• Korean Journal of Childcare and Education
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• v.19 no.4
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• pp.53-72
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• 2023

Objective: This study examined the effects of cooking activities related to seasonal customs on the language expression ability and pro-social behaviors of young children. Methods: Participants consisted of thirty-four 5-year-old children who were attending S preschool in Jeollanamdo. Seventeen children belonged to the experimental group and seventeen children to the comparative group. The experimental group participated in cooking activities related to seasonal customs, and the comparative group in cooking activities according to life themes of Nuri curriculum. Results: The results of this study revealed a significant improvement in the language expression ability and pro-social behaviors of young children in the experimental group. That is to say, the scores of the language expression ability and pro-social behaviors of the experimental group were significantly higher than those of the comparative group. Conclusion/Implications: This study carries significant implications for the early childhood field as it provides valuable insight into teaching-learning activities that effectively enhance the language expression ability and pro-social behaviors of young children.

• Korean Journal of Child Studies
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• v.28 no.2
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• pp.193-204
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• 2007

This study investigated the effect of educational intervention utilizing fairy tales on young children's creativity and pro-social behaviors. Participants were 40 five-year-old young children. Fairy tale books were read to the experimental group and were adapted for various educational intervention activities but the control group participated only in standard child care center themes without educational interventions. Results showed significant differences between experimental and control groups in creativity and pro-social behavior. Findings confirmed that educational intervention utilizing fairy tales is an effective means for enhancing creativity and pro-social behavior in young children.

• Human Ecology Research
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• v.52 no.2
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• pp.127-139
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• 2014

This study was aimed to develop an integrative art program that incorporates both emotional and pro-social components for young children (age, 4-5 years). Furthermore, the effectiveness of this integrative program was examined with 39 young children who were divided into the experimental group and the control group of this study. To the experimental group, the integrative art program of interest in this study was provided over 8 weeks. The children of the control group were provided a similar program during the same period. To measure the levels of young children's emotional intelligence and those of their pro-social behavior were assessed by using the emotional intelligence questionnaire and the children's pro-social behavior assessment scale to collect the data. The analysis of covariance by SPSS 18.0 indicated that the young children from the experimental group exhibited higher total scores for emotional intelligence and pro-social behaviors than their counterparts from the control group. The results indicate that the integrative art program of interest in this study improved the young children's emotional intelligence and their pro-social behaviors. Along with main results of this study, implications for research and practice were discussed.

• Korean Journal of Childcare and Education
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• v.14 no.5
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• pp.65-84
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• 2018

Objective: This study investigated the effects of discussion using personality picture books on young children's self-regulation ability and pro-social behaviors. Methods: Participants consisted of thirty-nine 5-year-old children who were going to a kindergarten in Gwangju metropolitan city. Nineteen children belonged to the experimental group and twenty children to the comparative group. The experimental group carried out discussion using personality picture books, and the comparative group carried out conversation activities. Results: The results of this study demonstrated that the experimental group scored higher than the comparative group in self-regulation ability and pro-social behaviors. That is to say, the experimental group scored higher than the comparative group in three sub factors of self-regulation ability and seven sub factors of pro-social behaviors. Conclusion/Implications: It is significant that this study provides useful information about discussion using personality picture books with young children that can be used in the early childhood field.

• Journal of Global Scholars of Marketing Science
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• v.5
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• pp.171-204
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• 2000

This paper intends to investigate the hierarchical effects of personality variables and values on pro-environmental product purchase and recycling behaviors mediated by 3 factor environmental attitudes. Previous literature review on pro-environmental behaviors has three categories of research trends. The first category generally done during 70's and early 80's is mainly focused on identifying pro-environmental consumer groups. Second stream of studies has focused on the mediating and moderating effects of variables, such as PCE, environmental knowledge, the perceived importance of behavioral consequences etc., on various pro-environmental behaviors. The last and latest trends of literature is focused on hierarchical and interactive effects of variables on behaviors. Following the trends of literature is review of such specific variables as social responsibility, community mindedness, locus of control, values, and environmental attitudes. The result shows that both locus of control and social responsibility have positive effects on two of environmental attitudes, harmony with nature and limits to growth, but community mindedness did not have effects on environmental attitudes. And social belonging value has positive effects on two of environmental attitudes, limits to growth and nature over human, and environmental value has positive effects on the formation of harmony with nature and limits to growth. But self-actualization has negative effects. And it's also suggested the positive effects of environmental attitudes on purchase and recycling behaviors. Specifically, all environmental attitude variables have positive effects on the formation of pro-environmental product purchase and recycling behaviors except in case of the effects of nature over human to recycling. And it's also revealed that pro-environmental product purchase is a preceeding behavior to recycling behavior, which suggest that consumers have to purchase environment friendly and recyclable products in order to engage in effective recycling behavior. Various applications of the results are discussed in the conclusion.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.162-180
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• 2019

