• Title/Summary/Keyword: platform satisfaction

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Technology Readiness as Moderator for Satisfaction and Destination Loyalty in Augmented Reality Environments

  • Taehyee Um;Jingwen Jia;Tie Xiaorui;Namho Chung
    • Asia pacific journal of information systems
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    • v.31 no.2
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    • pp.220-235
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    • 2021
  • Technology has been changing the travel experience of visitors. Particularly, augmented reality (AR) is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness (TR) forming travellers' loyalty of destination with a kind of travel technology--AR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers' loyalty of destination. TR is found to have moderating effects on this model.

The Effects of Luxury Fashion Platforms' Attributes on Consumer eWOM (럭셔리 패션 플랫폼 속성이 온라인 구전의도에 미치는 영향)

  • Kim, Suzy;Hur, Hee Jin;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.4
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    • pp.685-702
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    • 2021
  • This study aims to discover how the perceived attributes of luxury fashion platforms affect consumer trust and satisfaction as well as online word-of-mouth intention. Based on a literature review, this study derived four dimensions of perceived attributes: brand assortment size, exclusivity, convenience, and personalization. The paper presents findings from an online survey targeting 359 consumers in their 20s to 30s who had recent experience with luxury fashion platforms. Based on the collected data, a structural model equation analysis was performed using AMOS 22.0 and SPSS 26.0. The findings illustrated that brand assortment size, exclusivity, and personalization had positive effects on consumers' platform trust. In addition, brand assortment size and convenience had a positive impact on satisfaction. Overall, the findings of the study illustrate that perceived attributes of luxury fashion platforms have a significant impact on consumers' platform trust and satisfaction and online word-of-mouth intentions. This study reveals that consumers' trend orientation moderates the effects of consumer attitude and behavioral intention. The academic practice of this study has laid the foundation for understanding mechanisms of marketing strategies by providing the characteristics of platforms in the luxury fashion industry.

A study on User Experience of Mobility Platform Service -Focused on kakao Taxi and Tada- (모빌리티 플랫폼 서비스의 사용자 경험 연구 -카카오 택시와 타다를 중심으로-)

  • Kim, Ji-Hyun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.351-357
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    • 2019
  • A number of case studies and type analyzes have been conducted on mobility platform services that are rapidly evolving around the world. However, since the actual user experience is important for the development of the mobility service, research on the user side is needed. In the mobility platform service, only the car-hailing was used, and the preference factors were analyzed through the questionnaire in seven aspects of the user experience. Studies have shown significant differences according to gender. While the safety of the woman, the comfort and the kindness of the vehicle have a great influence on the satisfaction, the male affirms that the familiarity is the factor affecting the satisfaction. This study focused on the customer experience as a real user and identified key factors of selecting mobility platform service, so it is expected that it will contribute to the development of mobility platform service in the future.

Survey of Radiology Students' Satisfaction in Classes using the Quizn Platform (퀴즈 앤 플랫폼을 활용한 수업에서 방사선과 학생들의 만족도 조사)

  • Jeong-Kyu Park
    • Journal of the Korean Society of Radiology
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    • v.17 no.5
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    • pp.783-790
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    • 2023
  • The term edutech has recently been attracting attention as the convergence of education and technology is emphasized. Schools are also exploring teaching methods using edutech. The purpose of this study is to analyze the satisfaction of 210 radiology students after using Quizn Platform and the difference in satisfaction with Quizn Platform according to general characteristics. The research results are as follows. First, as a result of the satisfaction analysis according to class type, the following order was practical class, theory + practice class, and theory class. Second, the desired teaching methods among theory classes according to general characteristics were core classes (quiz solving), lecture-style classes, discussions, and discussion classes. Third, 'Quizn was used appropriately in class.' had the highest score at 4.27±0.60, and 'I am very interested in this subject.' had the lowest score at 3.98±0.74. Additionally, there was no significant difference in response to the teaching method (p>0.05). Fourth, 'Applying Quizn to class was interesting and fun' showed the highest score at 4.24±0.94, and 'Institutional support must be provided to continue using Quizn at 3.49±0.96. Additionally, there was no significant difference in satisfaction with classes according to gender and age (p>0.05). As a limitation of this study, although we investigated the satisfaction of students using Quizn, we were unable to investigate the satisfaction of instructors who interact with students. In the future, research that considers instructor satisfaction in classes using edutech should be conducted. Universities must provide institutional support and continuous interest until edutech is selected and utilized.

A Study on Sentiment Evaluation and Satisfaction of the Vertical Rope-type Platform Safety Door(RPSD) (로프타입 상하개폐 스크린도어의 감성평가 및 만족도에 관한 연구)

  • Park, Jungsik;Jung, Byungdoo
    • Journal of Korean Society of Transportation
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    • v.32 no.5
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    • pp.462-472
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    • 2014
  • As the Rope Type Platform Safety Door (RPSD) is now commercially available, the technology of RSPD and the public sentiment towards RPSD are being scrutinized. During the period of RPSD development and trial installation, there has been a need to examine its technical reliability and safety, and its users' emotional attitudes. Though often dichotomized in practice, technological innovation of, and the public sentiment towards RPSD are directly related to continuing and collaborated efforts to enhance public satisfaction with the service. Therefore, based on the analyses of public sentiment towards the RPSD system and the log files of operation, this study evaluates public satisfaction with RPSD during its trial phase at Munyang Station in the Daegu Subway System.

