• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.301-312
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• 2016

The purpose of this study is the findings of the effects of the experiential consumption characteristics in the hotel business on customers' revisiting and switching Intention. Also, this study is to examine revisiting and switching intention in accordance with visit frequency. For this study, the author analyzed empirically 534 copies of questionnaires. The first finding of this study discovered that playfulness, symbolism, usefulness and aesthetics had positive effects on revisiting intention. Second, symbolism, usefulness and aesthetics had negative effects on switching intention. Especially, symbolism had more significant effect on revisiting and switching intention than other variables. And finally, visit frequency had moderating effects between the experiential consumption characteristics and revisiting intention, switching intention. The hotel companies are possible to obtain several strategic implications on the basis of this empirical results.

• Korean Institute of Interior Design Journal
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• v.17 no.5
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• pp.133-140
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• 2008

This study is purposed to understand the usage of the color and the material pattern in detail and to apply for interior architecture. Many documents have prescribed the color and the pattern at random. While the usage of the color and the materials was ignored rather than architectural form, the importance of the color and the materials stands out in modern interior space. The villa, the weekend home of the Savoye family, was built between 1928 and 1931. Particularly, the villa Savoye was focused for this study. Le Corbusier viewed case pieces for storage and wall partition for division as architecture, and he units furniture and architecture by developing partition that could be painted either the wall color to become part of the wall or in contrasting colors to stand out as wall partition. He loved white and lie believed in using it for interiors, but noted that it should also be balanced with a wall related polychromy. Color became an integral part of white structure of the villa savoye that was raised on stilt with an exterior wall at the base painted green as a visual connection with the lawn. Color was used architecturally in the interior as well, with white walls interrupted by planes of pink, blue and red ocher and it gives the space an unexpected playfulness with tile color of the finishing materials. the various usage of the color and material patterns constitute an element of great architectural richness. They have a unique principle based on emotional order and make the man move to another space and experience the spacial connection.

• Journal of Information Technology Services
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• v.19 no.2
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• pp.49-67
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• 2020

On-Demand services have emerged as one of the core business strategies for delivering new experiential values by providing customized services in different user-needs nowadays. Based on the Stimulus-Organism-Response (S-O-R) framework, this paper focuses on the factors of environmental stimulation and emotional states of the demand-side that induce continuous intention of use from the On-Demand services. The study defines 'Informativeness', 'Fulfillment', 'Trust', and 'Convenience' as the properties of the On-Demand services and considers 'Playfulness', 'Customer Return on Investment (CROI)', and 'Service Excellence' as the aspects of the experiential values. The research shows that 'Fulfillment', 'Trust' and 'Convenience' affected the experiential value in 'Kakao Taxi (On-Demand transportation service)' while 'Informativeness', 'Fulfillment', 'Trust of platform', and 'Convenience' are represented as the related factors to the experiential value in 'Baedal Minjok (On-Demand food delivery service)'. The experiential value factors, 'CROI' and 'Service Excellence', are shown directly related to the continuous intention of use in both services. A partial mediation relationship is, furthermore, observed between the aspects of 'CROI' and 'Service Excellence' in Kakao Taxi and its 'Convenience' and 'Continuous intention of use.' In Baedal Minjok, a partial mediation relationship is found between the 'CROI' with its aspects of 'Trust of the platform', 'Convenience', and 'Continuous intention of use' as well. The results of this study may contribute a comprehensive understanding of the purpose of On-Demand services and its needs from the demand-side thus can be helpful for the supply-side.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.369-379
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• 2012

This study aims to examine the preferred device types, the difference of device properties by service types, and acceptance intention for applications and willingness to pay for healthcare services. To attain this goal, this research conducted a survey targeted to the subjects of those concerned in hospitals and medical institutions, the aged and patients with chronic disease, and consumers having interest in health maintenance. According to the result of the analysis, acceptance intention for mobile devices for healthcare services was high in general. And patients with chronic disease and those concerned in hospitals showed high acceptance intention. Smart phones were preferred the most in the support of healthcare services. And there was the difference of device properties by service types, and in health maintenance, easiness and playfulness were somewhat high. Acceptance intention for mobile applications was rather high in personal use, and regarding the properties, personal information protection was valued highly.

• The Journal of Natural Sciences
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• v.8 no.2
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• pp.237-255
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• 1996

Parody, which is the device of humorous Postmodernism artists, has been from the comic immitation with the popular and well-known object. It's expressive techniques are very various such as similarity, transformation, exaggeration, irony, parados, inversion etc. and also it can be used another techniques of designer's will and ability based. Parody's effect consists of satire, mockery, scorn, ridicule, unexpectedness, defamiliarize, playfulness, wit, respect, esteem, wonder and so on of the original. So parody has a critical distance from the original, whichis the object of immitation. Ultimately, the expression of parody can be as extensive as from an ironic and funny inversion still containing the respect for the original to a contemptuous mockery. Nowadays Parodists have a tendency to use parody actively in order to criticize the real world or to meet the past with ironic recontextualize. And parody include the specific characters of postmodern design. So parody is widely known as a effective forms of expression in now-a-days our environment surrounded with the postmodern esthetics, and it's request will be increased rapidly. As a part of art, parody is apt to use widely in Fashion too. And from a historical standpoint it is to reconstitute the past with a critical eye and finally to become a new technique to create the new Fashion style with an intention of extension of design area.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.945-956
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• 2011

