A Study on the Preference of Wedding Dress Design - Focused on Ulsan and Seoul -

미혼 여성의 웨딩드레스 디자인에 대한 선호도 연구 - 울산과 서울을 중심으로 -

This study is to examine unmarried women's preferences about wedding dresses. This is researched with a survey of 300 unmarried women in Ulsan and Seoul. The survey inquires their preferences of silhouettes, necklines, materials, and details in wedding dress. 290 valid questionnaires are analyzed statistically. Statistical analysis is used average, frequency, and crosstabs with SPSS10.0. The results of this study are as below; As for an income level, the high-income brackets in Ulsan preferred X silhouette, whereas in Seoul H silhouette. The low-income brackets in both areas preferred X silhouette. In necklines, boat neckline was preferred in both areas regardless of incomes. In materials, in Ulsan, the high-income brackets preferred silk, but the low-income brackets in Ulsan preferred satin. In Seoul, silk was preferred regardless of incomes. In details, the high-income brackets in both areas preferred beads and ribbon. In the low-income brackets, embroidery decorations were preferred in Ulsan, whereas beads, jewels and ribbons in Seoul. As for personalities, X silhouette was preferred in most personalities, A silhouette in some personalities in Seoul. In necklines, boat neckline is preferred in most personalities. In materials, silk was preferred in most personalities. In details, beads and jewels were preferred in most personalities. As for ages, in most ages, X silhouette was preferred in Ulsan, and X and A silhouettes in Seoul. In necklines, in most ages, boat neckline was preferred in both areas. In materials, silk was preferred in most ages. In details, beads and jewels were preferred in most ages.