• International Journal of Contents
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• v.6 no.4
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• pp.90-100
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• 2010

As the reuse of content becomes a strategy for the entertainment industry, managerial insight on customers is needed to be cultivated in order to run a successful business. This study analyzes the impact of previous satisfaction on consumption intention for content in another medium. To do this, two data sets are collected: cases of movie-to-TV series and TV series-to-movie and analyze them using a structural equation modeling approach. The results of our analysis show that satisfied viewers of a movie tend to communicate their positive feelings via word-of-mouth communication and demonstrate repurchase intention of another medium afterward. However, satisfaction does not automatically lead to repurchase intention in another medium. While satisfied viewers of a TV series show a statistically positive repurchase intention for a movie, satisfied viewers of a movie do not show a direct repurchase intention for a TV series. This result demonstrates an asymmetric relationship between satisfaction and repurchase intention across media, and its strategic implications are further discussed.

• Korean Journal of Child Studies
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• v.22 no.2
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• pp.113-132
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• 2001

In order to develop a model for better understanding of causal relationships in resiliency factors in families of children with disabilities, 200 families participated in this adaptation of the Resiliency Model of McCubbin and McCubbin(1993). The 6 latent variables included in the hypothesized model were family stress, family hardiness, family schema, community support, family problem-solving communication, and family adaptation. The models were developed on the basis of confirmatory factor analysis and compared using covariance structure modeling (LISREL). Adequate fitness of the model was observed. Family stress showed negative effect on family schema and on family hardiness. Family schema showed positive effect on community support and on family hardiness. Family hardiness showed positive effect on family problem-solving communication, and family problem-solving communication showed positive effect on family adaptation.

• Journal of the Korea Society of Computer and Information
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• v.24 no.9
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• pp.143-150
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• 2019

In recent years, interest in internet primary bank has increased in South Korea, and marketing strategies for the success of the bank are needed. The purpose of this study is to analyze the effect of bank choice attributes on satisfaction and behavioral intention of Internet primary bank users. A convenience sampling was used and a structural equation of AMOS 20.0 was used for hypothesis testing. The results of the study are as follows. First, information, transaction, and communication of the choice attributes have positive effects on satisfaction. Second, information, transaction, and communication of the choice attributes have positive effects on behavioral intention. Third, satisfaction has a positive effect on behavioral intention. The theoretical and practical implications and limitations of the research are presented in the conclusion.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.137-147
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• 2021

We aimsto examine the determinants of visitors' positive word-of-mouth (WOM) in a web-based virtual reality contemporary art exhibition. We also examines the effects of 3 realms of experience (entertainment, esthetic, escapist) on emotional arousal, how this emotional arousal affects memory and positive word-of-mouth, how memory affects positive word-of-mouth and how age moderate all of the paths. We examined a total of 297 visitors and was conducted through an online survey focusing on Chinese users of ages 20-49. The analysis results showed that entertainment and esthetic have an effect on emotional arousal, but escapist did not. The results also showed emotional arousal has an effect on memory and positive WOM. Memory did not affect positive word-of-mouth. Finally, age has a moderate effect on all the paths, except for the path form escape towards emotional arousal and memory to positive word-of-mouth. The theoretical implications of this study are meaningful exhibition research. While, it also will be helpful to segment the web-based virtual reality art exhibition visitors by dividing into 3 groups (20s, 30s, 40s) and to provide marketing and operation strategies.

• The Journal of Industrial Distribution & Business
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• v.12 no.5
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• pp.27-36
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• 2021

Purpose: This study empirically investigates the effect of collaborative communication and information sharing on the supply chain performance of South Korean pharmaceutical companies. Specifically, it understands the importance collaborative communication and suggests a method for investigating communication in academic research on the pharmaceutical industry. Investigating this sector is crucial because the importance of the pharmaceutical industry is increasing globally against the background of the Covid-19 pandemic. Research design, data, and methodology: A questionnaire was administered to employees of South Korean pharmaceutical companies and 244 valid responses were used for the statistical analysis. Additionally, structural equation modeling was used to measure the relationships between the observed and latent variables. Results: Collaborative communication has a positive effect on information sharing. However, information sharing, unlike collaborative communication, does not exhibit a significant positive relationship with supply chain performance. These results indicate that it is important to communicate effectively in the supply chain rather than strive for the right type of information sharing. Conclusions: Consumers and retailers within the supply chain should continue to strive for candid communication. This study is meaningful, as it empirically tests the relationships between collaborative communication, information sharing, and supply chain performance in the South Korean pharmaceutical industry.

