• Transactions of the Korean hydrogen and new energy society
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• v.17 no.1
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• pp.90-97
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• 2006

Hydrogen is used as a chemical feedstock in several important industrial processes, including oil refineries and petro-chemical production. But, nowadays hydrogen is focused as energy carrier on the rising of problems such as exhaustion of fossil fuel and environmental pollution. Thermochemical hydrogen production by nuclear energy has potential to efficiently produce large quantities of hydrogen without producing greenhouse gases, and research of nuclear hydrogen, therefore, has been worked with goal to demonstrate commercial production in 2020. The oil refineries and petro-chemical plant are very large, centralized producers and users of industrial hydrogen, and high-potential early market for hydrogen produced by nuclear energy. Therefore, it is essential to investigate and analyze for state of domestic hydrogen market focused on industrial users. Hydrogen market of petro-chemical industry as demand site was investigated and worked for demand forecast of hydrogen in 2020. Also we suggested possible supply plans of nuclear hydrogen considered regional characteristics and then it can be provided basis for determination of optimal capacity of nuclear hydrogen plant in 2020.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.41-59
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• 2012

This study examines the roles of user resistance and social influences on the acceptance and continuous usage of smartphones at different stages of adoption. The respondents were classified into three groups according to their innovation adoption stage : non-user group, the potential user group and the trial user group. Theories relevant to user resistance, social influences including normative social influences and informational social influences, as well as user adoption and continuance behavior were reviewed and integrated into our research model. In order to verify the proposed structured equation model, we conducted an online survey by targeting mobile phone users and collected data to be analyzed through a partial least squares (PLS) test. This study tested whether there exists differences in the effects of user resistance and different types of social influence on user's adoption or continuance intetion among these three groups. The results showed that user resistance exists in all adopter groups and that it has significant negative influences on intention to use a smartphone. The findings also revealed that user resistance can be enhanced or resolved by two types of social influence; informational social influence resolves user resistance regardless of the adopter category, while normative social influence enhances the user resistance of potential users. Furthermore, the findings show that social influence regardless of the type positively affects user intention. Several theoretic and practical implications pertaining to the results are discussed.

• The Journal of Economics, Marketing and Management
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• v.5 no.1
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• pp.1-20
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• 2017

An increasing number of researchers are finding that 'poor' CG is a leading factor in dismal performance, manipulated financial reports, and unhappy stakeholders. Undoubtedly, qualified, trained and mature Chartered Forensic Accountants (CFA's) can prove to be a valuable asset to the corporate sector, and gradually help to improve their CG system. The fundamental objective of this study is to find out "how can we integrate the expertise of the FA to improve the overall CG scenario prevalent in India?" This is a preliminary investigation of the necessary skills, educational and training requirements for CFA's to improve CG system. During 2011-12, a questionnaire-based survey was conducted in the NCR of India using a sample size of 120 practicing chartered accountants, accounting academics, and potential users of FA services. Results indicate that potential practitioners, academics and users agree that "critical thinking, written & oral communication, legal knowledge, auditing skills, deductive analysis, investigative flexibility, analytical proficiency and unstructured problem-solving are the most important skills required for the CFAs." Moreover, we found that all of the skills investigated in this study are 'potentially' important for the CFAs, which the educators at the Universities should use as an overall guide while designing their FA curriculum."

• International Journal of Contents
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• v.10 no.4
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• pp.53-62
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• 2014

Although many studies have considered the outcomes and impacts of serious games, little is known about the factors which affect a user's perception or interpretation in games during the process of decision making from theoretical perspectives. This study aimed to explore the process of user perception from the perspective of construal level theory, and to suggest a theoretical design approach for the development of effective serious games. In the current study, cognitive and affective learning outcomes were articulated through literature review and synthesized into a series of assumptions with persuasive and educational aspects in serious games. Serious games reflect the potential of the game mechanism for changing players' perception, and helping with knowledge acquisition of the users. The potential to use construal level theory for effective serious games interventions was suggested, and a Serious Games Design Framework was proposed via potential outcomes from recent advanced research. Finally, implications of the application of the suggested model with various-related purposes and directions for future research were discussed. The model could be useful not only for game researchers and designers, but also for game marketers in attracting potential consumers.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.96-104
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• 2020

As consumers' consumption activities become more active due to the activation of online shopping malls, companies are conducting item trend analyses to boost sales. The existing item trend analysis methods are analyzed by considering only the activities of users in online shopping mall services, making it difficult to identify trends for new items without purchasing history. In this paper, we propose a trend analysis method that combines data in online shopping mall services and social network data to analyze item trends in users and potential customers in shopping malls. The proposed method uses the user's activity logs for in-service data and utilizes hot topics through word set extraction from social network data set to reflect potential users' interests. Finally, the item trend change is detected over time by utilizing the item index and the number of mentions in the social network. We show the superiority of the proposed method through performance evaluations using social network data.

