• Title/Summary/Keyword: personal variables

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Analysis of Reputation Factors for the Personal Branding of Journalists in Thailand

  • Rodgunphai, Cholticha;Kheokao, Jantima
    • Asian Journal for Public Opinion Research
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    • v.8 no.4
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    • pp.453-477
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    • 2020
  • This research is a combination of qualitative and quantitative methods. It analyzed reputation factors for the personal branding of journalists in Thailand. Research tools were in-depth interviews and an online questionnaire with 33 variables. Eleven journalists and informed sources were interviewed. A total of 1,262 survey respondents were divided into three groups including 586 recipients, 416 news people, and 260 academics. Data were analyzed using content analysis and factor analysis. It was found that the reputation factors for the personal branding of journalists in Thailand consisted of 1) the professionalism in rich and reliable news reporting, 2) the ability to use communication technology that increases prominence and career opportunities 3) the social responsibility in reporting news events, 4) the key opinion leaders who speak up for people to monitor in the government for peace in society, and 5) the use of experience in developing news reporting capabilities.

The Mobile Wallet Explosion in Thailand: Factors towards Predicting Consumer Loyalty

  • Donald L. Amoroso;Pajaree Ackaradejruangsri
    • Asia pacific journal of information systems
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    • v.28 no.4
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    • pp.290-307
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    • 2018
  • In this research, we study the impact of the factors that predict consumer loyalty of mobile payments and mobile wallets usage in Thailand. We developed a research model based upon previous findings where we propose and examine four constructs of personal innovativeness, consumer attitudes, consumer satisfaction and loyalty. In general, all of the hypotheses were supported by variables related to consumer loyalty with mobile wallet usage. Personal innovativeness analyzed due to its potential mediation effect on loyalty, both from attitudes and from satisfaction. It was found that personal innovativeness was a mediator construct in predicting consumer loyalty. The overall model provides value to the mobile payment and mobile wallet application providers in term of improving service efficiency and business strategies to secure Thai consumer loyalty.

The Influences of Functinal Impariment and Personal Characteristics of Demented Elderly, and Related Variables of Housewives on Caregiving Stress (치매노인의 기능장애 및 개인적 특성과 주부의 관련변인이 부양스트레스에 미치는 영향)

  • 장윤옥
    • Journal of Families and Better Life
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    • v.18 no.2
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    • pp.203-216
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    • 2000
  • The purpose of this study was to explore the degree of caregiving stress in housewives according to functional impaiment and personal characteristics of demented elderly, and related variables of housewives. The subjects of this study were 141 housewives who had cared for dementia elderly. A questionnaire was used as survey method. The data was analyzed by means of t-test, ANOVA, and Scheffe test. The main findings were as follows: First, there was significant difference in the degree of stress in caring for dementia elderly according to functional impairment of demented elderly. Third, the degree of stress in caring for dementia elderly differed significantly according to education, income, and housework time per day of housewives, and relatinship demented elderly with housewife.

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Determinants of Research Productivity: A Korean Case

  • Kim, Ki-Hyoung
    • Asian Journal of Innovation and Policy
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    • v.3 no.2
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    • pp.193-215
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    • 2014
  • This study analyzes the factors on the determinants of research productivity. In addition, this study uncovers the relationships between research productivity and various explanatory variables, and between explanatory variables. As for research productivity, 3 indices were used such as the number of papers, patents, and a combination of them. The data is the 3-year average from 2010-2012 by 1,383 researchers from 6 disciplines such as physics, chemistry, biology, mechanical engineering, electricity and electronics, and chemical engineering, reported to the National Research Foundation of Korea. Personal factors such as sex, age, academic rank and location of affiliation show the group difference for productivity. In addition, most resource factors such as the number of graduate students and research funds showed the same result with personal factors. As for the determinants, master and doctoral students and government funds are the most powerful factors for research productivity, but industry funds for patent and overall productivity.

Recognition of Human Typing Pattern Using Neural Network (신경망을 이용한 휴먼 타이핑 패턴 인식)

  • Bae, Jung-Gi;Kim, Byung-Whan;Lee, Sang-Kyu
    • Proceedings of the KIEE Conference
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    • 2006.10c
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    • pp.449-451
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    • 2006
  • With the increasing danger of personal information being exposed, a technique to protect personal information by identifying a non-user in case it is exposed. A study to construct a neural network recognizer for developing a economical and effective user protecting system. For this, time variables regarding user typing patterns from a pattern extraction device. With the variations in the standard deviation for the collected time variables, non-user patterns were generated. The recognition performance increased with the increase in the standard deviation and a higher recognition was achieved at 2.5. Also, five types of training data were generated and the recognition performance was examined as a function of the number of non-user patterns. With the increase in non-suer patterns, the recognition error quantified in the root mean square error (RMSE) was reduced. The smallest RMSE was obtained at the type 5 and 90 non-user patterns. In overall, the type 3 model yielded the highest recognition accuracy Particularly, a perfect recognition of 100% was achieved at 45 non-user patterns.

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Factors Influencing Adolescents' Life Satisfaction in Korea (우리나라 청소년의 삶의 만족도 영향요인)

  • Sohn, Shinyoung
    • The Journal of Korean Society for School & Community Health Education
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    • v.18 no.3
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    • pp.29-44
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    • 2017
  • Objectives: The purpose of this study is to identify the influencing factors of adolescents' life satisfaction. Methods: The data of the 6th Korean Child-Youth Panel Survey(KCYPS) was analyzed using the SPSS 24.0 and 24.0 AMOS program. Based on literature review, a hypothetical model consisted of six theoretical variables, twelve paths and seventeen measurable variables. Results: The modified model showed a goodness of fit to the empirical data(GFI=0.958, AGFI=0.940, NFI=0.945, RFI=0.931, TLI=0.904, RMSEA=0.055). Ten paths among twelve paths proved to statistically significant. Depression showed statistically significant effects on adolescents' life satisfaction directly. Personal characteristics, parenting behavior, peer attachment and self-esteem showed statistically significant effects on adolescents' life satisfaction directly and indirectly. Personal factors and external environmental factors affect adolescents' life satisfaction. Conclusions: Based on the results of this study, it is necessary to develop programs to improve adolescents' life satisfaction.

