1 |
Potgister, A & Doubell, M. (2020). The influence of employer branding and employees' personal branding on corporate branding and corporate reputation. African Journal of Business and Economic Research, 15(6), 107-133. https://doi.org/10.31920/1750-4562/2020/v15n2a6
DOI
|
2 |
Paranathee le koumrubpitchobkongbukkun [Obligations and Responsibilities of the Person]. (2020, August 31). Faculty of Architecture Rangsit University: https://sites.google.com/site/khwamrabphidchxb1212/
|
3 |
Rein, I., Kotler, P., Hamlin, M., & Stoller, M. (2006). High visibility: Transforming your personal and professional brand. (3rd ed.). McGraw-Hill.
|
4 |
ansaneeyarat, W. (2013). Karnsarngtasinkabukkon kong nakkao toratad parksa nampantwitter (The building of personal brand by television field reporters through Twitter). The Chulalongkorn University Intellectual Repository. Retrieved from http://cuir.car.chula.ac.th/handle/123456789/43771
|
5 |
Scott, C. (2016, October 6). How journalists can start creating a personal brand online.https://www.journalism.co.uk/news/how-journalists-can-start-creating-a-personal-brand-online/s2/a67997/.
|
6 |
Sheffer, M. L. (2012). Personal branding still in future for most newspaper reporters. Newspaper Research Journal, 63-77. https://www.researchgate.net/publication/312932719
|
7 |
Sorayut Sutasanajinda's fanclub of www.sorayutfanclub.com]. The Chulalongkorn University Intellectual Repository. http://cuir.car.chula.ac.th/handle/123456789/11459
|
8 |
Tarnovskaya, V. (2017). Reinventing personal branding building a personal brand through content on YouTube. Journal of International Business Research and Marketing, 3(1), 29-35 http://dx.doi.org/10.18775/jibrm.1849-558.2015.31.3005
DOI
|
9 |
The Reporters (2020, 9 October). AIS pradtua playnews chu Thapanee the Reporters pan nakkao VR theerayngankao bon5G konrakkonglok [AIS launches PLAY NEWS Chutapanee The Reporters is the world's first 5G VR reporter]. The Reporters. Retrieved on 31 October 2020, https://www.thereporters.co/tech/tw-tech/ais-play-news-playvr/?fbclid=IwAR2hktCAFQi4ibwh2evpO9E88U07h1YVKukAjVKCEFCObmdEefhR8nuunu0
|
10 |
Zinko, R., Furner, C. P., Royle, T., & Hall, A. (2010). Self-perceptions of our personal reputations: The mediating role of image in the development of organizational citizenship behaviors. Journal of International Management Studies 5(1), 1-9. http://www.jimsjournal.org/1Robert Zinko.pdf
|
11 |
Tripp, C. J. (1994). The effects of multiple product endrosements by celebrities on consumer attitudes and intentions. Journal of Consumer Research, 535-547. https://doi.org/10.1086/209368
DOI
|
12 |
Van Riel, C. B. M., & Fombrun, C. J. (2007). Essentials of corporate communication: Implementing practices for effective reputation management. Routledge.
|
13 |
Nessmann, K. (2010). Personal branding and the role of public relations. Advances in Advertising Research 1, 377-395. https://doi.org/10.1007/978-3-8349-6006-1_25
DOI
|
14 |
Boonsripan, M. (2013). Varasarnsad buangton: Pachchaya le nawekit. [Introduction to journalism: Philosophy and concept]. Bangkok Pimluck.
|
15 |
Threlfall, D. (2020, September 19). Reputation management strategy: The bulletproof guide. Reputation x. Retrieved from https://blog.reputationx.com/bulletproof-reputation-strategy
|
16 |
Sweetwood, M. (2017, March 27). 8 Reasons a powerful personal brand will make you successful. Entrepreneur Asia Pacific. https://www.entrepreneur.com/article/289278
|
17 |
Rodgunphai, C. & Kheokao, J., (2019). Journalistic branding via Twitter: Researches synthesis and case interviews. International Conference on Social Sciences in the 21st Century, 141-153 https://doi.org/10.33422/ics21.2019.07.374.
