• Title/Summary/Keyword: preference profile

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Conjoint Analysis Based on the Chebyshev Estimation, with Application to New Product Development of Cellular Phone (체비쉐프추정에 의한 컨조인트분석 : 휴대전화기 신제품 개발에의 활용)

  • 김부용
    • The Korean Journal of Applied Statistics
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    • v.17 no.2
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    • pp.205-218
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    • 2004
  • Conjoint analysis is employed to decompose the consumer's preference judgements into the importance of attributes, and to predict the degree of preference for each profile of the products, services, or ideas. It has been widely used in industrial marketing, particularly in the areas of product positioning and new product development. This paper is mainly concerned with the conjoint analysis based on the Chebyshev estimation since the efficiency of the least squares estimator is lower than that of the Chebyshev estimator when the preferences are measured as the rank-order. A case study is performed on the preference for cellular phones. And it is shown that conjoint analysis based on the Chebyshev estimation is superior, in terms of the predictive validity, to one which is based on the least squares estimation.

Potential for Dependence on Lisdexamfetamine - In vivo and In vitro Aspects

  • Yun, Jaesuk;Lee, Kwang-Wook;Eom, Jang-Hyeon;Kim, Young-Hoon;Shin, Jisoon;Han, Kyoungmoon;Park, Hye-Kyung;Kim, Hyung Soo;Cha, Hye Jin
    • Biomolecules & Therapeutics
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    • v.25 no.6
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    • pp.659-664
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    • 2017
  • Although lisdexamfetamine is used as a recreational drug, little research exists regarding its potential for dependence or its precise mechanisms of action. This study aims to evaluate the psychoactivity and dependence profile of lisdexamfetamine using conditioned place preference and self-administration paradigms in rodents. Additionally, biochemical techniques are used to assess alterations in the dopamine levels in striatal synaptosomes following administration of lisdexamfetamine. Lisdexamfetamine increased both conditioned place preference and self-administration. Moreover, after administration of the lisdexamfetamine, dopamine levels in the striatal synaptosomes were significantly increased. Although some modifications should be made to the analytical methods, performing high performance liquid chromatography studies on synaptosomes can aid in predicting dependence liability when studying new psychoactive substances in the future. Collectively, lisdexamfetamine has potential for dependence possible via dopaminergic pathway.

Effect of Plant Proteolytic Enzyme on the Physico-chemical Properties and Lipid Profile of Meat from Culled, Desi and Broiler Chicken

  • Sinku, R.P.;Prasad, R.L.;Pal, A.K.;Jadhao, S.B.
    • Asian-Australasian Journal of Animal Sciences
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    • v.16 no.6
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    • pp.884-888
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    • 2003
  • Proteolytic enzymes are used for meat tenderization, an important process with regard to consumer preference. The proteolytic enzyme, IVRIN was isolated from the plant Cucumis pubescens W and its effect on physico-chemical properties and lipid profile of thigh and breast muscle of culled, desi and broiler birds was studied. Fifty-gram meat was treated with IVRIN containing 32.5 mg enzyme protein at $60^{\circ}C$ for 20 min. The pH of IVRIN treated meat was decreased significantly (p<0.01) and the effect was more pronounced in breast than thigh muscle. The water holding capacity (WHC) was increased significantly (p<0.01) in broiler as compared to desi and culled bird, and in breast compared to thigh muscle. IVRIN failed to produce any impact on muscle fiber diameter (MFD). The MFD of desi was significantly higher (p<0.01) than broiler and culled birds. The total lipid concentration in thigh and breast muscle of desi was lower (p<0.01) than broiler and culled birds, latter being similar in this respect. The cholesterol content was lower (p<0.01) in breast than thigh muscle, in broiler than desi and culled and in IVRIN treated than untreated meat samples. The phospholipid concentration was unaffected by IVRIN. Broiler and culled birds exhibited more phospholipid content than desi birds.

Design and Implementation of CC/PP Profiling System for Providing of Device Independent Digital Contents (장치 독립적 디지털 콘텐츠 제공을 위한 CC/PP프로파일 생성 시스템 설계 및 구현)

  • Byun Yung-Cheol;Kang Chul-Ung;Lee Sang-Joon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.9
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    • pp.1527-1537
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    • 2006
  • The server system of digital contents has to how the context information about client devices to provide the appropriate contents for each device effectively. CC/PP standard specification is an agreement for describing and transmission of the information related with a client device. In this case, the information on device hardware and software, networks and user's preference is included here. In the mean time, WAP forum defined W-HTTP protocol to transmit the CC/PP profile information of a client device to a server system. However, the client devices which use existing HTTP protocol to transmit their information cannot provide the CC/PP profile information to a server. In this paper, we propose an effective method to create and provide the CC/PP profile in the clients which use not only HTTP protocol but also W-HTTP protocol to transmit device information.

