Asia-Pacific Journal of Business Venturing and Entrepreneurship
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v.1
no.2
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pp.193-224
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2006
When we look into the market economy of our country recently, we learn that the mind of consumption after IMF crisis is very shrunk and the market is led into a serious slump of consumption. For an approach to survive the contraction of the market and the market competition, enterprises command a variety of sales promotion strategy, out of which presentation is a sales promotion strategy to give the same product. The price-discounted strategy through the provision of donation commodity may induce the temporarily-discounted commodity not to be sold to the consumers or make a damage of the images of the brand, or arouse the price war against other companies, or lower the sense of the quality of the commodity. Therefore, it is necessary for a company to meet the end users' demand and also maintain the evaluation of the quality on the consumers' products highly. Therefore, in this study, we have attempted to study and analyze the consumers' satisfaction level and reliability on the donation goods in order to suggest the orientation of the presentation promotion strategy in accordance with the changes of the sales market. In addition, we tried to understand how the recognition, consumers' satisfaction level and reliability on the presentation goods had on the repurchase. With such objectives in this study, we could make an analogy of the following significance and suggestion of study. Firstly, in order to survive a serious competition market, enterprises must execute the product presentation along with diverse events instead of commanding the sales promotion strategy through a simple product presentation. This strategy can be an alternative to lower the danger a person-to-person product presentation may bring about. That is to say, we shall not lower the quality and value of the products but enhance a new image to customers through a product donation occasion together with an event as a new marketing pioneering method. Secondly, during the period of the current economic depression, if a company provides the consumers with an opportunity free of charge through the present special event period and the practical events, it will affect the advertising effect of the goods, the introduction of the customers and customers' repurchase. For this purpose, the company has to heighten customers' preferences by selecting the items customers are liable to prefer and closely analyze the consumers' response and market for such an objective. Thirdly, with the internet age, as the market has a tendency to increase In the number of consumers who do shopping in the internet, the marketing strategy has to build up the strategy of the presentation product instead of a simple offline strategy. For example, a company shall have to draw attention or attraction from end users who intend to do shopping through the online by a product planning expo or a presentation product corner. Fourthly, the excessive sale promotion strategy of presentation products may bring about even a reverse effect on the value of the goods or consumers' attitude as seen above. Therefore, a company has to relay' the value as to the price' to the consumers instead of the sales promotion strategy of donation products just for a temporary sales volume. Conclusively, even if we put the value with a reasonable price through the presentation product strategy in the past, we shall have construct the strategy by providing some plus factors in the price such as the provision of the upgraded products or services instead of just presentation, or the invitation of the events related to diverse events or culture arts from now on.
When we look into the market economy of our country recently, we learn that the mind of consumption after IMF crisis is very shrunk and the market is led into a serious slump of consumption. For an approach to survive the contraction of the market and the market competition, enterprises command a variety of sales promotion strategy, out of which presentation is a sales promotion strategy to give the same product. The price-discounted strategy through the provision of donation commodity may induce the temporarily-discounted commodity not to be sold to the consumers or make a damage of the images of the brand, or arouse the price war against other companies, or lower the sense of the quality of the commodity. Therefore, it is necessary for a company to meet the end users' demand and also maintain the evaluation of the quality on the consumers' products highly. Therefore, in this study, we have attempted to study and analyze the consumers' satisfaction level and reliability on the donation goods in order to suggest the orientation of the presentation promotion strategy in accordance with the changes of the sales market. In addition, we tried to understand how the recognition, consumers' satisfaction level and reliability on the presentation goods had on the repurchase. With such objectives in this study, we could make an analogy of the following significance and suggestion of study. Firstly, in order to survive a serious competition market, enterprises must execute the product presentation along with diverse events instead of commanding the sales promotion strategy through a simple product presentation. This strategy can be an alternative to lower the danger a person-to-person product presentation may bring about. That is to say, we shall not lower the quality and value of the products but enhance a new image to customers through a product donation occasion together with an event as a new marketing pioneering method. Secondly, during the period of the current economic depression, if a company provides the consumers with an opportunity free of charge through the present special event period and the practical events, it will affect the advertising effect of the goods, the introduction of the customers and customers' repurchase. For this purpose, the company has to heighten customers' preferences by selecting the items customers are liable to prefer and closely analyze the consumer's response and market for such an objective. Thirdly, with the internet age, as the market has a tendency to increase in the number of consumers who do shopping in the internet, the marketing strategy has to build up the strategy of the presentation product instead of a simple offline strategy. For example, a company shall have to draw attention or attraction from end users who intend to do shopping through the online by a product planning expo or a presentation product corner. Fourthly, the excessive sale promotion strategy of presentation products may bring about even a reverse effect on the value of the goods or consumers' attitude as seen above. Therefore, a company has to relay 'the value as to the price' to the consumers instead of the sales promotion strategy of donation products just for a temporary sales volume. Conclusively, even if we put the value with a reasonable price through the presentation product strategy in the past, we shall have construct the strategy by providing some plus factors in the price such as the provision of the upgraded products or services instead of just presentation, or the invitation of the events related to diverse events or culture arts from now on.
In order to improve formal presentation attitudes such as presentation of job interviews and presentation of project results at the company, there are few automated methods other than observation by colleagues or professors. In previous studies, it was reported that the speaker's stable speech and gaze processing affect the delivery power in the presentation. Also, there are studies that show that proper feedback on one's presentation has the effect of increasing the presenter's ability to present. In this paper, considering the positive aspects of correction, we developed a program that intelligently corrects the wrong presentation habits and attitudes of college students through facial analysis of videos and analyzed the proposed program's performance. The proposed program was developed through web-based verification of the use of redundant words and facial recognition and textualization of the presentation contents. To this end, an artificial intelligence model for classification was developed, and after extracting the video object, facial feature points were recognized based on the coordinates. Then, using 4000 facial data, the performance of the algorithm in this paper was compared and analyzed with the case of facial recognition using a Teachable Machine. Use the program to help presenters by correcting their presentation attitude.
