• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.125-135
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• 2010

This study analyzed the influences of human personalities and physiognomies on anthropomorphized animal characters and the relationship between the personalities and images of anthropomorphized animal characters and the associated images of real animals when animations expressed the animals. At first, the study classified animals who often appeared in animations, selected the representative characters whose personalities were well expressed, visualized them and rated them with words expressing personalities. Then, it rated personalities which were associated with the name of each animal(word) with words expressing personalities and analyzed the relationship the images and word association. The study results indicates that the similarity of two tests is very high and the images of animals which are perceived by human are anthropomorphized and expressed with familiar images for human. The study suggests expressing appropriate personalities when expressing anthropomorphized animal characters in animations.

• Journal of the Korea Safety Management & Science
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• v.10 no.4
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• pp.315-325
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• 2008

This study examines the effect of brand personality on consumer's attitude. Previous research has suggested that the greater the congruity between consumer personalities and brand personalities, the greater the preference for the brand. However, empirical explorations of this hypothesis revealed that the congruity between consumer personalities and brand personalities is limitedly related, if ever, to the preference for the brand. It is partly because of the views of the previous researchers who considered human personality as a uni-dimensional concept, and partly because of the lack of consensus regarding what brand personality really is. This study examines the relative effect of brand personality on company image. In this study, brand personality is represented by the 'Big Five' factors - Sincerity, Excitement, Competence, Sophistication and Ruggedness - which were suggested by Jennifer Aaker.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.2
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• pp.117-129
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• 2009

This study is to examine unmarried women's preferences about wedding dresses. This is researched with a survey of 300 unmarried women in Ulsan and Seoul. The survey inquires their preferences of silhouettes, necklines, materials, and details in wedding dress. 290 valid questionnaires are analyzed statistically. Statistical analysis is used average, frequency, and crosstabs with SPSS10.0. The results of this study are as below; As for an income level, the high-income brackets in Ulsan preferred X silhouette, whereas in Seoul H silhouette. The low-income brackets in both areas preferred X silhouette. In necklines, boat neckline was preferred in both areas regardless of incomes. In materials, in Ulsan, the high-income brackets preferred silk, but the low-income brackets in Ulsan preferred satin. In Seoul, silk was preferred regardless of incomes. In details, the high-income brackets in both areas preferred beads and ribbon. In the low-income brackets, embroidery decorations were preferred in Ulsan, whereas beads, jewels and ribbons in Seoul. As for personalities, X silhouette was preferred in most personalities, A silhouette in some personalities in Seoul. In necklines, boat neckline is preferred in most personalities. In materials, silk was preferred in most personalities. In details, beads and jewels were preferred in most personalities. As for ages, in most ages, X silhouette was preferred in Ulsan, and X and A silhouettes in Seoul. In necklines, in most ages, boat neckline was preferred in both areas. In materials, silk was preferred in most ages. In details, beads and jewels were preferred in most ages.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.151-162
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• 2013

Studying employees' personality and relationship to their job would help to improve high unemployment and turnover rate in the current Korean fashion and textile industry. Based on personality which is an important influential factor, this research studied types of fashion and textile-related occupations and differences among employees' personalities related to the types. Using disclosed data from Korea Employment Information Service, 27 fashion and textile-related occupations were selected for the final analysis. Ward's Minimum Variance Cluster Analysis, MANOVA, and ANOVA by SAS 9.3 was used to analyze data. First, fashion and textile-related occupations were classified into three groups. Group 1 was mostly consisted of occupations related to manufacturing process of fashion and textile including mechanical technicians. Group 2 included occupations in garment designing and manufacturing. Designers and manufacturers including shoes, bags, and jewelry belong to group 3. Second, after observing differences in personalities among the three groups, group 1 answered that most of the personalities were not important for performance of their duties, group 2 said that only some of them were important, and group 3 regarded most of them as important. Specifically, group 1 considered precision as the most important personality but rest of the personalities not as necessary. It was revealed that personalities in relationship with other personnel such as sociality and leadership were not important. The results in this study will be used for analyzing whether job seekers' desired occupations in fashion field corresponds to their personalities and is expected to become a basic data of students' career counseling for educators.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.62-70
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• 2011

Fashion flagship store is to maximize brand's image, not for sales. As a value for consumption is changing into expression of individual styles and egos through brands' images based on their personalities rather than products, today, people are laying stress on expression of brands' personalities with spatial design of fashion flagship store to create differentiated brand images. This study was designed to examine brand personalities expressed in fashion flagship store's spatial design, and spatial components and ways of expression to influence them, and analyze how brand personality has an impact on brand loyalty. According to the results of this study, brand personality in fashion flagship store's space design of Louis Vuitton has three characteristics such as sincerity, vitality and tenacity, and display, pattern, furniture, color and wall have high influences on expression of its brand personality. Also, the higher brand personality got, the higher brand loyalty went up. These results imply that fashion flagship store's space design expressing differentiated brand personalities influences customers' brand loyalty to constantly use the brands, and thus is highly important for brand marketing of this day.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.55-62
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• 2014

