• 한국컴퓨터정보학회논문지
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• 제24권9호
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• pp.43-49
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• 2019

Today, with the development of the internet of things, wearable devices related to personal health care have become widespread. Various global information and communication technology companies are developing various wearable health devices, which can collect personal health information such as heart rate, steps, and calories, using sensors built into the device. However, since individual health data includes sensitive information, the collection of irrelevant health data can lead to personal privacy issue. Therefore, there is a growing need to develop technology for collecting sensitive health data from wearable health devices, while preserving privacy. In recent years, local differential privacy (LDP), which enables sensitive data collection while preserving privacy, has attracted much attention. In this paper, we develop a technology for collecting vast amount of health data from a smartwatch device, which is one of popular wearable health devices, using local difference privacy. Experiment results with real data show that the proposed method is able to effectively collect sensitive health data from smartwatch users, while preserving privacy.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.43-62
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• 2017

Purpose This study provided empirical support for the model that explain the formation of privacy concerns in the perspective of Information Boundary Theory. This study investigated an integrated model suggesting that privacy concerns are formed by the individual's disposition to value privacy, privacy awareness, awareness of privacy policy, and government legislation. The Information Boundary Theory suggests that the boundaries of information space dependends on the individual's personal characteristics and environmental factors of e-commerce. When receiving a request for personal information from e-commerce websites, an individual assesses the risk depending on the risk-control assessment, the perception of intrusion give rise to privacy concerns. Design/methodology/approach This study empirically tested the hypotheses with the data collected in a survey that included the items measuring the constructs in the model. The survey was aimed at university students. and a causal modeling statistical technique(PLS) is used for data analysis in this research. Findings The results of the survey indicated significant relationships among environmental factors of e-commerce websites, individual's personal privacy characteristics and privacy concerns. Both individual's awareness of institutional privacy assurance on e-commerce and the privacy characteristics affect the risk-control assessment towards information disclosure, which becomes an essential components of privacy concerns.

• Asia pacific journal of information systems
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• 제30권3호
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• pp.547-567
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• 2020

As the complexity of managing online personal information is increasing and data breach incidents frequently occur, online users feel a loss of control over their privacy. Such a situation leads to their cynical attitudes towards privacy protection, called privacy cynicism. This study aims to examine the role of privacy cynicism in online users' privacy behaviors. Data were gathered from a survey that 281 people participated in and were analyzed with covariance-based structural equation modeling. The findings of this study reveal that privacy cynicism has not only a direct influence on disclosure intention but also moderates an effect of privacy concerns on the intention. The analytical results also indicate that there is a nonlinear effect of privacy cynicism on the outcome variable. This study developed the concept of privacy cynicism—a phenomenon that significantly affects online privacy behavior but has been rarely examined. The study is an initial research into the nature and implications of privacy cynicism and furthermore clarified its role by the nonlinear relationship between privacy cynicism and the willingness to disclose personal information.

• 대한가정학회지
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• 제37권10호
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• pp.55-66
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• 1999

The purpose of this study is to propose consumer policy related to the protection of personal information on the basis of regulations and laws in the developed countries. From this study, implications for the protection consumer privacy are discussed as follows. First, Consumer education is needed to enhance consumers'knowledge on their privacy right and this should be done not only by private consumer organization but also by businesses. Second, Businesses should realize ethical responsibilities of consumers'privacy right when they use personal information by databasemarketing. Finally, Government should establish a privacy law concerning both public and private sectors.

• 한국전자거래학회지
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• 제21권1호
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• pp.131-145
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• 2016

최근 빅데이터와 같은 디지털 환경으로 다양한 정보 매체를 통해 정보와 지식을 생산되고 있는 반면 이렇게 생산된 정보가 법적인 테두리를 벗어나 무분별하게 확대되고 재생산 되는등 정보의 역기능 역시 커지고 있다. 특히, 개인정보의 경우 기존의 목적 외에 사용되거나 잘못된 형태로 사용이 되면 피해가 발생된다. 일반적으로 사용자가 위험을 감수하더라도 개인 스스로 자신의 정보를 제공하거나 공유하고 있는 이유는 기업이나 조직이 개인정보를 안전하게 지켜줄 것이라고 믿기 때문이다. 본 연구는 정보 프라이버시에 대한 위험과 이를 억제하는 정책이 개인정보 제공의도에 어떠한 영향을 미치는지 분석하여 검증하고자 하였다. 이를 위해 정보 프라이버시 위험과 정책이 정보 프라이버시 염려와 신뢰, 개인정보 제공의도에 어떠한 영향을 미치는지에 대한 영향도를 분석하였다. 연구결과, 빅데이터 시대에 정보 프라이버시 위험을 낮추고 정책을 명확하게 제시한다면 정보 프라이버시 염려는 낮아지고 기업에 대한 신뢰가 높아져 개인정보를 제공할 것이라는 것을 밝혔다.

