• Cross-Cultural Studies
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• v.42
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• pp.261-283
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• 2016

The aim of this study is to consider the possibility of learning polite expressions of English using the mobile application Naver Band. To improve communicative competence, students need to develop sociolinguistic competence as well as grammatical and discourse competence. To be accordant to social context, the roles of the participants, and the purpose of the interaction, students have to make an appropriate utterance. When a hearer has a higher social status and is older than a speaker, or have low levels of familiarity, Korean native speaker tends to use polite expressions. Students need to learn polite expressions of English because English has a different honorific system from Korean. To realize the characteristics and function of polite language is one thing, but to learn it in a real classroom is another. This study attempts to apply the use of a mobile application, which is considered a user-friendly tool for students, into learning polite language using the UK historical drama, Downton Abbey. Two tests were administered to an experimental group that used the mobile application and a control group that used group work. The results of the two tests show that the use of the mobile application has a positive effect on learning polite expressions and is effective as an after-school activity. In an open-ended questionnaire, students tend to identify polite expressions as superior or high-level language forms and separate these forms from practical expressions. It should be noted as well that teachers need to consider instructing in modern English when using a historical drama in the teaching and learning of polite expressions.

• Journal of Intelligence and Information Systems
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• v.13 no.3
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• pp.141-160
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• 2007

User interface has been regarded as a crucial issue to increase the acceptance of mobile services. In special, even though to what extent the machine as speaker communicates with human as listener in a timely and polite manner is important, fundamental studies to come up with these issues have been very rare. Hence, the purpose of this paper is to propose a methodology of estimating politeness level in a certain context-aware setting and then to design a context-aware system for polite mobile interface. We will focus on Korean language for the polite level estimation simply because the polite interface would highly depend on cultural and linguistic characteristics. Nested Minkowski aggregation model, which amends Minkowski aggregation model, is adopted as a privacy-preserving similarity evaluation for case retrieval under distributed computing environment such as ubiquitous computing environment. To show the feasibility of the methodology proposed in this paper, simulation-based experiment with drama cases has performed to show the performance of the methodology proposed in this paper.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.891-896
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• 2007

유비쿼터스 컴퓨팅 서비스의 주요 특징으로 언급되는 자연성, 사용 간편성, 비가시성, 선응성 등은 모두 사용자 인터페이스와 관련이 높다. 특히 이동중의 사용자들에게 그들이 처한 상황에 맞게 시의적절한 인터페이스를 제공하는 것은 서비스의 질 향상에 밀접한 관계를 가질 것으로 예상된다. 그러나 인터페이스의 시의적절성을 만족시키기 위한 필요한 기준들과 구현 방법에 대해서는 아직 구체적 연구가 미흡하다. 따라서 본 논문에서는 시의적절성을 서비스 제공의 양상의 자연스러움과 존대등분의 자동적 적응이라는 두 가지 관점으로 보고 상황인식에 기반한 유비쿼터스 컴퓨팅 서비스의 시의적절성을 유지하도록 하는 프레임워크 및 방법론을 제안하는 것을 목적으로 한다.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.635-644
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• 2020

This paper examines the types and functions of politeness in German communication and how politeness strategy can be realized. 'Politeness' is not a grammatical terminology in German, but it can be found in many places in grammar. The criteria for politeness are not only organized according to the rules of the language system, but the boundaries are ambiguous because non-language factors affect communication. Politeness is an important strategic element as well as social value. The polite expression first appears in the grammatical level of invariant with the form of address according to the familiarity between the conversational parties, verb modus, and modal particle. Modal particle with familiarity is considered to be a positive politeness strategy that limits the listener's speech by weakening or avoiding face threatening act. Modal verbs is classified as polite expressions that do not impose a psychological burden by not forcing the listener to make a direct request. The results of this study are therefore expected to suggest a rationale for empirical research on politeness in German communication.

• Proceedings of the Korea Association of Information Systems Conference
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• 2003.05a
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• pp.169-181
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• 2003

As growth of the web-based applications, the requirements of the users who have been very familiar to the web-based user interfaces and customer-oriented services on the Internet would become more knowledge-intensive and higher technology involved in a more convenient and polite way of service delivery. Therefore, the service quality of information system department should be considered as a very important factor influencing success of information systems. The objective of this study is to provide the relationship between service quality of IS department and its impacts such as use, user satisfaction and job performance. For this purpose, we provide a research model for it and test it empirically for the users of the corporate portal in one of main telecommunication service providers in Korea. In result, our model with satisfiable validity and reliability shows not only importance of IS departments' service quality but also two-faced characteristics of service quality. That is, while technical competence which means with knowledge and expertise of IS department staffs is more related with user satisfaction on information systems, personal service which means the way and manner of service delivery is more related with use of it.

