• Management & Information Systems Review
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• v.17
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• pp.161-189
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• 2005

As the importance of intellectual assets has been brought into relief, this study aims at positively verifying where the intellectual workers' overall level of their knowledge conversion preference and their job character has reached, and how much the knowledge conversion preference, the job character and the fitness of both factors affects the job effectiveness respectively. For this purpose 3 types of research hypotheses were set up and the result of the verification of the hypotheses is summarized as follows: First, the verification of the relation between the knowledge conversion preference and the job effectiveness revealed that the workers who have the higher synthetic ability in knowledge conversion preference show the higher job satisfaction and job product. Secondly, the verification of the relation between the MPS representing the job character by measured index and the job satisfaction revealed that the absolute value of relative coefficient between the 4 factors excluding the public welfare factor and the MPS is 4, interpreted as medium correlation. Thirdly, the analysis on the degree of relation between the job product measured by the quality of job result and the input effort and the MPS showed that the absolute value of person relative coefficient is 5, interpreted not only as medium correlation but also very meaningful. Accordingly, the main purpose of this study was to give a guideline which can be utilized as an indicator for educating, training and placing the workers. As results, the main effect that the variable of knowledge conversion preference and job character chosen as the independent variable influences on the dependent variable of job satisfaction and job product is very meaningful except the public welfare factor.

• Korean Journal of Human Ecology
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• v.18 no.5
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• pp.1077-1086
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• 2009

In this study, the effect of clothing color preferences of adolescents on their self expression desires and fashion interest were investigated. These investigations were intended to understand some psychological aspects of adolescents and to make a contribution to guiding them in forming self identities and expressing themselves confidently through clothing. This research was based on 452 copies of questionnaires distributed to middle and high school students living in Seoul and other metropolitan areas from the middle of March to the beginning of April, 2008. The results were as follows. First, there was a significant difference in clothing color preference and clothing color tone preference between male students and female students. Second, the factor analysis which has been performed by taking assimilation, individuality, recognition, and image management as composing dimensions of self expression desire shows significant differences between these dimensions. Third, the difference in the self expression desires according to clothing color preference showed that the group preferring cool colors and the group preferring warm colors possessed the same highest self expression desires. And, it was revealed that the clothing color preference was a significant variable influencing fashion interest. Fourth, the effect of self expression desire on the fashion interest degree showed that recognition was the most significant factor and image management was the next.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1318-1329
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• 2003

The purpose of this study was to examine the effects of the structural characteristics of men's suit fabrics on the texture image and the preference, and to analyze the relationship between the preference and the practical sales ratio. In addition, the texture images and the preference of fabric and jackets made of the same fabrics were compared. As specimen, jackets for men's suit of 2002' S/S and their fabrics were collected. Questionnaires composed of 22 sensibility related and 21 fabric image related adjectives were developed. For the subjective evaluation of the texture image, both jackets and fabric samples were tested. Tests were performed with 100 female subjects in clothing department and apparel industry. For the objective evaluation, structural characteristics such as fiber contents, yarn twist, fabric count, thickness and weight were analyzed. Total Hand Value were calculated from mechanical properties determined by the KES-FB system. Factor analysis showed sensibilities were classified into 6 categories; "surface roughness", "weight", "density", "stiffness", "elasticity" and "wetness". Fabric images were classified into 4 categories; "classic", "original", "practical", and "stuffy". Depending on the method to show the specimen to the subjects, whether it is suit or fabric, statistically significant differences were observed with a number of adjectives for sensibilities and fabric images. The results of THV of KES did not agree with the preference of subjects, which suggests that we should be careful when using the KES system, which was developed for Japanese people. Price was considered to be another factor besides the texture image that influenced on purchase.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.4
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• pp.139-152
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• 2019

This study aims to find out the influence of brand awareness and preference of collaboration products created by SPA and luxury brands using specific examples of collaborations, which are now becoming prevelent in the fashion industry. For this study, data collection was carried out through a distribution of 350 copies of the questionnaire, 333 responses were used for data analysis. Using a statistical package program with SPSS, a frequency analysis, a factor analysis, and a multiple regression analysis were conducted. The results of this study are summarized as follows. Awareness and preferences of the SPA and luxury brands lead collaboration products to be preferred. In addition, consumers happen to have more favorable attitudes regarding the purchase of collaboration products. This means that matching brands with high preference is a very important factor to create profits from the collaboration products as awareness and the preference are important factors for the success of projects. In particular, the recognition and preference of luxury brands was found to have greater impact on the preference and recognition of collaboration the SPA brands. Accordingly, brands should expand and actively collaborate through a variety of methods and support proper collaborations that fit their image.

