• Title/Summary/Keyword: positive and negative perception

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Empirical Study on Antecedents and Consequences of Users' Fatigue on SNS and the Moderating Effect of Habit (SNS에서의 사용자 피로감의 선행 및 결과 요인과 습관의 조절효과에 관한 실증연구)

  • Kim, Sanghyun;Park, Hyunsun
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.137-157
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    • 2015
  • The development of Social Network Service (SNS) has brought many positive changes to the ways people communicate, interact and share information. However, using the SNS does not always leads to in a positive results, particularly when it is addictively used. In fact, the addictive use of SNS results in many negative effects in our society. Recently, SNS users feel negative emotions such as expecially stress and fatigue while using SNS. Thus, the purpose of this study is to empirically examine antecedents of user fatigue on SNS, which can be explained by the degree of Individual, environment and SNS characteristics. This study also examines consequences of user fatigue on SNS. Lastly, we examine the moderating effects of Habit among SNS fatigue, barrier of living and task performance decline. The data for empirical analysis were collected 401 responses on SNS users in Korea. The results of this study are as follows; First, reputation perception, loneliness, unwanted relation, privacy concern, information overload, social presence and interaction are significantly related to SNS fatigue. Second, SNS fatigue, barrier of living and Task performance decline are significantly related to discontinuous usage intention. Third, the moderating effect of Habit of SNS using is found in the relationship among SNS fatigue, barrier of living and task performance decline. Based on the results of this study, Theoretical and practical suggestions were discussed.

The Influence of Anti-Tobacco Ads on College's Students' Perception (금연광고가 대학생들의 금연인식에 미치는 영향)

  • Cho, Kyoung-Won;Ryu, Ji-Hye;Kim, Eun-Suk;Kim, Su-Dong
    • The Korean Journal of Health Service Management
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    • v.7 no.2
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    • pp.205-216
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    • 2013
  • In this paper, we investigated and analyzed influence of tobacco countermarketing advertisements on university students' attitudes about smoking. For the investigation and analysis, we made up a questionnaire twice before and after watching antitobacco advertisements using the same questionnaire. We analyzed message framing, message theme category, and main effects and interaction effects between smoking experiences in attitudes on smoking before(pre-watching attitudes on smoking) and after(post-watching attitudes on smoking) watching antitobacco advertisements by the questionnaire results. In the analysis results using ANOVA test by diverse factors, we verified that efficacy of advertisement messages in positive group of pre-watching attitudes on smoking are better than in negative group. We also verified that interaction effects between message framing and message theme category about changes of post-watching attitudes on smoking are more efficient for changes of smoking attitudes when message theme is negative message rather than positive message.

Effects of Nurses' Perception of Servant Leadership on Leader Effectiveness, Satisfaction and Additional Effort: Focused on the Mediating Effects of Leader Trust and Value Congruence (간호사가 지각한 리더의 서번트 리더십이 리더효과, 리더만족 및 추가적 노력에 미치는 영향: 리더 신뢰 및 가치일치의 매개효과를 중심으로)

  • Han, Sang-Sook;Kim, Nam-Eun
    • Journal of Korean Academy of Nursing
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    • v.42 no.1
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    • pp.85-94
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    • 2012
  • Purpose: This study was done to examine the effects of nurses' perception of servant leadership on leader effectiveness, satisfaction and promoting additional effort. The focus was the mediating effects of leader trust and value congruence. Methods: Data were collected from 361 RN-BSN students and nurses participating in nationally attended in-service training programs. Data were analyzed using descriptive statistics and structural analysis with SPSS 17.0 windows program and Amos 7.0. Results: Direct effects of nurses' perception of servant leadership were negative, but mediating effects of trust and value congruency were positively correlated with leader effectiveness, satisfaction and additional effort, that is servant leadership should be effective through mediating factors. Conclusion: The study results indicate that if the middle managers of nurses can build leader trust and value congruency between nurses through servant leadership, leader effectiveness, satisfaction and additional effort on the part of the nurses could result in a positive change in the long term.