• MALSORI
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• no.45
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• pp.15-22
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• 2003

This study is a kind of a preliminary study to develop naturalness of dialog TTS system. In this study, as major characteristics of politeness in Korean, temporal(total duration of utterances, speech rate and duration of utterance final syllables) and F0(mean F0, boundary tone pattern, F0 range) features were discussed through acoustic analysis of recorded data of semantically neutral sentences, which were spoken by ten professional voice actors under two conditions of utterance type - namely, normal and polite type. The results show that temporal characteristics were significantly different according to the utterance type but F0 characteristics were not.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.399-402
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• 2011

현재의 자동번역 방식의 문제점은 대화 상대에 상관없이 항상 일정한 존대 표현을 생성하여 자동번역 결과를 부자연스럽게 만들고 앞뒤 대화 문맥을 혼란하게 만든다는 것이다. 예를 들어 대화 상대가 달라지면 동일한 원문에 대해서도 자동번역 결과는 다른 존대 표현을 생성해야 하나, 현재의 자동번역 시스템은 항상 하나의 일관된 존대 표현을 생성한다. 이 이유는 자동 번역 시스템에서 사용하는 번역지식 또는 데이터가 고정되어 있어 유동적으로 변하지 않기 때문이다. 본 논문에서는 이러한 기존 자동번역의 문제점을 해결하기 위하여, 소셜 네트워크(social network)에서 제공하는 디지털 인맥 정보와 같은 비언어적 정보와 발화상의 표현과 같은 언어적 정보로부터 대화 자간의 존대 관계를 계산하여 자동번역 결과에 반영함으로써 언어 문화적 존대 차이를 자동으로 극복하는 대화 상대 맞춤형 존대표현 자동 번역 방법을 기술하는 데 그 목적이 있다.

• Journal of Korean language education
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• v.25 no.1
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• pp.83-113
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• 2014

This study aims to examine the change of strategy use by analyzing the refusal sequence of beginner Japanese Korean learners by time difference of 10 weeks. The results of the study are as follows; First, in the solidarity system of politeness(power-, distance-), learners showed similar ability as native Koreans after 10 weeks. Second, in the deference system(power-, distance+), there was a difference according to the situational burden when using strategies. In the invitational setting, the learners sought justification for their refusal or tried to negotiate by explaining in detail as time passed. However, in the request setting, they showed no will to compromise by refusing directly and leading the listener to give up. Third, similar difference was found in the use of strategies depending on the situational burden in the hierarchical system(power+, distance+). While learners could present their justification for refusal by showing their interest in the invitation as time passed in the invitation setting, they expressed straight refusal and were not willing to negotiate in the request setting.

• Journal of the HCI Society of Korea
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• v.7 no.2
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• pp.35-42
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• 2012

The purpose of this study was to evaluate the usability of the tablet PC-based Korean high-tech AAC(Augmentative Alternative Communication System) software. In order to develop an AAC software which is appropriate to Korean cultural/linguistic contexts and communication needs of the users, we examined the necessity and ease of use for the communication functions that are required in native Korean communication, such as polite expressions, tense expressions, negative expressions, subject-verb auto-matching, and automatic sentence generation functions, using a scenario-based user testing. We also investigated the users' needs, preferences, and satisfaction for the tablet PC-based Korean high tech AAC using a semi-structured and open questionnaires. The participants of this study were 9 special education teachers, 6 speech therapists, and 6 parents whose children had communication disabilities. The results of the usability testing of the tablet PC-based Korean high-tech AAC software presented positive responses in general, by indicating overall scores of above 4 out of 5 except in tense and negative expressions. The necessity and ease of use in the tense and negative expressions were evaluated relatively low, and it might be related to the inconsistent interface with the polite expressions. In terms of the user interface(UI), there were users' needs for clear visual feedback in the symbol selection and display, consistent interface for all functions, more natural subject-verb auto-matching, and spacing in the text within symbols. The results of the usability testing and users' feedback might serve as a guideline to compensate and improve the function and UI of the existing AAC software.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.3
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• pp.556-571
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• 2020

This study predicts consumer preference for social clothing at work, excluding uniforms using the self-product congruence theory that also establishes a model to predict the preference for recommended products that match the consumer's own image. A total of 490 Korean male office workers participated in this study. Participants' self-image and the product images of 20 apparel items were measured using nine adjective semantic scales (namely elegant, stable, sincere, refined, intense, luxury, bold, conspicuous, and polite). A model was then constructed to predict the consumer preferences using a neural network with Python and TensorFlow. The resulting Predict Preference Model using Product Image (PPMPI) was trained using product image and the preference of each product. Current research confirms that product preference can be predicted by the self-image instead of by entering the product image. The prediction accuracy rate of the PPMPI was over 80%. We used 490 items of test data consisting of self-images to predict the consumer preferences for using the PPMPI. The test of the PPMPI showed that the prediction rate differed depending on product attributes. The prediction rate of work apparel with normative images was over 70% and higher than for other forms of apparel.