This paper aims to identify the impact on self-satisfaction of shopping tendencies and purchase behaviors for luxury goods. The research was conducted by survey method using questionnaires. The subjects of this study were female consumers from 20 to years old with a high purchasing capability for luxury goods. Using the statistics program SPSS 21.0, factor analysis, reliability analysis, one-way ANOVA, and multiple-regression analysis were executed. The analysis results are summarized below. For shopping tendency depending on ages, pleasure pursuit tendency showed insignificant difference in 40~50s, but significant difference in 20~30s. For the self-satisfaction, the interpersonal satisfaction showed the difference by age group, which was much higher in the respondents in 30~50s than those in 20s. Individuality pursuit tendency and rational shopping tendency had impact on self-satisfaction and rational shopping tendency on interpersonal satisfaction in 20s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction and pleasure pursuit tendency on the economic satisfaction in 30s. Pleasure pursuit tendency had impact on self-satisfaction and economic satisfaction and rational satisfaction on interpersonal satisfaction in 40s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction in 50s. High quality had impact on self-satisfaction and economic satisfaction and practicality on interpersonal satisfaction in 20s. High quality had impact on self-satisfaction and interpersonal satisfaction in 30s. High quality had impact on interpersonal satisfaction in 40s. High quality had impact on all elements of self-satisfaction for the respondents in 50s, practicality had negative impact on interpersonal satisfaction.
The purpose of the study was to examine formative features of embroidered norigae in form, color, pattern and expressive technique through positive analysis of relics and various of collections of work and to consider expressive features of embroidered norigae. The results of the study were as follows. First, embroidered norigae has handcrafted decoration. it was made by being sewed for women longing for their family's happiness. Embroidered norigae is a dress worn by women that is hung on a coat string or the waist part of a skirt. Second, it is eco-environmental. Embroidered norigae applied things seen in nature such as flowers, butterflies and bees to its pattern. Third, it has practicality. Embroidered norigae has high practical value besides a decorative function. Needle case norigae and incense case norigae provide functions in accordance with women's wisdom and skill as well as practicality. Fourth, it is praying for good luck. Women embroidered patterns symbolizing their desires in life such as their family's happiness, wealth, many sons and a long life. Fifth, it has balance and harmony. The knot of embroidered norigae has a perfect symmetry in the front/back part and in the right/left part. And the main body and tassel are symetrical in the right/left part, which gives stability and comfortableness. Embroidered norigae is classified into knot, main body and decorative part in its form. The three kinds express their unique beauty by being harmonized together. Finally, it has a property of melody. Movement of the tassel has a property of melody shaken by the wind and movement of its wearer.
Practicality and value of mathematics can be verified when different problems that we face in life are resolved through mathematical knowledge. This study intends to identify whether the fraction teaching is being taught and learned at current elementary schools for students to recognize practicality and value of mathematical knowledge and to have the ability to apply the concept when solving problems in the real world. Accordingly, contextual problems and noncontextual problems are proposed around fractional arithmetic area, and compared and analyze the achievement level and problem solving processes of them. Analysis showed that there was significant difference in achievement level and solving process between contextual problems and noncontextual problems. To instruct more meaningful learning for student, contextual problems including historical context or practical situation should be presented for students to experience mathematics of creating mathematical knowledge on their own.
This study investigated purchasing practice and size satisfaction to offer basic data to establish a marketing strategy and produce down-aging clothes for females in their 40s-50s. For the data analysis, crosstabs, factor analysis, and one-way ANOVA were used. The results were as follows; first, middle-aged women were observed to purchase down-aging clothes "to look younger" and not purchase clothes "due to the lack of right sizes." For women who answered to 'not purchase clothes', they also acknowledged that they intended to purchase down-aging clothes in the future if the right size is available. Second, people in their early 40s significantly considered perceptual qualities such as fashion and brand names while people in their late 50s placed the most importance in practicality and wearability. For body shapes, people with overweight body types were found to significantly consider physical performance, practicality, and wearability. Third, the examination of purchase satisfaction levels by age groups showed that younger age groups had high satisfaction level for wear functionality related items that included size and activity however, the late 50s group had the lowest satisfaction level. Middle-aged women purchased clothes to look younger however, they simultaneously wear clothes that are plain and conservative or respectable and graceful. Therefore, the development of products reflect the analysis of designs that can help create a more youthful appearance and women's preferred styles are needed in addition to the establishment of a differentiated sizing system for middle-aged female consumers in the incorporation of the characteristics of middle-aged women's body parts.
