• 제어로봇시스템학회논문지
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• 제10권11호
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• pp.1107-1111
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• 2004

As an information technology is developed, more intelligent system considering emotional factor for implementing the personality is required. In this paper, Reactive Learning Inference System considering emotional factor is proposed. Emotional Facter(E) is defined for a criterion for representing the personal preference. This system is designed to have functions of Reactive filtering by Emotional factor, Incremental learning, perception & inference and knowledge retrieval. This system is applied to the area for analysis of customer's tastes and its performance is analyzed and compared.

• 복식
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• 제58권10호
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• pp.37-51
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• 2008

The purpose of this study is according to four Seasonal Color system, the researcher analyzed the Korean Personal color and investigated abstract color preferences and the fashion color preferences to support the Korean color preferences and the rotor recognition trend. The study was conducted according to the following procedures: 144 women from 20s to 50s were selected as participants of the survey and the interview. The fashion color preferences and the personal body color was analyzed by the questionnaire and the interview. The data were analyzed by SPSS 12.0 program. As a way of analysis, crosstabs analysis, correlation analysis, t-test, ANOVA and regression analysis were used. As a results, in the Personal color type of Korean women, it is distributed in the order of spring, summer, winter and autumn. In addition, Light image is highly distributed in the Personal color image. People preferred summer color group in the general color preference and the cosmetic color preference and they preferred winter color type in the clothes color and the suitable color for themselves. In the color recognition, as the color interest increases, the coincidence between suitable color and favorite color increased. The recognition of suitable color, the consideration of color in purchasing and the interest of outward appearances were highly showed.

• 복식
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• 제56권5호
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• pp.118-131
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• 2006

Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.

• 한국의류학회지
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• 제32권4호
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• pp.586-597
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• 2008

The purpose of this study is to find out the relationship between the personal color types and personality types and analyze the differences in color preference according to the personal color types and personality types. This study was conducted by using questionnaire method and drape diagnosis method in parallel. The results are as follows. First, in case of introversion (I), the summer type took the most and spring, fall, and winter type followed respectively. Also in the case of extroversion (E), the summer type took the most and spring, fall, and winter type followed respectively. Second, the spring type preferred yellow, the summer type, blue, the fall type, brown, and winter type, blue the most. For the preference of the tone of color, all 4 types preferred the pastel tones the most. For the lipstick colors, the spring and summer type preferred the pink color, the fall type, orange and winter type, red the most. For eye shadows, the spring type preferred orange, summer type, blue, fall type, orange and winter type, pink. For nail colors, all 4 types preferred pink the most. Third, the most preferred color for introversion (I) was red group. In contrast, the most preferred color for extroversion (E) was yellow group. In the tone of preferred colors, both introversion and extroversion preferred the pastel tones the most. In lipstick colors, eye shadow colors, and nail colors, both introversion and extroversion preferred the pink group colors the most.

• 한국산학기술학회논문지
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• 제21권1호
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• pp.612-627
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• 2020

본 연구는 대표적 시장형 공기업인 한국공항공사 구성원들의 입사 전 후 경험요인이 개인 및 조직 우선가치에 미치는 영향을 확인하는 것이 목적이다. 이를 통해, 조직 구성원의 개인가치와 조직가치 간의 접점을 찾아 개인의 잠재력 향상과 조직의 성과 증대를 도모하고자 한다. 본 연구는 한국공항공사 구성원 240명을 대상으로 설문조사를 실시하여 분석하였다. 입사 전 경험(공기업 응시횟수, 공기업 선택이유, 이직경험)과 입사 후 경험(입사시기, 직급, 직렬) 중 개인가치 (권한, 성취, 복지, 휴가, 개인생활) 및 조직 가치(책임, 의무, 성과, 보상, 참여)에 영향을 끼치는 요인이 무엇인지를 살펴보았다. 연구 결과, 조직가치는 평균적으로 개인가치보다 높게 나타났다. 모든 집단 구분에서 우선가치(=조직가치/개인가치)가 1 이상이 나와 조직가치가 우선됨을 보였다. 우선가치에 영향을 끼치는 요인으로는 학력, 근속년수, 직급, 공기업 선택이유가 확인되었다. 전문대 졸업인 구성원들의 우선가치가 유의하게 높게 나타났다. 입사 전 경험요인으로는, 공기업 선택의 이유가 사기업보다 나은 삶의 환경일 경우 우선가치가 유의하게 낮음이 확인되었다. 입사 후 경험요인으로는 근속년수가 길수록, 직급이 높아질수록 우선가치가 유의하게 높은 것을 확인할 수 있었다. 구성원들이 시간이 지나고 승진을 하면서 개인가치보다 조직가치를 우선하도록 변화한다고 해석할 수 있으며, 개인 성취욕구를 통한 자기만족이 높아지면서 조직에 대한 책임감, 충성심 등이 강해지기 때문인 것으로 보인다. 본 연구의 분석 결과를 성과 평가, 승진 및 인센티브 등의 보상, 복지제도 등 회사의 정책 및 제도에 반영함으로써 구성원의 개인 만족도 증진 및 조직 효과성 향상에 기여하는 데 본 연구의 의의가 있다.

