• 제목/요약/키워드: preference attributes

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울산시 중장년층 가구의 주의식과 주거선택 (A study on Housing consciousness and Housing choices of Middle old aged Household in Ulsan Area)

  • 류현주;양세화;김선중;권명희
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2008년 추계학술발표대회 논문집
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    • pp.144-149
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    • 2008
  • This study is aim to execute multiple analysis about housing plan to target middle old aged households. This results can be applied to an important information for housing plan of middle old aged households to search about how does housing plan realized through their consciousness, satisfactions and selection preference of housing. The detailed purpose of this study is stated in below. First, this study shows specific attributes of middle old aged households. Second, this study shows the consciousness of middle old aged households for housing. Third, this study shows the preferences of middle old aged households for housing. Forth, this study also shows the upcoming housing plans through the consideration of their consciousness and preferences for housing selection. All data of this study was achieved through questionnaire survey, personal interview and photo shooting. Totally three hundred seventy copies were used for final analysis to target middle aged people after forties in Ulsan. The questionnaires in this survey were consisted of 5 major items such as the attributes of social demography, housing values, preferences, satisfactions related to results of consciousness and housing choices.

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Physicochemical Qualities and Consumer Perception of Tomato Sponge Cakes

  • Son, Seok-Min;Lee, Jun-Ho
    • Preventive Nutrition and Food Science
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    • 제16권4호
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    • pp.390-393
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    • 2011
  • The effects of differing baking ingredient formulations on physicochemical qualities and consumer preferences were investigated using sponge cakes incorporated with tomato powder, a healthy and beneficial food ingredient, as a model system. Tomato powder was incorporated into cake batter at four different amounts (0%, 10%, 20%, and 30%, w/w) by replacing equivalent amount of wheat flour. After appropriate mixing, sponge cakes were baked and cake quality attributes were evaluated after cooling. Specific volume decreased with an increase in the tomato powder substitution, although not significantly (p>0.05). On the other hand, baking loss increased from 10.3 (control) to 13.4 (30% sample) as the tomato powder level increased in the formulation. Lightness ($L^*$) decreased significantly from 79.5 to 74.1 whereas the firmness significantly increased with the higher incorporation of tomato powder (p<0.05). The consumer preferences on color, taste, and flavor, but not softness, were significantly affected by the amount of tomato powder incorporated in the sample (p<0.05). With respect to overall acceptability, the 20% sample received the highest mean score of 5.1, although this was not significantly different from the 10% sample or control (p>0.05). The incorporation of tomato powder, up to 20%, in the formulation of sponge cakes did not significantly influence the consumers' acceptability in all attributes tested.

Quality Evaluation on Use of Camellia Oil as an Alternative Method in Dried Seaweed Preparation

  • Kim, Jae Kyeom;Park, Hui Gyu;Kim, Cho Rong;Lim, Ho-Jeong;Cho, Kye Man;Choi, Jine Shang;Shin, Dong-Hoon;Shin, Eui-Cheol
    • Preventive Nutrition and Food Science
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    • 제19권3호
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    • pp.234-241
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    • 2014
  • The fatty acid and volatile compound compositions of camellia oil were analyzed in this study. The impacts of the replacement of conventional vegetable oil with camellia oil on the sensory attributes of dried seaweed were also determined. C18:1 (83.59%), followed by C16:0 and C18:2, were the most abundant fatty acids in camellia oil. A total of 11 and 32 volatile compounds were identified in camellia oil and sesame oil, respectively. In the preference test, the camellia oil samples received a higher, although insignificant, liking rating in overall acceptability of appearance. Overall, there were no differences between the sensory attributes of camellia oil and sesame oil. This finding, combined with the unique fatty acid composition, thermal stability, and health benefits of camellia oil indicate that further study into the use of camellia oil in foods is warranted.

미국 여대생의 쇼핑 성향과 니트웨어 구매행동에 관한 연구 (Shopping Orientation and Knitwear Purchasing Behavior of Female College Students in the U.S.)

