• Journal of the Korea Society of Computer and Information
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• v.25 no.3
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• pp.235-241
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• 2020

Many studies have tried to explain the privacy paradox but reported conflicting results; Some of them found connection between privacy concerns and information disclosure, while others did not. This study examines the role of interaction privacy controls (mainly friend lists and privacy settings) as a moderating variable that has the potential to affect the relationship in the SNS context. The reason for this is that most users use interactive privacy controls to create their own social environment before conducting SNS activities, so the relationship between privacy concerns and information disclosure may vary depending on the degree of use of interactive privacy controls. The study collected data using survey method, analyzed the moderating effect of use of interaction privacy controls using hierarchical multiple regression analysis, and as a result, found that effect. Therefore, the degree of use of interactive privacy controls may be an important contingent variable that needs to be considered in a study examining the privacy paradox in SNS context.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.2
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• pp.244-259
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• 2021

The economic value of personal information has its importance as an objective measure of valuation in commercial, legal, and policy areas. Until recently, however, personal information subjects have not properly recognized the economic value of personal information, which has led to the inability to exercise the right to self-determination of personal information by unconsciously agreeing to the terms and conditions of personal information service without recognizing the value of personal information provided to the service provider when subscribing to a specific service. Therefore, we will examine the methodologies for calculating the economic value of personal information and the practical guarantee of the right to self-determination of personal information and analyze the economic value of personal information through a survey. Also, we would like to propose various ways for the subject of personal information with limited cognitive resources to visually accept the economic value of personal information required by the terms and conditions and suggest the optimal visualization of personal information economic value to exercise the right to self-determination of personal information. To do so, in this paper, we have conducted two survey experiments to estimate the economic value of personal information. Based on the price of personal information by category retrieved from surveys, we have visualized the price of personal information in various forms and asked respondents to choose the optimal infographic that best represents the value of personal information visually. As a result, we have proposed an optimal usage of the infographic to 'nudge' information subjects about their right to self-determination of personal information, therefore opening the possibility of diminishing privacy paradox.

• Journal of the Korea Society of Computer and Information
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• v.23 no.12
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• pp.241-248
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• 2018

Recently, there have been calls for approaching from the irrationality point of view to better explain the privacy paradox phenomenon. This study is a kind of response to them. The aim of the study is to investigate how satisfying competence needs, one of basic psychological needs suggested in self-determination theory, affects irrational information disclosure decision (i.e., risk-benefit assessment). To do this, the study builds an irrationality-based model in which competence needs satisfaction affects both perceived risks negatively and perceived benefits (i.e., relationship building and maintenance), which in turn determine a level of self-disclosure. Based on the data from Facebook users which is collected by a large sample survey (N=1050), the study analyzes it using Mplus, a powerful structure equation modeling tool. The study results reveal that while the relationship between competence needs satisfaction and perceived relationship building and maintenance is statistically significant, the relationship between competence needs satisfaction and perceived risks insignificant. These findings imply that people who is in a high level of competence needs satisfaction is more likely to respond to some opportunities for social benefits and in turn disclose more information about self.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.107-119
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• 2013

The purpose of this study is to find an answer why internet users are unconcern about their privacy information. We found that perceived privacy risk and website usability have a significant effect on privacy unconcern. That is, individuals who have experiences privacy incidents are more likely to be unconcern about their privacy information. Accordingly, organizations who supply services on the web have to pay more attention to these individuals to increase a privacy concern. Implications and Conclusions are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.3
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• pp.442-458
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• 2023

This study aimed to elucidate the information privacy attitudes and behaviors of users of size recommendation services based on body information. Focusing on the privacy calculus theory, the effects of information privacy concerns as well as perceived risk and benefit of information disclosure on information disclosure intention were analyzed. Consumers who used size recommendation services based on body information were surveyed from August 18 to 24, 2022. Analysis of the 251 responses collected revealed that information privacy concerns did not significantly affect information disclosure intention. Information privacy concerns had a positive effect on perceived privacy risk; however, perceived privacy risk had a negative effect on information disclosure intention, while perceived privacy benefit had a positive effect on information disclosure intention. Therefore, the privacy calculus theory confirms the existence of the privacy paradox, revealing perceived privacy benefit has a greater impact on information disclosure intention than perceived privacy risk.

