• 제목/요약/키워드: preference factor

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소비자의 곡물 가공제품 구매 속성 및 선호도 조사 연구 (The Study on Consumers' Preference and Purchasing Property of Processed Grain Products)

  • 백승우;김수현;황정욱
    • 한국유기농업학회지
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    • 제25권3호
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    • pp.537-554
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    • 2017
  • This study had purpose to examine the consumers preference and buying property of processed products by rice, barley, wheat, bean. For the study, the interview was conducted of 300 samples more than 19 years of age. We attempt to examine consumers' preference and individual properties when purchasing processed grain products. Questionnaire was filled for the 23 variable by referring to previous studies to investigate the properties to consider when consumer purchasing the products. To conceptualize, reduce the high correlation parameters by factor analysis. The results attribute to seven factors that safety, brand/image, taste/shelf life, convenience seeking, preferred high-quality, price, consumption patterns. These properties showed significant differences in demographics. First, there was statistically difference by age in safety, brand/image, high quality preference, taste/shelf life. Second, Safety and high-quality preference were the difference between jobs, and depending on household income were significant difference in consumption patterns. We analyzed the purchasing preference by purchase frequency. Ramen, bread, beer are higher purchase frequency than any processed grain products. On the other hand, frozen rice, soybean paste, red pepper paste that are used primarily domestic raw, were lower purchase frequency. But the difference of purchase property according to products was very similar that the highest factor is price, the following factor as taste. Based on these findings, the implications and the limitations of the study were presented.

도시하천의 시각적 특성 및 선호요인 분석 -대전광역시 갑천을 중심으로- (An Analysis of the Visual Characteristics and Preference Factors of an Urban River - With a case of Gapcheon in Daejeon Metropolitan City -)

  • 정대영;허성수;신언동
    • 한국환경복원기술학회지
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    • 제10권3호
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    • pp.14-24
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    • 2007
  • The purpose of this study was to investigate how the landscape characteristics and the physical factors of landscape would affect the preference for the Gapcheon in Daejeon Metropolitan City. The Gapcheon was divided in three sections of the outskirts, Expopark areas, and residential complexes. After selecting seven landscape points where the sections could be expressed best, photographs were taken both in the upstream and downstream direction. The questionnaire used to evaluate the river's landscape included 20 items of adverbs that described the form of the river and one item to rate the overall preference. By analyzing the 14 pictures taken, the occupancy rates of the landscape elements in terms of the sky, river, vegetation of the river, mountain, and artificial structures. Image factor analysis was conducted for each of the sections in order to analyze the landscape characteristics of the Gapcheon, and then regression analysis was conducted in order to analyze the relationships among the physical factors influencing the preference of the landscapes. The results were as follows : Factors that compose the visual characters of urban river were classified be the aesthetic factor, the emotional factor and the situation factor. These 3 factors showed a 65.8% total variance. The river landscape with the biggest preference was the one from the Daedeok Grand Bridge as the occupancy area of the mountain, sky, and river was large and distributed evenly and the vegetation of the river was in a good harmony with the surroundings. After carrying out regression analysis to examine the relationships between the visual preference of Gapcheon and the physical factors of landscape(the sky, river, vegetation of the river, mountain, and artificial structure), the following regressions model was made : PRE=5.906+0.017(river)-0.053(artificial structure)-0.060(vegetation of the river) (R-square=0.48).

중국 강남 전통 수향(水鄕) 하천 경관의 시각적 특성 및 선호요인 분석 - 중국 강수성 주장(周莊) 하천경관을 중심으로 - (An Analysis of the Visual Characteristics and Preference Factors of Traditional Landscape of Rivers in Kangnam Region of China - With a Case of River in Zhouzhuang, Jiangsu Province of China -)

