Browse > Article
http://dx.doi.org/10.7318/KJFC/2021.36.6.531

Home Meal Replacement (HMR) Consumption Behavior of Vietnamese Consumers by Household Size  

Choi, Seung Gyun (Department of Foodservice Management and Nutrition, Sangmyung University)
Hong, Wan Soo (Department of Foodservice Management and Nutrition, Sangmyung University)
Publication Information
Journal of the Korean Society of Food Culture / v.36, no.6, 2021 , pp. 531-541 More about this Journal
Abstract
This study was conducted to provide basic data for evolving a strategy for the development of Vietnam's customized HMR program and formulating a marketing strategy by analyzing the characteristics and variations of HMR consumption behavior by household size. The results of the analysis were as follows: The number of single households using HMR as a general meal at home was higher than multiple-person households. Moreover, there was a high preference for 'ready to heat' and 'ready to eat' products, which are relatively easy to cook and prepare. It was observed that single households preferred department stores, hypermarkets, and convenience stores for purchasing HMR when compared to multiple households, and that single households preferred to acquire information through TV/radio and internet advertisements. Among the HMR selection attributes, single households valued taste, quantity, price, preparation process, preparation time, and ease of storage as important. Reflecting on the results of this study, when developing HMR in Vietnam, it is necessary to develop a product that can nutritionally replace the general meal with a focus on convenience. In addition, there is a need for products that possess various attributes such as convenience, health, and eco-friendliness.
Keywords
Home meal replacement; vietnam; consumption behavior; household size; convenience food;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Park HW, Na K. 2015. Study on restaurant franchise service reflected on a single household consumer patterns: focus on 2030 generation. J. Digit. Des., 15(3):697-704   DOI
2 Park SB, Lee HJ, Kim HY, Hwang HS, Park DS, Hong WS. 2016. A Study on Domestic Consumers' Needs and Importance-Performance Analysis of Selective Attributes for Developing Home Meal Replacement (HMR) Products. Korean J. Food Cook. Sci., 32(3):342-352   DOI
3 Phan T, Jeong JY. 2016. Potential Economic Impacts of the Vietnam-Korea Free Trade Agreement on Vietnam. East Asian Econ. Rev., 20(1):67-90   DOI
4 Poortman AR, Liefbroer AC. 2010. Singles' relational attitudes in a time of individualization. Soc. Sci. Res., 39(6):938-949   DOI
5 Rathee R, Rajain P, Kuchhal A. 2018. Ready-to-Eat Products: Perspective of Working Women. Int. J. Manag. Technol. Eng., 8(7):5985-6000
6 Yang YY, Kwon YS, Park YH, Yun Y. 2019. ImportancePerformance Analysis Regarding Selective Attribution of Meal-Kit Products. J. East Asian Soc. Diet. Life, 29(6):519-528   DOI
7 Yeo TD. 2019. A Study of Korea's Trade Strategy Toward Vietnam. Int. Commer. Inf. Rev., 21(2):95-121
8 Peltner J, Thiele S. 2018. Convenience-based food purchase patterns: Identification and associations with dietary quality, sociodemographic factors and attitudes. Public Health Nutr., 21(3):558-570   DOI
9 Lee HG, Hong WS. 2019a. Influence of consumption value on the attitude, customer satisfaction and purchase intention for convenience store refrigerated HMR products. Korean J. Food Cook. Sci., 35:208-215   DOI
10 Lee HR, Hong KH, Chae MS. 2019. The Effects of the Store Atmosphere in Vietnamese Convenience Stores on the Food Quality, Perceived Price Value, Customer Satisfaction and Revisiting Intention. Int. Area Stud. Rev., 23(2):69-101   DOI