The purpose of this research was to develop a smart wear equipped with wearable technologies for women in the age of 50's and 60's and confirm its acceptability. For this, we constructed a casual jacket that has the integration of heating and lighting function, and evaluated the user's satisfaction. The size of the heating device attached at the back of the jacket was 300 mm in width and 120 mm in length and the size of the one attached at the front abdomen was 180 mm in width and 120 mm in length. The power supplier was the unification of the battery and controller which have been waterproofed. The lighting device connected with LED was 26mm in width, 20 mm in length and 1.5 mm in thickness. It has been designed in a waterproofed rectangular shape and was attachable to the jacket. The satisfaction survey of a smart jacket has been conducted with three standards, which were convenience, appearance and practicality. Free physical movement among the standard of convenience had very high scores with the average of 4.7 on a five point-scale. The acceptability of the jacket was 4.6, which proved that it didn't have unique feelings compared to ordinary ones. The evaluation score of the appearance of the jacket was 4.5. Especially inside finishing of the jacket received the highest scores from all ages. According to the evaluation of practicality, there has been no change in the appearance of the jacket and the function of heating device after laundry.
Journal of the Korean Society of Clothing and Textiles
/
v.34
no.12
/
pp.1968-1979
/
2010
New technology that includes 3D body scanning, digital virtual human, and digital virtual garments has had a significant impact on the current apparel industry. Virtual simulation technology enables the visualization of a 3D virtual garment on a virtual avatar so that consumers can try on garments with their virtual avatars before purchasing. However, the manual virtual avatar provided for online apparel shopping currently has revealed limitations on the different body sizes and shapes of customers. This study analyzes the process of designing the automatic virtual avatar and the manual virtual avatar using OptiTex software; in addition, the study compares the practicality of the automatic virtual avatar with that of the manual virtual avatar. Data was examined by evaluating how much each virtual avatar is similar to the real body and how well it matched the needs of the current apparel industry. In the study, Avatar 1 was automatically created from three-dimensional body scan data and Avatar 2 was manually created from body measurements. The virtual avatar images laid over a real body image and the results were evaluated by comparing the simulated sizes of virtual avatars with those of a real body. Consequently, Avatar 1 was evaluated as more similar to the real body than Avatar 2 in all five body shapes. This study illustrates that an automatic virtual avatar might solve the fit problem that is the most common reason for a high return rate for online shopping. The results show that future virtual simulation technology needs to be improved for the practicality of the virtual avatars.
The purpose of this study is to evaluate the differences of visual image by variations in the location and width of the waist band of the one-piece dress. The stimuli are 24 samples: 8 variations of the location of the waist band and 3 variations of the width of the waist band. The data has been obtained from 50 fashion design majors. The data has analyzed by Factor Analysis, Anova, Scheff's Test and the MCA method. The results of the study are as follows. According to the result of factor analysis of the visual image based on the changes in the location and width of waist bands, three factors were identified- attractiveness, elegance and practicality. Among them, attractiveness was found to be the most important. The visual image was evaluated positively when waist bands were positioned above the natural waist line and negatively when waist bands were positioned below the natural waist line regardless of their width. In addition, the visual image based on the width of waist bands for one-piece dress was the most positive when the width was 4.5cm. No significant difference was observed in the visual image according to band width when the waist bands were positioned below the natural waist line. The interaction of visual image according to the location and width of waist bands for one-piece dress did not appear. As the main effect, significant differences were observed in all of the three factors according to the location of waist bands, but only two factors excluding elegance showed some difference according to the width of waist bands. When multiple classification analysis was applied to the factors without interaction, the location of waist bands appeared to have more significant effect on visual image than the width of waist bands.
