• Title/Summary/Keyword: printed media

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A Study on Effectiveness of Healthcare Campaign According to Types of Media - Focused on Printed Media and Video (매체 유형에 따른 헬스케어 커뮤니케이션 캠페인 효과 분석 - 인쇄물과 영상 미디어 중심으로 -)

  • Bae, Soonhan;Lee, Jisoo;Choi, Jaeyoung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.4
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    • pp.123-132
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    • 2020
  • With increasing social interest in health and health promotion, the government and many organizations are conducting various health campaigns for the public. The public health campaign is aimed at protecting the people from the dangers of disease and contributing to a healthy life and also help establishing a healthy attitude and changing behavior as well. In addition, many researches have been carried out in order to enhance the advertising effect of campaigns aimed at forming preventive attitudes and to verify it by applying many theories. However, as a result, there is a significant lack of research regarding analysis of differences in the effectiveness of the campaign by media. This study is to analyze the effect of health campaign by the type of media which published health campaign advertisements that can affect prevention attitude. To meet the purpose of this study, The 15 print media were to examine the impact of media characteristics and types on participation in campaigns for health campaigns. Through this, we will present the role of the media as an efficient channel to encourage the formation and participation of the health attitude of campaign advertisements, and present significant implications in the selection of optimal media and the execution of campaign budgets.

The Study of the Printability Coated Paper by the Enzyme Treatment (효소처리한 도공지의 인쇄적성에 관한 연구)

  • Kim, Chang-Keun;Yang, Eu-Seok;Kim, Byong-Hyun
    • Journal of the Korean Graphic Arts Communication Society
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    • v.24 no.1
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    • pp.13-22
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    • 2006
  • We investigated the effects of the enzyme treatment of fiber for printability of coated paper. The results could summarized as follows, 1. The samples with enzyme treatment (average 87.8%) have higher ink gloss than the blank (85.6%). Printed density showed same trends with the ink gloss. However, the ${\beta}$-Glucosidase treated sample showed the lowest printed density (2.14 %) due to the lowest thickness of the ink layer, which is influenced by coated weight and surface smoothness. 2. The samples whose base paper was Xylanase and ${\beta}$-Glucosidase treated showed higher surface strength (4.2% and 4.0%, respectively) than the blank while the samples with the Hernicellulase and ${\beta}$-Glucuronidase treatment showed lower surface strength (3.2%and 3.7%, respectively) due to the influence of air permeability. 3. Hemicellulase and ${\beta}$-Glucuronidase treated base paper, which have relatively low air permeability, showed better ink repellence (4.3 and 4.4 %, respectively) than the blank (3.8 %). 4. The blank and the Xylanase treated base paper showed high set-off, which is the last category of printability.

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A Study of the Printability Coefficients on the Newspaper ( II ) - Limiting printed density ($D_{\infty}$) and printed density smoothness constant m value- (신문용지의 인쇄적성 계수에 관한 연구 ( 제 2 보 ) -최대 잉크 색 농도 ($D_{\infty}$), 색 농도 평활성 계수 ${\ulcorner}m{\lrcorner}$ 값 -)

  • Ha, Young-Baeck;Kim, Chang-Keun;Oh, Sung-Sang;Lee, Yong-Kyu;Youn, Jong-Tae
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.38 no.2 s.115
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    • pp.16-21
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    • 2006
  • Uneven ink transfer of a print can be traced to several causes such as an incomplete contact between the paper surface and ink film, a coarse pattern of a continuous ink film after transfer, uneven absorption, etc. Uneven ink transfer was studied in this points by the Tollenaar. Uneven distributions of printed density are reflected in low ${\ulcorner}m{\lrcorner}$ values of the print. Tollenaar's smoothness coefficient ${\ulcorner}m{\lrcorner}$ value was important factor that deciding printed quality which was easily obtain by densitometry. Limiting print density $D_{\infty}$ that obtained Tollenaar's formulation working as a influence factor at the printed quality. In this study, we obtained limiting print density $D_{\infty}$ and smoothness coefficient ${\ulcorner}m{\lrcorner}$ value of domestic newspapers and foreign newspapers. And we analyzed about properties of the newspaper. The result of this study, smoothness coefficient ${\ulcorner}m{\lrcorner}$ value and limiting print density $D_{\infty}$ showed the good results in the low porosity and low roughness newspaper. Datum which obtained by this study was used as printability factor for the quality control and improvement of domestic newspaper and wished to apply as a basic data for the domestic newspaper quality.

