• The Journal of Korean Society for School & Community Health Education
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• v.20 no.1
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• pp.29-41
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• 2019

Objects: This study examined the relations among college students' personality characteristics, drink motivation, and drinking behavior. This study also examined the mediating effect of drink motivation on the relationship between college students' personality characteristics and drinking behavior. Methods: The subjects of this study were 210 college students(male: 50, female: 160) attending a university in Chungnam. College students completed the personality characteristics, drink motivation, and drinking behavior scales. The data was analyzed by means of Pearson's correlation coefficients and regressions. Results: Results indicated that college students' neuroticism and extroversion were significantly related to drinking behavior. Also, college students' social motivation and coping motivation were significantly related to drinking behavior. Especially, social motivation fully mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Coping motivation fully and partially mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Conclusions: In this study, the personality characteristics directly influence the drinking behavior, but they found the influence on the drinking behavior through the drink motivation. In particular, it is very necessary to intervene in the development of health education programs that can intervene in drink motivation for college students with neurotic characteristics.

• Industry Promotion Research
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• v.2 no.1
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• pp.101-106
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• 2017

The purpose of this study is to analyze the effects of individual characteristics of college students on the basic skills of the profession. The results of this study are as follows. First, the effect of personal characteristics of college students on self - development ability was significantly influenced by outward personality (.423) at p <.001 level. Second, introspective personality (p <.05, ${\beta}=.268$) and outward personality (p <.001, ${\beta}=5.862$) had a significant effect on the information ability and $R^2=.389$ showed an explanatory power of 38.9%. Third, personal characteristics did not have a statistically significant effect on interpersonal abilities. Fourth, personal characteristics are related to self - development ability and outward personality (.144), self - development ability and information ability (.201), self - development ability and introvert personality (.120) There is a correlation. The purpose of this study was to investigate the effects of job characteristics on the basic competence of the upper and lower group through the diagnosis of the basic competence of individual characteristics and to verify the effectiveness of the study.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.19-24
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• 2022

"Know thyself" is one of the most famous ancient proverbs. We need to know ourselves to understand others and find true ourselves. Enneagram is one of the tools we can use to do it. It has drawn more and more attention from people by its effectiveness and spiritual depth. It has been widely promoted in both business management and spirituality contexts. It has many concepts to be understood. Holy ideas and virtues are understood to be restored to find our true self which is the purpose of using the Enneagram. Actually, holy ideas and virtues are similar with character qualities which comprise character. In this paper, holy ideas and virtues are matched with corresponding character qualities. To promote transformative process of character development through Enneagram, an app was designed. It has 2 levels. Level 1 is to find personality type and show corresponding character qualities of 9 personality types to users. Level 2 is to find subtypes and Enneagram Levels of Development for further purpose.

• Journal of Information Technology Applications and Management
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• v.30 no.4
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• pp.39-64
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• 2023

The recent expansion of large cities for economic benefits has worsened cultural inequalities within urban areas, eroding unique cultural identities and social values and deepening mistrust between regions. To tackle this, the idea of creating cultural cities is gaining traction, involving urban branding and cultural elements to foster balanced local cultural development. Current research primarily concentrates on case analysis in cultural cities, lacking sufficient studies examining the interplay of factors through empirical analysis, This study investigated whether Cultural City Formation Factors, which are resources of a cultural city, have a positive effect on City Brand Equity, City Innovativeness, Brand Personality, and Behavior Intention. For this study, questionnaires were collected from 310 people who continuously experience culture and arts in Seoul, and empirical analysis was conducted on 292 copies of them. Consequently, a significant impact was observed among the factors influencing cultural city formation, city brand equity, city innovativeness, brand personality, and behavioral intention. Moreover, it was verified that city brand equity, city innovativeness, and brand personality positively contributed to mediating effects as well as sequential mediating effects. It is expected that the results of this study will be used to establish the foundation for effective urban management and the development of strategies for creating cultural cities.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.263-273
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• 2017

