• 한국의류학회지
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• 제23권8호
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• pp.1075-1085
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• 1999

Brand equity is the added value endowed by the brand to the product. This concept born in the 1980's has aroused intense interest among market managers and business strategists from a wide variety of industries. Brand equity can be approached in different perspectives according to the motivations and the objectives of the studies. Consumer-based brand equity is examined internally by consumers' cognition and feeling and externally by consume behavior in the market By analyzing the relationship between them we can understand how brand value is made in the mind of consumers and how it is converted into the consumer behavior,. The brand is an especially important extrinsic cue in clothing products and the apparel industry has higher brand equity when it is actually compared with the brand equity of many other industries measured as a financial asset. Therefore the purpose of this study was to find out brand value of clothing products through clothing brand equity and to understand consumer behavior of the brand. And so we focused in consumer-based brand equity. For the empirical study three brands that are predicted to have different level of brand equity were selected based on prices and market shares of the brands. As the result the consumer-based brand equity is composed of emotional and cognitive dimensions and each dimension has several sub-dimensions. These diverse dimensions of brand equity bring about differences in consumers' purchase behavior market share and price premium of brands.

• 대한전기학회논문지:전기기기및에너지변환시스템부문B
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• 제54권6호
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• pp.303-308
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• 2005

As the cost of photovoltaic(PV) generation systems continues to decrease, utility interactive systems are becoming more economically viable. Furthermore, increases in consumer awareness correspond to a willingness to pay a premium price for clean electrical energy generated using renewable energy resources. Especially, PV generation systems, in particular, is undergoing a rapid expansion-showing an industrial growth of approximately 40$\%$ per year in the worldwide, as PV cell and systems technology improve new markets become increasingly accessible. This has resulted in an increased demand for the simulation scheme and operational technologies of utility interactive PV devices and systems. The simulation schemes that can be applied to the utility interactive PV generation systems readily and cheaply under various conditions considering the sort of solar cell, the capacity of systems and the converter system as well are strongly expected and emphasized among researchers. So far, authors have been introducing the simulation method of PV generation systems with several papers. In this paper, authors introduce the simulation way of PV generation systems using EMTP type simulators; EMTP/ATP, EMTDC/PSCAD, RTDS, with each examples. And, by connecting the voltage amplifier to the RTDS a novel simulation method which is extremely close to the real condition of PV generation system is also introduced.

• 대한건축학회논문집:구조계
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• 제35권1호
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• pp.29-36
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• 2019

In the past, social insurance premiums, such as national pension and national health insurance, is contained within the costs of construction projects, have been lowered due to price competition of companies participating in the bidding. The government is implementing the "Ex-post settlement system" to improve the problem. Therefore, the purpose of this study is to examine the concept of an Ex-post settlement system and background of its introduction and to identify problems in the management of the system. The problems of the Ex-post settlement system are: 1) avoiding the participation of construction workers, 2) the rigidity of the insurance premium settlement method in construction field, and 3) the cause of direct construction cost reduction. The ways to improve these problems are: 1) excluding social insurance premiums from construction project cost, 2) securing flexibility of the settlement method of insurance premiums in construction field, and 3) expanding the scope of persons eligible to participate in social insurance.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.23-30
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• 2021

The purpose of this study is to compare the level of risk and return of Islamic stocks in the Jakarta Islamic Index (JII) with conventional stocks on the IDX30 in the period from January 2017 to July 2019. The Sharpe ratio method is used to calculate risk and stock returns. The performance of the stock portfolio is measured by comparing the risk premium portfolio with the portfolio risk that is expressed as a standard deviation of the total risk. This study uses secondary data collected by the Indonesia Stock Exchange (IDX), which provides the names of stock issuers included in the JII and IDX30 indices along with their montly closing price. The results of the descriptive analysis show that the JII Sharpe ratio index from January 2017 to July 2019 is from the minimum range of -0.28820 to a maximum range of 0.05622, while the IDX30 Sharpe ratio index from January 2017 to July 2019 is from the minimum range of -0.09290 to the maximum range of 0.17436. The results of inferential analysis using a different test show that there is a significant difference between the Sharpe ratio JII and IDX30 in measuring the performance of the stock portfolio.