  • 이옥희
    • 복식문화연구
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    • 제13권1호
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    • pp.161-173
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    • 2005
  • The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of female college students in the U.S. age 18 to 33. The questionnaires for this survey were developed to measure knitwear purchasing behavior, including sources of information about knitwear, evaluative criteria of knit wear product, attributes f store preference for knitwear, and shopping orientation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students were classified into five subdivisions by cluster analysis; cautious shopping group, recreational shopping group, self-confident shopping group, shopping indifferent group, price conscious shopping group. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in observation of others' and famous people's clothing, fashion shows, fashion articles in magazines, newspapers, and on the Internet, and shop displays. The evaluation criteria of knit wear product were significantly different depending on shopping orientation subdivision in fashionable, brand and store name, appropriate for different occasion, prestige. The store attributes of knitwear were significantly different depending on shopping orientation subdivision in product knowledge of sales personnel, store atmosphere, display of merchandise, layaway payment plan, price level, ease of parking and access, and new fashion.

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해외 소비자의 식초기반 소스에 대한 인식 비교분석 - 미국과 중국을 중심으로 - (A Comparative Analysis of the Perception of Vinegar-Based Sauce for Foreign Consumers - with a Focus on the United States and China -)

  • 진양호;권혁성;배세정
    • 한국식생활문화학회지
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    • 제32권5호
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    • pp.412-420
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    • 2017
  • This study present base data for development of vinegar-based source and marketing strategies for penetration of the global market for local source companies by comparing and analyzing the awareness and choice factors of vinegar-based sauces by foreign consumers. Preference (p<0.05), matching food (p<0.001), number of purchases (p<0.001), place of purchase (p<0.001), information source (p<0.001), importance of selective attributes (p<0.05), and most frequently purchased vinegar-based sauces (p<0.01) differed significantly according to nationality. There were also significant differences by nationality in purchase intention (p<0.05), packaging (p<0.001), and purchase considerations (p<0.001) of naturally fermented vinegar-based sauce. Developing of vinegar-based sauces and menus should be combined so that it suitable for the food culture of each country.

Analysis of American Consumer Interest in Bulgogi: Application of Importance-Performance Analysis in the U.S. Market

  • Lee, Min-A;Park, So-Hyun
    • Preventive Nutrition and Food Science
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    • 제15권4호
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    • pp.348-355
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    • 2010
  • This study used importance-performance analysis of different attributes of Bulgogi to investigate Americans' interest in this food. The results of this study will help determine the potential of expanding its consumption in the American foodservice market. Questionnaires were distributed to 200 diners in Korean restaurants located in New York, U.S.A. from July 13 to Oct 8, 2009. A total of 172 copies were returned and analyzed in this study. Statistical analyses were conducted using SPSS 17.0. Of the total subjects, 74.4% were already familiar with Bulgogi and 69.2% had at least one experience trying it. Targeting the respondents who had eaten Bulgogi, preference and satisfaction toward the dish, as well as the intention to repurchase and recommend it to others, were examined, and scores were found to be very high at 4.53, 4.46, 4.26, and 4.47 points, respectively, on a 5-point scale. According to importance-performance analysis, the top five Bulgogi attributes in importance were taste, freshness, flavor, tenderness, and juiciness, and those for performance were freshness, flavor, taste, tenderness, and overall acceptability. However, sweetness and saltiness showed relatively lower performance and ease of purchase was noted as an attribute needing improvement. Therefore, American consumers' needs for Bulgogi should be met by enhancing its flavor, while maintaining the traditional taste, as well as by supplementing the channels providing Bulgogi.

Power System Enhanced Monitoring through Strategic PMU Placement Considering Degree of Criticality of Buses

  • Singh, Ajeet Kumar;Fozdar, Manoj
    • Journal of Electrical Engineering and Technology
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    • 제13권5호
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    • pp.1769-1777
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    • 2018
  • This paper proposes a method for optimal placement of Phasor Measurement Units (PMUs) considering system configuration and its attributes during the planning phase of PMU deployment. Each bus of the system is assessed on four diverse attributes; namely, redundancy of measurements, rotor angle and frequency monitoring of generator buses, reactive power deficiency, and maximum loading limit under transmission line outage contingency, and a consolidated 'degree of criticality' is determined using Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). The major contribution of the proposed work is the development of modified objective function which incorporates values of the degree of criticality of buses. The problem is formulated as maximization of the aggregate degree of criticality of the system. The resultant PMU configuration extends complete observability of the system and majority of the PMUs are located on critical buses. As budgetary restrictions on utilities may not allow installation PMUs even at optimal locations in a single phase, multi-horizon deployment of PMUs is also addressed. The proposed approach is tested on IEEE 14-bus, IEEE 30-bus, New England (NE) 39-bus, IEEE 57-bus and IEEE 118-bus systems and compared with some existing methods.