• The Research Journal of the Costume Culture
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• v.16 no.3
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• pp.518-532
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• 2008

The purposes of this study were to investigate the relationships between women's self-image and the preference and the wearing frequency of knit-wears, and to examine the characteristics of the design elements that influence the preferred knit-wear images. The subjects were 277 female college students and working women living in metropolitan area of Seoul. The data were analyzed by using descriptive analysis, factor analysis, Cronbach's $\alpha$-reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. Four dimensions of women's self-images were derived by factor analysis; elegance, conservativeness, individuality, and maturity. Women with conservative self-image preferred simple knit-wears and women with high rate for individuality preferred splendid and sporty knit-wears. Women with elegant self-image disliked sporty knit-wears. Women with conservative self-image preferred white, and those who rated their self-image to be individuality preferred various colors including yellow, blue, green, purple, pink, and sky-blue. Women with mature self-image preferred black and beige. Women with individuality as their self-image preferred jacquard pattern and abstract pattern. There was a higher wearing frequency for all four seasons for women with conservative self-image, and there was higher wearing frequency in the winter for those with elegant self-images. Women who preferred simple knit-wears showed preference for single color with no prints and low chroma color, and those who preferred sporty knit-wears showed preference for elastic materials. Women who preferred neat and elegant knit-wears showed preference for argyle check pattern.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.381-391
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• 2021

The purpose of this study was to validate the Korean version of autonomy preference index (K-API) for chronic patients. Participants were 569 chronic patients. Construct validity and reliability of K-API were examined using exploratory and confirmatory factor analysis, and Cronbach's α test. Original API was translated to Korean, and we conducted contents validity test, and pilot test. The K-API consisted of 10 items divided into two domains: (i) Decision making preference (DMP); (ii) Information seeking preference (ISP). K-API explained 53.4% of autonomy preference; the two-factor structure showed an acceptance fit. Cronbach's α was. 77 for DMP, and. 75 for ISP. Validity and reliability of the K-API were established, and this study provides additional evidence for the usage of the API in Asian region.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.6
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• pp.49-65
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• 2023

In response to the growing global concern for the environment, the international community has recently committed to achieving 'carbon neutrality.' As a result, numerous studies have been conducted on mode choice models that include carbon emissions as a variable. However, few studies have established a correlation between individual preferences and carbon emissions. In this study, a new mode of transportation named sustainable public transit (SPT), incorporating carbon-reducing transport options like electric scooters, is proposed. Analyzing the individual preferences of commuters on carbon emissions through factor analysis, a stated preference (SP) survey was conducted. A mode choice model for SPT was constructed using multinomial logit models. The results of the analysis showed that gender, income, and specific preferences, such as a passion for exploring new routes, a preference for intermodal transfers, knowledge of carbon reduction, and carbon reduction practices, significantly influence latent preferences for SPT. Therefore, this study is significant as it considers carbon emissions as an attribute variable during the construction of mode choice models and reflects the individual preference variables associated with carbon reduction.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.38 no.2
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• pp.108-117
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• 2020

This study takes the Gyeongju Historic Areas Daereungwon Area as the research object, uses the Virtual Walkthrough method for virtual experience and evaluation, the visual characteristics were analyzed. To analyze landscape visual characteristics and to find out the relationship between image factors and visual preferences, the factor analysis and multiple regression analysis were conducted. The results are as follows: the results of preference analysis of the Daereungwon Area show that the preference of scene3 where located on the western boundary of Noseo-rl tumuli got the highest score, and the preference score of scene5 where located on the western boundary of Daereungwon less than three points. The results of factor analysis of visual characteristics, three factors were analyzed: regularity factor, spatiality factor and historical factor. The analysis of variance and multiple regression analysis results of the relationship between factor scores and visual preferences show that regularity factor was analyzed as the biggest factor that affects the visual preference of the Historical-cultural landscape Daereungwon Area. Virtual Walkthrough method has a strong three-dimensional and strong production of the real landscape scene, it's an effective method in landscape analysis. The results of research provides data and information for improving the visual quality of Historical-cultural landscape and it's expected to be applied in the future of landscape planning.

• Korean Journal of Environment and Ecology
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• v.21 no.2
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• pp.134-140
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• 2007

The purpose of this study is to investigate the landscape image and visual preference for ridges of the Seongpanak district at Mt. Hallasan. For this, the evaluation of the artificial and natural landscape is compared through the medium of color slides. Data is analyzed through the descriptive statistics and spatial image is analyzed by factor analysis algorithm. Principle component analysis and Varimax Method are applied to extraction and factor rotation respectively. The results of this study can be summarized as follows : General visual imagesthe Seongpanak district at Mt. Hallasan are clean, beautiful and attractive. The degree of visual preference increased commensurately with the lower rate of artificial factors. Landscape Factors covering the spatial image are found to be 'aesthetic value', 'spatial scale', 'natural quality', and 'topography' factor, which account for 57.6% of the total variants. The aesthetic value variable is the most important factor in visual preference and the unnatural factors are found to present negative elements with visual preference.

• Journal of the Korean Society of Food Culture
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• v.26 no.6
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• pp.574-582
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• 2011

The aim of this study was to classify Korean consumers based on their food-related lifestyle type, and to investigate the relationship between sushi consumption and food-related lifestyle type. Self-reported questionnaires were completed by 300 Korean adults. The SPSS 18.0 program was used to analyze the samples. Data was analyzed by frequency, descriptive factor, reliability, cluster analysis, ANOVA, and chi-square test. A factor analysis extracted four factors comprising foodrelated lifestyle, which we named Health-seeking (factor 1), Taste-seeking (factor 2), Convenience-seeking (factor 3), and Economy-seeking (factor 4). According to a cluster analysis based on those four factors, consumers were classified into three clusters. Cluster 1 was the Taste and Health-seeking cluster, Cluster 2 was the Convenience-seeking cluster, and Cluster 3 was the Passive Eating Habits cluster. The results also indicated that the selection attributes of each cluster were significantly different in terms of perception, the global state of sushi, sushi preference, frequency, companions, place of sushi consumption, and preference for different sushi sub-ingredients. Based on these results, consumer characteristics in the sushi market are discussed.