• 한국의류학회지
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• 제31권6호
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• pp.985-996
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• 2007

본 연구의 목적은 한국전통문양의 문헌고찰 및 활용 사례의 분석을 통해 활용되는 문양의 종류와 문양의 상징적 의미를 살펴보고, 패션문화상품의 전통문양활용 실태를 토대로 문양의 상징성을 적용하여 텍스타일 디자인을 시도함으로써 패션문화상품 디자인 개발에 발전적 인 방향을 모색하고자 하였으며, 패션문화상품을 위한 텍스타일 디자인 개발 프로세스는 다음과 같다. 첫째, 패션문화상품을 광범위한 패션의 일부로 간주하여 2005년부터 2007년까지 최근 3년 동안 S/S 시즌의 패션트렌드를 살펴보고 이를 반영한 컨셉을 설정하였다 둘째, 패션문화상품에 많이 활용되고 있는 문양을 중심으로 텍스타일 디자인을 위한 문양을 선정하였다. 셋째, 패션문화상품 디자인 개발을 위한 아이템을 선정하고, 전통문양의 상징적 의미에 따라 아이템의 문양을 선정하였다. 넷째, 텍스타일 디자인에 활용할 모티브를 발췌하여 패턴의 배열방법에 따라 전개하였다. 끝으로, 전개된 텍스타일 디자인은 텍스타일 CAD(Tex pro)와 Illustrator 10을 활용하여 아이템별 도식화에 적용하고, 이미지로 제시하였다. 이상과 같은 디자인 프로세스를 통하여 본 연구에서는 다음과 같은 결론을 얻을 수 있었다. 첫째, 전통문양을 이용한 패션문화상품 디자인은 전통 문양 의미적 측면 외에 문양에 내재된 상징적 의미를 적용함으로써 한국의 전통미의식에 대한 이해와 철학적 접근이 이루어 질 수 있다. 둘째, 전통공예품이나 민예품에 사용되어 오면서 소비자에게 진부한 문양으로 인식된 전통문양은 형태를 변형하거나 간결한 형태로 단순화하여 이미지를 강조하고, 트렌드를 반영한 스타일 및 색채의 적용으로 현대적 감각의 디자인으로 재창조될 수 있다. 셋째, 전통 문양을 응용한 디자인은 표현기법과 제작방법에 따라 다양한 이미지와 시각적 효과로 표현될 수 있으며, 이에 활용범위가 확대되어 다양한 아이템에 적용될 수 있다. 넷째, 패션문화상품에서의 전통문양은 우리 고유의 독창적인 디자인 요소로 활용될 수 있어 고부가가치 상품개발을 위한 디자인 영감의 원천으로 활용될 수 있다. 향후 전통문양을 응용한 문화상품개발을 위해서는 전통문양에 대한 이해를 토대로 다양한 접근과 시도가 이루어져 다양한 상품이 개발되어져야 할 것으로 본다.

• 감성과학
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• 제20권2호
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• pp.59-72
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• 2017

수많은 정보의 홍수 속에서 소비자는 자신의 감성에 맞는 스타일을 선택하기 원하므로 개인화 서비스에 대한 효용과 필요성이 꾸준히 증가하고 있다. 본 연구에서는 적극적 개인화 쇼핑몰의 샘플 동영상을 직접 제작하여 인터넷 쇼핑몰 이용자 대학생 170명에 대하여 이를 경험하도록 하였고 이에 따라 소비자 반응이 변하는 것을 측정하였다. 또 소비자의 개인화의 수준에 따라 소비자의 웹사이트 평가, 만족도/인터넷 행동, 제품품질평가 등 반응도 조사하였다. 또한 이를 선호쇼핑몰의 종류, 인터넷 쇼핑몰 접속 횟수에 따라 차이가 존재하는지를 조사하였다. 결과는 첫째, 적극적 개인화 쇼핑몰을 이미 경험해본 대학생 소비자의 경우 적극적 개인화 수준이 높게 나타났다. 선호 쇼핑몰의 종류에 따라서 소극적 개인화 수준이 달랐는데, 일반의류 쇼핑몰을 선호하는 사람들이 낮고 복합대형쇼핑몰과 소셜커머스를 선호하는 사람들은 소극적 개인화 점수가 높았다. 둘째, 대학생 소비자의 적극적 개인화 동영상 경험 전후에 따라서 만족도/인터넷행동, 제품품질 평가는 변화하지 않는 것으로 나타났으나, 소극적 개인화 점수는 감소하고 적극적 개인화 점수와 웹사이트 평가는 증가하는 것으로 나타났다. 셋째, 인터넷 쇼핑몰 접속 횟수는 만족도/인터넷행동, 웹사이트 평가와 정적 상관이 있는 반면에, 적극적 개인화 요소는 만족도/인터넷 행동, 웹사이트 평가와 부적 상관이 있었다.