Experimental Study on the Improvement of Flexural Strength In Slim Multi-Layer Printed Circuit Boards (Slim Multi-Layer Printed Circuit Boards 의 굽힘 강도 개선에 관한 실험적 연구)

  • Kim, Sang-Mok;Ku, Tae-Wan;Song, Woo-Jin;Kang, Beom-Soo
    • Proceedings of the KSME Conference
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    • 2007.05a
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    • pp.321-325
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    • 2007
  • Recently, demands on thin multi-layer printed circuit boards(PCB) have been rapidly increased with broad spread of personal portable digital appliances such as multi-media. In case of mobile phone, however, the fact that PCBs have low flexural strength might cause defects. The purpose of this study is to improve the flexural strength by substituting the well-known GFRP(glass fiber reinforced plastic) for CFRP(carbon fiber reinforced plastic). Firstly, finite element simulation was carried out using ABAQUS to find out a unique CFRP layer that has a role to sustain the applied forces mainly in PCB. Secondly, three point bending tests were conducted with the newly designed CFRP PCB model to verify the improvement of the flexural strength. Consequently, it is shown that PCB layered with the CFRP on both outer sides of the board can be used to improve the flexural strength effectively.

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Analysis on the Competition among Tourism Information Media through the Theory of the Niches (적소이론을 이용한 관광정보미디어간의 경쟁 분석)

  • Paek, Ji-Hyeon;YiKook, Jou-Yeon;Kim, Hyo-D.
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.448-458
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    • 2011
  • The availability of many smartphone applications and ubiquitous Wi-Fi technology has greatly spread the uses of smartphones. Particularly smartphones with the locative media services in tourism are booming because location-based technology such as GPS is well suit with tourism and tourists' needs. Smartphones also overcome the technological limit of traditional information media such as printed book, newspaper, etc. Based on the Niche Theory, the study examines the competitive relationships among information media that are used in tourism including smartphones, traditional paper publications, and computers. The paper also examines the niche of each medium based on the theory and finds which medium is more effective and preferred by people who utilize the services before and during their travel.

The Role of Corporate Governance in the Corporate Social and Environmental Responsibility Disclosure

  • DIAMASTUTI, Erlina;MUAFI, Muafi;FITRI, Alfiana;FAIZATY, Nur Elisa
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.187-198
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    • 2021
  • The objective of this study is to examine the direct and indirect influences of government's role, organizational commitment, and media exposure on the corporate social and environmental responsibility disclosure (CSERD) of 42 Indonesian state-owned enterprises (SOEs) with good corporate governance as the mediator. This study uses a quantitative approach with path analysis to test the hypothesis. The sample in this study was directors of 42 state-owned enterprises in Indonesia. The data was collected using a questionnaire with items assessed on a five-point Likert scale. This study finds that 1) the government's role, organizational commitment, and media exposure have direct influences on good corporate governance and corporate social responsibility disclosure; 2) the government's role and organizational commitment have significant influences on corporate social and environmental responsibility disclosure with the mediation of good corporate governance, indicating that government's role and the organizational commitment are factors affecting Indonesian state-owned enterprises; and 3) the media exposure through good corporate governance mediation does not have a significant effect on corporate social and environmental responsibility disclosure. This means that media exposure is only one of the tools for CSERD, while SOEs have no obligation to disclose CSER through website or printed media.