The purpose of this study is to examine the types of and figurative characteristics of in women's embroidered handicrafts of Korea. It also aims to revive Korean traditional beauty, to examine the applicability of Korean traditional design that has both modern beauty and practicality, and to develop Korean women's embroidered handicrafts. The types of women's embroidered of Korea include Jumoni (pouches), Bojagi (wrapping cloths), and other accessories made by sewing. Jumoni consisting of 55.51% of them was the most frequently used handicraft followed by Bojagi (8.66%), and other accessories (35.83%). In terms of the patterns used, animal pattern and plant pattern were used the most frequently. In addition, complex patterns using two or three patterns together(70.49) were more frequent than singular patterns (29.53%). Pictorial type of pattern arrangement (58.24%) was used the most frequently and dense type (39.76%) and sparse type (2.00%) were followed. In terms of the materials on which embroidery was used, Dahn (85.82%) was used the most frequently followed by wool (5.67%), cotton (4.26%), silk (3.55%), and Sa (0.70%). Various techniques of stitches were used such as outline stitch (40.56%), satin and running stitch (29.32%), French nut stitch (28.11%), long and short stitch (21.28%), double leaf stitch (20.88%), and so on. Among them, satin stitch (63.05%) was the most popular type of stitch techniques. Strings (23.56%), maedeup (Korean traditional knots, 8.62%), or tassels (9.77%) were also attached for the purpose of both practicality and of decoration. There were some cases that added cloissone or red-pepper shaped decorations.
The aim of this research is to examine the tendency of national tastes reflected in global SPA brands based on the theories of Gans' taste culture and Bourdieu's cultural capital. In this study, the leading global SPA brands such as H&M, ZARA, GAP and UNIQLO can be considered as a representative taste culture as well as an icon of popular culture in the $21^{st}$ century global fashion and also the aesthetic taste of each brand differentiated from their national aesthetic values based on socio-cultural backgrounds. H&M represents fashionableness, practicality and environmental friendliness based on naturalism, democratic humanism, and functional practicality of Sweden. ZARA emerges as the most trend oriented brand as well as customer centered on the basis of cultural diversity, passion and glamorous artistic sensibility of Spain. GAP shows American iconic style, which is the functional sports casual wear, originated from American leisure culture and mass production. Lastly, UNIQLO represents high-tech functionalism and practical simplicity based on Japanese delicate workmanship and simple, concise lifestyle while relatively does not much follow the fashion forward trends. Consequently, the national taste has been proved as a solid foundation to identify each global brand. This should be the key component also applied to Korean global brands for developing their concepts and strategies more successfully based on our own national aesthetic taste.
Subject : The Imminent Labor Pulse(臨産 離經脈, extra-meridian pulse approaching labor) is one of many practical clinical knowledges, unique to Traditional Korean(Eastern) Medicine. Objective : This research explores the origin and change of perception on the subject throughout history, with objective to sort out practical knowledge applicable in the clinic of today. Also, it draws clinical meaning of pulse diagnosis according to the physiological theories, and suggests directions for future clinical researches. Method : First, the Imminent Labor Pulse was examined based on major publications such as the "Nanjing", "Maijing" and theories of major doctors. Second, this previous study was examined through clinical observation research. Third, further research was carried out on pulse theory according to the Traditional Medical theories. Fourth, their clinical practicality and points of further research were sorted out. These points need to be examined through additional clinical research. Conclusion : The following conclusions could be drawn from study of the Imminent Labor Pulse. From the Imminent Labor Pulse which indicated the beginning of the first period of labor in the "Maijing", it developed into trying to grasp the beginning of the second period of labor which is the actual time of labor, through "Zhubingyuanhoulun" and "Shizaizhifang". By Xueji, another pulse that could be felt on the middle finger of the mother had been discovered. The middle finger is where the Pericardium Meridian flows. The child's connection to the uterus becomes disconnected on the first period, but that with the Pericardium meridian which provides blood meridian to the Taichongmai of the child continues throughout labor until the umbilicus chord is cut. Therefore, this middle finger pulse could serve as showing the heart condition of the mother and child during labor. The time of its appearance and disappearance, and their correlation with the child's heartbeat need to be clinically examined.
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