Browse > Article
http://dx.doi.org/10.9708/jksci.2018.23.12.241

Testing an Irrational Model of Information Privacy Based on Competence Needs Satisfaction  

Kim, Gimun (School of Business, Chungnam National University)
Yoon, Jongsoo (Division of Global Business Administration, Kangnam University)
Abstract
Recently, there have been calls for approaching from the irrationality point of view to better explain the privacy paradox phenomenon. This study is a kind of response to them. The aim of the study is to investigate how satisfying competence needs, one of basic psychological needs suggested in self-determination theory, affects irrational information disclosure decision (i.e., risk-benefit assessment). To do this, the study builds an irrationality-based model in which competence needs satisfaction affects both perceived risks negatively and perceived benefits (i.e., relationship building and maintenance), which in turn determine a level of self-disclosure. Based on the data from Facebook users which is collected by a large sample survey (N=1050), the study analyzes it using Mplus, a powerful structure equation modeling tool. The study results reveal that while the relationship between competence needs satisfaction and perceived relationship building and maintenance is statistically significant, the relationship between competence needs satisfaction and perceived risks insignificant. These findings imply that people who is in a high level of competence needs satisfaction is more likely to respond to some opportunities for social benefits and in turn disclose more information about self.
Keywords
Privacy decision; Irrationality; Competence needs satisfaction; Self-determination theory; Privacy paradox;
Citations & Related Records
연도 인용수 순위
  • Reference
1 A. Acquisti, "The Economics of Personal Data and the Economics of Privacy, Carnegie Mellon University Research Showcase, Working Paper, pp. 1-50, 2010.
2 A. Acquisti, L. Brandimarte, and G. Loewenstein, Privacy and Human Behavior in the Age of information, Science, Vol. 347, No. 6221, pp. 509-514, 2015.   DOI
3 F. Belanger, and R. Crossler, "Privacy in the Digital Age: A Review of Information Privacy Research in Information Systems, Mis Quarterly, Vol. 35, No. 4, pp. 1017-1041, 2011.   DOI
4 D. Brown, D. Ferris, D. Heller, and L. Keeping, Antecedents and Consequences of the Frequency of Upward and Downward Social Comparisons at Work, Organizational Behavior and Human Decision Processes, Vol. 102, No. 1, pp. 59-75, 2007.   DOI
5 S. Chiu, The Relationship Between Life Stress and Smartphone Addiction on Taiwanese University Student: A Mediation Model of Learning Self-Efficacy and Social Self-Efficacy, Computers in Human Behavior, Vol. 34, pp. 49-57, 2014.   DOI
6 B. Choi, Z. Jiang, B. Xiao, and S. Kim, Embarrassing Exposures in Online Social Networks: An Integrated Perspective of Privacy Invasion and Relationship Bonding, Information Systems Research, Vol. 24, No. 4, pp. 675-694, 2015.
7 H. Chou, and N. Edge, They are Happier and Having Better Lives Than I Am: The Impact of Using Facebook on Perceptions of Others' Lives, Cyberpsychology, Behavior, and Social Networking, Vol. 15, No. 2, pp. 117-121, 2012.   DOI
8 E. Deci, and R. Ryan, The General Causality Orientations Scale: Self-Determination in Personality, Journal of Research in Personality, Vol. 19, pp. 109-134, 1985a.   DOI
9 E. Deci, and R. Ryan, Intrinsic Motivation and Self-Determination in Human Behavior, Plenum, Ny, 1985b.
10 M. Taddicken, and C. Jers, The Uses of Privacy Online: Trading A Loss of Privacy For Social Web Gratifications?, in S. Trepte and L. Reinecke (Eds.), Privacy Online, Springer, Berlin Heidelberg, pp. 143-156, 2011.
11 S. Wu, S. Wang, and E. Liu, The influences of Social Self-Efficacy on Social Trust and Social Capital A Case Study of Facebook, the Turkish Online Journal of Educational Technology, Vol. 11, No. 2, pp. 246-254, 2012.
12 D. Yin, S. Bond, and H. Zhang, Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Review, MIS Quarterly, Vol. 38, No. 2, pp. 539-560, 2014.   DOI
13 B. Feinstein, R. Hershenberg, V. Bhatia, J. Latack, N. Meuwly, and J. Davila, Negative Social Comparison on Facebook and Depressive Symptoms: Rumination as a Mechanism, Psychology of Popular Media Culture, Vol. 2, No. 3, pp. 161-170, 2013.   DOI
14 Y. Zhao, and Q. Zhu, "Effects of Extrinsic and Intrinsic Motivation on Participation in Crowdsourcing Contest", Online information Review, Vol. 38, No. 7, pp. 896-917, 2014.   DOI
15 L. Zlatolas, T. Welzer, M. Hericko, and M. Holbl, Privacy Antecedents for SNS Self-Disclosure: the Case of Facebook, Computers in Human Behavior, Vol. 45, pp. 158-167, 2015.   DOI
16 T. Dienlin, and M. Metzger, An Extended Privacy Calculus Model for SNSs Analyzing Self-Disclosure and Self-Withdrawal in a U.S. Representative Sample, Journal of Computer-Mediated Communication, Vol. 21, pp. 368-383, 2016.   DOI
17 T. Dinev, A. Mcconnell, and H. Smith, Informing Privacy Research through information Systems, Psychology, and Behavioral Economics: Thinking outside the Apco Box, Information Systems Research, Vol. 26, No. 4, pp. 639-655, 2015.   DOI
18 N. Ellison, R. Heino, and J. Gibbs, Managing Impressions Online: Self-Presentation Processes in the Online Dating Environment, Journal of Computer-Mediated Communication, Vol. 11, No. 2, pp. 415-441, 2006.   DOI
19 N. Ellison, C. Lampe, C. Steinfield, and J. Vitak, With a Little Help from My Friends: How Social Network Sites Affect Social Capital Processes, in Z. Papacharissi (Ed.), the Networked Self: Identity, Community, and Culture on Social Network Sites, Routledge, Ny, pp. 124-145, 2010.
