• 아동학회지
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• 제34권1호
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• pp.175-189
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• 2013

The purpose of this study was to investigate the differences in children's play behaviors in terms of their levels of playfulness, leadership and communicative ability. The subjects were 152 children aged between 3 and 4, and their 20 teachers at 10 child care centers in the Seoul and Gyeonggi area. The results of this study suggested that play behaviors were related to the level of playfulness, leadership and communicative ability in 3 and 4 years old children. Among these children, those who scored highly in terms of their playfulness, leadership and communicative ability were involved more frequently in both 'group play' and 'symbolic play' whereas those who achieved lower scores were more frequently involved in 'solitary play' and 'functional play'. However, in case of 'constructive play', significant results were not found in relation to the independent variables named in this study. 'Parallel play' and 'games with rules' were the only categories within which the findings revealed that children's play behaviors have shown different patterns according to the age of the child and to the levels of those three independent variables mentioned above.

• 아동학회지
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• 제33권2호
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• pp.69-89
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• 2012

This study was conducted in order to develop a Children's Playfulness Rating Scale(CPRS) and to analyze it in terms of item discrimination, validity, and reliability. The participants in this study consisted of 861 parents whose children were aged from three to six years old. The item discrimination, determined by comparing the highest and lowest group using ${\chi}^2$, Cramer's V, was found to be satisfactory. The reliability of factors, as measured by Cronbach's ${\alpha}$, ranged from .85 to .95. The results of factor analysis identified 4 factors and 35 items were then selected from the 45 items in the original scale. The four factors identified were as follows; (1) leading participation (2) cognitive flexibility (3) expression of joy (4) voluntary full immersion. Concurrent validity was also established by using correlations between the CPRS and CPS(Children's Playfulness Scale). In conclusion, these results demonstrated that the Children's Playfulness Rating Scale is both reliable and valid.

• 지식경영연구
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• 제18권1호
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• pp.139-157
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• 2017

This study proposed that a relationship exists between individual emotions and knowledge sharing (KS) intentions in competitive online advice communities. Through statistical analysis of 220 valid questionnaires collected from qualified community members, we found that individuals' intentions to contribute knowledge were enhanced by playfulness and reciprocity, while their intention to seek knowledge from others was facilitated significantly by needs fulfillment, sense of competition, and playfulness. In addition, we found that playfulness was a common factor that affected the intention to seek, as well as to contribute, knowledge. Specifically, playfulness was a highly significant individual emotion that affected both individuals' intention to contribute and seek knowledge, while reciprocity was significant primarily in individuals' intentions to contribute knowledge. Needs fulfillment and sense of competition were significant emotions that affected primarily individuals' intentions to seek knowledge. Interestingly, the factors that affected the intention to seek knowledge were consistent both in all participants and in the high-level fear group. However, in the low-level fear group, playfulness influenced KS intentions.

• 가정과삶의질연구
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• 제33권5호
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• pp.103-115
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• 2015

The purpose of this study is, first, to develop a Therapy Competency Enhancement Program for Novice Play-therapists Using Traditional Play to enhance therapy Competency and second, to examine the program's effectiveness. The program consists of 10 sessions and each session employs a variety of traditional plays. The Therapeutic relationship Scale and Playfulness Scale were used as a pre-test and post-test respectively. The data were analyzed by the SPSS 18.0 program, which applied the Mann-Whiteney U test and Wilcoxon rank sum test. Twelve novice play therapists participated in ten sessions of the Therapy Competency Enhancement Program, and were compared with the control group of twelve novice play therapists who did not receive treatment. The treatment group statistically showed significant enhancement in therapeutic relationships, and playfulness in comparison to the control group. It was concluded that the Therapy Competency Enhancement Program for Novice Play-therapists Using Traditional Play was effective for enhancing therapeutic relationships and playfulness. This study has significance in its attempt to develop a Therapy Competency Enhancement program to improve the therapeutic relationship, and playfulness of novice play therapists by Traditional Play.

• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.51-69
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• 2020

Purpose Today, the increasing of internet use and the expansion of internet range provide us with many opportunities. Therefore, this study examine relation of perceived ease of use, perceived playfulness, perceived risk, perceived usefulness based on previous studies. And we examine the effect of O2O service satisfaction on continuous use intention. Also, we studied the relationship between perceived ease of use, perceived playfulness, perceived risk, perceived usefulness according to user innovation. Design/Methodology A Structural Equation Model(SEM) method was used to test the theoretical framework based on a sample of 451 respondents who have experienced the O2O service. Factor analysis and confirmation factor analysis was conducted to check the reliability, convergency validity and discriminant validity. To test moderating effect of the user innovation, multi group analysis was conducted. Findings First, perceived ease of use, perceived playfulness, perceived risk have significant effects on perceived usefulness. Second, perceived usefulness of O2O service have a positive effect on satisfaction. Third, satisfaction of O2O service have a positive effect on continuous use intention. The relationship that perceived ease of use, perceived playfulness, perceived risk affect perceived usefulness is differ depending on user innovation. Based on these findings, this study suggested to marketing practitioners the need for different approach by a user innovation.

