• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.480-494
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• 2013

Globally branded culture festival in the region as a key component to the originality and distinction and with local residents and visitors to share experience and has succeeded in branding through Mind. Than mimics festivals in competitive and differentiated cultures containing festivals create a unique festival brand, and through the cultural and economic competitiveness, as well as the phase of the World Festival and preserve local culture and identity. Developing The best areas will be an asset. In order to build this world-class festival brand differentiation strategy above all, must be a top priority, Discrimination discovery and development of the local culture and sensibility in the age of the most powerful marketing tool that is being presented through storytelling brand assets to be passed on to visitors should. Thus the creation of storytelling festivals. Sensitivity of the festival right direction and in an era of paradigm key drivers of the local economy, such as image enhancement, and building long-term regional development and differentiation based on quality of life by creating a local culture can improve will Region's cultural and economic areas, the most important resource for the success of the festival is uniformly short-term planning and configuration, tube-driven operating as a one-sided non-participation. Sharing. Communication with an emphasis on the application of storytelling that is essential is considered.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2868-2875
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• 2010

This study was carried out to present a co-brand strategies of medical equipment manufacturers in Wonju city. Based on the result of the analysis, followings were proposed. First, an adequate education and a publicity for the importance of a co-brand are required, and it needs to reinforce the recognition on quality differentiation through a technology development and the importance of quality control. Second, establishing a system to secure the brand reliability and operating a program to monitor the technology development and quality are required. Third, it needs to implement a joint participation with priority for establishing a sales network, advertize and a publicity. Fourth, an alternative may needed in order to maximize the synergy effect of the co-brand project and minimize any possible conflicts among participants. Fifth, securing a reliability is needed to acquire the ability to manage the brand and derive member's active participation.

• International Journal of Advanced Culture Technology
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• v.6 no.3
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• pp.88-97
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• 2018

As the trade among the countries increases, domestic agriculture is facing a crisis. Especially domestic rice industry is suffering from the rice market opening problem and the domestic rice industry itself. As a counter measure against this, despite the promotion of the rice processing food industry, the export of rice processed food has decreased by an average annual rate of 12.3% since 2011 due to the lack of customized export strategy, such as low price competitiveness, insufficient quality and brand management. As a measure, we selected indicators to prioritize establishment of export strategy of rice processed food business and used AHP methodology to draw the weight for each indicators. The selection of export strategy prioritization indicator was based on the marketing mix theory, various previous research reviews and expert consulting. Five higher level indicators and nineteen detailed indicators were derived, and a weighted value of them was analyzed using a professional package. As a result, the relative importance of higher level indicators was 45.5% for product differentiation, 18.4% for management competence, 13.0% for export infrastructure, 12.0% for product pricing, and 11.1% for product distribution. The relative importance of the lower level indicators was 17.3% for product safety, 15.3% for product quality, 9.1% for management expertise, and 7.0% for product brand. This result is expected to be used as export strategy indicators of rice processed food export business.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.12B
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• pp.1623-1635
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• 2011

Fourth-generation (4G) cellular communication systems must provide different quality-of-service (QoS) to users according to the service type, membership class, and usage case of each user. For the purpose of user's QoS differentiation, we propose an enhanced uplink random access scheme for bandwidth request. More specifically, we divide a bandwidth request channel into two parts: One is a primary region and the other is a secondary region. Then, each region has a unique minimum access class that allows only specific users to perform random access through that region. By doing so, we can reduce collision probability and increase the success probability of bandwidth request. From the perspective of standardization, we presented this scheme in the IEEE 802.16m Session #66 held on March 2010. As a result, the concept of the proposed scheme and required messages were defined in the 802.16m standard.

• Magazine of the Korean Society of Agricultural Engineers
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• v.38 no.6
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• pp.51-63
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• 1996

This study is about the problems found in the process of the current governments planning rural settlement area development. As a measure to solve them, It proposed the analysis method of village characteristic in terms of standard score and tried to use this method as a basic material in planning more effective rural settlement area development. On the basis of the above analysis, which is an objective basic material to solve the problems revealed in the process of the bottom-up development planning by the residents' demands, It shows the following conclusion about what method should be applied to each part according to a village's characteristics and its development level. 1. Accessibility can be a basic material for setting the local area, analyzing its settlement system, and them such development facilities as village-linking roads, rural road, or various kinds of bridges and determining the investment priority. 2. With the index of the industrial basis, we can see what village has plenty of social, economical resources including advanced industrial facilities and looking into the advance level of the industrial basis, we can get some information about determining the local area development direction such as estashing the plan to build a farm product gathering center, a collective work place, storage facilities, and special housing development. 3. Since the issue about living environment is raising it's head, compared to weakened agricultural competitive power, with the analysis of this living environment, we can get an objective basic material for solving problems caused by the local egoism and the effective investment strategy of the limited resources. Therefore, It is necessary that we should abstain from expert-centered planning and formal public opinion-collecting and on the basis of this analytic result, we should plan development. We need to continue our research about index selecting and differentiation, weight etc. and using these analysis methods, we should make up a systematic development plan by analyzing village characteristics and setting the development direction.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.9
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• pp.1492-1512
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• 2011

