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http://dx.doi.org/10.5859/KAIS.2017.26.2.43

A Study on the Privacy Concern of e-commerce Users: Focused on Information Boundary Theory  

Kim, Jong-Ki (부산대학교 경영학과)
Oh, Da-Woon (부산대학교 일반대학원 경영학과)
Publication Information
The Journal of Information Systems / v.26, no.2, 2017 , pp. 43-62 More about this Journal
Abstract
Purpose This study provided empirical support for the model that explain the formation of privacy concerns in the perspective of Information Boundary Theory. This study investigated an integrated model suggesting that privacy concerns are formed by the individual's disposition to value privacy, privacy awareness, awareness of privacy policy, and government legislation. The Information Boundary Theory suggests that the boundaries of information space dependends on the individual's personal characteristics and environmental factors of e-commerce. When receiving a request for personal information from e-commerce websites, an individual assesses the risk depending on the risk-control assessment, the perception of intrusion give rise to privacy concerns. Design/methodology/approach This study empirically tested the hypotheses with the data collected in a survey that included the items measuring the constructs in the model. The survey was aimed at university students. and a causal modeling statistical technique(PLS) is used for data analysis in this research. Findings The results of the survey indicated significant relationships among environmental factors of e-commerce websites, individual's personal privacy characteristics and privacy concerns. Both individual's awareness of institutional privacy assurance on e-commerce and the privacy characteristics affect the risk-control assessment towards information disclosure, which becomes an essential components of privacy concerns.
Keywords
Information Boundary Theory; privacy concern; risk-control assessment; e-commerce;
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