A study on the material designation in library cataloging (목록에서의 자료종별표시에 관한 연구)

  • 이창수
    • Journal of Korean Library and Information Science Society
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    • v.25
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    • pp.377-404
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    • 1996
  • The purpose of this study is to investigate material designation in library cataloging and to suggest General Material Designation (GMD) and Specific Material Designation(SMD) in Korean. A summary of the study follows. In library cataloging, methods of indicating the type of material are : (1) color-coding, (2) media code as part of the call number, (3) material designation in physical description area or note area, (4) GMD and SMD. GMD is a term indicating the broad class of material to which a bibliographic item belongs. SMD is a term indicating the special class of material to which a bibliographic item belongs. GMD was listed in parenthesis following the title proper before AACR1975 code, but currently it is listed in square brackets after the AACR1975 code. AACR2 was the standard cataloging rule in GMD and SMD terminology. It is suggested that GMD be used in Korean for graphic material, sound recordings, drawings, microform, multimedia, videorecordings, manuscripts, photographs, slides, printed music, motion pictures, printed texts, objects, braille, cartographic materials, computer files and transparenies.

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Inkjet Printing on the Grain Leather: Evaluation of Line Image Quality on the Grain Leather

  • Park, Heung-Sup;Park, Soo-Min
    • Textile Coloration and Finishing
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    • v.19 no.2
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    • pp.24-31
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    • 2007
  • This paper addresses factors of line image quality on grain leather printed via inkjet printer. Lines were printed onto coated leather media, and line width, edge blurriness, and edge raggedness were evaluated for line image quality. Various factors influenced to wetting and capillary wicking were studied and found out that wicking through capillary between fibers causes significant feathering on leather surface similar with pulp capillary in copy Paper. Polyurethane and acrylic resin coating resulted good image qualify by reducing capillary wicking. The mixture of polyurethane and acrylic resin applied on grain leather satisfied with both image quality and surface hand. $AllWrite^{TM}$ ink brought best results of image quality, comparing with $VeraPrint^{TM}$ ink and $JetWrite^{TM}$ ink.

THE SIGNIFICANCE OF FORMATION OF LETTERS AS COMMUNICATION MEDIA IN LIBRARY CIRCUMSTANCES (커뮤니케이? 미디아 로서의 문자형성의 도서관적 의의)

  • KIM Se-Ick
    • Journal of the Korean Society for Library and Information Science
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    • v.13
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    • pp.3-37
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    • 1986
  • The language is one of the most important inventions in the human society, and it can be preserved as a form of book which is printed or written by letters. So, the language and letter can be basic factors in the library as communication media. Moreover, when we regard all of library activities as a communication, the study of the language and letter which is the origin of communication media can be a good research method of library history. For this reason, the present study deals with formation of three representative ancient letters, i.e. Hieroglyph, Cuneiform Script, and Chinese character with their relations.

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A Study on the Educational Space in Religeous Buildings (교회(敎會)의 교육공간(敎育空間)을 위한 매체(媒體)센터 시설(施設)에 관(關)한 연구(硏究))

  • Kang, Eun-Hee
    • Journal of the Korean Institute of Educational Facilities
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    • v.2 no.1
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    • pp.7-14
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    • 1995
  • The importance of church school education is becoming more emphasized. To maximize the effectiveness and efficiency of church school education, frequent utilization of instructional media is more desirable. Systematic approach to media utilization will be developed by the extabilishment of church media center. The purpose of this study was to review the concept and components of church media center and to survey the current status and hope for the facility of church media center. For the survey the 400 questionnaries were distributed to pastors or missionaries who are responssible for education, or personnels in church media center in Korea. The churches that they belong to have above approximately 500 church members. Among the distributed questionnaires, the 202 were collected. The results of the survey are as follows. The printed media and the AV media were managed separately in most churches. Many church media center was shared the space with other programs. The space was allocated mainly for storage. Most respondants hoped that they have a variety of areas in their churches. Many church media center have no separation between the area for the adults and that for children. However, most respondants hoped the separation of that areas. Followings are suggestions for the plan of church media center facilities. The space only for the church media center should be allocated. Church media center should be located in the first floor of the building as soon as possible. (If there is elevators in the building, it may be located above first floor). If enough space for the church media center is allocated, the areas for the adults and children should be separated by partitions or separate room. The space should consist of various areas like circulation area, reading area, working area for the personnel, production area, and storing area.

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