1 |
Choi, I. K. & Koh, A. R. (1995). Brand image: Analysis of domestic jeans market through benefit segmentation and perceptual mapping(I). Journal of the Korean Society of Clothing and Textiles, 19(4),651-662
과학기술학회마을
|
2 |
Kim, C. S. & Lee, H. J. (1998). Data base development for blue jeans marketing strategy(part II): Focused on young adult's brand awareness, brand image, and consumer's seeking image in fall 1997. Journal of the Korean Society of Clothing and Textiles, 22(4), 503-514
|
3 |
Kim, D., Lee, Y, & Lee, S. (2001). New consumer behavior: Application to marketing strategy in the digital age. Seoul: Parkyoungsa
|
4 |
Kotler, P. (2007). Principles of marketing. New Jersey: Prentice Hall
|
5 |
Peter, J. P. & Olson, J. C. (2007). Consumer behavior and marketing strategy (8th ed.). New York: McGraw-Hill/Irwin
|
6 |
Shim, S. & Kotsiopulos, A. (1993). A typology of apparel shopping orientation segments among female consumers. Clothing and Textile Research Journal, 12(1), 73-85
DOI
|
7 |
Abraham-Murali, L. & Littrell, M. A. (1995). Consumers' conceptualization of apparel attributes. Clothing and Textile Research Journal, 13(2), 65-74
DOI
|
8 |
DeLong, M., LaBat K., Nelson, N., Koh, A., & Kim, Y. (2002). Global products, global markets: Jeans in Korea and the United States. Clothing and Textile Research Journal, 20(4), 238-245
DOI
|
9 |
Kim, M. Y. & Rhee, E. Y. (1991). A study on the theoretical framework of clothing evaluation criteria. Journal of the Korean Society of Clothing and Textiles, 15(3), 321-334
과학기술학회마을
|
10 |
Park, W. & Lee, S. (1999). A market oriented study on the wearing attitude and purchase behavior of jeans. Journal of Costume, 43, 109-123
과학기술학회마을
|
11 |
Rhee, E. Y (2001). Fashion marketing. Seoul: Kyomunsa
|
12 |
Huddleston, P., Cassill, N. L., & Hamiton, L. K. (1993). Apparel selection criteria as predictors of brand orientation. Clothing and Textiles Research Journal, 12(1), 51-56
DOI
|
13 |
Shim, S. & Bickle, M. C. (1994). Benefit segments of the female apparel market: Psychographies, shopping orientations, and demographics. Clothing and Textile Research Journal, 12(2), 1-12
|
14 |
Chung, I. & Rhee, E. (1993). A study on the hierarchy of clothing images. Journal of the Korean Society of Clothing and Textiles, 17(4), 529-538 Society
|
15 |
Kim, M. Y. & Rhee, E. Y. (1988). A study on clothing evaluation criteria of various clothing items(l). Journal of the Korean Society of Clothing and Textiles, 12(2), 249-257
과학기술학회마을
|
16 |
Koh, A. (1994). Consumer intention to purchase domestic/ foreign brand jeans: beliefs, attitude, and individual characteristics. Journal of the Korean Society of Clothing and Textiles, 18(2), 263-272
과학기술학회마을
|
17 |
Koo, M. J. (2000). A study on the evaluative criteria and brand image through the benefit segmentation of consumers of jeans. Unpublished master's thesis, Yonsei University, Seoul, Korea
|
18 |
Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing, 58(4), 28-36
DOI
ScienceOn
|
19 |
Eckman, M., Damhorst, M. L., & Kadolph, S. J. (1990). Toward a model of the in-store purchase decision process: Consumer use of criteria for evaluating women's apparel. Clothing and Textiles Research Journal, 8(2), 13-22
DOI
|
20 |
Hwang, J. (2005). The effect of desired sportswear benefits on sportswear image preferences and store patronage. Journal of Korean Human Ecology, 43(4), 65-78
과학기술학회마을
|
21 |
Forney, J. C., Park, E. J., & Brandon, L. (2005). Effects of evaluative criteria on fashion brand extension. Journal of Fashion Marketing and Management, 9(2), 156-165
DOI
ScienceOn
|