Blockchain based Learning Management Platform for Efficient Learning Authority Management

  • Youn-A Min
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.231-238
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    • 2023
  • As the demand for distance education increases, interest in the management of learners' rights is increasing. Blockchain technology is a technology that guarantees the integrity of the learner's learning history, and enables learner-led learning control, data security, and sharing of learning resources. In this paper, we proposed a blockchain technology-based learning management system based on Hyperledger Fabric that can be verified through permission between nodes among blockchain platforms. Learning resources can be shared differentially according to the learning progress. Also the percentage of individual learners that can be managed. As a result of the study, the superiority of the platform in terms of convenience compared to the existing platform was demonstrated. As a result of the performance evaluation for the research in this paper, it was confirmed that the convenience was improved by more than 5%, and the performance was 4-5% superior to the existing platform in terms of learner satisfaction.

An Analysis of Educational Capacity Prediction according to Pre-survey of Satisfaction using Random Forest (랜덤 포레스트를 활용한 만족도 사전조사에 따른 교육 역량 예측 분석)

  • Nam, Kihun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.487-492
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    • 2022
  • Universities are looking for various methods to enhance educational competence level suitable for the rapidly changing social environment. This study suggests a method to promote academic and educational achievements by reducing drop-out rate from their majors through implementation of pre-survey of satisfaction that revised and complemented survey items. To supplement the CQI method implemented after a general satisfaction survey, a pre-survey of satisfaction was carried out. To consolidate students' competences, this study made prediction and analysis of data with more importance possible using the Random Forest of the machine learning technique that can be applied to AI Medici platform, whose design is underway. By pre-processing the pre-survey of satisfaction, the students information enrolled in classes were defined as an explanatory variable, and they were classified, and a model was created and learning was conducted. For the experimental environment, the algorithms and sklearn library related in Jupyter notebook 3.7.7, Python 3.7 were used together. This study carried out a comparative analysis of change in educational satisfaction survey, carried out after classes, and trends in the drop-out students by reflecting the results of the suggested method in the classes.

A Study on the Effect of University Online Learning Platform Usability on Course Satisfaction (대학 비대면 강의 플랫폼 이용성이 강의 만족도에 미치는 영향에 관한 연구)

  • Hyun Soo Chae;Jee Yeon Lee
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.1
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    • pp.225-254
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    • 2024
  • The study aims to understand undergraduates' and graduate students' perceptions and satisfaction with online learning platforms and to verify the relationship between usability factors and satisfaction with online courses. The literature review facilitated the summarization of major factors to be considered in the online learning platform development process and established the research model. The follow-up survey verified the perceptions of university constituents regarding the fulfillment of the university online learning platforms' user interface principles, platforms' usability, satisfaction with platforms, and satisfaction with online courses. Causal relationships between variables were tested and modeled by analyzing survey results. We also confirmed that the same model can be applied to different types of learners and various types of online learning methods. This study is significant in verifying that the fulfillment of the platforms' user interface design principles can affect satisfaction with online courses using the platforms based on learners' evaluation results. We expect that the research model proposed in this study can contribute to the improvement and development of online learning environments in the future.

The Impact of Consumer's Ethical Self-Identity and Service Utility based on Sharing Economy Service on Service Satisfaction and Intention to Recommendation (공유경제서비스에 대한 소비자의 윤리적 자아정체성과 서비스효용이 서비스만족도와 추천의도에 미치는 영향)

  • Lee, Yun-Sun
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.103-109
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    • 2020
  • As part of the sharing economy service, the present study is not only about the positive aspects of O2O services, but also about the consumer ethical perceptions of recent conflicts with existing business and labor markets, trust of platform, and service utility on consumer satisfaction and intention to recommend O2O services. To test hypotheses, data were collected and analyzed for 149 samples, focusing on the car sharing service, an example of the sharing economy service, which is becoming an issue. As a result, the ethical self-identity of the consumer, the trust of the platform, and the service utility, all affected the service satisfaction, whereas only the hedonic utility and trust of the platform had a positive effect on the intention to recommendation. This study is meaningful in that it examines the influence of service utility focusing on ethical consciousness and social perspective of consumers, rather than on the point of consumption such as ethical consumption position and trust of platform based on sharing economy service.

Analysis of Factors Affecting Satisfaction with Commuting Time in the Era of Autonomous Driving (자율주행시대에 통근시간 만족도에 영향을 미치는 요인분석)

  • Jang, Jae-min;Cheon, Seung-hoon;Lee, Soong-bong
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.20 no.5
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    • pp.172-185
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    • 2021
  • As the era of autonomous driving approaches, it is expected to have a significant impact on our lives. When autonomous driving cars emerge, it is necessary to develop an index that can evaluate autonomous driving cars as it enhance the productive value of the car by reducing the burden on the driver. This study analyzed how the autonomous driving era affects commuting time and commuting time satisfaction among office goers using a car in Gyeonggi-do. First, a nonlinear relationship (V) was derived for the commuting time and commuting time satisfaction. Here, the factors affecting commuting time satisfaction were analyzed through a binomial logistic model, centered on the sample belonging to the nonlinear section (70 minutes or more for commuting time), which is likely to be affected by the autonomous driving era. The analysis results show that the variables affected by the autonomous driving era were health, sleeping hours, working hours, and leisure time. Since the emergence of autonomous driving cars is highly likely to improve the influencing variables, long-distance commuters are likely to feel higher commuting time satisfaction.