• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.155-163
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• 2020

This study investigated experimentally how factors of SNS advertising attribute impact on advertising likeability and purchase intention according to use motive and use intensity of SNS. Firstly showing difference according to use motive of SNS, in user of motive to managing human relation, reliability of advertising contents has effect the largest and entertainment of advertising interest has effect also as important factor. In user of motive to sharing interest information, irritation of advertising on using SNS has effect the largest negatively and information of advertising's information offering capability has effect larger as positive factor. Next showing difference according to use intensity of SNS, in user of high intensity, reliability and information of advertising contents has effect larger than other factors. In user of low intensity, irritation of advertising has effect the largest negatively and other factors have effect very small. This results can provide a practical contribution that explains important factors in producing effective SNS advertising according to using behavior characteristics of SNS.

• Journal of Information Technology Services
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• v.3 no.1
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• pp.5-20
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• 2004

It has been known generally that investment in the extending ability to use the IT applications have further enhanced the productivity of effects of IT on firms by reducing costs, increasing returns, and increasing the speed of operations, etc. Notwithstanding this fact, it was very complex and difficult to evaluate concretely the effect of informatization of firm. SMEs(Small- & Medium-sized Enterprises) in particular. In this study, I point out the weakness of SMEs and analyze the effects of informatization through the count data model. For this analysis, I separate the effects into two part, such as organizational effect and personal effect. It comes to conclusion that organizational effect is larger than personal effect and the ability to practical use of IT systems is most efficient item related with informatization level. Since it will be important to cencentrate on raising this ability for heightening the competitiveness of SMEs.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.255-265
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• 2018

This study investigated what kind of message forms and information sources more effect according to SNS' type and use intensity. To this end, this study did experimental analysis using collected data by survey which manufactured message forms and situational contents of information sources. According to analysis results, the effect of message forms showed difference according to SNS' type and use intensity. Realistic message showed greater effect in interest-based SNS and high use intensity. Evaluative message showed greater effect in relation-based SNS regardless of use intensity. The effect of information sources showed difference according to SNS' type. Friend or college and knower showed greater effect in relation- based SNS, and company showed greater effect in interest-based SNS. In the case of use intensity, friend or college showed the greatest effect without difference. Such results can provide a practical contribution in planning SNS advertising strategy. Future Studies need to expand survey variously into SNS and subject.

• The Journal of Information Systems
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• v.27 no.4
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• pp.97-114
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• 2018

Purpose Compliance support system (CSS) aims to support employees' voluntary compliance activities, however, it requires a different approach from the acceptance of other general information systems. In other words, the user's concern that his/her compliance activities recorded in the system are monitored may hinder the active use of the system. In this regard, we set up a research model to investigate the factors that affect the intention to use CSS, by including perceived usefulness, compliance commitment, and surveillance concern. Design/methodology/approach A questionnaire survey was conducted for the employees of a domestic oil-company, who operates their own CSS. Based on the 865 data collected, a structural model analysis using PLS was conducted. As a result, all four hypotheses were accepted. It was found that perceived usefulness of CSS has a positive effect on the intention to use CSS. Compliance commitment has a positive effect both on perceived usefulness and intention to use CSS. In contrast, surveillance concern of one's non-compliance recorded in the CSS was shown to have a negative effect on the relationship between compliance commitment and perceived usefulness. Findings This study has academic implications in that it extends the viewpoint of the existing technology acceptance mechanism by examining the two aspects, i.e., compliance commitment and surveillance concern. This study may also provide practical directions to strengthen the use of the active compliance support system by the employees.

• 한국노년학
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• v.40 no.2
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• pp.291-309
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• 2020

In this study, the behavioral model of Andersen and Newman(1973) was applied to identify the factors influencing the use of senior centers by the elderly in the community, and the mediating effect of user satisfaction was improved to improve the satisfaction of seniors using the Senior Center and operate the Senior Center. This study attempted to suggest policy and practical alternatives for activation. The subjects were 578 elderly people using 2,283 senior centers in Busan. As a result, the factors influencing the total usage period of the Senior Center were analyzed by age and type of potential factors among the leading factors, and the factors affecting the total number of days of senior center usage during the week were gender, age, and education level among the preceding factors. Appeared. Factors affecting user satisfaction as a parameter were analyzed as subjective health status among gender, age, and desire factors among preceding factors. As a result of verification of mediating effect of user satisfaction, there was a partial mediating effect between age and total use of Senior Center, full mediating effect between gender and days of Senior Center use, and partial mediating effect between age and Senior Center use days. Analyzed. According to the purpose and main findings of the study, the policy and practical suggestions for activating the satisfaction and use of Senior Center are as follows. First, program development and support according to the characteristics of senior center users are required. Second, there is a need to characterize per-path according to senior center type and regional environment. Third, there is a need to improve and raise the support standards for senior center operating expenses.

• Journal of Korean Academy of Nursing
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• v.45 no.5
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• pp.641-649
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• 2015

Purpose: The purpose of this study was to introduce the main concepts of statistical testing and effect size and to provide researchers in nursing science with guidance on how to calculate the effect size for the statistical analysis methods mainly used in nursing. Methods: For t-test, analysis of variance, correlation analysis, regression analysis which are used frequently in nursing research, the generally accepted definitions of the effect size were explained. Results: Some formulae for calculating the effect size are described with several examples in nursing research. Furthermore, the authors present the required minimum sample size for each example utilizing G*Power 3 software that is the most widely used program for calculating sample size. Conclusion: It is noted that statistical significance testing and effect size measurement serve different purposes, and the reliance on only one side may be misleading. Some practical guidelines are recommended for combining statistical significance testing and effect size measure in order to make more balanced decisions in quantitative analyses.