The Effect of Failure of Online Food Delivery Service Recovery Strategies on Consumer Attitude and Behavioral Intention: Focusing on Justice Theory (온라인 음식 배달 서비스 회복 전략의 실패가 소비자 태도 및 행동 의도에 미치는 영향: 공정성 이론(Justice Theory)을 중심으로)

  • Jungkun Park;Sangwoo Lee;Hyowon Hyun;Jihwan Yum
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.161-180
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    • 2023
  • This study empirically analyzed the effect of perceived injustice on service recovery measures proposed by online food delivery service (OFDS) companies on consumer disappointment. This study adopted interaction justice, information justice, procedural justice, and distributive justice as sub-variables of justice perception based on the justice theory. In addition, the differences by generation (MZ generation and other generations) were examined in the relationship between negative word-of-mouth behavior and switching intentions due to service recovery failure. An online survey was conducted targeting 250 adult consumers in the U.S for the empirical analysis of this research model. The results of the data analysis demonstrated that negative perceptions about the procedural justice and distributive justice among the service recovery strategies had a positive effect upon the consumer's disappointment. Furthermore, it was confirmed that the consumer's disappointment due to the perceived injustice of the service recovery strategy had a positive effect on the consumer's negative word-of-mouth behavior and switching intentions. The verification results of the moderation effect in the relationship between negative word-of-mouth behavior and switching intention, it was found that the younger the age(MZ generation), the higher the possibility of causing dysfunctional behavior. This study expands the scope of related research by presenting a new perspective on the justice perception in the service recovery process by verifying dysfunctional behavior of consumers caused due to the failure of the service recovery strategy. It is believed that the results of this study will be used as basic data for the establishment of practical strategies for OFDS companies to prevent double defection of their customers.

Social Media Performance: From the Perspective of Social Media Apathetic Behavior

  • Inwon Kang;Sungjoon Yoo
    • Journal of Korea Trade
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    • v.26 no.3
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    • pp.1-22
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    • 2022
  • Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

Chronically Ill Patients' Perception of Hospital Nurses (만성질환자의 병원간호사에 대한 인식)

  • Lee, Byoung-Sook;Lee, Mi-Aie;Eo, Yong-Sook
    • Journal of Korean Academy of Nursing
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    • v.48 no.3
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    • pp.311-322
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    • 2018
  • Purpose: The purpose of this qualitative research was to investigate chronically ill patients' perception of hospital nurses. Methods: Individual in-depth interviews and qualitative content analysis were used for data collection and analysis respectively. Participants were 13 chronically ill hospitalized patients or outpatients in three universities hospitals. All interviews were recorded and transcribed verbatim. Data were analyzed using the qualitative content analysis suggested by Graneheim and Lundman (2004). Results: Three themes emerged from the 10 sub-themes, which were categorized from the 21 condensed meaning units by interpreting the underlying meanings. The three themes were "person giving comfort and support by caring", "person facilitating the process of healing", and "person taking the initiative in power relations". Two themes involved positive experiences of patients and the other included negative ones. Conclusion: The results showed that the participants perceived the hospital nurses as devoted to caring for patients and facilitating treatments, but authoritative in performing their duty. Based on these results, it is recommended that hospital nurses improve their nursing knowledge, skills and humanistic attitude.

The Effect of Perceived Justice on Postcomplaint Behavior in the Internet Open Market -Focused on the Moderating Effect of Fashion Involvement- (인터넷 쇼핑몰에서의 소비자의 공정성 지각이 불평처리 후 재구매의도와 부정적 구전의도에 미치는 영향 -패션관여도 조절효과를 중심으로-)

  • Lee, Jin-Hwa;Im, Jung-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.9
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    • pp.1427-1437
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    • 2008
  • The purposes of this study were (1) to identify the effects of perceived justice on trust, commitment, repurchasing, and negative word-of-mouth intention in the Open Market by recovering the customer's dissatisfaction, and (2) to compare the effects of perceived justice between two consumer groups divided by the level of fashion involvement(High/Low). In this survey, the respondents were 369 consumers who experienced dissatisfaction in the Open Market in a year. The data were analyzed by confirmatory factor analysis, path analysis, and multiple group analysis using Amos 7.0 program. The results were as follows. It tested main effect of perceived justice on trust and commitment with dissatisfaction handling. 1) As expected, all of the perceived justice had the positive effects on trust. 2) However, only interactional justice positively influenced on commitment. 3) The customers' trust had the positive effect on the customers' commitment after the perception of justice. 4) The trust and commitment had the positive effects on repurchasing intention. 5) However, trust negatively influenced on negative word-of-mouth intention and commitment positively influenced on negative word-of-mouth intention. 6) The consumer groups classified by the level of fashion involvement showed significantly different effects of perceived justice on postcomplaint behavior.