11 Srinivasan S, Shende KM. 2015. A Study on the Benefits of Convenience Foods to Working Women. Atithya: J. Hosp., 1(1):56-63
12 Hwang Y, Choe Y. 2016. The Consumption Pattern of Convenience Food: A Comparison of Different Income Levels in South Korea. Agricultural & Applied Economics, Seoul, Korea. pp 3-11
13 Lee HJ, Lee MA. 2018. Recent Trends in Consumers' Food Purchasing Behavior by Changing Grocery Shopping Environment. Food Ind. Nutr., 23(1):49-53
14 Lee HS, Hong WS. 2019b. An importance-satisfaction analysis of selection attributes of home meal replacement for consumers in Taiwan. J. Korean Soc. Food Sci. Nutr., 48(1):120-131   DOI
15 Hwang JS, Yoon YJ, Kim HJ. 2019. The effects of product reliability on brand image, repurchase intention, and word-of-mouth in the context of home meal replacement: The moderating role of the manufacturer type. Int. J. Tourism Hosp. Res., 33(1):217-226   DOI
16 IMF (International Monetary Fund). 2019. World Economic Outlook. IMF, USA, pp 7-18
17 Jamieson L, Wasoff F, Simpson R. 2009. Solo-living, demographic and family change: The need to know more about men. Soc. Res. Online, 14(2):20-35   DOI
18 Jung JH, Kim JW, Kang HS, Jang YS. 2019. A Study on the Characteristics of Seaweed Consumption Market in Vietnam. J. Fish. Bus. Adm., 50(1):55-69   DOI
19 Khai NTN, Hang TTT. 2019. Hallyu and the Impact on Young Consumers' Preference for Korean Restaurants in Vietnam. In Proceeding from 1st International Conference of Economics, Business, and Tourism, Ho Chi Minh City, Vietnam. pp. 1-22
20 Mallinson LJ, Russell JM, Barker ME. 2016. Attitudes and Behaviour Towards Convenience Food and Food Waste in the United Kingdom. Appetite, 103:17-28   DOI
21 Mandelkar P. 2019. Intrinsic and Extrinsic Factors Affecting Consumer Purchase Intention for Ready-to-Eat Food in Bangkok and its Vicinity. Master's degree thesis, Bangkok University, Thailand, pp 22-35
22 Aravinthan M, Rohini A, Angles S, Kavithashree G. 2019, Do consumers really look for convenience food especially semi-processed vegetables? Int. J. Farm Sci., 9(3):93-95
23 Daniels S, Glorieux I. 2015. Convenience, food and family lives. A socio-typological study of household food expenditures in 21st-century belgium. Appetite, 94:54-61   DOI
24 Eo K, Kim S. 2016. Furniture Brand Development Plan Study According to Increasing Single-Person HouseholdsFocused on Hanssem and Ikea. J. Digit. Converg., 14(8:)393-398   DOI
25 Kim SY, Kim TY, Lee KS, Jeon SG. 2017. Analysis of the Factors Influencing Consumers' Visit Frequency and Food Expenditures Across the Retail Food Channels. Korean J. Food Mark. Econ., 34(4):1-29.
26 Ministry of Foreign Affairs. Vietnam overview 2017. Ministry of Foreign Affairs, Seoul, Korea. pp 110
27 Olsen SO, Tuu HH. 2017. Time Perspectives and Convenience Food Consumption among Teenagers in Vietnam: The Dual Role of Hedonic and Healthy Eating Values. Food Res. Int., 99:98-105   DOI
28 Lee JS, Moon MS, Lim SY. 2020. Eating behavior and convenience store food consumption behavior of millennial male single-person household based on food-related lifestyle. J. Korean Soc. Food Sci. Nutr., 49(4):394-404   DOI
29 Jang JM, Choi HR, Hong WS. 2019. Study on Purchasing Characteristics and Product Development Needs of Chinese Convenient Baby Food Consumers. J. Korean Soc. Food Sci. Nutr., 48(10):1153-1164   DOI
30 Ju SY. 2012. Study on Importance-Performance Analysis Regarding Selective Attributes of Home Meal Replacement (HMR). J. Korean Soc. Food Sci. Nutr., 41(11):1639-1644   DOI
31 Kang HY, Jo MN. 2015. Key Buying Factor and Improvement Point According to the HMR Use Characteristic by University Students. J. Tour. Leisure Res., 27(8):335-356.
