• Title/Summary/Keyword: preference survey

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A study on the preference of Korean Traditional 'Jook' (죽의 기호도에 관한 연구)

  • June, Jung-Hee;Yoon, Jae-Young;Kim, Hee-Sup
    • Journal of the Korean Society of Food Culture
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    • v.13 no.5
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    • pp.497-507
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    • 1998
  • The purpose of this study was to investigate the perception and preference of 'Jook' among people to find the effective way of promoting consumption of Korean traditional 'Jook'. This survey was conducted in Seoul, Suwon, Pyongtaek area. Among 450 questionnaires, 363 responses were collected and were analyzed by SAS program. The results were as follows: 47% was male,33.1% were 20 to 29 years old and 45% were students. Age and sex were main factors influencing the perception and preference of 'Jook' Older generation and women liked 'Jook' the most. 'Potjook', 'Hobakjook', 'Dakjook', 'Hinjook' were mostly preferred in order. 'Jook' was eaten because of 'easy to digest', 'special treat', 'convenience food', and 'therapeutic purpose'. But taste was the most preferred characteristics selecting 'Jook' except 'Hinjook'. In developing 'Jook' to be consumed, diversity and convenience should be placed in the first priority.

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A Study of Preference Factors for Silvertown Services based on the Life Style - Focused on the Pre-Elderly in Cheongju - (라이프스타일에 따른 실버타운 제공서비스 선호요인 연구 - 청주지역 예비노인층을 대상으로 -)

  • Ko, Hye-Jin;Hwang, Hee-Yun
    • Journal of the Korean housing association
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    • v.19 no.6
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    • pp.63-71
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    • 2008
  • The development of modern medicine and economic growth has caused the elderly population to increase rapidly in Korea and the country is becoming an aging society. As the population of elderly has increased the interest in silver towns has also increased. the elderly population is more affluent in the past and more willing to spend their money on themselves. This led to the need of supplying silver towns where they can have comfortable retirement. The research conducted for this study was to understand the silver town market by finding the preference of silver town service according to their life style. The target of this survey was the pre-elderly in the Cheongju area and several analysis techniques like factor analysis, crowding analysis, and conjoint analysis were used to understand the life style of the preelderly and preference factors of silver town services.

The Impact of Housing Values on the Preference for Intelligent Housing (주거가치관에 따른 인텔리전트 주택 선호도)

  • 강순주
    • Journal of Families and Better Life
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    • v.22 no.5
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    • pp.101-111
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    • 2004
  • This study was conducted to examine how the types of housing values influence the preference for computerized housing (so called 'Intelligent Housing'). A questionnaire survey was conducted on 347 residents in Seoul metropolitan area. The following findings were obtained: 1) The housing values were classified into 6 types: ostentation, information & technology, tradition preservation, personality, practicality, and privacy pursuit. 2) There were significant differences in housing values by the generation and the level of familiarity with information technology. 3) In general, computerized housing was highly preferred, and the housing value types that affected the preference were 'ostentation' and 'information & technology.' 4) There is a need to develop diverse models of computerized housing systems to respond to consumer demands.

An Analysis on Viewpoint and Characteristics of Preference for Urban Landscape Management - Based on the Site of View Management in woomyeon Mountain - (도시경관관리를 위한 조망점 및 선호특성 분석 - 우면산 조망관리대상지역을 중심으로 -)

  • Song, Byeong-Hwa;Yang, Byoung-E;Lee, Gyeong-Jin
    • KIEAE Journal
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    • v.7 no.5
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    • pp.107-114
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    • 2007
  • This study purposed to review the alternative criteria for preserving urban scenic view and establishing its management methods by selecting preliminary viewpoints to preserve the views of woomyeon mountain. The contents of this research consists of the representative urban scenic view by analyzing its viewpoints and landscape preference. For this study, seventeen preliminary viewpoints were selected, the ratio of visual structure was calculated by types of landscapes and an analysis was conducted on landscape preference through a questionnaire survey to draw results. Conclusively, various side studies through statistical method for characteristic analysis with preference elements about viewpoint and visual structure for urban landscape management. This research will contribute to management on objective point of view in environmentally friendly urban landscape planning.

Visual Preference in Green Roof Sites (옥상 녹화지의 시각적 선호도)

  • Lee, Gwan-Gyu
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.5 s.118
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    • pp.32-38
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    • 2006
  • Roof greening in a city can contributes to not only providing network opportunities for dispersed greenspace patches but also bringing more greenspaces into a city. In addition, it can help to flooding and microclimate control in the city. Recently, a number of roof greening projects have been introduced, mainly to public buildings and schools. Roof peening need to offers both ecological functions and convenience and satisfaction for urban residents. This study aims to provide directions for improving ecological benefits and visual preference of roof greening. Twelve scene slides were adopted to measure people's visual preference. The survey results show that landscape images can be categorized into naturalness, visual diversity, uniqueness, and spatial flexibility. Physical scenes can be classified into type I mostly greened by plants, type II mixed between convenience facilities and plants, and type III constructed with pond. People show high preferences to type I and type II when visual diversity is high. The results of this study suggest to enhance the visual preference by considering visual diversity when applying the ecological design methods to improve naturalness for roof greening.