Due to multiple hops, mobility and time-varying channel, supporting delay sensitive real-time traffic in wireless local area network-based (WLAN) mesh networks is a challenging task. In particular for real-time traffic subject to medium access control (MAC) layer control overhead, such as preamble, carrier sense waiting time and the random backoff period, the performance of real-time flows will be degraded greatly. In order to support real-time traffic, an efficient adaptive packet scheduling (APS) scheme is proposed, which aims to improve the system performance by guaranteeing inter-class, intra-class service differentiation and adaptively adjusting the packet length. APS classifies incoming packets by the IEEE 802.11e access class and then queued into a suitable buffer queue. APS employs strict priority service discipline for resource allocation among different service classes to achieve inter-class fairness. By estimating the received signal to interference plus noise ratio (SINR) per bit and current link condition, APS is able to calculate the optimized packet length with bi-dimensional markov MAC model to improve system performance. To achieve the fairness of intra-class, APS also takes maximum tolerable packet delay, transmission requests, and average allocation transmission into consideration to allocate transmission opportunity to the corresponding traffic. Detailed simulation results and comparison with IEEE 802.11e enhanced distributed channel access (EDCA) scheme show that the proposed APS scheme is able to effectively provide inter-class and intra-class differentiate services and improve QoS for real-time traffic in terms of throughput, end-to-end delay, packet loss rate and fairness.

• Korea Journal of Hospital Management
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• v.23 no.4
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• pp.40-52
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• 2018

The purpose of this study is to identify medical consumers' hospital selection factors in response to the rapidly changing environment of medical industry. For that purpose this study classified consumers' hospital selection factors into three categories such that human factors including expertise, reliability, empathy; system factor including, convenience, differentiation, efficiency; and facility factor including tangibility, accessibility, and location, based on the previous studies and the results of a preliminary survey of the patients of a small private hospital. The nine factors were further divided into 23 more specific attributes. Then, an online survey was conducted to measure the perceptions of the 23 attributes by the medical consumers over the age of 20. The analysis of the survey data using Kano model and Timko model indicated that 14 of the 23 attributes were classified as attractive factors, eight attributes were or classified as, one-dimensional factors, and one attribute, doctors' educational background, was classified as indifference factor. Of the 14 attractive factors, "unique and differentiated services related to medical treatment" and "distance from home to hospital" had the highest customer satisfaction coefficients. Of the eight one-dimensional factors, "kind treatment," "providing adequate explanations," "accuracy of diagnosis," and "cleanness of facilities" had the highest customer satisfaction coefficients as well as the highest dissatisfaction coefficients. The findings indicate that these six attributes are the most basic and most impactful attributes that hospitals must manage strategically to improve their service quality and attract more medical consumers to their hospitals.

• Journal of Forest and Environmental Science
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• v.38 no.2
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• pp.110-121
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• 2022

Leaf functional traits widely have been used to understand the environmental controls of resource utilization strategy of plants along the environmental gradients. By using key leaf functional traits, we quantified the relationships between leaf traits and local climate throughout the distributional range of Rhododendron caucasicum Pall. in eastern and western Georgian mountains (the South Caucasus). Our results revealed, that all traits showed high levels of intraspecific variability across study locations and confirmed a strong phenotypic differentiation of leaf functional variation along the east-west longitudinal gradient in response to the local climate; out of the explored climatic variables, the moisture factors related to precipitation and number of precipitation and dry days for winter and growth seasons were more strongly related to leaf trait variation than the elevation and air temperature. Among studied leaf traits, the leaf specific area (SLA) showed the highest level of variability indicating the different resource utilization strategies of eastern and western-central Rh. caucasicum individuals. High SLA leaves for western-central Caucasian individuals work in relatively resource-rich environments (more humid in terms of precipitation amount and the number of precipitation days in winter) and could be explained by preferential allocation to photosynthesis and growth, while eastern Caucasian samples work in resource-poor environments (less humid in terms of precipitation amount and the number of precipitation days in winter) and the retention of captured resources is a higher priority appearing in a low SLA leaves. However, more evidence from a broader study of the species throughout its distribution range by including additional environmental factors and molecular markers are needed for firmer conclusions of intraspecific variability of Rh. caucasicum.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.438-447
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• 2012

The objectives of this research are: to provide fundamental data for tourism policy and investigate medical tourism attributes by IPA(Importance-Performance Analysis) to attract Japanese medical tourists to Korea. Utilizing Japanese medical tourists as subjects of inquiry, this study evaluated the importance of medical tourism selection attributes and the rate at which these attributes were performed. Consequently, this study deduced 'convenience, service quality, differentiation, approximation' factors by factor analysis as well as the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. The results show that "Concentrate Here" part in quadrant I is reservation procedure rapidity and information system simplicity. This means that these attributes are very important but they indicate low performance. Thus, concentration among tourism managers should be focused along these attributes. The study, then, suggests that employee who speaks Japanese fluently should be arranged during reservation procedure. Furthermore, Japanese class should become mandatory during basic employee training to improve reservation procedure rapidity. Moreover, clinic websites should concentrate on accessibility of Japanese users in such a way that they can consult their needs on line. Finally, managers should find diverse ways to bring about good service rapidly and conveniently.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.41 no.1
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• pp.1-12
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• 2004

In this paper, we take advantage of the characteristics of optical burst switching (OBS) to support service-differentiation in optical networks. With the offset time between control packet and burst data, the proposed scheme uses different offset time of each service class. As contrasted with the Previous method, in which the high Priority service use only long offset time, it derives the burst loss rate as a QoS parameter in consideration of conservation law and given service-differential ratios and decides a reasonable offset time for this QoS finally Firstly proposed method classifies services into one of high or low class and is an algorithm deciding the offset time for supporting the required QoS of high class. In order to consider the multi-classes environment, we expand the analysis method of first algorithm and propose the second algorithm. It divides services into one of high or low group according to their burst loss rate and decides the offset time for high group, and lastly cumulates the offset time of each class. The proposed algorithms are evaluated through simulation. The result of simulation is compared with that of analysis to verify the proposed scheme.