The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.17-32
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• 2017

Modern society has been transformed into a digital emotional society that could gradually be seen, felt, and enjoyed by the diversification of personal consumption desires due to digital development. Accordingly, in fashion, an original fashion sense that arose out of classical and conventional thinking has become important and there is an increasing interest in patchwork quilts. The purpose of this study lies in contributing to the development and utilization of creative and emotional fashion design by expanding the mental changes that have emerged in modern society to creative areas after analyzing the classification and expression characteristics of the type cases of patchwork quilt techniques expressed in modern fashion. In addition, it is meaningful to examine how the expressive characteristics of patchwork quilts are expressed in the digital emotion era. This study paralleled literature research and empirical case studies. In the scope and method of research, the theatrical research was centered on literature data. For visual data, website photos were collected, limited to women's clothing among the collections from Fall & Winter 2014 to Spring & Summer 2017. After drawing the expression types of patchwork quilts extracted from the previous research based on the design formative factors, the fashion-related expert group analyzed the expressive characteristics of 501 photographs in which the patchwork quilt of the designer clothing collection were reflected. As a result of analysis, the expressive types appeared in the order of diversification of techniques and materials, extended dual images, new formative composition, and reconstruction of traditional patchwork. In this study, the expressive characteristics of patchwork quilts expressed in contemporary fashion are analyzed and drawn as variability, compromise, convergence, and playfulness. Through this, it is hoped that this study can be used variously in the development of fashion design by expanding the interpretation of costume culture.

• Journal of the Korean Society of Costume
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• v.65 no.5
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• pp.126-141
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• 2015

The purpose of this study is to examine the works of choreographer Philippe $Decoufl{\acute{e}}$ and the performance costumes designer Philippe Guillotel, and identify the intrinsic values shown in the formative characteristics in their works. And it proposes a vision and a direction for the development and performance of modern fashion phenomenon of media convergence performing arts complex. The results were as follows. First, the performance characteristics shown in Philippe $Decoufl{\acute{e}}$'s art pattern applies dynamic improvisation, decategorization reflected in the media interactivity, time and space of a variable scalability, complex artistic genres and transcends cultural boundaries. Second, the characteristics of the performance costume can be described as a co-existence between dynamics of aesthetic layers, 'Media body' represented by the interaction of the compounds with the technology, and integrated variable expandability. And aesthetic values inherent in the performance costumes are summarized as abstraction, playfulness, reproducibility, and theatricality. Modern fashion performance and limited production of the center 'costumes' in the fashion images can be used in diverse ways, and innovative marketing has gone through a change in image production. Metaphysical text of the advanced performance genre can be presented in a new perspective to fashion derivatives 'Media body'. And the aesthetics of popular culture kitsch, the grotesque, and surrealism in theater will produce creative stage direction.

• Journal of the Korean Society of Costume
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• v.63 no.6
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• pp.14-28
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• 2013

This study aims to identify the elements of black culture and use it to analyze the formative characteristics of casual fashion items as well as the symbolic meanings presented in the graphic designs of the items. First of all, in order to distinguish the identity of black culture, this study made a division into racial, social, and artistic aspects based on cultural specificities of Stuart Hall, a culture theorist. This was for a theoretical review and based on this review, a theoretical framework was developed to analyze the characteristics of American casual fashion design of black people. The case study selected 1719 fashion images of 137 male brands and 33 female brands from websites of companies manufacturing casual wear of black people in America. The following is a summary of the study results. The conceptual characteristics based on specificities of black culture can be categorized into ten attributes: playfulness in order to digest human grief and emotion positively, satire of the mainstream society, spontaneity through emotional expression from the heart, abstractness of various emotions elating suffering, humor trying to express negative aspects as the meaning of light and innocent laughter, dependence with passive attitudes toward discrimination and master-slave relationships in history, resistance against discrimination and disadvantages, African orientation and primitiveness pursuing natural conditions, aggressiveness against violence and unfair treatment, and confidence and defiance against social deprivation and corruption. Based on the results of an analysis through formative classification system founded on racial, social, and artistic aspects of black people, specificities of black culture are of formative characteristics of their casual fashion design. These elements are presented on graphic t-shirts through strong colors, loose silhouette, and details with many pockets. These characteristics were reflected in symbolic meanings presented in the graphic.

• Journal of the Korea Society of Computer and Information
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• v.18 no.1
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• pp.43-53
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• 2013

In this paper research covers a study on the need for smart TV according to smart TV 'smart' of issues, consider the changing elements of paradigm, according to the evolution of TV, from the point of view of the user experience analyze the Applications of Smart TV UX. Through analysis of user behavior from the current viewpoint of the TV and Future TV, reflected in the design of Smart TV UX. Ultimately for efficiently operating the contents, screen proposed a prototype for personalized intelligent user based on UX design. Ultimately, to satisfy the playfulness for the course of using the TV as the primary goal and content through the TV content easily to the desired goal to be reached quickly and easily at the point of how to approach the user's destination, shorten the access path is proposed in this study.