• 한국정보통신설비학회:학술대회논문집
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• 한국정보통신설비학회 2006년도 하계학술대회
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• pp.249-254
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• 2006

As the concept of Ubiquitous City has become an important issue, we need to have a voice in the field of privacy. The Ubiquitous Computing revolution, it is achieved a physical space and an intelligent union of cyber space in the space where an off-line space was integrated with on-line. It is combined with a life space naturally, and Ubiquitous creates a new integrated space. The space is the opportunity space that is limitless as soon as it is the unknown world that mankind was not able to experience yet. According to the recent papers and studies, Privacy or Personal Information sector is mentioned as a major problem for Ubiquitous Computing Society. Therefore, this paper checks Ubiquitous City, the present privacy concept and situation of currently proceeding Ubiquitous computing environment. Also, The main purpose of this paper is to analyze the concepts privacy, personal information. Thus this paper treated the analysis of case, technological or social issue, problem and solution, competing values of privacy and so on.

• 한국IT서비스학회지
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• 제10권4호
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• pp.21-32
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• 2011

The recently revised "Telecommunications Business Promotion and Personal Data Protection Act" is an important legal milestone in promoting the Korean telecommunications infrastructure and industry as well as protecting individuals' personal data and individuals' rights to privacy. Special characteristics of information security and privacy protection services including public goods' feature, adaptiveness, relativity, multi-dimensionality, and incompleteness, are reviewed. The responsibility of chief security/privacy officers in the IT industry, and the fairness and effectiveness of the criminal negligence in the Telecommunications Act are analyzed. An assessment of the rationale behind the act as well as a survey of related laws and cases in different countries, offers the following recommendations : i) revise the act and develop new systems for data protection, ii) grant a stay of execution or reduce the sentence given extenuating circumstances, or iii) use technical and managerial measures in data protection for exemption from criminal negligence.

• 가정과삶의질연구
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• 제16권1호
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• pp.27-38
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• 1998

The purpose of this study was to identify the level of residential privacy perceived by the elderly and also to identify contributing factors on their perception of privacy. This study examined the relations among socio-demographic characteristics housing characteristics and personal perception of privacy. The number of 469 elderly aged 55 and over were interviewed in Seoul. Daejeon Jeonju and Daegu, The data were analyzed by statistical methods such as frequencies means and multiple liner regression analysis. The result showed that the significant variables related to the perception of residential privacy of the elderly were the personal self-esteem age housing tenure pattern of using spaces family solidarity and availability of the perception of private space. The perception of the privacy of the elderly can be affected by personal characteristics and the privacy can be achieved by improving their present housing environment.

• Journal of Information Processing Systems
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• 제20권4호
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• pp.524-534
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• 2024

The release of relational data containing personal sensitive information poses a significant risk of privacy breaches. To preserve privacy while publishing such data, it is important to implement techniques that ensure protection of sensitive information. One popular technique used for this purpose is data perturbation, which is popularly used for privacy-preserving data release due to its simplicity and efficiency. However, the data perturbation has some limitations that prevent its practical application. As such, it is necessary to propose alternative solutions to overcome these limitations. In this study, we propose a novel approach to preserve privacy in the release of relational data containing personal sensitive information. This approach addresses an intuitive, syntactic privacy criterion for data perturbation and two perturbation methods for relational data release. Through experiments with synthetic and real data, we evaluate the performance of our methods.

• 한국컴퓨터정보학회논문지
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• 제29권4호
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• pp.161-175
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• 2024

본 연구는 OTT 개인화된 추천서비스에 대한 프라이버시 염려와 개인정보 제공 의도에 미치는 선행요인들을 분석하였다. 먼저 OTT 개인화 추천시스템의 특성을 정확성, 다양성, 신기성으로 하였고, 성격 5요인 모형인 친화성, 정서적 불안정성, 성실성, 외향성, 경험에 대한 개방성을 활용하였다. 또한 지각된 투명성을 추출하여 정보 프라이버시 염려, 개인정보 제공 의도 간의 관계를 분석하였다. 그리고 서비스 혜택과 개인정보 제공 의도 간의 관계를 살펴본 후 프라이버시 염려와 개인정보 제공 의도에 있어 조절 효과가 있는지 분석하였다. 연구 결과에 따르면 개인화 추천시스템 특성들은 유의한 영향을 미치지 못하는 것으로 나타났으나, 성격 5요인 중 정서적 불안정성, 외향성, 경험에 대한 개방성은 유의한 영향을 미치는 것으로 나타났다. 또한, 지각된 투명성 역시 프라이버시 염려에 유의한 영향을 미치는 것으로 나타났다. 프라이버시 염려와 서비스 혜택은 개인정보 제공의도에 유의미한 영향을 미치며 프라이버시 염려와 개인정보 제공의도 간에 서비스 혜택이 조절효과를 가지는 것으로 나타났다. 본 연구의 결과는 OTT 기업들이 사용자들의 프라이버시 보호 행동을 이해하는데 도움을 줄 것으로 본다.