  • 김동찬;송매결
    • 한국전통조경학회지
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    • 제28권3호
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    • pp.122-130
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    • 2010
  • 본 연구는 중국 전통 강남 수향 하천경관인 주장(周莊)을 대상으로 경관 형용사 분석에 의한 시각적 특성을 도출하고, 시각적 특성과 선호도의 관계를 파악하고자 하였다. 연구 과정은 다음과 같다. 첫째, 중국 전통 강남 수향 주장 진(鎭)에 위치한 수향 하천에 대한 이론적 고찰을 실시하고 하천 유축경(流軸景) 경관을 교량 위에서 촬영하여 사진 22장을 선정하였다. 둘째, 주장하천 경관의 시각적 선호도 및 경관 특성을 파악하기 위하여 형용사 25쌍으로 설문조사를 실시하였다. 셋째, 물리적 특징 및 물리량은 선호도를 미치는 영향을 파악하기 위하여 물리적 경관 요소의 점유율을 산출해서 평균분석, 분산분석, 회귀분석을 실시하였다. 경관 특징 선호요인을 파악하기 위하여 설정된 경관형용사를 척도화 하여 요인분석을 실시하였으며, 이미지 요인이 시각적 선호도에 미치는 영향을 파악하기 위하여 분산분석 및 회귀분석을 실시하였다. 이를 수행하여 얻은 연구 결과는 다음과 같다: 경관선호도를 분석한 결과, 최고의 선호를 보인 22번 사진에 해당하는 형용사는 '조화로운-부 조화로운', '아름다운- 추한', '전원적인-도시적인', '부드러운-거친', '안정적인-불안정적인', '낭만적인-현실적인', '명랑한-우울한', '화려한-소박한', '자연적인-인공적인', '친근한-낯선', '깨끗한-더러운' 등 총 11쌍의 형용사이었으며, 이들 형용사는 대체적으로 하천경관의 시각적 선호 이미지를 설명하는 가장 중요한 요소로 판단되었다. 전통 강남 하천 경관의 시각적 물리량에 따른 선호도 분석을 실시한 결과, '보도'와 '건물 및 조형물' 면적의 점유율이 높을수록 선호도는 증가하는 것으로 나타났으며, 전통 강남 하천 경관의 시각적 특성을 요인 분석한 결과, '심리적 인자', '문화적 인자', '상황적 인자', '물리적 인자' 등 총 4가지 요인으로 분류되었다. 시각적 선호도와 시각적 특성의 관계를 분석한 결과는 '심리적 인자'의 회귀계수 B값이 +0.936로 가장 높게 나타나, 중국 강남 수향 하천경관의 시각적 선호 이미지를 설명하는 가장 중요한 요인인 것으로 나타났다.

자켓용 소재의 태와 감성 이미지가 선호도에 미치는 영향 (A Study on the Effect of Hand and Sensibility Image on the Preference to Textiles for Jacket)

  • 김희숙;나미희
    • 한국의류학회지
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    • 제28권3_4호
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    • pp.387-395
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    • 2004
  • This research was designed to investigate the effect of hand and sensibility image on the preference to textiles for jacket. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, regression were used for statistical analysis by SPSS WIN 11.0. The results of this study were as follows; 1. In Spring\ulcornerFall season, 6 factors were extracted as hand factor and 2 factors as sensibility factor of textiles for jacket. 2. 6 factors were extracted as hand factor and 2 factors as sensibility image in Summer. 3. 6 factors were extracted as hand factor and 2 factors as sensibility image in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image at each season. 5. There were significant correlations between hand and sensibility image in Spring\ulcornerFall and Summer. 6. Hand and sensibility image were related to the preference to textiles for jacket in Spring and Winter.

도시공원에서 벤치의 시각적 만족도에 영향을 미치는 요인 (Factors Affecting Visual Satisfaction of Benches at Urban Park)