20 N. Feather, Expectations and Actions: Expectancy-Value Models in Psychology, Lawrence Erlbaum, Hillsdale, Nj, 1982.
21 G. Gigerenzer, and W. Gaissmaier, Heuristic Decision-Making, Annual Review of Psychology, Vol. 62, pp. 451-482, 2011.   DOI
22 D. Gilbert, R. Giesler, and K. Morris, When Comparisons Arise, Journal of Personality and Social Psychology, Vol. 69, No. 2, pp. 227-236, 1995.   DOI
23 S. Goel, and R. Karri, Entrepreneurs, Effectual Logic, and Over-Trust, Entrepreneurship: Theory and Practice, Vol. 30, pp. 477-493, 2006.   DOI
24 P. Goes, information Systems Research and Behavioral Economics, MIS Quarterly, Vol. 37, Iii-Viii, 2013.
25 S. Kokolakis, Privacy Attitudes and Privacy Behaviour: A Review of Current Research on the Privacy Paradox Phenomenon, Computers & Security, Vol. 64, pp. 122-134, 2017.   DOI
26 R. Grieve, K. Witteveen, G. Tolan, and B. Jacobson, Development and Validation of a Measure of Cognitive and Behavioural Social Self-Efficacy, Personality and individual Differences, Vol. 59, pp. 71-76, 2014.   DOI
27 C. Jensen, C. Potts, and C. Jensen, Privacy Practices of internet Users: Self-Reports Versus Observed Behavior, International Journal of Human-Computer Studies, Vol. 63, No. 1, pp. 203-227, 2005.   DOI
28 M. Keith, J. Babb, P. Lowry, C. Furner, and A. Abdullat, The Role of Mobile-Computing Self-Efficacy in Consumer information Disclosure, Information Systems Journal, Vol. 25, pp. 637-667, 2015.   DOI
29 H. Krasnova, S. Spiekermann, K. Koroleva, and T. Hildebrand, Online Social Networks: Why We Disclose, Journal of Information Technology, Vol. 25, pp. 109-125, 2010.   DOI
30 A. Kruglanski, and O. Mayseless, Classic and Current Social Comparison Research: Expanding the Perspective, Psychological Bulletin, Vol. 108, No. 2, pp. 195-208, 1990.   DOI
31 S. Lee, How Do People Compare themselves with Others on Social Network Sites?: the Case of Facebook, Computers in Human Behavior, Vol. 32, pp. 253-260, 2014.   DOI
32 K. Lewin, A Dynamic Theory of Personality, Mcgraw-Hill, Ny, 1935.
33 L. Reinecke, P. Vorderer, and K. Knop, Entertainment 2.0? the Role of Intrinsic and Extrinsic Need Satisfaction for the Enjoyment of Facebook Use, Journal of Communication, Vol. 64, pp. 417-438, 2014.   DOI
34 K. Li, Z. Lin, and X. Wang, An Empirical Analysis of Users' Privacy Disclosure Behaviors on Social Network Sites, Information and Management, Vol. 52, No. 7, pp. 882-891, 2015.   DOI
35 A. Moller, E. Deci, and A. Elliot, Person-Level Relatedness and the Incremental Value of Relating, Personality and Social Psychology Bulletin, Vol. 36, pp. 754-767, 2010.   DOI
36 C. Morosan, and A. Defranco, Disclosing Personal information via Hotel Apps: A Privacy Calculus Perspective, International Journal of Hospitality Management, Vol. 47, pp. 120-130, 2015.   DOI
37 A. Nadkarni, and S. Hofmann, Why Do People Use Facebook?, Personality and Individual Differences, Vol. 52, pp. 243-249, 2012.   DOI
38 M. Prentice, M. Halusic, and K. Sheldon, Integrating Theories of Psychological Needs-As-Requirements and Psychological Needs-As-Motives: A Two-Process Model, Social & Personality Psychology Compass, Vol. 8, pp. 73-85, 2014.   DOI
39 H. Reis, and B. Patrick, Attachment and Intimacy: Component Processes, in: E.T. Higgins, A.W. Kruglanski (Eds.), Social Psychology: Handbook of Basic Principles, Guilford, New York, pp. 523-563, 1996.
40 R. Ryan, and E. Deci, Self-Determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-Being, American Psychologist, Vol. 55, pp. 68-78, 2000.   DOI
41 P. Salovey, and J. Rodin, “Provoking Jealousy and Envy: Domain Relevance and Self-Esteem Threat,” Journal of Social and Clinical Psychology, Vol. 10, No. 4, pp. 395-413, 1991.   DOI
42 H. Simon, Rational Choice and the Structure of the Environment, Psychological Review, Vol. 63, No. 2, pp. 129-138, 1956.   DOI
43 H. Smith, T. Dinev, and H. Xu, Information Privacy Research: An Interdisciplinary Review, MIS Quarterly, Vol. 35, No. 4, pp. 989-1015, 2011.   DOI
44 M. Strano, User Descriptions and Interpretations of Self-Presentation through Facebook Profile Images, Journal of Psychosocial Research on Cyberspace, Vol. 2, No. 2, pp. 1-11, 2008.