Analysis of Consumer Preferences for Cosmetic Essence-for-Men via Choice-Based Conjoint with New Design of Choice Sets

  • Kim, Bu-Yong;Kim, Jiyoung;Kan, Yu-Yeong
    • 응용통계연구
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    • 제25권6호
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    • pp.987-997
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    • 2012
  • The sales volume of men's cosmetics has drastically increased in Korea. In recent years, men's needs for cosmetics have been diversified and the consumer demand for functional cosmetics has greatly risen. In particular, male consumers have become more interested in essence product that is a light and concentrated treatment to correct skin problems. This research analyzes consumer preferences for essence-for-men through the use of choice-based conjoint analysis. This approach is adopted since the task of respondents to choose the most preferred option from several alternatives closely mimics actual marketplace purchasing behavior by consumers. New technique for the construction of choice sets is suggested based on the balanced incomplete block design, to accommodate a larger number of product profiles. The proposed design for choice sets is balanced and provides a tool to filter the contradictory choices. Conjoint analyses are performed to assess the relative importance of attributes and identify the most preferred profile of essence-for-men with respect to attributes such as emphasized function, price, type of content, and design of container. Some differences are indicated in the analysis results between age brackets as well as between groups classified by the amount of fashion item expenditures.

TOPSIS와 콤플렉스법에 의한 사출성형품의 다속성 강건설계 (Robust Design for Multiple Quality Attributes in Injection Molded Parts by the TOPSIS and Complex Method)

  • 박종천;김기범;김경모
    • 한국정밀공학회지
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    • 제18권12호
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    • pp.116-123
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    • 2001
  • An automated injection molding design methodology has been developed to optimize multiple quality attributes, which are usually in conflict with each other, in injection molded parts. For the optimization, commercial CAE simulation tools and optimization techniques are integrated into the methodology. To decal with the multiple objective problem the relative closeness computed in TOPSIS(Technique for Order Preference by Similarity to Ideal Solution) is used as a performance measurement index for optimization multiple part defects. To attain robustness against process variation, Taguchi's quadratic loss function is introduced in the TOPSIS. Also, the modified complex method is used as an optimization tool to optimize objective function. The verification of the developed design methodology was carried out on simulation software with an actual model. Applied to production this methodology will be useful to companies in reducing their product development time and enhancing their product quality.

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베트남 가구 규모에 따른 가정간편식 소비행동 (Home Meal Replacement (HMR) Consumption Behavior of Vietnamese Consumers by Household Size)

  • 최승균;홍완수
    • 한국식생활문화학회지
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    • 제36권6호
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    • pp.531-541
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    • 2021
  • This study was conducted to provide basic data for evolving a strategy for the development of Vietnam's customized HMR program and formulating a marketing strategy by analyzing the characteristics and variations of HMR consumption behavior by household size. The results of the analysis were as follows: The number of single households using HMR as a general meal at home was higher than multiple-person households. Moreover, there was a high preference for 'ready to heat' and 'ready to eat' products, which are relatively easy to cook and prepare. It was observed that single households preferred department stores, hypermarkets, and convenience stores for purchasing HMR when compared to multiple households, and that single households preferred to acquire information through TV/radio and internet advertisements. Among the HMR selection attributes, single households valued taste, quantity, price, preparation process, preparation time, and ease of storage as important. Reflecting on the results of this study, when developing HMR in Vietnam, it is necessary to develop a product that can nutritionally replace the general meal with a focus on convenience. In addition, there is a need for products that possess various attributes such as convenience, health, and eco-friendliness.