledge will be essential in integrating the following life-cycle phase activities over the life of the LRT system. Additionally, when a new generation train system is required, the reuse of the database can increase the system design productivity and effectiveness significantly.

• Proceedings of the ESK Conference
• /
• 1997.10a
• /
• pp.372-375
• /
• 1997

Classivication scheme of usability element for the evaluation of consumer electronic product was developed in this study. Using hierachical structuring and clustering methods, usability element of consumer products interface is developed both for the performance perspective and for the image/appeal perspective of a product. Perfoormance element included variables such as simplicity, directness, learn- ability, flexibility, user support and effectiveness. Image/Appeal element included variables such as sensibility, descriptive impression, evaluation of appeal, and attitude towards the product. The classifi- cation scheme developed in this study is found to be comprehensive and robust relative to other existing paradigms. They can be effectively used and applied for the usability evaluation of consumer electronic products.