• 한국프랜차이즈경영연구
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• 제15권2호
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• pp.17-37
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• 2024

Purpose: This study used the SOR model to analyze the impact of live commerce's modified livecommercescape factors (interactivity, presence, playfulness, convenience, and broadcaster characteristics) on repurchase intention through usefulness and flow. Research design, data, and methodology: 1,149 respondents with live commerce purchase experience were collected through an online survey, and the collected data was analyzed with SPSS 25.0 and SmartPLS 4.0 statistical package programs. Results: Presence and playfulness were found to have the highest influence on flow and usefulness. In particular, Presence and broadcaster characteristics were found to be the factors that had the greatest influence on flow. Playfulness was found to have the greatest impact on usefulness, and two-way communication was found to have the lowest influence among the five servicescape factors. Broadcaster characteristics also affect flow but not usefulness, and convenience only affects usefulness and does not affect flow. Flow shows results that affect usefulness and repurchase intention. Conclusion: Our findings provide a richer understanding of causal relationships within the SOR framework, demonstrating that broadcaster characteristics, two-way communication, presence, and playfulness can influence flow, perceived usefulness, and, consequently, consumer purchasing behavior.

• Asia pacific journal of information systems
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• 제10권4호
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• pp.101-113
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• 2000

This study deals with the concept of Microcomputer Playfulness(MCP), Even though MCP was introduced recently in the MIS research, the concept is expected and empirically supported to be significant in explaining information technology adoption and usage. Based on the Technology Acceptance Model(TAM), this study presented a revised model to explain individual PC use and explored the role of MCP in PC use. The results showed that MCP has a direct influence on PC use rather than a mediator between Self-efficacy and PC use, and that MCP is a better predictor of PC use than Computer Anxiety.

• 복식
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• 제65권8호
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• pp.35-49
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• 2015

When parents and their children wear matching clothes, ranging from one item to the entire wardrobe, we call this the "family look." The purpose of this study was to identify the factors that influence family look clothes consumption. It was proposed that mothers' familism tendencies, playfulness, and demographic characteristics were the main factors that decided the extent of the purchase and usage of family look clothes. A survey was conducted between September 23 and 29, 2013 with mothers who have purchased and wore family look clothes. The age of the women ranged from 20s to 40s. The results showed that the number of family look items is influenced by mothers' familism tendencies and playfulness. Also the favorite family look style depended on the familism tendency, playfulness, and the age of the child(ren). The results of this study are expected to provide implications to apparel companies that produce family looks.

• Asia pacific journal of information systems
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• 제12권1호
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• pp.103-122
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• 2002

The technology acceptance model(TAM) has been widely studied in IS research and Internet has been expanded very rapidly in modern society. The purpose of this study is to provide an internet acceptance model and test it empirically. This study extends the TAM model and motivation theory by adding gender. This model posits that perceived ease of use, perceived usefulness and perceived playfulness correlate with Internet use, Test results are as follows: First, the survey suggested the three factors-perceived usefulness, perceived ease of use and perceived playfulness-affect the use of Internet. Second, Difference just appeared in case of perceived use of use between genders but not others-perceived usefulness and perceived playfulness. Third, the result represented that there was nothing that affected the use of Internet by itself among the three factors-perceived usefulness, ease of use and playfulness and perceived usefulness used gender as a moderated variable in the case of the use of Internet.

• 한국보육지원학회지
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• 제15권2호
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• pp.103-123
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• 2019

Objective: The purpose of this study was to examine the mediating role of the father's play participation in the relationship between father playfulness and father-child intimacy. Methods: We conducted a survey of 500 fathers with 3~5 years olds attending kindergartens and located in Seoul and Gyeonggi province. Father's Playfulness Scale, Father's Play Participation Scale, and Father-Child Intimacy Scale were used as data measuring tools. The data collected in this study were analyzed using SPSS 22.0 Program. Results: As a result of examining sub-variables of play participation among fathers, it turned out that mediating effects occurred in physical play, role play, and function play. Conclusion/Implications: The results of this study suggest the necessity of developing a father education program to increase the intimacy between father and child as the role of father becomes increasingly important in the age of co-parenting.