• 복식문화연구
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• 제8권3호
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• pp.460-476
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• 2000

The purpose of this study was, accordingly, to examine male college student's general body consciousness and their actual condition of wearing clothing, as it's assumed that clothing, which everyone must always wear, might be effective in making up for the physical defect. The findings of this study were as follows : 1. Male College Students'Body Consciousness : They expressed some dissatisfaction with their own body, and they were most discontented with their height, among their bodies. They thought of the western-style shape as an ideal one, as what's considered by them to be ideal was thinner a little than them, being taller with wider shoulder, longer legs, smaller and white face. 2. Male College Students'Characteristics of Clothing Purchasing Behavior : In purchasing clothing, male college students were slightly sensitive about the physical part with which they wasn't satisfied. The clothing pattern preferred by them was an abstract one, and their favorite color was white or black. The greatest number of them put most emphasis on design in buying clothing, and they purchased clothing mainly at special fashion shop. On the whole, they showed an affirmative response toward wearing Korean costume, and they also had a positive opinion about the purchase of reformed Korean dress for everyday life. 3. Male College Students'Characteristics of Wearing Clothing : They appeared not to consider making up for physical weakness. Male college students favored aloha shirt and trousers when they went out. Male college students purchase clothing in consideration of individual, manly, classical, tender, or comfortable factors. 4. Relationship of Body Consciousness to Wearing Behavior : The degree to which they considered covering up physical weakness in wearing clothing was examined, by dividing them into two groups : one was a group that thought their own shape normal, and the other was a group that didn't think of their own shape as normal. As a result, both groups appeared not to consider covering up physical weakness.

• 복식
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• 제39권
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• pp.125-138
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• 1998

In order to help apparel manufactures and marketers to promote apparel products more efficiently, and aid them in instilling brand names or brand images more distinctively in the minds of target consumers, it is the intent of this study (1) to investigate on the high-school girls brand loyalty and the brand discernment, self image(product image), and the buying behavior of casual wear. The subjects were 532 female high school students selected from the four high school in Seoul. The data were collected by self-admin-istered questionnaires. The data were analyzed by frequency, percentage, T-test, x2-test, and correspondence analysis. (1) 29.1% of the female students were cat-egorized as the brand loyalty group that was smaller than the non-brand loyalty group(70.9%). (2) In identifying the relationship between the demographic factors and the brand loyalty, the monthly household income and the month-ly personnel expenses were statistically significant. Namely, higher household income and the monthly personnel expenses were statistically significant. Namely, higher household income and the monthly personnel expenses there were, higher the brand loyalty was revealed. (3) The power of discernment was statistically significant according to the brand loyalty. That is, the brand loyalty group was more outstanding than latest fashion brands, the high-price brands, and the better-style brands in terms of design, color, and fabric. (4) The self image was also statistically significant according to the brand loyalty, Wher-eas the brand loyalty group preferred the unique, high-quality, sexy, and active self-images, non-brand loylty group revealed to prefer the non-noticeable and feminine self-images. The findings of this study will assist apparel manufactures and marketers in better identifying the target market, and in subsequently adjusting their products, brand image, and promotional activities in order to reach the target market more efficiently.

• 한국의류학회지
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• 제30권9_10호
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• pp.1344-1353
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• 2006

The purpose of this research is to investigate the actual wearing conditions of working uniform and identify problems for the aircraft mechanic. For this study, questionnaire surveys were conducted dividing according to styles of clothing; one-piece and two-piece styles. Subjects were 343 men working in flight line. Questionnaire of 159 two-piece styles and 184 one-piece ones were used in analysis. The results of the study are as follows; The result about wearing each type of working uniform showed that the two-piece one is always as the air force uniform, whereas the one-piece one is worn only a few times. They felt inconvenience during all operations except in the sitting position, crawling position, and positions in which they were using tools. Accordingly, the result of the functionality reported dissatisfaction on all question items. Therefore, uniform of two-piece style achieved better results on all questions related to motional flexibility and functionality. Questions on changes to finishing methods showed that each airline employed different methods for both two-pieced and one-pieced uniforms. The answers about the unstitched or worn-out parts of the two-piece garments showed that pants were unstitched on the inner seam of the trouser leg and hip regions, but the upper one was not. In case of the one-pieced uniform, the parts of wearing out is the seam of hip and the unstitched parts are knee region and hem line of pants. Questions concerning their satisfaction with the material of uniforms indicated a high rate of dissatisfaction, particularly in its ventilation and absorbency. Questions concerning the preferred design of working uniform indicated a preference for two-piece uniform rather than one-piece ones.

