• Journal of Distribution Research
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• v.4 no.1
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• pp.185-203
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• 1999

This paper is an exploratory study about perceived risks related to career women's fashion lifestyles in case of catalogue shopping. Three research questions are proposed: 1. The first is to examine the types of career women's fashion lifestyles. 2. The second is to find out the kinds of perceived risks when career women purchase fashion apparels through catalogues. 3. The third is to investigate the relationships between fashion lifestyles and perceived risks. The empirical results were as follows. First, career women's fashion lifestyles were distinctively divided into the fashion-oriented group, the casual preference group, and the brand-name preference group. Second, seven unique perceived risks such as socio-psychological perceived risks, product assortment perceived risks, quality/function perceived risks, customer services & conveniences perceive risks, economic perceived risks, and order waiting-time perceived risks were manifested when career women purchase fashion apparels using catalogues. Finally, significant differences in socio-psychological perceived risks, product assortment perceived risks, and quality/function perceived risks were shown among fashion lifestyle clusters. However, the others were not.

• Journal of Information Technology Services
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• v.11 no.4
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• pp.181-194
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• 2012

The one of the most meaningful change in the recent ubiquitous environment is the omnipresence of public digital display device for providing ubiquitous information. It is the important issue to provide publicity as well as adaptive information to each user in the field of the public digital display device. This research proposes the idea ensuring fast response speed by the selection of user preference function. The preference function is selected by statistics using Zipf distribution in the system comprising mobile device and digital display device based on NFC (Near Field Communication). The idea is proved by CPM-GOMS model and the improvement of user response can be achieved.

• Journal of Korean Society for Quality Management
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• v.21 no.2
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• pp.194-214
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• 1993

This paper purports to study on interactive fuzzy goal programming model which leads to the compromise solution which the decision maker satisfies through the interactive approach. We also attempted to calculate local proxy preference function from utility function of sum-of-logarithms in connection with marginal rate of substitution and interactive approach for the purpose of applying weight of multiobjective function. In an attempt to grasp compromise solution from fuzzy efficient solution, we decided to take the interactive method and presented stopping rule for this.

• Journal of the Korean Home Economics Association
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• v.40 no.3
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• pp.137-153
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• 2002

This research tried to examine how the love style is changed as the psychological tendency specifying individual personality types that other domestic and foreign researches have overlooked all this while. The subjects of this study were the college students and white and blue-collar employees. The instruments used in this study were the Love Attitude Scale and the MBTI (Myers-Briggs Type Indicator). When applying the MBTI and the Love Attitude Scale, 474 people were analyzed. To get the result, the data from the survey were processed by the statistical program, SPSS/PC$^+$. Specifically, the statistical methods employed in this study were frequency, percentile, mean, standard deviation, factor analysis and chi-square. The major findings are as follows: 1. The most frequent love style among single men and women in this study was the Eros (46.6%). The next frequent love style was the Storge (40.3%). The Ludus occupied the least portion (13.1%) among single men and women. 2. The personality types over 10% among 16 personality types of MBTI were ISTJ (Introverted Sensing Type) (19.4%), ESTJ (Extroverted Sensing Type) (13.1%), and ISTP (Introverted Thinking Type) (12.4%). 3. As a result of observing the relationship of the love stymie and the psychological tendency among single men and women, the love style was found to have relationship with TF preference (Judgement function) and JP preference (Life Style). However, there were no relationships with the love style and EI preference (focus of Energy), SN preference (Perception Function).

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.811-821
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• 2014

The purposes of this study were to investigate difference on recognition, preference, satisfaction and possession of functional textile clothing in psychological comfort groups according to gender and age of the elderly and suggest optimal physical, mental and healthy functional textiles for the elderly. The data was collected from 262 respondents in their age of over 55, who lived in Busan. SPSS 21.0 was used and t-test, cross tabulation analysis, frequency analysis, and descriptive analysis were performed for analysis. The results are as follows. First, high groups of psychological comfort for both gender and age of the elderly showed higher recognition and preference of functional textiles, especially in the high groups of the new silver generation and women. Second, the high groups of psychological comfort for both gender and age of the elderly showed higher satisfaction of functional textiles. However, it was lower than preference of functional textiles. Last, the possession of major clothing function over all the elderly was comfort, fitting motion adaptability, and health safety function in order. Low groups of psychological comfort possessed fitting motion adaptability textile clothing more than the high groups, and the high groups of psychological comfort possessed comfort and health safety textile clothing more than low groups. In conclusion, this research showed the importance of functional textiles for the elderly in terms of psychological comfort as well as the need for healthy comfort textiles for the advanced activities of daily life.

• Journal of Advanced Navigation Technology
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• v.16 no.6
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• pp.1065-1079
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• 2012

This research is done with the objectives to examine and to identify how the main factors of airline services, which become fundamentals for airline customers to select their favorite one, affect their customer satisfaction and their customer preference, with a focus on adjustable influence of converting cost. The survey has been conducted with the population of the airline customers who use international airlines through Incheon International Airport and processed with the objectives to verify the influence of the main factors of airline services to customer satisfaction and customer preference and also to collect the verified data for adjustable influence of converting cost between customer satisfaction and customer preference, and its results are as follows: Firstly, airline services have significant impact on their customer satisfaction. Secondly, they also have significant impact on their customer preference, Thirdly, the converting cost between both of customer satisfaction and customer preference to airline services doesn't involve the adjustable function in consecutive cost nor in learning cost but it does involve the one in sunk cost.