Therapeutic Relationships Between Parent and Therapist in Child Counseling (아동상담에서 부모와 치료자간 치료관계에 대한 연구)

  • Choi, Myung Seon;Kim, Kwang Woong
    • Korean Journal of Child Studies
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    • v.26 no.3
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    • pp.111-125
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    • 2005
  • The Korean version of the therapeutic relationship scaled for parents was administered to 156 Korean parents and 51 therapists. Statistical analysis of the data showed that highly educated parents who graduated from university had the most negative emotional perceptions against therapists. Working class parents made more positive therapeutic helping relationships as assistants though they also had negative emotional relationships. Differences in perception of emotional relationships between parents and therapists were found even when there were no differences in the therapeutic helpfulness of the relationship. That is, when effectiveness of the therapeutic relationship was held constant, perceptual disagreement about the emotional relationship between parents and therapists was more prevalent than agreement about the emotional relationship.

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Analysis of perception types of dental laboratory technology students about the introduction of emerging technologies during the 4th industrial revolution (4차 산업혁명 시대 최신기술 도입에 대한 치기공학과 학생들의 인식(유형) 조사)

  • Hye-Eun Lee;Jung sook Kim;Sungman Park
    • Journal of Technologic Dentistry
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    • v.45 no.1
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    • pp.8-13
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    • 2023
  • Purpose: This study aims to induce interest in the future society that could change with the advance of the 4th Industrial Revolution. It also intends to identify the direction of university education by investigating the perception of university students majoring in dental laboratory technology about the latest technology used in this era. Methods: The study recruited 240 college students majoring in dental laboratory technology at K and D universities in Gangwon-do and Daejeon, respectively. Online and face-to-face surveys were conducted from March 20, 2022 to April 10, 2022. Results: Although their interest in the use of emerging technologies during the 4th Industrial Revolution was above average 3.85, the dental laboratory technology students exhibited relatively high levels of anxiety 3.19 and reluctance 2.96. Second, their interest in emerging technologies demonstrated positive correlations with major satisfaction and understanding of concepts and readiness, whereas reluctance and anxiety pointed to negative correlations with understanding of the concepts of the 4th Industrial Revolution. Conclusion: Formulating guidelines is necessary to help students increase their understanding of the 4th Industrial Revolution and prepare them appropriately by setting an educational direction that can flexibly respond to the rapidly changing industrial environment.

A Study on the Effect of Perception Improvement through GMO Education: A Case of Kyungnam University Students (GMO 교육을 통한 인식개선 효과 연구: 경남대학교 학생을 대상으로)

  • Eun-Hee Seo
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.2_2
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    • pp.307-318
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    • 2024
  • This study conducted to examine the effects of a GMO education(n=108 university students). Although the experience of encountering GMO was 84.3%, awareness was moderate or lower for 76.9%, 62% were unaware of GMO labeling, and 44.4% had no previous education on GMO. After the education, GMO positive perceptions, specifically in terms of improving work efficiency(p<0.05), negative perception(p<0.001), and GMO knowledge increased significantly(p<0.05). The need for expanding GMO labeling (p<0.05) and adjust to 0.9%(exclusion criteria) for labeling(p<0.001) increased significantly. Moreover, there was a significant increase in the need and willingness to accept a price increase for the full labeling system(p<0.01), with a significant increase in the willingness to pay up to 20%(p<0.05). The pre-contemplation stage showed a significant decrease(p<0.001). The preparation and behavior and maintenance stage showed a significant increase(p<0.001). Based on these findings, it is suggested that GMO education be implemented to provide accurate information and emphasize the necessity of consumers' right to know and choose through the implementation of the full labeling system of GM foods.