An Analysis of Consumer Preference and Purchasing Behavior for the Character Image Used in Fashion Commodity (패션상품에 활용된 캐릭터에 대한 소비자의 선호도와 구매행동 분석)

  • 백경실;유태순
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.5
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    • pp.561-572
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    • 2002
  • This study was intended to examine the consumer preference and purchasing behavior far the character image used in fashion commodies. The subjects were 491 high school and college female students. The data were analysed using factor analysis, MANOVA, ANOVA and frequency analysis. The results of questionnaire survey were as follows; 1. Both groups of high school and college female students showed to have similar images toward 9 characters included in the study. 2. College female students had higher preference to Tweety, Bunny than high school girls. But, high school students showed higher preference for Hello Kitty, Pazama Sister's and Dalki, than college students. 3. There was no significant difference between the groups in interest, purchase intention, purchase reason, purchasing items, types of shops, and information sources. But, college students seemed to do less planned purchasing and more impulsive buying compared to high school students.

The Research of Effect of Cyber Education at Always Learning System in Affinity of Cyber Education for Officials: Focusing on Busan Metropolitan City (상시학습체제에서 사이버교육 요인이 공무원의 사이버교육 선호도에 미치는 영향 -부산광역시를 중심으로-)

  • Park, Myung-Kyu;Sim, Sun-Hee;Kim, Ha-Kyun
    • Journal of Fisheries and Marine Sciences Education
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    • v.23 no.1
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    • pp.116-125
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    • 2011
  • In this study, a survey research was conducted on government employees in Busan Metropolitan City to identify the influence of cyber education factors (learning factor, learner factor, and learning system factor) on the preference for government employee cyber education offered by the government always learning system. Analyzed results, recognition of learning factor, learner factor, and always learning system were shown to have significant influence on the preference for cyber education, but no indication of influence by always learning support. This study intends to assist stimulating voluntary participation in cyber education and active commitment in learning activities through improving learning effect and fortifying convenient informatization education, with regard to activation of cyber education and improved preference for cyber education.

A Study of Female College Students' Behavior and Ideal Breakfast Types -II. Dining-out Behavior of Breakfast and Preference on Breakfast Menu- (여대생의 아침식사 실태와 이상적 아침식사 유형을 위한 연구 -II. 아침식사 외식양상과 아침식단에 대한 기호도-)

  • Lee, Jin-Sil
    • Journal of the Korean Society of Food Culture
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    • v.18 no.5
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    • pp.466-474
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    • 2003
  • This study was carried out to investigate the dining-out behavior of breakfast and preference on the menu of female college students. 500 questionnaires were distributed and 417 were used for statistical analysis(SAS program). This survey was conducted from June, 2000 to October, 2000. 72.8% of the respondents thought there were problems in eating breakfast. The problems were 'skipping breakfast frequently(33.1%)', 'short eating time(20.9%)', 'simple menu(18.8%)'. Preference of dining-out breakfast menus were 'bread & milk(43.8%)', 'conventional menu(34.7%)', 'snack(15.5%)', soup or 'porridge(6.0%)'. A general preference of breakfast menus were conventional (63.7%), 'bread & milk(21.1%)', 'milk and breakfast cereal(8.7%)', 'soup or porridge(6.5%)'. Increase on the amount of monthly allowance decreased the preference of conventional type of breakfast(P<0.05). The questions about the breakfast were 'what is the best menus for breakfast(49.2%)', 'alternative to rice(17.1%)', 'the amounts of breakfast(12.1%)'. But there was no significant difference among these variables. In conclusion, development of convenient & well-balanced breakfast model and nutritional education are needed to increase the nutritional status of female college students.

A Study of Purchasing Behaviors on Female Markets Segmented by Clothing Image Preference (선호의복이미지에 의한 여성 세분시장의 구매행동 연구)

  • Lee, Mi-Sook
    • Journal of the Korean Home Economics Association
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    • v.49 no.1
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    • pp.93-106
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    • 2011
  • The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

The Study of Scent Preference of Natural Aroma Essential Oil to MBTI Personality Type in University Students (대학생의 MBTI성격 유형에 따른 천연아로마 선호도에 미치는 실태연구)

  • Kim, Young-Sun;Lee, Kum-Bee
    • Journal of Korean Clinical Health Science
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    • v.4 no.1
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    • pp.510-521
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    • 2016
  • Purpose. The aim of this study was to provide Aromatherapist with analysis of correlation between MBTI personality type and scent preference of natural aroma essential oil in university students. Methods. Data was analyzed by students whom participated in the research on the scent preference of natural aroma essential oil of students from m university who accomplished to MBTI personality survey. Results. As a result, the introverted personality types more liked Peppermint and felt more intensive scent than extroverted personality types did(p=0.006). Extroverted personality types recognized Neroli as feminine scent(p=0.034) and introverted personalty types recognized Frankincense as feminine scent(p=0.045). Extroverted personality types felt that Juniper berry is exciting scent(p=0.036) and that Rosemary(p=0.044) and Lavender(p=0.030) are eco-friendly scent. And introverted personality types relatively less did than extroverted personality types. Conclusions. This study is to get a basic data of aroma preference of university students by looking into the influence that MBTI personality type affect natural aroma preference and to use this data for ease off school stress and job seekng stess and counsel the students.