• Knowledge Management Research
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• v.16 no.4
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• pp.47-67
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• 2015

Present study investigates the impact of privacy concerns of SNS users on continued intention to use since the privacy infringement issue emerges when smartphone use has been increasingly prevalent. In particular, moderating effect of perceived usefulness and mediating effect of trust between privacy concerns and continued intention to use are further evaluated. Contrary to the expectation that users of SNS will resist to use SNS because of privacy concerns, the number of users of SNS is still growing exponentially. Current paradox might be explained by the intervening factors such as perceived usefulness and trust. The results verify the mediating role of trust and no moderating role of perceived usefulness. Finally, the practical implication for businesses who utilize SNS in their marketing strategy is discussed.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.183-186
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• 2014

Increasingly important user based service on the smart media era, and increasing awareness about the user experience. As the connected Internet information systems increases, one of the problems happening between users and information systems such as Internet shopping-malls, portal sites, and corporate web sites is related with the information privacy concerns issues. Thus, we have reviewed extensive previous studies on information privacy in local and foreign information systems, marketing and other fields. The purpose of this study is to provide future directions of studies on information privacy concerns by analyzing past and recent trends of the studies. By considering these realities, we were conducted review on the influencing factors of information privacy concerns on behavior intention based the online environment. Based on these findings, several theoretical and practical implications were suggested and discussed.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.22 no.6
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• pp.1419-1427
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• 2012

This paper deals with the online privacy policy, which is designed to solve the information asymmetry problem between websites and internet users. We empirically analyze the recognition, confirmation of the online privacy policy, and its effects on online transaction behavior using a rich survey data representing 5,422 Korean internet users. Major results are as follows. First, there exists a significant difference between recognition and confirmation, and confirmation behavior is positively related with the importance of privacy issue and the experience of privacy invasion. Second, binary variable regressions show that internet user tends to participate in online transaction if he/she confirms the online privacy policy positively. Finally, if websites would make online privacy policy easy and short, a yearly online transaction market size of Korea would increase by 0.46 million participants and 22.4 billion KRW.

• Journal of the Korea Society of Computer and Information
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• v.25 no.1
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• pp.151-157
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• 2020

This study explored the moderating effects of security ability on the influence of privacy concerns on internet activity using Korea media panel survey data. To this end, we applied between-subjects factorial design between 2 (privacy concern high / low) × 2 (security ability high / low) groups and compared five types of internet activity among four groups by variance analysis. As a result, privacy concerns have a main effect on internet activity, and security ability have a moderating role in this relationship. Despite the privacy concerns, people do their internet activities in order to enjoy the benefit from the internet. This study have academic implication in that it focus on the issue of privacy paradox in terms of the type of internet activity. In addition, practical implications are that, in order to activate online activities of individuals in an internet-connected society, efforts for enhancing their security abilities are necessary.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.595-607
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• 2021

In response to increasing demand of contactless services, the overall usage of "task-oriented chatbots" in the industry is on the rise. The purpose of a task-oriented chatbot is to raise the efficiency of data sharing and workflow; in order to establish a guideline, there must be a discussion on "what" and "how" to share information. We investigate the effects of personalization and different types of the interface on 'performance expectancy', 'effort expectancy', 'intention to use', and 'satisfaction' in the context of a task-oriented chatbot. Results show that 'intention to use' and 'satisfaction' were higher when the level of personalization was higher. Within the closed-discourse interface, 'intention to use' and 'satisfaction' were higher when personalization was lower. We highlight the practical insights in the use of personalization and types of chatbot interface based on 'perceived personalization', 'expectation disconfirmation theory', 'privacy concern' and 'privacy paradox'.