• 제목/요약/키워드: price factor

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중고차 가격 예측을 위한 영향요인 분석 (Influential factor analysis of used car price predicting)

  • 정재현;김민승;김종민
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2022년도 춘계학술대회
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    • pp.694-696
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    • 2022
  • 본 연구에서는 KIA의 K3 중고차 가격을 예측하기 위해 2013년부터 2021년까지 K Car 사이트에 등록된 자동차의 데이터를 사용하였으며, 상관분석에서 사용할 변수는 연식, 사고유무, 주행거리, 연료, 배기량을 사용하였다. 이 데이터를 토대로 상관관계를 분석하기 위해 Google Colab 플랫폼을 사용하였으며, 분석을 통해 중고차 가격에 대해 상관관계의 여부를 알 수 있었다.

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인터넷 쇼핑몰에서 패션상품 구매의도에 관한 연구 - 사회경제적 변수 및 인터넷 쇼핑몰 사용실태에 따른 차이 - (Purchase Intention of Fashion Goods on Internet Shopping Mall - The Difference to Follow Internet Shopping Mall Utility Actual Condition and the Socioeconomic Variable -)

  • 정진호;박혜령
    • 한국의류산업학회지
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    • 제3권3호
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    • pp.249-256
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    • 2001
  • This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

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민감성이 패션 혁신성에 미치는 영향 (Exploring the Role of Sensitivity on Fashion Innovativeness)

  • 박혜정
    • 복식문화연구
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    • 제15권6호
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    • pp.1078-1083
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    • 2007
  • The purpose of this study is to identify the relationships among price sensitivity, brand sensitivity, and fashion innovativeness. The data used in this study were gathered through surveying university students residing in Seoul metropolitan area using convenience sampling method. One hundred thirty eight questionnaires were used in statistical analysis, confirmatory factor analysis and path analysis using structural equation modeling. The results showed that the higher the price sensitivity, the lower the fashion innovativeness and the brand sensitivity.

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서울시 생산성지표의 추정 (A Study on the Estimation of Producetivity Measure of the City of Seoul)

  • 서승환;이번송;정의철
    • 지역연구
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    • 제11권2호
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    • pp.41-51
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    • 1995
  • It has been estimated the total factor productivity(TFP)of the city of Seoul. Average TFP growth rate during 1974-1992 has been estimated as 0.0602. TFP growth rate has been decreased from 0.0804 of 1970's to 0.0561 of 1980 and 1990's Factsro affecting the TFP are found to be core infrastructure, capital stock and land price growth rate. High land price growth rate depresses the TFP growth rate. During 1989, due to the high land price growth rate and extremely low building costruction permit TFP rate has been estimated as negative.

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패스트푸드 전문점 이용객의 라이프스타일과 동기, 속성만족과의 인과관계 - 강원도 영동권 대학생들 위주로 (The causal relationship between consumers 'life-style and motivation, satisfaction of attributes at fast-food restaurant - Focused on college students eastern area of Kangwon Province)

  • 윤태환
    • 한국식품조리과학회지
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    • 제21권6호통권90호
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    • pp.867-876
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    • 2005
  • The purposes of this study were, 1) to investigate the causal relationship between customer's life-style and motivation of eating-out, and 2) to research the causal nexus between motivation of eating-out and satisfaction of attributes to choose the restaurant. Reliability analysis, factor analysis, and Structure Equation Model(SEM) were adapted by Windows SPSS 10.0 and Amos 4.0. Life-style was divided into 7 factors and eating-out motivation into 5. Life-style influenced significantly each motivation of eating-out. It had positive influence on 'Reception and congratulation', 'Change of dietary life', 'Economic saving', "'Preference motivation', and 'Advertisement and companion's need', but negative influence on 'Reception and congratulation', 'Change of dietary life', and 'Preference motivation'. Customer's motivation of eating-out also influenced significantly the attributes. Factorl 'Reception and congratulation' had positive influence on all attributes except for 'Transportation convenience and distance to the shop'. Factor 2 'Change of dietary life' had negative influence on 'Food's taste, quantity, price', 'Sanitation and cleanness', and 'Staff's service quality' Factor 3 "Economic saving' had positive influence on 'Food's taste, quantity, price' and 'Transportation convenience and distance to the shop'. factors 'Advertisement and companion's need' had positive influence on 'Atmosphere of restaurant' and negative influence on 'Food's taste, quantity, price'.

Critical Factors Influencing Revisit Intention of Large Restaurant Chains in Myanmar

  • LAMAI, Gam Hpung;THAVORN, Jakkrit;KLONGTHONG, Worasak;NGAMKROECKJOTI, Chittipa
    • 유통과학연구
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    • 제18권12호
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    • pp.31-43
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    • 2020
  • Purpose: This study examined how many determinant factors (service dimensions, food quality, and price perception) affect revisit intention. This practical concept is service quality (SERVQUAL), customer satisfaction, and repeated/revisit behavioral intention based on the theory of reasoned action (TRA). Research design, data and methodology: This research applied a hybrid mixed-method comprising exploratory and explanatory sequential design by Creswell (2014). The 400 responses were collected in four townships in Myanmar. This study drilled down to exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA) prior to test the hypothesized factor structure of all the variables resulted in the form of the goodness of fit. For further data analysis, structural equation modeling (SEM) was applied to test the relationships among the variables of the proposed model. Results: The results showed that perceived service quality, food quality, and price perception have direct effects on customer satisfaction and indirect effect on revisit intention. The perceived service quality has the most significant influence while the food quality has the least influence on customer satisfaction. Conclusions: The results are useful for the restaurant managers to better understand the significant strategic choice factors to improve higher quality service amongst restaurants both domestic and international under the stiff competition.