This study investigated the brand personality of competitive brands in the same product category by conducting the evaluation of advertising message. The common personalities and different personalities of some brands were compared. The outdoor product was chosen for a product category. 4 different brands recently launched were selected for the study. For the analysis, every 3 TV commercials of each brand were examined by experiment respondents. As a result, all brands had two common brand personalities-passion and competence. Other representative brand personalities were ruggedness, sophistication, and sincerity.

• Korean Journal of Childcare and Education
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• v.14 no.1
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• pp.149-166
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• 2018

Objective: The purpose of this study was to examine child care center directors' personalities in different types of institutes and teaching experiences. Methods: A cluster random sampling of 236 child care center directors in Seoul and Gyeonggi-do was taken. The participants answered a set of questionnaires measuring child care center directors' personalities. The collected data were analyzed by using descriptive statistics, t-test, ANOVA analysis, and $Scheff\acute{e}$ test. Results: The results of this study were as follows. First, national and private child care center directors' personalities were rated higher than family child care center directors' personalities. Second, child care center directors with more than of 16 years of experience were rated higher than child care center directors with 6-10 years experience in regards to personality. Conclusion/Implications: Academic and educational systematic support is needed to cultivate the personality of the child care center director, who has to perform various roles for young children, infants, parents, staff, and the community.

• Archives of design research
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• v.19 no.2 s.64
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• pp.355-364
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• 2006

The characters in animations have diverse distinctive features and personalities. These personalities and characteristics are composed of various elements such and feature, motion, conversation, and walking motion, and so on. Especially, walking motion is the basic element to express character action. And it plays a key role for expressing personalities of characters. In this paper, we classify characters in animations by distinctive feature and personality based on the cosmic dual forces and five elements theory. The relationships between personalities of characters and movements are suggested by analyzing motions of the classified characters.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.1
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• pp.219-228
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• 2021

The aim of this study was to investigate the learning styles with personalities of medical students which may affect the efficiency of teaching-learning system of clinical education to determine the association with the clinical performance examination achievement of the students. The learning styles and personality traits of 147 students of medical college were investigated. The obtained data were analyzed by statistical analysis including independent t-test and correlation analysis. The results of the analyses are as follows: there was significant difference in the participation model in the different genders; of the personality traits, there was significant difference in self-transcendence in the different genders, whereas there was significant difference in the persistence for past failure experiences; and there was significant association between the 6 sub-learning models(Independent vs. Dependent, Collaborative vs. Competitive, and Participant vs. Avoidant learning styles) and the personality traits(Novelty Seeking, Harm Avoidance, Reward Dependence, Persistence, Self-directedness, Cooperativeness and Self-transcendence). In addition, the participant type of students had higher scholastic achievements in clinical performance, and the students who scored high in self-transcendence and persistence also had higher clinical performance. In conclusion, the student's learning style and personalities affected the clinical scholastic performance. We believe that considering this current study, it would be possible to improve the quality of clinical education of medical teaching as well as helping medical students to choose career paths that are suitable for their personalities.

• Korean Journal of Childcare and Education
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• v.16 no.5
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• pp.1-26
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• 2020

Objective: This study investigated 5-year-old children's developmental levels for creative and social personalities according to gender, and whether participation in STEAM-based unplugged robotic activities can improve their creative and social personalities. Methods: Participants were 5-year-old children (N=125) from 11 child care centers. The experimental group included 29 boys and 24 girls enrolled in classrooms that implemented an unplugged activities curriculum over five weeks. The control group consisted of 38 boys and 34 girls. Data were analyzed using a t-test and analysis of covariance, and Hedges' g was used to measure effect size. Results: First, the participating children's mean scores on creative and social personalities were 3.20 and 3.53 on a 5-point Likert scale, respectively. Girls scored higher than boys in sensitivity-various interests and imagination-playfulness domains of creative personality and all three domains of social personality. Second, children in the experimental group showed improvement in all domains of social personality and the effect size was large. They also improved in three domains (openness-humor, imagination-playfulness, independency-immersion) of creative personality, although the effect size was small. Conclusion/Implications: The results imply that implementing a robotics curriculum with unplugged play activities in early childhood classrooms contributes to 5-year-old children's development of creative and social personalities.