• 한국의류학회지
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• 제34권9호
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• pp.1558-1566
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• 2010

This study compares the body sizes of Korean and Mongolian female college students, their perceptions about body size, and body satisfaction based on similar cultural backgrounds. The subjects consisted of 164 Korean students and 171 Mongolian students from March to April, 2008. The age range was 17 to 22 years. We directly measured the body sizes of subjects and examined by questionnaire the degree of body cathexis, perceived body size, and ideal body size. Both Korean and Mongolian college students have similar body measurements but Korean college students have smaller heads, broader and slopped shoulders, and thinner arms and legs. There were insignificant differences in perceived body size for both groups; in particular they perceived that their lower body is fat or thick. However, there were differences in body satisfaction. Both groups had the lowest satisfaction rate for their lower bodies; but in all items, Korean college students had a lower body satisfaction rate than Mongolian college students even though they have thinner arms and legs. Finally, the ideal body style for both groups was a skinny body type, but Korean students preferred a much thinner body type. The body satisfaction rate is greatly affected by the ideal body than the actual body.

• 한국의류학회지
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• 제26권7호
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• pp.1015-1025
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• 2002

This study is aimed at investigating and developing the use and sizing system of the apparels listed in on-line and catalog shopping in Korea. This is a basic study for an apparel sizing system to be developed, which could be used to approach consumers more easily and provide improved fitness and accuracy in terms of size and style of apparels for fashion E-commerce. A survey was conducted among the consumers who are more than 18-years-old and purchased more than two times the apparels listed in on-line and catalog shopping of two selected catalog shopping enterprises, and its statistical results are analysed from 281 respondents' questionnaires. The results of the study are as follows: 1. According to the result of the survey on the use and sizing system of the apparels listed in. on-line and catalog shopping, the consumers who purchased once apparels continue doing so in the same manner. A catalog shopping is the most preferred form of shopping. The most dissatisfying part in purchasing apparels is a poor quality of 'texture', and the second biggest problem is about 'size'About 51.2 percent of the apparels were not worn or even returned, while the top reason for that is 'Inappropriate size' and 'color', and 'texture'comes next on the list. 2. According to the survey on the recognition-rate concerning common' body size, most respondents were aware of their height and weight, and So percent of respondents said that they were aware of their waist circumference. But, chest circumference and hip circumference were recognized only by 58.4 percent and 35.6 percent of respondents, respectively. 3. According to the survey on difference between men and women, the male consumers have less aware of hip circumference than the female counterparts. The females have much more dissatisfaction with apparel sizing system and show higher return-rate of purchased apparels than the males.

• 복식문화연구
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• 제31권1호
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• pp.34-52
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• 2023

In this study, text mining was conducted on the product names of skirts, pants, shirts/blouses, and dresses to analyze the characteristics of keywords appearing in online shopping product names. As a result of frequency analysis, the number of keywords that appeared 0.5% or more for each item was around 30, and the number of keywords that appeared 0.1% or more was around 150. The cumulative distribution rate of 150 terms was around 80%. Accordingly, information on 150 key terms was analyzed, from which item, clothing composition, and material information were the found to be the most important types of information (ranking in the top five of all items). In addition, fit and style information for skirts and pants and length information for skirts and dresses were also considered important information. Keywords representing clothing composition information were: banding, high waist, and split for skirts and pants; and V-neck, tie, long sleeves, and puff for shirts/blouses and dresses. It was possible to identify the current design characteristics preferred by consumers from this information. However, there were also problems with terminology that hindered the connection between sellers and consumers. The most common problems were the use of various terms with the same meaning and irregular use of Korean and English terms. However, as a result of using co-appearance frequency analysis, it can be interpreted that there is little intention for product exposure, so it is recommended to avoid it.

• 한국의류학회지
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• 제31권6호
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• pp.974-984
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• 2007