• 한국의류산업학회지
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• 제24권6호
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• pp.707-718
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• 2022

The metaverse is emerging as the next digital environment for people not only to interact and collaborate with others, but also to have virtual consumption experiences. In this study, virtual fashion items for the consumer's digital self are deemed significant products with consumption value. Drawing from the regulatory focus theory, this study examines how consumers' promotion and prevention focus influence value perception and buying behaviors of virtual fashion items in the metaverse context. The data were collected through an online survey. A total of 546 consumers in their twenties who are aware of the metaverse responded to a self-administered questionnaire. The results showed that promotion focus influenced all the perceived consumption values of virtual fashion items such as the economic, visual authority, hedonic, and social value, whereas prevention focus influenced only the visual authority value. Visual authority value negatively affected both purchase intention and willingness to pay premium price, while others had a positive effect. The findings provide theoretical evidence that consumers' regulatory focus is critical in buying virtual fashion items and suggest that marketers devise effective strategies to stimulate consumers' regulatory focus and to emphasize the economic, hedonic, and social value of the items in the metaverse context.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.203-215
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• 2022

Bayesian Networks are multivariate probabilistic factor graphs that are used to assess underlying factor relationships. From January 2005 to December 2018, the study examines how Dynamic Bayesian Networks can be utilized to estimate portfolio risk and return as well as determine inter-factor relationships among reversal profit-generating components in Pakistan's emerging market (PSX). The goal of this article is to uncover the factors that cause reversal profits in the Pakistani stock market. In visual form, Bayesian networks can generate causal and inferential probabilistic relationships. Investors might update their stock return values in the network simultaneously with fresh market information, resulting in a dynamic shift in portfolio risk distribution across the networks. The findings show that investments in low net profit margin, low investment, and high volatility-based designed portfolios yield the biggest dynamical reversal profits. The main triggering aspects related to generation reversal profits in the Pakistan market, in the long run, are net profit margin, market risk premium, investment, size, and volatility factor. Investors should invest in and build portfolios with small companies that have a low price-to-earnings ratio, small earnings per share, and minimal volatility, according to the most likely explanation.

• Asia Marketing Journal
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• 제6권3호
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• pp.157-171
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• 2004

이 사례는 KT&G가 환경변화에 적응하는 전략을 소개하는 것이다. KT&G의 주력제품인 담배는 이미 암의 발생원인으로 지목되어 사회적 운동으로 금연캠페인을 하고 있을 정도로 시장여건이 좋지 않다. 위협 수준이 아니라 위기 수준이라고 할 수 있다. 이러한 위기를 기회로 전환시키는 전략으로 KT&G는 크게 네 가지 방향을 모색하고 있다. 먼저, 사회적인 저항 속에서도 흡연자는 꾸준히 존재하는 점을 감안하여 철저한 세분화전략으로 신제품을 출시하고 있다. 둘째, 타 소비재와 마찬가지로 고품질의 담배를 개발하여 브랜드파우워를 높이는 전략을 구사하고 있다. 셋째, 담배가 바이오산업의 핵심이 될 수 있음을 감안하여 기업이미지를 바이오와 연결시키려 노력하고 있다. 끝으로, KT&G의 강점인 인삼을 활용하여 웰빙산업에 진출하려는 관련 다각화의 계획을 가지고 있다.

