• 한국산업정보학회논문지
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• 제14권4호
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• pp.128-142
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• 2009

공정성이슈는 마케팅 및 조직심리학 등의 경영학 관련 분야에서 폭넓게 연구되어 왔다. 본 연구의 목적은 공정성을 구성하는 하부 요인들의 구조를 탐색적으로 연구하고, 이들로 구성된 상위 요인의 공정성이 고객만족과 구전의도에 미치는 영향을 알아보는데 있다. 본 연구를 위해 61개 온라인 쇼핑몰업체에서 제품을 구매한 경험이 있는 소비자로부터 데이터를 수집하였다. 수집된 데이터는 LISREL 8.5를 이용한 구조방정식 모델을 통해 분석되었다. 공정성 요인은 기존의 분배, 절차, 상호작용 공정성 등의 세 가지 차원보다는 네 가지 차원(분배, 절차, 대인, 정보공정성)으로 구성되어 있는 것으로 나타났다. 또한 이들 네 가지 차원의 공정성은 상위의 전반적 공정성을 구성하고 이 전반적 공정성은 고객만족과 구전의도에 긍정적인 영향을 주는 것으로 나타났다. 온라인 쇼핑몰이 좀 더 긍정적인 고객만족과 구전의도를 얻기 위해서는 소비자가 지각하는 공정성의 차원을 좀 더 다양하고 다각적인 측면으로 접근해야 한다고 제안된다.

• 벤처창업연구
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• 제2권2호
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• pp.69-91
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• 2007

본 연구에서는 외식 프랜차이즈 가맹본부와 가맹점간의 장기적인 관계형성을 통해 경쟁력을 증진시키기 위한 방안으로 공정성에 대한 지각이 상호관계의 질에 미치는 영향을 분석하고자 하였다. 실증분석 결과, 프랜차이즈 본부의 공정성에 대해 긍정적으로 인식할수록 상호관계의 질에 긍정적 영향을 미쳤다. 공정성의 두 개념인 분배공정성과 절차공정성 모두 긍정적으로 지각할수록 가맹본부에 대한 신뢰와 만족은 높게 나타났으며, 갈등은 적게 나타났다. 분배공정성과 절차공정성 모두 유의한 결과를 나타내기도 했지만, 특히 분배공정성보다는 절차공정성이 가맹본부에 대한 신뢰와 만족에 더 큰 영향을 미치는 것으로 나타났다. 또한 프랜차이즈 가맹본부와 가맹점간의 상호관계의 질은 장기적인 결속에 긍정적인 영향을 미치는 것으로 나타났다. 즉, 본부에 대한 신뢰와 만족이 높고, 갈등이 적을수록 본부와 보다 상호협력적인 가맹점이 되는 것이다. 상호관계의 질을 구성하는 요인 중 장기적인 결속에 가장 큰 영향을 나타내는 것은 신뢰로 나타났다. 이 결과는 외식 프랜차이즈의 가맹본부와 가맹점의 적절한 관계개발 전략을 수립하는데 시사점을 줄 수 있다. 첫째, 외식 프랜차이즈 본부의 실무담당자들은 가맹점과의 상호관계의 질을 높이기 위해 본부의 절차적인 공정성에 대한 가맹점의 지각을 긍정적인 방향으로 유도해야 할 것이다. 둘째, 가맹본부와 가맹점간의 장기적인 관계 형성을 위한 전략 대안으로는 가맹본부에 대한 신뢰형성을 우선적으로 제고해야 할 것이다.

• 디지털산업정보학회논문지
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• 제11권3호
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• pp.125-143
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• 2015

As improving the life quality of citizen because of development of Urbanization and Information, civil application service of public institutions has been changed. The government provides a 24-hour civil service of e-government, public institutions operate U-complaints call center to pursue a personalized service to customers. As customer service are diversified, the inconvenience of service is increased. Therefore, public institutions instituted U-complaints call center to solve increased complaints. In early days, public institutions operated simple call center. However, it became intelligent U-complaints call center by SNS. The more increase the importance of agents' contact customer service, the more increase Job Performance considered by Organizational Commitment & Job Satisfaction of call center agents. This study analyzed that applied to Fairness Theory with Organizational Commitment, Job Satisfaction and analyze U-complaints call center agents' role and job performance of public institutions. Proposed a research model applied to job satisfaction with key variables, organizational commitments, job satisfaction. It's expected to impact on job performance of U-complaints call center agents in public institutions. For empirical study of research model, conducted a survey of the U-complaints call center agents of public institutions. 170 samples were collected from the survey and analyze relationship between the factors. Procedural justice, distribution fairness, fairness interaction are significant influence on organizational commitment of parameters by analysis U-complaints call center agents. Procedural justice and fairness of interaction was found not to effect on parameters of job satisfaction. Also, parameter, organizational commitment have significant influence on job satisfaction. However, have no influence on job performance. Therefore, the parameters of job satisfaction have significant influence on job performance. Public institutions should adopt to improve the quality of citizen services through U-complaints call center agents.