• Journal of dental hygiene science
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• v.6 no.2
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• pp.93-99
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• 2006

This study was carried out to investigate practical application status of oral hygiene devices through making a survey of labor of the D industrial company-about carefully curing oral disease in home, the status of practical application of tooth brush, the status of practical application of fluoridated toothpaste, status of practical application of auxiliary oral hygiene devices, a motive use or unuse of auxiliary oral hygiene devices. 1. In home, carefully curing oral disease is dental caries(62.4%). 2. Status of practical application toothbrush showed the highest user ratio of mideum size(79.6%). 3. Showed the highest user ratio of horizontal plane toothbrush(73.5%). 4. Answerd don't take a prudent attitued in choice of fluoridated toothpaste(73.5%). 5. In the status of reconition of oral hygiene devices, showed the highest user ratio of eletric toothbrush(77.0%). 6. In the status of reconition of auxiliary oral hygiene devices, showed the highest user ratio of wooden wedge stimulator(89.4%)and gargle liquid(84.5%). In using of oral hygiene devices, showed the highest user ratio of electric toothbrush(13.3%), toohbrush for periodontal patients(2.7%). In using of auxiliary, wooden wedge stimulator (58.4%)and gargle liquid(41.2%). In effect using of oral hygiene devices showed the highest user ratio of denture brush(50.0%)and eletric toothbrush(43.3%), in effect using of auxiliary oral hygiene devices showed the highest user ratio of water pick(80.0%) and dental floss(75.8%). 6. A motive of the use auxiliary oral hygiene device is choice by oneself through TV, advertisement, public information(57.6%), and the reason-they don't use of auxiliary oral hygiene devicebecause of they don't know proper to them the kind of auxiliary oral hygiene device.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.2
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• pp.7-14
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• 2023

As the consumption paradigm shifts from 'possession' to 'subscription', the subscription economy market is growing rapidly. The subscription economy is characterized by the fact that consumers can pay for and purchase products and services and use them limitedly for a limited time. Therefore, this study examined the effect of subjective perception of the time (duration) of consumers' subscription service use on subscription intention according to the time presentation method (duration/date) of subscription service use. In addition, the effect of differences in time presentation methods according to the type of subscription service (utility/hedonic) on subscription intention was examined. As a result of the study, the willingness to subscribe was higher when offering by date than when offering by date. In addition, for subscription services consumed for practical purposes, there was no difference in the effect on subscription intention according to the time presentation method. appeared to be Based on these results, the theoretical significance and practical implications of this study were presented.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.345-353
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• 2021

This study examined the effects of social capital on psychological identity and practical wellbeing for the Korean baby boom generation. To achieve this, an empirical survey was carried out on baby boomers who use elderly welfare centers and cultural centers living in D City. The overall research results showed that trust (t=6.893, p<.05), participation (t=5.157, p<.05), network (t=8.093, p<.05), and norm and reciprocity (t=4.787, p<.05), as sub-factors of social capital for baby boomers, had a significant effect on their practical wellbeing. Psychological identity was moderated (t=2.023, p<.05) in the effect of trust on practical wellbeing, adopting the hypothesis. This means that the social ties and the strong trust relationship between family members and relatives, which built up amid rapid economic growth, work with positive expectations of social capital and have a major effect on practical wellbeing. Moreover, practical welling also rated high, along with the high trust relationship and psychological identity. Consequently, various exchange programs and group and volunteer activity programs for baby boomers should be established to decrease their psychological identity due to the loss of social roles. Moreover, the decline of activities at a time of retirement can slow practical wellbeing.

• Journal of Information Technology Services
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• v.19 no.1
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• pp.89-102
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• 2020

With the technology of the 4th Industrial Revolution integrated into the industry as a whole, digital transformation (DT) is becoming an innovative and essential element of corporate survival in the fashion industry, and it is expected that the paradigm shift in shopping will become an unavoidable reality, especially based on the AR. Therefore, in this study, the characteristics of augmented reality were presented separately as perceived realism, interaction, pleasure, and usability, and the influence of augmented reality by immersion parameters on the user's satisfaction and intended to reveal the relationship between satisfaction and usage through the characteristics of augmented reality. For the purpose of this study, a structured questionnaire was conducted, and the available 209 responses were collected and used for empirical analysis. The results of the empirical analysis are as follows. First, while immersion has the greatest effect on satisfaction, the effect on use intention has a stronger effect on satisfaction than immersion. This indicates that purchase occurs when the user's immersion leads to satisfaction, and when the satisfaction falls, the intention to use is also lowered. Second, interactivity, enjoyment, and ease of use among the various characteristics of fashion applications have a positive effect on immersion. Among them, ease of use had a strong effect on immersion. In light of this, it can be seen that ease of use should be considered first when creating an application based on augmented reality in the future fashion industry. However, the perceived reality is low in the degree of immersion, and the effect on satisfaction is also lowered, so it is difficult to be connected to intention. Considering that this study was conducted through indirect experience through video viewing, this study expects the development of research through a more practical research model in the future, as the impact is considered to be a relatively low measurement.