Although this research puts the emphasis on the importance of the personality education, and lacks the understanding of the early childhood educator about the personality education, and essentially the content analysis of the direction of the operation of the personality education hasn't been performed. Therefore through the research study once again we collected the opinion of the early childhood educator about the personality education. As the object of the investigation, we questioned 208 teachers who work in the Daycare Center in the S city, and applied the SPSS 18.0 program. The result is as the following. First, there was a lot of concern in the understanding of the early childhood educator about the personality education, and that it was in need. The reason for emphasizing the personality education appears to be the "Individual Egoism", and the "Parental Value" as the factor of influence, and "Whole People Human Development and Health Promotion" as a factor of helping, and "Courage" as the inner information of the information of the personality education, and "Manner" as the outer information. Secondly, more than the majority was carrying out the personality education in the real state of the early childhood educator on the personality education and it happens to be that the instructional material is the "Material related to the personality education", "Conversation" as the teaching learning method, "Once per week" as number of times, "Within 30 minutes" as lead time, "Teacher in Charge" as the host, and "Uncooperative parents" as the difficulty. Lastly the accurate time of demanding the early childhood educator about the personality education happens to be from "Infancy", and the teaching method is "Teaching by making a connection with the family", and that "Leading by example of the teacher" is the factor of consideration.

• Korean Journal of Community Nutrition
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• v.4 no.3
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• pp.431-440
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• 1999

This study was mainly done by factors analyzing to find out the structure and the dimension of the results of a previous study; analyzing the school and hospital dietitians'human attributes needed for successful job performance(Song 1998). The results were as follows: 1) Through factor analysis, the 12 knowledge items were categorized into 4 groups ; ‘basic knowledge of food and nutrition’, ‘knowledge of clinical nutrition and diet therapy’, ‘knowledge of medial science’, and ‘knowledge from experience and common sense’. These 4 knowledge factors were more frequently used and importantly recognized by hospital dietians compared with school dietitians. 2) The 38 skill and ability items were categorized into 7 groups ; ‘ability of program development and research’, ‘ability of counseling and nutrition education’, ‘ability of production control and facility management’, ‘ability to use computer’, ‘ability to cooperate with others’, ‘ability to manage consignment marketing’, and ‘ability of managing situations and informations’. Different skills and abilities were required for each group. 3) The 11 personality items were categorized as 3 groups ; ‘respoinsibility and sincerity’, ‘positive personality’, and ‘affirmative and inquisitive personality’.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.99-113
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• 2007

The performing art represents joy, anger, sorrow and pleasure through acting and dance, and is told to be a composite art represented by make-up, setting, costume and props. Therefore, it can be said that make-up is an important medium of stage art. Make-up in stage art is a kind of communication with audiences through understanding personalities of characters as demanded by scenarios. Due to the creative stage make-up which meets the character in the play relevant to these contents of the play, the conceptual study on stage make-up design for visual expression coincide with the intended character is needed. In this study, I investigate theoretical, universal, and psychological personality types by analyzing basic appearance features based on the physiognomy(face-reading) related from the psychological theories. And visualized through illustration according to personality types to apply for the characters in the play.

• Korean Parent-Child Health Journal
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• v.8 no.2
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• pp.168-181
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• 2005

The purpose of this study was to examine the Enneagram personality types of nursing students. Data were collected through self-reported questionnaires from 225 nursing students living in D city from 14, November to 17, November in 2005. The data collected were analyzed using frequency, percent with SPSS. The findings of this study were as follows : In the nine Enneagram personality types, type 9 was highly measured and the next order was type 1, 4, 7, 2, 8, 6, 5, 3. In the triadic center of Enneagram personality types, gut type was highly measured. The next order was heart type and head type. In the wing, 9W1 was highly measured and the next order was 1W9 and 'both wing is equal'. In the disruption and integration, the disruption rather than integration was highly measured. In the disruption and integration according to personality types, the integration rather than disruption was highly measured in type 2, 6, 1. In the disruption and integration according to triadic center, the disruption was highly measured in gut type and the integration was highly measured in heart type and head type. The most development level was level 5. The next order was level 6, 4, 7, 3. There was no one present in level 1, 2, 8, 9. The results of this study suggest that there is need of individual guide considering Enneagram personality types in nursing students. We need to develop various group counseling program related to Enneagram personality types.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.3
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• pp.83-94
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• 2012

This study was designed to identify and develop the measurement items of symbolic image (personality) of most preferred Korean companies in adaptation of prior research of brand personality. From the common factor analysis, factors were extracted to five dimensions: Sincerity, Competence, Affection, Excitement, and Sophistication. In this survey, we collected data from the 558 respondents and performed a structural equation model using AMOS 16.0. The result of the confirmatory factor analysis indicated that the measurement model of Korean corporate symbolic image could be effectively used to envision the personality of Korean companies with similar context of brand personality research. Furthermore, this empirical study showed interesting results. One of unique Korean emotions, affection factor, was derived from this research as well and it is also proven that the Korean-corporate symbolic image could be used to measure the corporate personality and it should be continuously reinterpreted with deviation of socio-cultural changes rather than adhering to standardized paradigm.