Proceedings of the Korea Society of Mathematical Education Conference
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2006.05a
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pp.1-16
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2006
The purpose of this study is to investigate how fifth and sixth graders recognize average and to find out suggestions for teaching/learning methods of average by examining which difference there is depending on the way of the word problem presentation. To solve these study questions, With the way of the word problem presentation set up as experimental treatment experiment was conducted to analyze these. In conclusion, since students who did not learn the regular course of average values had various informal concepts already, it is needed to consider handling more various concepts of average in order to enable students to expand flexible thoughts. And informal concepts of average students showed were the same or similar to types of formalized concepts and had logicality and propriety in their own way. Compared with fifth graders, sixth graders showed a wide difference in informal concepts of average depending on the way of the word problem presentation.
In multimedia database system, it is very important issue how to query multimedia data and present the result of query. Also, in order to reuse the query result in other applications, multimedia database system must be considered to provide the query result which is more generalized form. In this paper, I propose a presentation model for presenting query result in multimedia database system and MMSQL based on the developed model for processing multimedia database query. This paper includes the design and implementation of MMSQL query processor. MMSQL query processor provides the presentation of query result which is SMIL (Synchronized Multimedia Integration Language) document. Therefore, MMSQL query result in this paper can be use to variant multimedia applications.
In order to discern and classify high-quality slides, our research proposes a classification method that utilizes a knowledge structure containing information on the presentation slides. After analyzing whether our knowledge structure captures the content's quality information, we developed a classification method based on the knowledge structure produced from the analysis results. With the proposed method, we compared results classified by quality of presentation slides. Through this comparison, we verified that the slides in the high quality group could be classified and were able to retrieve high quality slides. The results show that, by utilizing the cognitive model of a knowledge structure, our method can increase the effectiveness of classification when search or recommendation is conducted mainly with high-quality slides.
Journal of the Korean Society of Clothing and Textiles
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v.32
no.5
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pp.800-807
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2008
The purpose of this study is to compare the subjective texture of actual objects and their picture images on the Internet to find out a method to present visual images in order to supply information similar real objects. For this study, seven knit fabrics and four presentation methods of visual images including twice magnifications and two dimensions of 2D and 3D. The results of this study were as follows: There are significant differences among subjective textures evaluated by touching seven fabrics actually and we can verify the effects of fiber contents and loop length of knit on textures. We can find out differences of texture depending on presentation methods. In case of 2D evaluation of knits fabrics, visual images of real size present a little exact information on roughness and heaviness whereas those of twice magnification do roughness, wetness, softness and luster. And 3D images give us more exact information of textures on softness, heaviness and warmness, but rather twice enlarged 3D image can't supply an information of heaviness texture.
In accommodation sharing economy, customers take a risk of uncertainty about product quality, which is an important factor affecting users' satisfaction. This risk can be lowered by the information disclosed by the facility provider. Self-presentation of the hosts can make a positive effect on listing performance by eliminating psychological distance through emotional interaction with users. This paper analyzed the self-presentation text provided by Airbnb hosts and found key aspects in the text. In order to extract the aspects from the text, host descriptions were separated into sentences and applied the Attention-Based Aspect Extraction method, an unsupervised neural attention model. Then, we investigated the relationship between aspects in the host description and the listing performance via linear regression models. In order to compare their impact between the three facility types(Entire home/apt, Private rooms, and Shared rooms), the interaction effects between the facility types and the aspect summaries were included in the model. We found that specific aspects had positive effects on the performance for each facility type, and provided implication on the marketing strategy to maximize the performance of the shared economy.
Since various terminals and different networks get involved in playing of a multimedia presentation, the case that the presentation QoS at a destination should be different from the QoS of multimedia data at a source occurs frequently. For playing the multimedia presentation, the multimedia data at a source should be transcoded into the multimedia data satisfying the QoS required at the terminal. The problem of generating the transcoding path is that, for a given multimedia presentation, different transcoding paths depending the terminal and networks should be generated. That is, a fixed transcoding path cannot be applied to a multimedia presentation. Instead, whenever the terminal and network to play the presentation get determined, a proper transcoding path should be regenerated automatically. In this paper, the algorithm for generating the transcoding path and the method for checking the playability of the generated path are proposed. The generating algorithm adopted the technique of Context Free Grammar in describing the set of transcoding resources and a user's transcoding rules in order to utilize the well-known compiler techniques. For the playability check, a method of computing the transcoding time and the delay time between data units are proposed. Finally all the proposed methods were implemented in the stream engine, called Transcore and the presentation-authoring tool, called VIP, we had developed. And the test results with a sample scenario were presented at the last.
Proceedings of the Korean Society for Emotion and Sensibility Conference
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2001.05a
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pp.20-25
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2001
In recent years, the concern about a user center design in increasing, and it's needed to task a user's visual cognitive characteristics for information presentation. Then this study aims to grasp user's cognitive characteristics about the information presentation by analyzing the fixation points. In the experiment, actually subject operated a copy machine. Recorded the fixation point movement of the operation panel by the eye mark recorder. Analysis examined the screen interface of the operation panel from the field of a fixation point trace. The top down type fixation oder by experience or the context became clear as a result. Furthermore, the difference of the fixation order by skill level was also examined. In this study, it was assumed that to grasp the visual cognitive characteristics becomes the key of efficient information.
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