• Proceedings of the IEEK Conference
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• summer
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• pp.410-415
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• 2004

Employing knowledge of adaptive possibilities of agents in multi-agents system, we have explored new aspects of distributed modular systems for building ubiquitous heterogeneous robotic systems using intelligent building blocks (I-BLOCKS) [1] as reconfigurable modules. This paper describes early technological approaches related to technical design, experimental developments and evaluation of adaptive processing and information interaction among I-BLOCKS allowing users to easily develop modular robotic systems. The processing technology presented in this paper is embedded inside each $DUPLO^1$ brick by microprocessor as well as selected sensors and actuators in addition. Behaviors of an I-BLOCKS modular structure are defined by the internal processing functionality of each I-Block in such structure and communication capacities between I-BLOCKS. Users of the I-BLOCKS system can easily do 'programming by building' and thereby create specific functionalities of a modular robotic structure of intelligent artefacts without the need to learn and use traditional programming language. From investigating different effects of modern artificial intelligence, I-BLOCKS we have developed might possibly contain potential possibilities for developing modular robotic system with different types of morphology, functionality and behavior. To assess these potential I-BLOCKS possibilities, the paper presents a limited range of different experimental scenarios in which I-BLOCKS have been used to set-up reconfigurable modular robots. The paper also reports briefly about earlier experiments of I-BLOCKS created on users' natural inspiration by a just defined concept of modular artefacts.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.301-313
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• 2021

The automotive industry is facing a paradigm shift, changing from owning to sharing and from manufacturing to service. However, it is hard to conclude that the economic value of smart mobility service is always positive to users. Cost related to owing or share a vehicle is very hard to estimate from the perspective of potential users as well as the benefit of the service. Focusing on the cost side of the story, this study develops a cost estimating model based on three main factors: electrification, advanced driving assistant systems (ADAS) function, and participation of ride-sharing service. As a result of the model analysis, low cost was estimated as a result when receiving cost benefits such as electrification and ride-sharing participation. Various factors were analyzed through sensitivity analysis also. These results can provide useful insights into the cost prediction and strategies for potential users and manufacturers on smart mobility service market.

• Journal of the Korean Society of Food Culture
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• v.26 no.1
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• pp.30-38
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• 2011

The elderly is a target group for health functional foods (HFFs). We surveyed 825 Korean elderly (71.4- years-of-age) for HFF use and significant variables for HFF use including demographic characteristics, health related variables, and nutritional beliefs. The prevalence of HFF use was 48.7%, and among all types of HFF, red ginseng products were eaten most frequently, followed by ginseng products, nutritional supplements, and mushroom products. The mean age of users of HFFs was lower than nonusers (p<.01). HFFs were eaten more frequently by subjects from families living with a spouse or unmarried children (p<.01) and those with higher levels of monthly pocket money (p<.001). HFFs were also eaten more frequently by subjects or their spouses with a higher education level (p<.001). The social activity participation ratio (p<.01) of subjects and the HFF usage ratio by the spouse (p<.001) were higher in users of HFF than in nonusers. Dietary assessment scores were not different between the two groups, and users had a more positive view concerning the potential health benefits of HFFs than did nonusers (p<.001). Most users of HFF ate HFFs "when they were healthy" (52.2%) and experienced some effect through HFF use (45.8%). Most users of HFFs received information on HFFs through their families or relatives (38.1%) and most purchased HFFs at the pharmacy or oriental medicine clinic (44.8%). HFF users preferred multivitamin- and Ca-supplements most among the vitamin and mineral supplements belonged to HFFs. The above results show that HFF use is widely spread among subjects, and that use of HFF is influenced by various factors. Thus, practical guidelines for HFF use should be provided for the elderly through elderly focused-nutrition education based upon significant variables and consumption behaviors for their HFF use of present study.

• Asia pacific journal of information systems
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• v.20 no.4
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• pp.125-147
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• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• Asian Pacific Journal of Cancer Prevention
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• v.14 no.3
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• pp.1931-1935
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• 2013

Background: This study was undertaken to identify the socio-demographic determinants of quit attempts among smokers and smokeless tobacco users to identify correlates of tobacco cessation behaviour in India Materials and Methods: This was a cross-sectional study for the outcome of quit attempts made by current tobacco users in last 12 months in twelve districts in two states. Simple and multivariable logistic regression analysis was used to obtain the odds ratios (ORs) of socio-demographic variables (age, gender, education, occupation, socio-economic status, community, area, type of family) and tobacco user status (smoker/smokeless). Results: In the combined analysis, a smoker had higher predicted probability of attempting quitting (OR-1.41,CI 1.14-1.90), in comparison to a smokeless tobacco user and a tobacco user in the state of Gujarat was less likely to attempt quitting than a user in Andhra Pradesh (OR-0.60, CI 0.47-0.78). The probability of making a quit attempt was higher among tobacco users who were more educated (OR-1.40, CI 1.04-1.94), having a higher socio-economic status (SES) (OR-2.39, CI 1.54-3.69), and belonging to non-agricultural labourer occupational group (OR-1.90, CI 1.29-2.78). The effects were maintained even after adjusting for all other variables. In disaggregated analysis, findings were similar except in smokeless as a separate group, education level was not significantly associated with quit attempts and with lower odds (OR-0.91, CI 0.58-1.42). Conclusions: This is one of the first studies to provide useful insight into potential determinants for quit attempts of tobacco users in India including smokeless tobacco users, exploring the socio-demographic patterning of correlates of quit attempts.