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A Study on the Job Satisfaction and It's related Variables (직무만족(職務滿足)과 관련(關聯) 변인(變人)에 관한 연구(硏究))

  • Choi, Seog-Soon
    • Journal of Technologic Dentistry
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    • v.13 no.1
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    • pp.99-122
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    • 1991
  • This study was conducted to investigate the job satisfaction of the dental technicians and evalate the relationship between it’s scores and certain variables. One hundred eighty dental technicians were sampled from 300 among the 2552 dental technicians by wide distribution method, in September 1990. Data were collected by administering the instrument, the researcher developed for measuring the independent and dependent variables. The statistical methods utilized in this study were one-way analysis of variance, correlation and multiple regression analysis. The data were analyzed by SPSS(Statistical Package for Social Science), utilizing PC. The statistical significance was tested at 0.05 level. The major findings of the study were as follows : 1. The job satisfaction measuring instrument, the researcher developed, could measured the job satisfaction of dental technicians. The Maximum score of the instrument was 125, the highest score of dental technicians was 106, the lowest score was obtained 38, the mean score was 72.228 and standard deviation was 12.804. 2. The personal variables of dental technicians were related with the job satisfaction scores. The job satisfaction scores were positively correlated, at 0.01 level, with the scores of age(r=0.379), year(r=0.218), aptitude(r=0.415), marry(r=0.202), income(r=0.381), career(r=0.316). 3. The family variables scores of dental technicians were not correlated with the job satisfaction scores. 4. The personal characteristics of dental technicians were related with the job satisfaction. The job satisfaction score were positively correlated beyond the significant level, with the cheerfulness scores(r=0.398) and stability scores(r=0.224). 5. The job-related variables of the dental technicians were related with the job satisfaction scores. The correlation coefficient between job satisfaction scores and turnover scores was r=0.23, and quantity scores was r=0.300.

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Mother's Personal Variables in Multicultural Family on Home Environment (다문화가족 자녀 어머니의 개인변인에 따른 가정환경)

  • Oh, Seong-Sook;Lee, Eun-Kyoung
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.714-725
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    • 2013
  • The purpose of this study was to investigate language receptive characteristics of children with multicultural families in according to living areas. The subjects were 132 mother with children for living multicultural families 3 to 6 years old. The results were as follows. First, the differences of home environment on nationality, all variables were significant differences on emotional atmosphere, experience's variety, and play data in statistically. Second, the differences of home environment on age all variables were significant differences on permission, independent's upbringing emotional atmosphere, experience's variety and physical environment in statistically. Third, the differences of home environment on educational background, all variables were significant differences on predictable environments, developmental stimulation, quality of language environments, permission, independent's upbringing emotional atmosphere, experience's variety, physical environment and play data in statistically. Fourth, the differences of home environment on communication method in home, all variables were significant differences in statistically as communication(general korean) they use in home. Fifth, the differences of home environment on occupation existence, all variables were not significant differences in statistically.

An Exploratory Research on Hierachical Causality of Personal Value, Benefits Sought and Clothing Product Attributes (의류 구매자의 가치관-추구혜택-제품 속성간의 게층적 인과관계에 관한 탐색적 연구)

  • 안소현;서용한;서문식
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.5
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    • pp.652-662
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    • 2000
  • Most of established study about consumer behavior was directly connected abstract value with concrete purchase behavior, nevertheless several recognizable process is intervened between abstract concept and concept behavior. Of course researchers suggest hierarchical causality through means-end chain model. However empirical study is insufficient. And it's not certain whether the consumer's personal value affects actual evaluation about product attributes. Thus the purpose of this paper was to explore hierarchical causality of personal value, benefits sought and clothing product attributes and to suggest an alternative approach method. For the empircial study the data sets were collected through 150 female consumers living in Pusan and SAS and LISREL VIII were used for statistical analysis. As the result, hierarchical causality suggested by means-end chain model was positively substantiated. That is, benefits sought is differentiated according to personal value, and actual product attributes are indirectly influenced by personal value through benefits sought. Benefits sought are found to be key mediating variables.

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The Effect of Social Capital on Personal Happiness: A Focus on Service Inderstry Employees

  • JUNG, Myung-Hee
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.1
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    • pp.291-299
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    • 2020
  • The purpose of this study focuses on finding the influences of social capital on personal happiness by studying service industry employees. This current study utilized a questionnaire survey method which was used to collect the analysis data, from July 20 to August 10 in 2019. 281 questionnaires were gathered in Korea and the statistical analysis was conducted. This study recognized social capital as 3 independent variables and personal happiness as a dependent variable. Social capital is composed of the social network, social trust and social norms. First, the social network consisted of the satisfaction degree in one's social relations and the social interaction degree. Second, social trust is composed of the trust degree with ones neighbors in the same local area. Last, social norms are consisted of reciprocity, participation and a sense of belonging one feels in the same society. The findings of this study were as follows: first, it was found that social network, social trust, and social norms made affirmative influences on personal happiness of the employees. Second, the social network and social norms made statistically significant influences with personal happiness, but social trust was shown to not have similar influence.