Target Advertisement based on a TV Viewer's Profile Inference and TV Anytime Metadata (시청자 프로파일 추론과 TV Anytime 메타데이타를 이용한 표적 광고)

  • Kim, Mun-Jo;Lee, Bum-Sik;Lim, Jeong-Yon;Kim, Mun-Churl;Lee, Hee-Kyung;Lee, Han-Gyu
    • Journal of KIISE:Computer Systems and Theory
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    • v.33 no.10
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    • pp.709-721
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    • 2006
  • The traditional broadcasting services over terrestrial, satellite and cable media have been unidirectional mass media regardless of TV viewer's preferences. Recently ich media streaming has become possible via the broadb and networks. Furthermore, since bidirectional communication is possible, personalcasting such as personalized streaming services has been emerging by taking into account the user's preference on content genres, viewing times and actors/actresses etc. Accordingly, personal media becomes an important means for content provision service in addition to the traditional broadcasting service as mass media. In this paper, we introduce a user profile reasoning method for target advertisement which is considered an important application in personalcasting service. The proposed user profile reasoning method predicts an unknown TV viewer's gender and ages by analyzing TV Viewing history data. Based on the estimated user's gender and ages, a target advertisement is provided with TV Anytime metadata. A proposed target advertisement system is developed based on the user profile reasoning and the target advertisement selection method. To show the effectiveness of our proposed methods, we present a plenty of experimental results by using realistic TV viewing history data.

A Multimodal Profile Ensemble Approach to Development of Recommender Systems Using Big Data (빅데이터 기반 추천시스템 구현을 위한 다중 프로파일 앙상블 기법)

  • Kim, Minjeong;Cho, Yoonho
    • Journal of Intelligence and Information Systems
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    • v.21 no.4
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    • pp.93-110
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    • 2015
  • The recommender system is a system which recommends products to the customers who are likely to be interested in. Based on automated information filtering technology, various recommender systems have been developed. Collaborative filtering (CF), one of the most successful recommendation algorithms, has been applied in a number of different domains such as recommending Web pages, books, movies, music and products. But, it has been known that CF has a critical shortcoming. CF finds neighbors whose preferences are like those of the target customer and recommends products those customers have most liked. Thus, CF works properly only when there's a sufficient number of ratings on common product from customers. When there's a shortage of customer ratings, CF makes the formation of a neighborhood inaccurate, thereby resulting in poor recommendations. To improve the performance of CF based recommender systems, most of the related studies have been focused on the development of novel algorithms under the assumption of using a single profile, which is created from user's rating information for items, purchase transactions, or Web access logs. With the advent of big data, companies got to collect more data and to use a variety of information with big size. So, many companies recognize it very importantly to utilize big data because it makes companies to improve their competitiveness and to create new value. In particular, on the rise is the issue of utilizing personal big data in the recommender system. It is why personal big data facilitate more accurate identification of the preferences or behaviors of users. The proposed recommendation methodology is as follows: First, multimodal user profiles are created from personal big data in order to grasp the preferences and behavior of users from various viewpoints. We derive five user profiles based on the personal information such as rating, site preference, demographic, Internet usage, and topic in text. Next, the similarity between users is calculated based on the profiles and then neighbors of users are found from the results. One of three ensemble approaches is applied to calculate the similarity. Each ensemble approach uses the similarity of combined profile, the average similarity of each profile, and the weighted average similarity of each profile, respectively. Finally, the products that people among the neighborhood prefer most to are recommended to the target users. For the experiments, we used the demographic data and a very large volume of Web log transaction for 5,000 panel users of a company that is specialized to analyzing ranks of Web sites. R and SAS E-miner was used to implement the proposed recommender system and to conduct the topic analysis using the keyword search, respectively. To evaluate the recommendation performance, we used 60% of data for training and 40% of data for test. The 5-fold cross validation was also conducted to enhance the reliability of our experiments. A widely used combination metric called F1 metric that gives equal weight to both recall and precision was employed for our evaluation. As the results of evaluation, the proposed methodology achieved the significant improvement over the single profile based CF algorithm. In particular, the ensemble approach using weighted average similarity shows the highest performance. That is, the rate of improvement in F1 is 16.9 percent for the ensemble approach using weighted average similarity and 8.1 percent for the ensemble approach using average similarity of each profile. From these results, we conclude that the multimodal profile ensemble approach is a viable solution to the problems encountered when there's a shortage of customer ratings. This study has significance in suggesting what kind of information could we use to create profile in the environment of big data and how could we combine and utilize them effectively. However, our methodology should be further studied to consider for its real-world application. We need to compare the differences in recommendation accuracy by applying the proposed method to different recommendation algorithms and then to identify which combination of them would show the best performance.