• 한국콘텐츠학회논문지
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• 제13권7호
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• pp.181-189
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• 2013

본 연구는 세무조사팀관리자의 갈등관리방식이 팀 구성원들이 지각하는 공정성과 직무만족에 어떤 영향 관계를 가지고 있는지 인과관계를 규명하는데 목적이 있다. 이를 위해 부산시와 경남지역에 소재하는 지방 국세청과 세무서의 세무조사자들을 연구대상으로 편의추출법을 이용하여 322부를 LISREL 8.70을 이용하여 분석하였다. 연구결과, 세무조사팀관리자가 협력적 인화적 갈등관리방식을 사용하면 할수록 분배공정성과 절차공정성에 유의한 긍정적인 영향을 미치며, 경쟁적 갈등관리방식은 유의한 부정적인 영향을 미치는 것으로 나타났다. 또한 분배공정성과 절차공정성은 직무만족에 유의한 영향을 미치는 것으로 나타나, 팀구성원들이 인식하는 직무만족은 팀관리자의 갈등관리가 팀구성원들의 공정성 지각을 매개로 영향을 미치며 팀관리자의 갈등관리방식이 팀의 조직성과에 중요한 요인이 된다는 것을 확인할 수 있었다.

• 한국식품조리과학회지
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• 제27권2호
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• pp.97-110
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• 2011

The purpose of this study was to investigate the influence of a cook's understanding about organizational fairness on job satisfaction and business performance at family restaurants in Seoul. Frequency analysis, reliability analysis, factor analysis, and SEM were applied to analyze the data. First, a confirmatory reliability analysis indicated that organizational fairness, job satisfaction, and business performance were sufficient to be used in this investigation. Organizational fairness, job satisfaction and business performance had generally significant relationships by implementing SEM. According to the results, distributive fairness (p< 0.001), procedural fairness (p< 0.05) and interactive fairness (p< 0.05) had positive influence on cook's job satisfaction. Job satisfaction had a positive influence on financial (p< 0.05) and non-financial performance (p< 0.001). Therefore, for the purposes of food-service companies' continuous increases in business performance and competition are generally necessary to suitably manage the fairness of various policies such as job stability, promotions, impartial distribution of salary, bonus and welfare work, and internal marketing.

• 경영과정보연구
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• 제15권
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• pp.71-90
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• 2004

This study has uncovered some important relationships among employees perceptions of distributive justice and procedural justice and organizational effectiveness. The present study attempts, first, to identify the perceived justice in promotion and transfer, performance evaluation, pay raise, job allocation and job fire. Second, to determine the relative importance of distributive justice and procedural justice. relationships of organizational effectiveness. The research is the identification of a modest but significant relationship between the two justice and organizational effectiveness. The result make it clear that employee find that right personnel management of fairness. To summarize the result of three variables's relationship influence is as below. The results indicated that perceptions of procedural justice as much organizational effectiveness than do perceptions of distributive justice. As also predicted, the perception of distributive justice did not impact organizational effectiveness. Therefore, Partially supporting the hypothesis. The research implications of these study suggest that great causality should be this paper' research model in three variables. The result indicate that manager must pay attention to employees perceptions of procedural justice and distributive justice.

• 한국콘텐츠학회논문지
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• 제16권4호
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• pp.324-334
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• 2016