  • 유상완;권상준;정정섭
    • 한국조경학회지
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    • 제28권3호
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    • pp.88-96
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    • 2000
  • The objective of this study is to evaluate the preference and visual characteristic of users according to the location of benches at urban community parks. The types of benches are separated into four patterns and located in four representative places at urban community parks. Each relations between visual preference and adjective related factors are calibrated by the estimated results of Pearson correlation coefficient. Moreover, the factors which affect the visual preference are obtained by multiple regression analysis and to calibrate the each factors significant level, the method of multivariate variance analysis is applied. The results of this study are summzrized as belows: 1. Four types of factors which consist the visual characteristic are classified as emotional factor of visual images(aesthetic factor(F1), texture related factor(F2)) and physical factor(physical factor(F3), transformable factor(F4)). Each factor's eigenvalue is appears as 5.27∼1.78 and the eigenvalue of emotional factor of visual images is more higher than the physical factor. 2. The correlation coefficient between visual preference according to the location of benches(X21) and aesthetic factor(f1) is estimated as 0.79, which is highest value among the four factors. And the correlation coefficient of texture related factor(f2), physical factor(F3) and transformable factor(F4) is estimated as 0.14, 0.04 and 0.08 respectively. 3. The visual preference of users according to the location of benches is greatly affected by the emotional factor of visual images(F1, F2) and the physical factor(F3, F4) are poorly related. The results of this study suggest the effective guidelines for the location of leisure facilities. Moreover the design and planning of leisure facilities at the urban community park have to be reexamined. What must be examined from now on is as follows: First, the preference research of rest facilities in the urban park through the multiple approach must be carried out continuously. Second, the research about the visual quality of the environmental sight observed in sitting on the bench as well as the visual quality of the showed object and place needs to be supported. Nevertheless, through this study the utilization into the useful data of the plan and the design for the systematic disposition of landscape architecture equipments centered on the users can be expected.

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식 공간 이미지 유형별 선호도 조사 (A Study on Preference according to Basic Image Divisions of Dining Space - Focused on the User aged 20's -)

  • 김선영;박금순
    • 한국식생활문화학회지
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    • 제24권6호
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    • pp.649-654
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    • 2009
  • This study has a purpose of suggesting the basic data to achieve customer satisfaction by understanding the preference of each type of restaurant industry for the taste of customers in 20's referring to 8 images. In the preference for style of image in dining space, the participants responded that they prefer natural, modern and romantic image, and both male and female participants preferred natural image. Participants responded that they prefer natural, romantic and modern in sequence as their general preference for style of image in dining space, and male participants preferred modern and natural but female participants preferred romantic and natural. The survey that was conducted for different menus has suggested that the reasonable image for fast food is casual, hard casual and classic for hotel restaurant, casual for school restaurant, romantic for cafe, casual for western restaurant, simple for Japanese restaurant, classic and elegance for Chinese restaurant and natural for Korean restaurant. According to the result of the analysis of dining space image, factor 1 are called 'cold image (CI)' as they have simple and modern image, factor 2 are called 'soft image (SI)' as they have natural and romantic image, factor 3 are called 'warm image (WI)' as they have casual and elegance image and factor 4 are called 'hard image (HI)' as they have classic image.

중환자실 근무환경 특성에 대한 간호사의 인지도와 선호도 도구 검증 (Confirmatory Analysis of Perception and Preference Scales for Work Characteristics among Korean Nurses)

  • 서연옥;송라윤
    • 대한간호학회지
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    • 제29권2호
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    • pp.215-224
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    • 1999
  • The study was conducted to centum the construct of individual perception and preference for work characteristics as personal factors influencing Korean nurses' job satisfaction. The subjects of the study were 231 nurses who are currently working in intensive care units and have been for a minimum of 6 months. The study used the Staff Perception and Preference Scale(Song et al., 1997) to measure the individual's perception and preference on the technical. practice. and management components of the ideal work environment. The Korean version of the Staff Perception and Preference Scale consists of 16 items on perception and 13 on preference with each item related on a scale from 1(not at all) to 4(a great deal). Psychometric testing revealed that the preference and perception scale is internally consistent with Chronbach's alphas of .83 for perception scale arid .80 for preference scale. The subscales of the perception and preference scale also showed acceptable reliability for the early stage of the development of the instruments with Chronbach alphas of .62-.76 and .69-.83 respectively. Criterion-related validity of the scale was tested by examining correlations with individual growth need that is conceptually close to individual preference. but not to individual perception. Individual growth need was significantly related to individual preference(r=.63, p<.05), but the correlation with the perception scale was not significant. A separate factor analysis for the each of perception and preference scales was performed with a three-factor loading solution based on a previous study. The results on the staff perception scale confirmed with varimax rotation that the items were cleanly and strongly loaded on technique. practice and management components, which together explained 50.7% of the variance. The factor analysis on the staff preference scale also yielded a three factor solution that explained 56.7% of the variance. but items on technique and management components were loaded together. This phenomena may due to the current nursing delivery system in Korea where nurses never experience either shared governance nor case management, and as a results they may not be able to consider management roles as their potential extended roles. Therefore, more efforts should be given to enhance nurses' autonomy and decision making in the technique, practice and management components of their work environment. Meanwhile, there is a need for continuously confirming and developing tools for individual perception and preferences to effectively enhance job satisfaction among Korean nurses through innovative work environments.

