Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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Case Study on the Success Factors of NPD Process Transformation : From IT to Automotive Product Development Process

신제품 개발 프로세스 변환의 성공 요인에 관한 사례연구 : IT제품에서 Automotive 제품으로

  • 이현욱 (한국기술교육대학(KOREATECH) 기술경영(MOT)) ;
  • 한정희 (홍익대학교 스마트 도시과학 경영대학원) ;
  • 김병근 (한국기술교육대학(KOREATECH) 기술혁신경영연구소, 산업경영학부)
  • Received : 2016.11.27
  • Accepted : 2016.12.10
  • Published : 2016.12.31
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Abstract

This paper investigates changing processes of new product development (NPD) systems. In order to continuously develop first-class products, world wide super-class products and hit products, R&D (Research & Development) must be competitive. Firms must achieve competitiveness in terms of quality and cost by launching new products. Most films focus on improving effectiveness and efficiency of NPD process. However, sometimes, they face to the critical challenge of transforming NPD processes entirely reflecting dramatic change of their core products. Transforming of NPD process is difficult in that it involves technological and organizational changes in marketing, R&D, Engineering and manufacturing systems. The purpose of this paper is to shed light on processes and factors affecting successful transformation of new product development systems. We present a case study on the changing processes of S company's NPD process. S company has changed new product development systems successfully from a major IT equipment supplier to an automotive supplier. Empirical results show successful changes of 10 core NPD processes from understanding the market and customers process to after sales process. In case of transformation of NPD, adaption of attribute of business is crucial for success factors in the process innovation. This paper shows the bridging the gap between IT and automotive industrial dynamics and growth through adaption of two processes in the NPD.

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