본 연구의 목적은 분배공정성, 절차공정성, 상호작용공정성이 비인격적 감독과 그리고 비인격적 감독이 조직시민행동에 미치는 영향을 파악하고자 하였으며, 동시에 비인격적 감독이 분배공정성, 절차공정성, 상호작용공정성 각각이 조직시민행동에 미치는 영향 관계에서 매개변수의 역할을 하는지를 파악하고자 하였다. 본 연구의 표본은 영남지역의 외식업체에서 근무하고 있는 종사원 중 상사로부터 비인격적 감독을 경험한 적이 있는 총 376명의 종사원으로부터 받은 설문지를 최종분석에 사용하였다. 실증분석 결과 분배공정성과 상호작용공정성이 비인격적 감독에 부(-)의 영향을 미쳤으며, 비인격적 감독이 조직시민행동에 부(-)의 영향을 미친 것으로 나타났다. 비인격적 감독의 매개효과는 분배공정성과 상호작용공정이 조직시민행동에 미치는 영향관계에서 발생한 것으로 나타났다. 이러한 분석 결과가 시사하는 점으로 외식업 경영자는 종사원들이 서로 상호 신뢰하는 조직문화를 형성하도록 노력하여야 하며, 이러기 위해서 교육훈련이 필요하다고 하겠다. 외식업체는 과도한 육체노동과 감정노동으로 인하여 비인격적 감독자가 많이 생기는 경향이 있는 관계로 교육훈련을 통한 종사원 상호신뢰의 조직문화를 형성하는 것이 필요하다고 하겠다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제15권2호
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• pp.123-150
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• 2004

The purpose of this study is to prove that the approprlate fit between service failure and recovery strategy can effciently maximize customer satisfaction and behavioral intention, by using prepared scenario through comprehensive approach concerning how the expectation level about service recovery has influences on perceived fairness, satisfaction and behavioral intention of servlce recovery based upon size in case of service failure. This study has been conducted by way of selection of filling-up type questionnaires for customers themselves who have experience in service failure out of customers who can easily visit family and hotel restaurants, that is, domestic restaurants in Seoul area, June ~ August 2004, by setting factorial design of 2(control, severeness) ${\times}$ 3(distributive fairness, procedural fairness, mutual relational fairness) ${\times}$ 2(customer satisfaction, customer behavior). The survey was performed on the customers who visited common restaurants, family restaurants, hotel restaurants, etc. mainly in Seoul, and total 600 sheets of questionnaires were distributed and 496 sheets of them were returned(82.67% of return ratio).

• 패션비즈니스
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• 제18권1호
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• pp.118-131
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• 2014

The purpose of this study is to classify the service recovery fairness of internet fashion shopping mall depending on the type of shopping mall into 3 levels, and analyze their influence on customers' satisfaction and intention to repurchase. Data were collected from 271 customers who had made a complaint or raised a question about service among the customers, and was analyzed through AMOS 7.0. For hypothesis testing, a research model was set up in the form of structure equation model, and its suitability was investigated. The results of this research can be summarized as follows: First, in relation to the service recovery fairness at internet shopping mall, only the consequential fairness has a meaningful relationship with customer satisfaction. Second, it has been shown that the higher the customers' satisfaction with internet shopping mall, the more positive influence it has on intention to repurchase. Third, it has been shown that the influence of service recovery fairness on customers' satisfaction and intention to repurchase has a meaningful difference depending on the type of internet shopping mall. In other words, it has been shown that customer satisfaction is higher at open market than general internet shopping mall. In addition, it has been shown that in open market, only the consequential fairness has a meaningful influence, therefore it will be more effective to strengthen a strategy focused on economical rewards than other fields.

• 복식
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• 제64권3호
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• pp.13-31
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• 2014

This study attempts to analyze relational structures among service failure-related variables after the moderation of fairness in the beauty service industry with the following purposes: First, it aims to review and investigate service failure & service recovery strategies, non-switching intentions after recovery, revisit intention, the intent to provide word-of-mouth recommendations and previous studies on service failure and recovery in the beauty service industry. Second, it targets the analysis of the role of fairness as a variable that moderates relations between service recovery strategies and post-recovery satisfaction in the beauty service industry. For this, the following research method was used: This study has investigated the effect of service failure and its recovery strategies (behavioral recovery strategy, psychological recovery strategy, monetary recovery strategy) on customer satisfaction for beauty service users and used the Structural Equation Model (SEM) to further analyze and verify the effect of the satisfaction on post-satisfaction behavior (non-switching intention, repurchase intention and the intent to provide word-of-mouth recommendations). The SEM was divided into a measurement model and structural model to determine if the model is appropriate and estimate the parameters of the path coefficient. In addition, this study examined to see if fairness (procedural fairness, distributive fairness and interactive fairness) works as a moderating variable while the service recovery efforts affect customer satisfaction. Then, the role of service recovery strategies, targeted to satisfy the customers who were dissatisfied because of service failure, were investigated. In addition, its effect on post-satisfaction behavior was analyzed from the structural aspect, and the moderating role was examined as well. Then, the role of the service recovery strategy, which can be used to satisfy dissatisfied customers, was examined, and the effect of the satisfaction on customer behavior was analyzed from a structural perspective. In addition, the moderating role of fairness was tested. As a result, this study is significant in that it helps service providers formulate service recovery-related strategies.