• 제목/요약/키워드: personality test

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The Effects of Antecedents of Outdoor Sportswear Brand Personality on Brand Personality, Attachment and Commitment (아웃도어 스포츠 의류 브랜드 개성의 영향요인이 브랜드 개성, 브랜드 애착 및 몰입에 미치는 영향)

  • Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.4
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    • pp.63-81
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    • 2013
  • This study examines the impacts of antecedents on the outdoor sportswear brand personality dimensions and identifies the effects of brand personality dimensions on brand attachment and brand commitment. An online survey was conducted on women in their 20s to 50s, who have experienced to purchase the outdoor sportswear before and 420 responses were analyzed. The results of this study were as follows: 1) The results of factor analysis and the reliability test on the outdoor sportswear brand personality clearly showed factorial structures that include sincerity, excitement, vitality, and prestige. 2) The antecedents of brand personality including quality, price, advertising, and store environment had different influences on the outdoor sportswear brand personality. 3) The dimensions of outdoor sportswear brand personality had a different influence on the brand attachment and commitment. 4) The brand attachment showed a significantly positive influence on the brand commitment. This study indicates that the brand personality could be a useful tool for enhancing the brand attachment and commitment and marketers should develop and utilize the marketing mix according to the brand personality which they want to convey.

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A Study on the Personality and Job Satisfaction of Nurses (임상간호사의 인성과 직무만족에 관한 연구)

  • Hong, Sang-Hee;Park, Kyung-Sook
    • Journal of Korean Academy of Nursing Administration
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    • v.8 no.3
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    • pp.489-500
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    • 2002
  • Purpose : The objective of this research is to explore the correlation between personality and degree of job-satisfaction among nursing profession in order to provide effective guide for HR management and nursing care. Method : The research has been conducted on hundred sixty four nurses working in C university hospital in Seoul, from February 23 to March 7 of 2002, through survey. For the experimental tools, I have used Young-Hwan Kim's MMPI(1988) personality test and Slavitt's job-satisfaction test(1978) which were improved by Eun-Seuk Lee(1988). The acquired data are analyzed through SPSS program using descriptive statistical method, t-test, One way ANOVA and Pearson Correlation coefficient analysis. Results : Most survey score were within normal range of personality measurement and Masculinity-Femininity scored high compare with the rest. Overall job-satisfaction score showed fairly high level of 3.01; in the order of high score, 3.43 for reciprocal action, 3.41 for job requirement, 3.20 for autonomy, 3.15 for professional status, 2.96 for doctor-nurse relationship, 2.54 for administration and 2.38 for compensation. Analysis based of social demographics showed that the degree of paranoia depends on the age, marriage, nursing experience, education, professional status and salary. Also, marriage had significant influence on the score of hysteria, psychopathic deviation, paranoia, psychasthenia, schizophrenia and masculinity-femininity. Test score showed that, based on the general characteristic of nursing profession, job-satisfaction depends on the age and professional status. The relationship between personality and job-satisfaction showed that depression score and social introversion score have statistically significant negative correlation with job-satisfaction. Conclusion : this research revealed that depression and social introversion are characteristics identified to have significant influence over job-satisfaction of nurses, among many characteristics.

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A study on the English reading strategies of Korean secondary EFL learners by their personality types (한국 중.고등학교 영어 학습자들의 성격 유형에 따른 영어 독해전략 연구)

  • Mo, Seul-Ki;Kim, Young-Sook
    • English Language & Literature Teaching
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    • v.15 no.4
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    • pp.291-311
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    • 2009
  • The purpose of this study is to investigate the English reading strategies of Korean secondary EFL learners by their personality types. The study was conducted with 112 middle school students and 100 high school students in Korea. The instrument used for personality measurement was the MBTI test. A reading strategy questionnaire was used to see how frequently each reading strategy was used while students read passages in English. The collected data was analyzed using t-test and two-way ANOVA to see the differences between high school and middle school students in terms of personality types. The results of the study demonstrated that there were significant differences in strategies used by the two groups of students and high school students used more reading strategies than middle school students. It was also found that the students exhibited some differences in reading strategy use depending on their personality types, especially between the N(Intuition) and S(Sensing) types. For example, students with N(Intuition) types used more vocabulary-comprehension, guessing, and metacogntive strategies than S(Sensing) types. Pedagogical implications and suggestions for classroom English teachers are discussed based on the results of the current study.

