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Analysis for Willingness to Pay of the Advanced Railway System  

Ha, Oh-Keun (서울시립대학교 교통공학과)
Kim, Yong-Jin (대현이앤씨(주))
Oh, Mi-Young (서울시립대학교 교통공학과)
Park, Dong-Joo (서울시립대학교 교통공학과)
Lee, Soo-Beom (서울시립대학교 교통공학과)
Publication Information
The Journal of The Korea Institute of Intelligent Transport Systems / v.9, no.4, 2010 , pp. 113-122 More about this Journal
Abstract
Research and development related to advanced railway systems is currently underway presently to promote the maintenance and economic feasibility of subways, and the aim of such research and development is to enhance the functionality, passenger convenience, system safety and reliability assurance of the subway. In this situation, a study that predicts the effect that the development of such an advanced railway system would have on subway users is required. To this end, this study derived willingness to pay and decision factors with the introduction of an advanced railway system after surveying passengers who use subway lines 1~8. The Price Sensitivity Method (PSM) was applied to derive the willingness to pay in relation to user convenience (operating speed, ride comfort, safety, comfort, security and informativeness) with the introduction of an advanced railway system. In addition, willingness to pay and decision factors were examined after explaining the effects of introducing an advanced railway system in detail to subway users. Through the analysis, it was found that willingness to pay amounted to a premium of 148 won ~ 161 won with the introduction of an advanced railway system, and that this was affected by factors such as gender, frequency of use, satisfaction with comfort, and satisfaction with security.
Keywords
Advanced railway system; willingness to pay; price sensitivity method;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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