This study examined the effects of value-in-behavior toward pro-social consumption behavior on consumers' pro-social practices and the moderating effects of consumer's social capital based on trust and reciprocity that enhances collective actions to seek socially common values. The result showed that the value-in-behavior toward pro-social consumption was positive in general, and altruistic value was the highest, followed by emotional value, social value, and functional value. The pro-social behaviors of age groups were significantly different. In all pro-social behaviors, the older group was more active, except for the rejection of the unfair business. The result also showed that the functional value and emotional value have significant effects on consumer's pro-social practices. The interaction effects between trust and emotional value and between reciprocity and functional value were significant. Based on these results, the theoretical and practical implications for facilitating the transition to the direction of consumer's role in making positive social impacts.

• Journal of Fashion Business
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• v.20 no.1
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• pp.17-34
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• 2016

This research is a construct to understand CSR and pro-social consumption behavior of fashion consumers which classifies CSR efforts of fashion company and conducts positive analysis of the relationship between such characteristics and social relationship behaviors(sharing of values, consciousness of kind, consciousness of future expectation) and pro-social consumption behavior. For this path analysis was conducted utilizing a sample of 430 consumers who have experience of CSR efforts of fashion brands. The result is as follows. First, as a result of the path relationship among CSR efforts & sharing of values of fashion brands, consciousness of kind and consciousness of future expectation, economic efforts, relational efforts and cyclical efforts meaningfully affected sharing of values, whereas creative efforts did not. Also, relational and creative efforts meaningfully affected consciousness of kind, whereas economic and cyclical efforts did not. Furthermore, economic, relational and cyclical efforts meaningfully affected consciousness of future expectation, when creative efforts failed. Second, as a result of the analysis of path relationship among sharing of values, consciousness of kind, consciousness of future expectation and pro-social consumption behavior of social relationships, sharing of values had a meaningful impact on consciousness of kind, consciousness of future expectation and pro-social consumption behavior. And finally consciousness of kind and future expectation showed meaningful influence on pro-social consumption behavior.

• Korean Journal of Childcare and Education
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• v.11 no.1
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• pp.231-247
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• 2015

The purpose of this study was to identify how character education activities utilizing picture books affect pro-social behaviors of young children. The subjects were 46 children aged 5 who attended private child care centers in G city. The children were allocated to either the experiment group or the control group. The data were collected for 12 weeks and the activity sessions were provided to the experiment group 3 times a week (36 times in total). The sessions consisted of an integrated approach toward character education. Therefore, various activities were included such as listening to the stories of picture books, discussion, drama, language activities, music, mathematics, science and games. The findings of this study were as follows: The experiment group which experienced character education utilizing picture books has significantly improved their pro-social behaviors compared to the control group. The approach positively influenced the overall sub-variables such as leadership, helping, communication, initiative consideration, approach trial, sharing, empathy, and emotional control. The character education activities should be applied to character education utilizing picture books for young children because they let young children experience building up trust and learn social attitude, and influenced increase of pro-social behaviors on young children.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.671-679
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• 2007

This study investigated the relationship between maternal facilitative communication perceived by children and the social adjustment which was measured as pro-social behaviors and aggressive behaviors in children. Special attention was given to the mediating effect of the child's self-regulation on the relationship. The subjects, selected by convenience sampling method, were 193 fourth and fifth grade elementary school students. Data was analyzed through Pearson's correlation, reliability analysis, and multiple regression using the SPSS 12.0. The findings of the study were as follows. First, the mother's facilitative communication perceived by the child was positively associated with the pro-social behavior, while, it was negatively correlated with the aggressive behavior of the child. Second, the mother's facilitative communication had direct effect on the prosocial behavior and the aggressive behavior of the child. Third, the direct impact of facilitative communication on social adjustment was mediated by the self-regulation variable. Based on these findings, this study proposes strategies for the improvement of children's adjustment during late childhood.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.888-895
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• 2021

The aim of this study is to investigate the effects of climate messages using vegetable consumption arguments on social media. This study examines how interestingness and comprehension of messages affect social media responses and participation in campaigns as well as the moderating effect of the interest in vegetarianism (IV). The results indicate that interestingness and comprehension led to social media responses and participation in campaigns. The moderating effect of IV was significant.