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Influencing Effects of Type D Personality on Symptom Experiences and Quality of Life in Patients with Percutaneous Coronary Intervention (Type D 성격 유형이 관상동맥중재술 환자의 증상 경험과 삶의 질에 미치는 영향)

  • Jo, Eun Hee;Han, Sun Hee;Lee, Myung Ha;Kim, Sung Reul
    • Korean Journal of Adult Nursing
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    • v.28 no.5
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    • pp.536-545
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    • 2016
  • Purpose: The aim of this study was to investigate the influencing effects of type D personality on symptom experiences and quality of life in percutaneous coronary intervention patients. Methods: A descriptive, cross-sectional study design was used. A total of 158 patients with percutaneous coronary intervention participated in this study, between July 1 and November 1, 2015. Data were analyzed by means, standard deviations, t-test, $x^2$ test, ANCOVA, and stepwise multiple regression analysis using SPSS 22.0 program. Results: About 53.8% of participants were classified as type D personality. The type D personality group reported statistically significantly higher symptom experience, lower cardiac function, and lower cardiovascular-specific quality of life compared to non-type D personality group. On stepwise multiple regression, the most significant factor of quality of life was symptom experiences (adjusted $R^2=.25$, p<.001), followed by type D personality (adjusted $R^2=.31$, p<.001). Conclusion: Personality trait assessment is recommended for patients with percutaneous coronary intervention to assess symptom experiences and quality of life. In addition, development of nursing intervention might be beneficial to manage symptom experience and quality of life in percutaneous coronary intervention patients with type D personality.

Visual Evoked Potential and Personality (시각유발전위와 성격)

  • Lee, Sung-Hoon
    • Sleep Medicine and Psychophysiology
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    • v.3 no.1
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    • pp.25-30
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    • 1996
  • Personality can be understood in terms of cognitive and informational modulation. Augmenting and reducing evoked potential (AREP) has been known as the one of method to test this cognitive characteristic. Especially, many studies have been performed on the relationship between AREP and the Zuckerman Sensation Seeking Scale (SSS) and the Eysenck Personality Questinnaire (EPQ), which are well known as the psychological tests of personality. Generally sensation seekers tend to be augmenters and low sensation seekers tend to the rend to be reducers of EP. However, there are some reports that EP reducers are more extraverted on the EPQ and more sensation-seeking on the SSS than EP augmenters. These results may imply regulatory function of brain can be different depending on brain areas. According to the result of author's studies it can be assumed that frontocentral area works consistently with personality trend whereas right posterior temporal area performs inhibitory regulation against personality trend.

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The Impacts of Employee-Perceived Brand Personality on Employee Brand Identification : Focused on Food & Beverage Department of Deluxe Hotels in Seoul (브랜드 개성과 종사원 개성이 종사원 브랜드 동일시에 미치는 영향 : 서울 소재 특 1급 호텔 식음료.조리 부서를 중심으로)

  • Choi Mi-Kyung
    • Journal of the East Asian Society of Dietary Life
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    • v.16 no.2
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    • pp.207-214
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    • 2006
  • The purpose of this study was to examine the impacts of brand personality and employee personality on employee brand identification. The questionnaire developed for this study was distributed to 460 employees in F&B (food and beverage) departments and kitchen of 11 deluxe hotels in Seoul. A total of 398 questionnaires were used for analysis (86.5%) and the statistical analyses were completed using SPSS Win(12.0) for descriptive analysis, reliability analysis, t-test, and regression analysis. The results showed that employee brand identification was stronger at higher position, and also stronger among F&B department employees than among kitchen cooks. In addition, international hotels showed a higher level of employee brand identification than local hotels. Employee brand identification was also affected by hotel brand personality and employee personality. The dimension of 'sincerity' had the strongest effect on brand identification, followed by the dimensions of 'excitement' and 'sophistication'. Especially, when the hotel brand personality was lower than the employee personality at the dimension of 'sincerity', the level of employee brand identification was much lower. Overall, employee brand identification, which is a key factor for successful brand delivery to customer, could be enhanced through strong strategies to improve the brand personality dimensions and enhance employee development.

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Determinant Factors of the Performance of Higher Institutions in Indonesia

  • YUMHI, Yumhi;MARTOYO, Dwi;TUNNUFUS, Zakiyya;TIMOTIUS, Elkana
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.667-673
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    • 2021
  • This causal quantitative research aims to investigate the influence of factors that determine the performance of employees in Indonesian universities. The factors are crucial for organizations in the achievement of their goals. Based on theoretical studies, three independent variables, namely, training, personality, and work motivation were tested for their influence on employee performance, which was the dependent variable. Primary data were obtained from 94 respondents of a total population of 122 individuals at the Education Quality Assurance Institute (LPMP) in Banten Province, Indonesia. They were tested by the normality test using the Kolmogorov-Smirnov approach to ensure their normally distributed population and the linearity test to measure the significant linear relationship between the two variables. There are five hypotheses in this study. Each hypothesis tested by the F-test to determine the significant effect of all independent variables on the dependent variable, and t-test to analyze the effect. The results of this study answered all hypotheses of the research model. There is a positive direct effect of training and personality on work motivation. Both training and personality also affect positively employee performance. Another finding of this study is that employee performance is positively and directly affected by work motivation.

Personality Type and Learning Type Classifying System Through Fingerprint Pattern (지문 형태 분류를 이용한 성격유형 및 학습유형 검사시스템)

  • Kim, Yong;Jeong, Yang-Kwon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.12 no.6
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    • pp.1211-1218
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    • 2017
  • This paper deals with personality types and study type test methods and system by using finger prints. The purpose and goal of the study is to implement the system that provides the information about appropriate study methods for each individuals based on analysis of the natural characteristics (innate trait and aptitude) by using fingerprints.