User-Centered Document Ranking Technique using Term Association Analysis (용어 연관성 분석을 이용한 사용자 위주의 문서순위결정 기법)

  • U, Seon-Mi;Yu, Chun-Sik;Kim, Yong-Seong
    • Journal of KIISE:Software and Applications
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    • v.28 no.2
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    • pp.149-156
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    • 2001
  • 정보의 가치와 사용자의 정보획득 요구가 증대됨에 따라 특정 개인 위주의 서비스를 제공하는 정보검색 시스템의 필요성이 증대되고 있다. 그러나 현재의 정보검색 시스템들은 사용자의 선호도를 반영하고 편의성을 제공하는 면에서 매우 미흡한 점들이 많다. 따라서 본 논문에서는 적합성 정도에 따라 최적의 문서를 제공하기 위하여 사용자 위주의 문서순위결정 기법을 제안한다. 특정 개인의 선호도(preference)를 반영하기 위하여 사용자 프로파일(User Profile)을 구성 및 갱신하고, LSA(Latent Semantic Analysis)를 적용하여 적합율에 따라 문서의 순위를 결정한다.

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Personalized Information Delivery Methods for Knowledge Portals (지식포탈을 위한 개인화 지식 제공 방안)

  • Lee Hong Joo;Kim Jong Woo;Kim Gwang Rae;Ahn Hyung Jun;Kwon Chul Hyun;Park Sung Joo
    • Journal of Information Technology Applications and Management
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    • v.12 no.4
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    • pp.45-57
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    • 2005
  • In order to provide personalized knowledge recommendation services, most web portals for organizational knowledge management use category or keyword information that portal users explicitly express interests in. However, it is usually difficult to collect correct preference data for all users with this approach, and, moreover, users' preferences may easily change over time, which results In outdated user profiles and impaired recommendation qualify. In order to address this problem, this paper suggests knowledge recommendation methods for portals using user profiles that are automatically constructed from users' activities such as posting or uploading of articles and documents. The result of our experiment shows that the Proposed method can provide equivalent performance with the manual category or keyword selection method.

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QoE-Aware Mobility Management Scheme

  • Kim, Moon
    • Journal of information and communication convergence engineering
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    • v.14 no.3
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    • pp.137-146
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    • 2016
  • In this paper, we introduce a quality of experience (QoE)-provisioning mobility management scheme. The emphasis is on a mobility-aware QoE solution enabling network components to recognize the mobility pattern of an end-user and to prepare a handover in advance. We further focus on an energy-adaptive QoE solution based on the energy profile providing the preferred pattern of energy consumption and an energy preference check engine determining whether the provision of the service that the end-user requested is suitable to QoE or not. Lastly, we concentrate on a network-based intelligent mobility management scheme adopting the calm service and the balance. Consequently, we conclude that the proposed schemes improve the handover latency, QoE metrics, and energy efficiency simultaneously.

An Adaptive Recommendation System for Personalized Stock Trading Advice Using Artificial Neural Networks

  • Kaensar, Chayaporn;Chalidabhongse, Thanarat
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.931-934
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    • 2005
  • This paper describes an adaptive recommendation system that provides real-time personalized trading advice to the investors based on their profiles and trading information environment. A proposed system integrates Stochastic technical analysis and artificial neural network that incorporates an adaptive user modeling. The user model is constructed and updated based on initial user profile and recorded user interactions with the system. The information presented to each individual user is also tailor-made to fit the user's behavior and preference. A system prototype was implemented in JAVA. Experiments used to evaluate the system's performance were done on both human subjects and synthetic users. The results show our proposed system is able to rapidly learn to provide appropriate advice to different types of users.

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