• Korean Journal of Ichthyology
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• v.24 no.4
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• pp.263-271
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• 2012

A female preference is a potentially complex function relating variation in multiple male traits with her probability of accepting the most optimal individuals as a mate. If mate preference is dominantly driven by additive fitness benefits, different females tend to be congruent in the decision of choice, whereas females will not necessarily share their mate preferences if non-additive benefits more strongly operate. Here, a sequential blocked design ($4{\times}4$) was applied to experimentally assess the relative contribution of additive and non-additive components to the female mate preference with Korean rosy bitterling, Rhodeus uyekii. In a total of 48 single stimulus presentations, behavioral elements of courtship activities were analyzed to derive the 'index of female preference'. Females showed a clear preference for males with more elaborate carotenoid colors, but mated randomly with respect to male body size and other color patterns. However, they were not individually consistent in their choice of mates, suggesting that non-additive components probably contribute to the evolution of female preference.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.3
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• pp.98-108
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• 1999

The purpose of this research is to help outdoor space planning reflected real needs of apartment residents in the differentiation elements of outdoor space, by using USC trade-off game in three apartment complexes in Seoul. This game method was used to evaluate their preference, reliability of preference degree, satisfaction degree, requirement elements such as improvement, sacrifice, maintenance of present condition, and payment possibility for improving and maintaining present condition, in addition to their preference and payment possibility of differentiation of outdoor space in the apartment complex in the future. From the statical analysis, we found the following results: 1. Reliability of preference degree was valid, inasmuch as the first elements they preferred were the almost same as the last things. 2. Elements of preference were pedestrian ways, pedestrian security facilities, various athletic facilities, and variety and high-class facilities in a play ground. 3. Satisfaction degree of differentiation elements of outdoor space was low not only in total complexes but also in each complex. As a result of analysis, these elements were not satisfied with residents. 4. Most of the differentiation elements of outdoor space in three apartment complexes, except planting traditional trees, were required to improve and maintain present condition. The cost to improve and maintain these elements able to pay by them was about 2.18 million won. Through this result, these elements were not options but prerequisites for planning outdoor space in apartment complexes. 5. In the future preference elements of differentiation of outdoor space in apartment complexes were pedestrian and jogging ways, places with water, various athletic places and facilities, multi-function resting places, green spaces in experiences, pedestrian security facilities, various athletic facilities, variety and high-class facilities in a play ground, and payment possibility for these elements was about 3.20 million won.

• Journal of the Korean housing association
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• v.20 no.1
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• pp.1-10
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• 2009

This paper documents research carried on the University students who are potential residents of the city to find out their preference for the ubiquitous residential functions, and categorize based on the life style to find out difference of their preference on ubiquitous residential functions. A survey was conducted on 324 university students in Gwangju city. The students were selected through purposive sampling and quota sampling by self-administered questionnaire sheets. The analysis analyzing methods using SPSS/PC 12.0 are frequency, percentage, factor analysis, cluster analysis, $x^2$(chaisquare)-test and one-way ANOVA (analysis of variance). For the survey, lifestyle types were categorized as: These are classified based on the analysis of facts regarding characteristics of student's lifestyles that are divided into nine types of facts and then make the four types through the cluster analysis as below. Energetic life type, Inactive life type, Family-oriented life type, Thrifty and Personality-oriented life type. The residential function of Ubiquitous is classified as Safety, Convenience, Comfortableness, Information, Health, Leisure and the residential space is divided into bedroom, livingroom, kitchen, bathroom. Considering the preference aspects for Ubiquitous residential function, among the bedroom, living room, kitchen, and bathroom, University student seek for safety from the living room, Convenience from the kitchen and Comfortableness from the living room, bedroom and kitchen. For Information, bedroom is most preferred among the bedroom, living room, and kitchen. For Health and Leisure, bedroom is preferred between bedroom and living room. In terms of the difference about the preferences for ubiquitous functions based on the four types of lifestyles; The Thrift-oriented type is commonly preferred to the Inactive type among the bedroom, living room and kitchen. The Family-oriented and the Thrift-oriented type were preferred to the Energetic and Inactive types in the bathroom. Also, in the entire residential space, the Ubiquitous functions is most preferred by the Thrifty and Personality-oriented life type.

• Journal of the Korean Home Economics Association
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• v.35 no.4
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• pp.185-198
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• 1997

This study was initiated to research on the uniform preference uniform satisfaction and wearing of female workers' uniform of the fiber firms. Data was obtained from 361 female workers of the fiber firms in Chon Buk. And it was analyzed by frequency percent mean duncan's multiple test. The results of this study were as follows; 1) Pocket sleeve and front hem were parts of the damage. The weaving workers were mostly wore upper and under garments but most of there workers were only wore an upper garment on the basic type of uniform The older and married were small in the fitness of uniform the armhole sleeve girth sleeve length and breast girth were unfitted 2) Workers was dissatisfied to the noise and the dust in working environment. Uniform satisfaction of workers were mostly low design color and fabric were the lowest factors of uniform satisfaction. The satisfaction of material were also low the lowest factors were absorptiveness elasticity breathability. Workers wanted the fashion and light colored uniform but they prefered function activity to work and manageability on wearing rather than externals among the uniform preference.