• The Journal of Korean Society for School & Community Health Education
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• v.16 no.3
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• pp.51-63
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• 2015

Objectives: This study addressed the relationship among communication skill, job satisfaction, and mental health level. Methods: The participants in this study were 222 public health center staff members at 9 community public health centers located in Seoul city and Gyeonggi province. Descriptive analysis, Pearson's correlation, and multiple regression were used for statistical analysis of the data. Results: The main findings are as follows: First, communication skill and job satisfaction showed a significant positive correlation with mental health level. Secondly, some components of mental health level generally showed positive correlations with communication skill and job satisfaction. Third, multiple regression showed that 22% of the variance in the mental health level was explained. Conclusions: Based on these results of this study, we suggested that specialized programs should be established to help in development of social arbitration for public health center staff.

• Journal of the Korean Home Economics Association
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• v.36 no.4
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• pp.109-120
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• 1998

The Purpose of this research was to introduce communication training program for positive parent-adolescent relation into home economics education curriculum. The research applied the program named "Making the desirable world 2" which was revised by K.E.T.I(Korea Effectiveness Training Institute). This program was given two hours a week during 8 weeks. The subject of this study was 24 students, divided into two groups, the experimental and the control group. This research supposed that parent-adolescent communication and self-esteem in the experimental group would significantly increase by group training program. The results of this research are as follows. First, parent-adolescent communication in the experimental group was significantly increased by the group training program. Second, self-esteem in the experimental group was significantly increased by the group training program. For home economics education as a practical subject matter, promoting qualitative maturity of students' family life, this study aimed both at enhancing communication for positive relation of parent-adolescent by group training and implementing home economics education curriculum practically.

• Journal of Industrial Convergence
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• v.18 no.4
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• pp.101-110
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• 2020

The purpose of this study was to find the qualities of nursing students who need to improve their communication self-confidence by identifying their communication self-confidence, critical thinking disposition, and nursing professionalism. The study's data was collected from August 2019 to September 2019. Informed consent was received from 122 students who were in their senior of nursing college. The collected data was analyzed using SPSS WIN 20.0 program. As a result of the study, the score for communication self-confidence was 32.31, the score for a critical thinking disposition was 101.34, and the score for nursing professionalism was 3.78. Communication confidence was found to have a significant positive correlation with critical thinking tendency(r=.568, p<.001) and nursing professional intuition(r=.282, p<.001). The critical thinking tendency was found to have a positive correlation with communication confidence(r=.568, p<.001) and nursing professional intuition(r=.361, p<.001). Nursing professional intuition was also found to have a positive correlation with communication confidence(r=.282, p<.05) and critical thinking propensity(r=.361, p<.001).

• Journal of the Korean Applied Science and Technology
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• v.41 no.1
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• pp.107-118
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• 2024

The purpose of this study is to verify the effect of perceived authenticity on empathy, communication, and revisit intentions at the point of contact with hospital coordinators during counseling for medical beauty. For data collection, a survey was conducted by selecting customers who experienced counseling, and statistical analysis used the SPSS 21.0 program. According to the research results, first, perceived authenticity of hospital coordinators had a positive effect on empathy and communication satisfaction, and empathy had a positive effect on communication satisfaction. Second, it was found that empathy and communication satisfaction had a positive effect on revisit intention. Authentic counseling by hospital coordinators leads to increased communication satisfaction and revisiting the hospital by forming empathy. Therefore, if communication is made through authenticity and empathy in consideration of customers, rather than just sales improvement or job-based counseling, it can build trust and contribute to the performance of medical beauty institutions in the long run.

• Korean Journal of Occupational Health Nursing
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• v.21 no.3
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• pp.175-183
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• 2012

Purpose: The purpose of this study was to investigate the relationship between nurse managers' facilitative communication as perceived by nurses and nurses' self-esteem. Methods: The subjects were 256 staff nurses at B hospital of C University in Kyeonggi-do. The data were collected between December 1, 2009 and January 12, 2010. The collected data were analyzed using the SAS program through t-test, ANOVA, Scheff$\acute{e}$ test, Pearson's correlation coefficients. Results: Nurses' self-esteem was higher when nurse managers perceived them as facilitative communicators in empathic understanding and genuineness subgroup of facilitative communication (p<.05). There was a positive correlation between nurse managers' facilitative communication and nurses' self-esteem(r=.15, p=.015). Also there was a positive correlation among the nurse managers' facilitative communication subgroups, empathic understanding; genuineness; concreteness(r=0.18, p=.004; r=0.18, p=.003; r=0.19, p=.002) and nurses' self-esteem. Conclusion: Nurse managers are in need of facilitative communication. Therefore, job education and training for improving nurse managers' communication skills particularly related to empathic understanding, genuineness and concreteness are required.