• 한국ITS학회 논문지
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• 제9권4호
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• pp.113-122
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• 2010

지하철의 유지보수성, 경제성 등의 문제점을 보완하기 위하여 현재 차세대전동차 시스템 개발연구가 활발히 진행되고 있으며, 이는 지하철의 첨단성, 승객편의성, 시스템 안전성 및 신뢰성확보를 목적으로 하고 있다. 이러한 시점에서 차세대 전동차 개발이 지하철 이용자들에게 미치는 영향에 대한 사전연구가 필요하며, 본 연구에서는 서울시 지하철 1~8호선 이용자를 대상으로 차세대전동차 시스템 도입에 따른 지불의사금액 및 결정요인을 도출하였다. 차세대전동차 시스템 도입에 따른 이용자의 편의성(운행속도, 승차감, 안전성, 쾌적성, 보안성, 정보성)에 대한 지불의사금액 도출을 위하여 Price Sensitivity Method(PSM)를 적용하였으며, 지하철 이용자를 대상으로 차세대전동차 도입시 발생하는 효과에 대한 정의를 상세히 설명하고, 추가지불의사금액(willingness to pay) 및 결정요인을 조사하였다. 분석결과 차세대전동차 시스템 도입에 따른 지불의사금액의 범위는 148원~161원이 도출되었으며, 지불의사금액 결정요인은 지하철 이용자의 "성별", "이용횟수", "쾌적성 만족도", "보안성 만족도"가 영향을 미치는 것으로 분석되었다.

• Asian-Australasian Journal of Animal Sciences
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• 제22권11호
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• pp.1531-1539
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• 2009

This study compared the nutritional value of canola (B. napa) and mustard (B. hirta) press cakes obtained from the biodiesel industry as ingredients for use in diets fed to broiler chickens. A total of 210, one-day old, male broiler chicks were randomly assigned to one of seven dietary treatments. The control diet was based on wheat and soybean meal and contained 15% canola meal. For the experimental diets, 5, 10 or 15% of the canola meal was replaced with an equal amount of either canola or mustard biodiesel press cake. Dry matter and neutral detergent fiber digestibility were significantly higher for birds fed diets containing either canola or mustard biodiesel press cake compared with canola meal. Dry matter and neutral detergent fiber digestibility of the canola biodiesel press cakes was higher than the mustard biodiesel press cakes. Ether extract digestibility and nitrogen retention were significantly higher for birds fed canola biodiesel press cake compared with canola meal and mustard biodiesel press cake. Body weight gain and feed intake did not differ between birds fed canola or mustard biodiesel press cake and canola meal. In addition, there was no significant difference in body weight gain or feed intake between birds fed diets containing canola or mustard biodiesel press cake. Feed conversion was significantly improved for birds fed either canola or mustard biodiesel press cake compared with canola meal. Mortality was unaffected by treatment. Since the performance of broilers fed canola biodiesel press cakes was essentially the same as that of broilers fed canola meal, it is difficult to justify a premium to be paid for canola biodiesel press cake over that paid for canola meal. In addition, there was no difference in the performance of broilers fed biodiesel press cake obtained from canola or mustard seed. As mustard seeds are generally available at a lower price than canola seed, there may be some incentive to use mustard rather than canola seed for producing biodiesel press cake for use in poultry production.

• 한국건설관리학회논문집
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• 제19권2호
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• pp.96-106
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• 2018

정부는 낮은 경제성장률을 극복하기 위해 부동산 활성화정책을 도입하였다. 정부가 추진한 부동산 활성화정책은 규제를 낮춰 대출한도를 높였고, 기준금리도 인하하여 부동산 투자비용을 절감시켰다. 부동산투자를 활성화하기 위해 다주택자에게 양도세 부과를 유예하고, 전매제한도 해지시켰다. 부동산규제 완화는 주택매매 증가와 가격상승으로 이어졌고, 분양아파트는 단기간에 분양이 완료되어 프리미엄이 형성되는 등 부동산시장이 과열양상으로 전환되었다. 이러한 시장분위기는 본인의 소득이 아닌 금융권 '부채의존형'으로 주택을 소유하게 되어 가계대출이 크게 증가되었다. 2017년부터는 가계대출 축소를 위해 부동산대책이 강화되었고, 기준금리도 상승하여 대출 금리도 높아진 만큼, 가계부채 부담은 더욱 증가될 것으로 판단된다. 본 연구논문은 가계부채의 발생 원인과 문제점을 분석하여 금융감독원이 금융권을 효율적으로 관리할 수 있는 방안을 제안하고자 한다.