대형할인점에(大形割引店)서의 패션 제품(製品) CRM에 관(關)한 연구(硏究) (제1보)(第1報) - 관계형성(關係形成) 과정(科程)을 중심(中心)으로 - (A Study on CRM in Discount Store of Fashion Product (1) - Focus on Process of Relationship Construction -)

  • 이승희;박수경
    • 패션비즈니스
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    • 제11권1호
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    • pp.86-96
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    • 2007
  • The purpose of this study was to examine which variables affect customer relationship management in discount store focusing on satisfaction, trust and commitment. A total of 360 participants who had purchased fashion products in discount store were used in this study. The data was analyzed by factor analysis, correlation analysis and regression analysis using SPSS program. As the result, benefits, information, reputation, product, location, salesperson and price factor were extracted. The price, information, reputation, product and location variables had the effects on satisfaction, especially, price had the major effects on satisfaction. The satisfaction, information, salesperson, price and location had the effects on trust. The satisfaction, trust, information, benefits and product had the effects on commitment. The reputation variable had direct effect on relationship maintenance. Also, satisfaction, trust and commitment had the effects on relationship maintenance. Specifically commitment had higher effect on relationship maintenance than satisfaction and trust did. The results of this study would provide CRM marketing strategy for fashion marketers of discount store.

드라마 제작산업의 가격 결정 메커니즘 (Pricing Mechanism of Production Factors in the Broadcasting Industry)

  • 노동렬
    • 한국콘텐츠학회논문지
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    • 제16권2호
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    • pp.618-632
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    • 2016
  • 드라마 제작산업의 가격결정 방식은 다중가격 체계를 형성하고 있다. 생산요소 가격은 방송사업자별, 제작주체별, 드라마 장르별로 차별화가 이루어지고 있다. 다중가격 체계에서 가격결정에 영향을 미치는 요인들은 생산요소의 희소성과 대체재의 유무, 제작비 규모, 명성 효과, 경쟁의 정도, 생산요소를 선택하는 주체 등이다. 스타 연기자에게 가격은 자신의 역량을 평가받는 기준으로 작용하는 동시에 자존심이라는 명성과 직결되는 기준으로 인식되고 있다. 이로 인해, 연기자 가격은 기존의 최고 가격을 경쟁자가 뛰어넘으며 경쟁하는 시소효과를 나타내고 있는 반면, 작가 가격은 최고 대우를 받고 있는 특정 작가의 가격 이하에서 제한적으로 상승하는 사다리 효과를 나타내고 있다. 현재는 제작비 규모의 상승 속도가 생산요소 가격의 상승 속도를 따라가지 못하는 상황이기 때문에 런닝개런티 제도를 적용하여 합리적인 시장 가격 형성을 위한 기준이 마련되어야 할 시점이다.

운수통신 서비스산업의 마크업 결정요인에 관한 실증분석 (Empirical Analysis of the Industrial Markup Determinants in the Transportation & Telecommunication Service Sector)

  • 주연화;강주훈
    • 국제지역연구
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    • 제20권1호
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    • pp.167-181
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    • 2016
  • 한국경제에 있어서 운수통신 서비스 산업은 공공운수 등 공공부문과 민간부문이 동시에 공존하고 있다. 공공부문은 일반적으로 가격규제의 대상이 되며 적정수준의 정상이윤이 보장된다. 본 논문은 생산요소가격으로 구성된 마크업방정식을 설정하고 운수통신산업의 시계열 마크업을 추정하였다. 또한 자기회귀 시차모형을 이용하여 마크업의 생산요소가격 탄력성을 추정하고 마크업의 결정요소를 분석하였다. 실증분석결과, 마크업의 임금탄력도는 -0.07, 수입가격 탄력도는 -0.45 그리고 이자율탄력도는 -0.13으로 추정되었다. 따라서 본 논문은 운수통신산업의 규제정책에 있어서 수입가격과 이자율이 고려되어야 할 주요 변수임을 밝히고 있다.

소비자의 물질주의 특성과 제품의 가격,구매시점 광고가 구매행동에 미치는 영향-진의류 할인판매를 중심으로- (The influence of materialism, price and point-of-purchase advertisement on consumers’purchasing behavior -focused on discount Jeans-)

  • 이윤경;황선진
    • 한국의류학회지
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    • 제24권6호
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    • pp.884-894
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    • 2000
  • This study was intended to examine the effect of consumer materialism, price and point-of-purchase advertisements on consumer preference and purchasing intention with respect to discount jeans. Information for the study was obtained through the use of an experimental design which was 2$\times$[2$\times$3] mixed factorial design. The subjects were two hundred and seventy college male and female students. The data were analysed with factor analysis, ANOVA by using the SAS program. The main results were as follows: First, the results indicated that the 3-way interaction effects among materialism, price and point-of-purchase advertisements on consumer preference. Second, the results showed the 2-way interaction effects between materialism and price between materialism and price on consumers’purchasing behavior. These results indicated that materialism have not direct effect on consumers’purchasing behavior but significant influence under those condition in which price effect occurs. And different from other point-of-purchase advertisements, power words’advertisements show negative effects on consumer preference in case of low price jeans, having no connection with materialism level.

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