• 한국의류학회지
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• 제31권2호
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• pp.206-216
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• 2007

The purpose of this study was to investigate the differences in the cosmetic purchasing behavior influenced by make-up preference images, and the orders of importance in the cosmetic store selection. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as Frequency analysis, Factor analysis, Cronbach's ${\alpha}$ reliability analysis, Paired t-test, ANOVA test and Duncan test. The results of this study were as follows: 1. After investigating how the make-up preference image influences the selection of the off-line cosmetic store, it was found out that the personal service, shopping convenience, and product composition had significant differences. 2. After investigating how the make-up preference image influences the selection of the on-line cosmetic store, it was found out that only the product composition had significant difference. 3. After studying the factors that influence the off-line cosmetic store selection, it was found that the personal service was considered most important. After studying the factors that influence the on-line cosmetic store selection, it was found that the price was considered most important.

• 한국실내디자인학회논문집
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• 제14권6호
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• pp.244-251
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• 2005

With the development of cognitive science and environmental psychology, there have been growing researches and discussions on the relationship between the residential design preferences and personality types. MBTI personality types have been earning popular credibility. MBTI means Myers-Briggs Type Indicator. It is based on Carl Jung's theory of psychological type. This study is based on Myers-Briggs theory to explain residential furnishing preference and explores the relationship between the four bi-polar personality types-Extroversion/Introversion, Sensing/Intuition, Thinking/Perceiving and residential furnishing preference. These tests were conducted to two hundred and twelve adult residents who live in Seoul, Korea. These tests were analyzed several significances by Chi-Square with SPSS for windows software. (E) Extroverted residents prefer layouts for interaction with guests. (I) Introverted residents prefer centripetal layout around the bed. (S) Sensing residents prefer practical and functional layouts. (N) Intuitive residents prefer personal and conceiving layouts. (T) Thinking residents prefer for attribute of space. (F) Feeling residents for familiar conversation. (J) Judging residents prefer systematic and complete layouts. (P) Perceiving residents prefer adaptable and flexible layouts. In conclusion, personality types can have a determining role in preference of residential furnishing layouts. This study suggests that residential designers should take into account clients' personality types prefer effective designing and should provide a variety of alternatives reflecting clients' preferences. This will promote clients' pleasantness and satisfaction in dwelling at home.

• 한국의류학회지
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• 제21권3호
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• pp.607-620
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• 1997

The purpose of this study was to identify the variables which could predict advertisement preference and intention to purchase product in sexuality-oriented fashion advertising. The data were collected using questionnaires which contained nine advertisements of Guess jeans, selected from Vogue magazine published from 1990 to 1996.441 college students (female= 225, male=216) living in Seoul, Korea participated in the study. The data were analyzed by factor analysis and stepwise elimination method of multiful regression analysis. The results of this study were as follows: First, seven factors of New Young Generation oriented characteristics were identified: fashion, individuality, preferences of caffa or reggae bar with affective mood, expression of emotion, individualism, preferences of a foreign-made product/western culture oriented tastes and activity of fan club/chatting through personal computers. Three factors of fashion advertising involvement were identified: social involvement, hedonic involvement and utilitarian involvement. Second, the variables which predicted preferences of advertisements in sexuality-oriented fashion advertising were perceived eroticism levels, hedonic involvenent, prior brand attitude and preference of a foreign-made product/western culture oriented tastes in the case of females, while perceived eroticism levels, hedonic involvenent prior brand attitude, preference of a foreign-made product/western culture oriented tastes and activity of fan club/ chatting through personal computers were identified as predictor variables for males. Third, the intention to purchase product was predicted by preference of a foreign-made product/western culture oriented tastes, prior brand attitude, hedonic involvenent and fashion for females, and by perceived eroticism levels, fashion opinion leadership, hedonic involvenent and prior brand attitude in the case of males.

• 한국생활과학회지
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• 제20권5호
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• pp.1059-1074
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• 2011

The purpose of this study is to provide a practical guide for planning the private and shared space of student housing for one person household by analyzing their satisfaction and preference. The data was collected through a questionnaire-survey from the students of the university in the city of Cheongju, Chungbuk. 191 samples were collected and analyzed by using SPSS-PC. The results are as follows: (1) this survey showed that most students are dissatisfied with private and shared spaces to narrow size, an unpleasant indoor environment, and incomplete facilities. (2) The most preferred housing type is an officetel in one room style because of its convenience. The majority of students preferred a bedroom, bathroom, kitchen and dining room in personal preferential order with a wide room, well-ventilated environment, and reasonable space zoning for planning the private space. Broad personal spaces with shared spaces such as a study room, cafeteria and health zone are in demand for unit planning. Therefore, to provide privacy for personal living and to develop community spirit, there needs to be a movement to better for community living by arranging optional shared spaces.

• 한국의류학회지
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• 제20권5호
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• pp.738-752
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• 1996

The purposes of this study were 1) to test the interactive effects of usage-situation (wedding receptions, home, and vacation) and personal characteristics (age, income, education, job or self-monitoring) on clothing benefits sought and 2) to identify brand type preference of consumer groups segmented by age, income, education, job or self-monitoring within a situation. The data were collected via a questionnaire from 601 housewives of ages 20's∼ 50's living in Seoul, Korea. The data were analyzed by factor analysis, repeated measure two-way ANOVA and Chi-square test. The results of this study were as follows. First, by repeated measure tow-way ANOVA, there were significant interactions of age and situation, and interactions of education and situation on Youth/Fashion benefits and Brand-value benefits. And interactive effects of education and situation on Self-expression benefits and Economic-value benefits were significant by repeated measure two-way A NOVA. Second, based on x2-test, brand type preference was significant difference between consumer groups segmented by age, education and job within a situation. And preferences of brand type were different among usage situations.