DOI
|
18 |
Khedher, M. (2015). A brand for everyone: Guidelines for personal brand managing. The Journal of Global Business Issues, Spring/Summer2015, 9(1), 19-27.
|
19 |
McNally, D., & Speak, K. D. (2002). Be your own brand. Berrett-Koehler.
|
20 |
Baumeister, R. F. (1982). A self-presentational view of social phenomena. Psychological Bulletin, 91(1), 3-26. https://doi.org/10.1037/0033-2909.91.1.3
DOI
|
21 |
Boulding, E. K. (1975). The image: Knowledge in life and society. (2th ed.). The University Of University of Michigan Press.
|
22 |
Brems, C., Temmerman, M., Graham, T., & Broersma, M. (2017). Personal branding on Twitter. Digital Journalism, 5(4), 443-459. https://doi.org/10.1080/21670811.2016.1176534
DOI
|
23 |
Broersma, M. A. (2016). Tipping the balance of power social media and the transformation of political journalism. Routledge.
|
24 |
Molyneux, L., Holton, A., & Lewis, S. C. (2017). How journalists engage in branding on Twitter: Individual, organizational, and institutional levels. Information, Communication & Society 2(1), 1386-1401. https://doi.org/10.1080/1369118X.2017.1314532
DOI
|
25 |
Broersma, M., & Graham, T. (2013). Twitter as a news source: How Dutch and British newspapers used tweets in their news coverage, 2007-2011. Journalism Practice 7, 446-464. http://dx.doi.org/10.1080/17512786.2013.802481
DOI
|
26 |
Canter, L. (2015). Personalised tweeting. Digital Journalism, 3, 888-907. https://doi.org/10.1080/21670811.2014.973148
DOI
|
27 |
Cattell, R. (2012). The scientific use of factor analysis in behavioral and life sciences. Plenum Press.
|
28 |
Molyneux, L., & Holton, A. (2015). Branding (health) journalism. Digital Journalism 3(2), 225-242. https://doi.org/10.1080/21670811.2014.906927
DOI
|
29 |
Chimchalerm, S. (1999). Krabounkarn katluak puprakadkao tolatad [Television news announcer selection process]. The Chulalongkorn University Intellectual Repository. http://cuir.car.chula.ac.th/handle/123456789/11361
|
30 |
Herbig, P. & Milewicz, J. (1993). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 10(3), 18-24. https://doi.org/10.1108/EUM0000000002601
DOI
|
31 |
Chongrak, S. (2006). Karnsangsansumpan fanclub kong Sorayut Sutasanajinda nai website sorayutfanclub.com [Identity formation and bonding among
|
32 |
del Blanco, R. (2010). Personal brands: Manage your life with talent and turn into a unique experience. Palgrave Macmillan.
|
33 |
Fombrun, C. J. (2012). The building blocks of corporate reputation: Definitions, antecedents, consequences. In T. G. Pollock & M. L. Barnett (Eds.) The Oxford handbook of corporate reputation. Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199596706.001.0001
|
34 |
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of Marketing Research, 29(3), 314-328. https://doi.org/10.1177/002224379202900303
DOI
|
35 |
Henley, M. (2019, May 9). How to establish your personal brand to build influence. GovLoop. https://www.govloop.com/community/blog/how-to-establish-your-personal-brand-to-build-influence/
|
36 |
Kotler, P. (2003). Marketing Management. 11th ed.Upper Saddle River,NJ:Prentice - Hall
|
37 |
Lasorsa, D., Lewis, S., Holton A. (2012). Normalizing Twitter. Journalism practice in emerging communication space. Journalism Studies, 13(1), 19-36. https://doi.org/10.1080/1461670X.2011.571825
DOI
|
38 |
Ma, A. (2017, May 1). Why journalists should study personal branding. https://jsource.ca/article/why-journalists-should-study-personal-branding/
|
39 |
Montoya, P., & Vandehey T. (2008). The brand called you: Make your business stand out in a crowded marketplace. McGraw-Hill Education.
|
40 |
Myers, E. (2019, July 24). Personal branding for the modern journalist: Building credibility. Personal branding for journalists. https://www.rev.com/blog/Personal-Branding-for-Journalists
|