32 Lee SH. 2017. Considering the selection attributes of university students on convenience food. J. Hosp. Tour., 26(4):179-190
33 Lovell RD. 2011. Product attributes and consumers' re-purchase decision on frozen ready to eat meals. Aust. J. Manag., 9(1):23-32   DOI
34 Park MS, Chong H, Kim HN, Koh DY. 2015. An Analysis of Single-Person Households' Expenditure Pattern. J. Korea Acad.-Ind. Coop. Soc., 16(2):987-994   DOI
35 Seto KC, Ramankutty N. 2016. Hidden Linkages between Urbanization and Food Systems. Science, 352(6288):943-945   DOI
36 Park SJ, Choi JW, Heo SY. 2015. A Study on the Status and Policy Issues the Home Meal Replacement (HMR) Industry in Korea. Korea Rural Economic Institute, Naju, Korea, pp 27-36
37 Yeung WJ, Cheung AK. 2015. Living alone: One-person households in Asia. Demogr. Res., 32:1099-1112   DOI
38 The Institute of Grocery Distribution. Vietnam tipped to be Asia's fastest-growing convenience market 2017. Available from https://www.igd.com/articles/article-viewer/t/igdvietnamtipped-to-be-asias-fastest-growing-conveniencemarket/i/16565/, [accessed 2019.08.10.]
39 Worldometers. The Vietman Population 2019. available from https://www.worldometers.info/world-population/vietnampopulation/, [Accessed 2019. 9. 10]
40 Kim EM, Ahn JA, Lee HJ, Lee MA. 2016. Evaluating Choice Attributes of Korean Ginseng Chicken Soup as a Home Meal Replacement (HMR) Product Using Conjoint Analysis: A Case Study of Singapore Market. Korean J. Food Cook. Sci., 32(5):609-618   DOI
41 Thienhirun S, Chung S. 2017. Consumer Attitudes and Preferences toward Cross-Cultural Ready-To-Eat (RTE) Food. J. Food Prod. Mark., 24(1):56-79   DOI
42 United Nations. Household Size and Composition 2019. Available from: http://https://population.un.org/Household/index.html#/countries/704/, [accessed 2019. 11. 05]
43 Kim JE, Lee EJ. 2018. A study on the factors of purchasing by lifestyle of university students: the convenience store HMR. Int. J. Tourism Hosp. Res., 32(12):53-66   DOI
44 Buckley M. Cowan C, McCarthy M. 2007. The Convenience Food Market in Great Britain: Convenience Food Lifestyle (CFL) Segments. Appetite, 49(3):600-617   DOI
45 DePaulo BM, Morris WL. 2006. The unrecognized stereotyping and discrimination against singles. Curr. Dir. Psychol. Sci., 15(5):251-254   DOI
46 Paik EJ, Lee HJ, Hong WS. 2017. Home meal replacement consumption status and product development needs according to dietary lifestyle of Hong Kong consumers. J. Korean Soc. Food Sci. Nutr., 46(7):876-885   DOI
47 Heo YK, Sim KH. 2016. Dietary attitude of single households in metropolitan areas. Korean J. Food & Nutr., 29(5):735-745   DOI
48 Hong WS, Choi SG. 2011. A study of singles' food consumption behavior based on food-related lifestyle-On the adults between 25 to 54 years old in the Seoul metropolitan area. Korean J. Hum. Ecol., 20(5):1047-1057   DOI
49 Greitemeyer T. 2009. Stereotypes of singles: Are singles what we think? Eur. J. Soc. Psychol., 39(3):368-383   DOI
50 Yoo HJ, Lee A, Song EG, Ahn HR. 2017. Analysis of Consumption Life Characteristics of Single-Person Households using Consumption Life Indicators in Korea. J. Consum. Policy Stud., 48(2):277-301   DOI
51 Chung LN, Yang IS, Lee HY. 2007. Preference, Satisfaction, and Repurchase Intention of Consumers for Home Meal Replacements (HMR) by Product Categories. Korean J. Food Cook. Sci., 23(3):388-400
52 Baskaran S, Ayob SA, Howe NC, Mahadi N. 2017. Understanding Purchase Intention of Ready-to-Eat Food among Malaysian Urbanites: A Proposed Framework. Int. J. Acad. Res. Bus. Soc. Sci., 7:566-579