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조리식품의 기호에 대한 연구(제 1 보) -조리식품기호에 대한 분석적 연구 <전북지방의 3도시를 중심으로>- (Studies on the Preference for Prepared Food (Part 1) -An Analytical Study on the Preference for the Prepared Food-)

  • 한진숙;신미경
    • 한국식생활문화학회지
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    • 제3권1호
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    • pp.57-66
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    • 1988
  • The results obtained by survey on 599 respondents of different age groups for preference of 84 prepared foods were subjected to statistical principal component analysis, factor analysis, analysis of variance, scheffe verification, and discriminant analysis so as to find a structure of preference for foods. The results may be summarized as follows: 1. The results of the factor analysis indicate that 84 prepared food items may be classified into 3 groups and that by knowing an indvidual's preference to one prepared food, one can presume his preference to the others in the same group without carrying out actual test. 2. The results from an analysis of variance showed that most of primary school children extremely liked snacks, seniors liked Korean cooking, primary school children and collegians had weaknesses for western cookings while kindergarden children and adults over 50 years old disliked them.

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감정적 요소를 고려한 반응학습 추론 시스템 (Reactive Learning Inference System Considering Emotional Factor)

  • 심정연
    • 제어로봇시스템학회논문지
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    • 제10권11호
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    • pp.1107-1111
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    • 2004
  • As an information technology is developed, more intelligent system considering emotional factor for implementing the personality is required. In this paper, Reactive Learning Inference System considering emotional factor is proposed. Emotional Facter(E) is defined for a criterion for representing the personal preference. This system is designed to have functions of Reactive filtering by Emotional factor, Incremental learning, perception & inference and knowledge retrieval. This system is applied to the area for analysis of customer's tastes and its performance is analyzed and compared.

대학생의 의복소재 선호도에 태와 감성 이미지가 미치는 영향 -스커트용 직물을 중심으로- (A Study on the Effect of Hand and Sensibility image on the Preference to Clothing textiles of College students -Focused on Skirt-)

  • 김희숙
    • 한국생활과학회지
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    • 제14권1호
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    • pp.133-141
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    • 2005
  • This research was designed to investigate the effect of a hand and a sensibility image on the preference to skirt textiles. 131 male and female college students were surveyed and 10 kinds of preferred fabrics were used each as a specimen for all 4 seasons. Factor analysis, t-test, Pearson's correlation, and regression were used for a statistical analysis by SPSS WIN 10.0. The results of this study are as follows: 1. In spring/fall season, 6 factors including 'elasticity/flexibility' were extracted as a hand factor, and 2 factors including 'modern elegance' were extracted as a sensibility factor in skirt textiles. 2. In summer season, 5 factors such as 'unevenness/stiffness' were extracted as a hand factor and 2 factors such as 'modern elegance romantic' as a sensibility image. 3. In winter season, 7 factors including 'elasticity' were extracted as a hand factor and 2 factors including 'modern elegance romantic' as a sensibility image. 4. Significant correlations existed between a hand and a sensibility image in spring/fall, summer, and winter. 5. A sensibility image was one of the important factors in the preference to skirt textiles in spring/fall, summer, and winter.

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