WTO체계 이후 급속히 변화하는 의류시장의 환경 속에서 진 제품 시장 역시 소비자의 다양한 취향에 따라 세분화 되고 있다. 이에 국내 진 브랜드들이 수입 진 브랜드들과의 경쟁에서 살아남기 위하여 소비자들이 추구하는 혜택은 무엇이며 그 혜택에 따른 제품을 평가하는 기준과 선호하는 이미지에 대한 연구의 필요성 이 대두되고 있다. 본 연구에서는 진 제품 구매자의 추구혜택을 알아보고 추구혜택 집단에 따라 제품평가기준과 선호 이미지에 차이가 있는지를 알아보고자 한다. 본 연구의 대상은 청바지 시장에서 주요 표적고객으로 선정되고 있는 20대 남, 녀 대학생으로 선정되었다. 표본추출법으로 할당표본추출법이 실시되었다. 자료수집은 설문지 응답방식으로 이루어 졌으며, 추구혜택, 제품평가기준 및 선호 의복이미지를 측정하기 위하여 선행연구에서 사용된 척도들을 본 연구에 맞도록 수정, 보완하여 사용하였다. 총 492부의 설문지가 자료의 분석을 위하여 사용되었으며, SPSS 11.5를 사용하여 cluster analysis, factor analysis, Cronbach's ${\alpha}$, ANOVA 및 Duncan test를 실시하였다. 진 제품 구매자의 추구혜택에 따라 소비자를 유형화시킨 결과, 4개의 집단으로 분류되었다. 집단 1은 성적매력, 유행, 개성, 실용성과 같은 의복의 표현적, 도구적인 혜택을 모두 추구하는 집단으로써 다혜택 추구 집단이라 명명하였으며, 집단 2는 유행을 가장 추구하는 집단으로써 유행추구 집단이라 명명하였으며, 집단 3은 경제성을 가장 추구하는 집단으로써 경제성 추구 집단이라 명명하였으며, 집단 4는 유명상표를 가장 추구하는 유명상표 추구 집단이라 명명하였다. 추구혜택 집단에 따른 평가기준의 차이를 알아본 결과 심미적 기준, 외재적 기준, 품질성능적 기준에서 유의미한 차이를 나타내었다. 즉 다혜택 추구 집단은 제품을 평가하는 단서로 심미적 기준과 품질 성능적 기준을 다른 집단보다 더 중요시 여기고 있었으며, 유명상표 추구 집단은 제품의 외재적 기준을 더 중요시 여기고 있었다. 반면 경제성 추구 집단은 진 제품에 있어서 심미적 기준이나 외재적 기준은 별로 중요하게 여기고 있지 않았다. 추구혜택 집단에 따라 선호 의복이미지에 차이가 있는지를 알아 본 결과 개성적 이미지, 활동적 이미지, 섹시한 이미지, 세련된 이미지, 심플한 이미지에서 유미한 차이가 나타났다. 즉 성적 매력, 유행, 개성, 실용성을 모두 추구하는 다혜택 추구 집단의 소비자들은 진 제품에서 개성적 이미지, 활동적 이미지, 섹시한 이미지, 세련된 이미지, 심플한 이미지 모두를 다른 집단에 비해 더 선호하고 있었으며, 유행을 추구하는 소비자들은 개성적 이미지를 더 선호하고 있었다. 또 유명상표를 추구하는 소비자들은 청바지를 착용함으로써 개성적 인 이미지와 세련된 이미지를 표현하는 것을 더 선호한다는 것을 알 수 있었다.

• 한국의류학회지
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• 제32권9호
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• pp.1333-1342
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• 2008

This study intended to evaluate the visual sensibility of textiles of knitting simulation through the painting function of SDS-ONE, a computer knitting system, with the use of various fancy yarns for hand knitting. For this study, six kinds of fancy yarns with difference manufacturing style and form were selected: loop yarn, tamtam yarn, fur1 yarn, fur2 yarn, ladder yarn, and tape yarn. In order to create a computer knitting simulation, paint function of SDS-ONE was employed to scan the fancy yarns for hand knitting with a scanner. Then, after the registration of the yarns as data, the yarn was brought in for knitting simulation in plain stitch with 3 gauge. After that a survey was conducted involving 60 female experts in their twenties. Using SPSS 12.0, factor analysis, reliability, Pearson correlation coefficient, ANOVA, Duncan test, and regression analysis were performed to analyze the collected data. First, according to the result of analyzing the visual sense factor, three factors of the 'inflexibleness/ruggedness sense', 'lightweight sense', and 'smoothness sense' was extracted. According to the result of analyzing the visual sensibility factor, three factors of the 'activity', 'grace', and 'purity' was extracted. Second, With regard to preference and purchase intention, the knitted fabric with tamtam yarn(H2) was preferred than the other samples, indicating that the respondents had intention to purchase it. As for word-of-mouth intention, H2 ranked the first place, implying the respondents had intention to recommend it to other people. Third, the examination of the use of products each knitting simulation knit found that sweater and muffler are the most appropriate knit products. And H2 was the most suitable sample for sweater and muffler products. This study tried to prove that knit textile can be visually evaluated through a computer knitting simulation without the actual knitting and then to provide accurate data to related companies or the academic circle.