• Korean Journal of Human Ecology
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• v.3 no.1
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• pp.71-80
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• 1994

The purpose of this study was to investigate the relationship between color preference and personality traits & personal factor among secondary school girls. Personality traits were measured. with Lee et al's Personality Scale. The questioniare measuring color preference consists of items designed to assess color and clothing color(T-shirt and slacks) preference and color repugnance. These questionaire were administerd to 576 middle and high school girls in Chungbuk Province. As statistical analysis, chi-square, F-test and correlation were used. The result were; 1. The order of prefered colors were white, yellow and green, and the order of repugnated colors were gray, red and red purple. 2. Personality traits was no signifcant related to color perference and repugnance. 3. Color perference was positively related to age, residential area and type of school. Color repugnance was positively related to age, residential area, type of school and educational background of mother. 4. Yellow red, yellow and white T-shirt were prefered in spring and autumn, white and blue T-shirt were prefered in summer, and black, gray and red T-shirt were prefered in winter. White and blue slacks were prefered in spring, summer and autumn seasons, and black, gray and blue slacks were prefered in winter. 5. There was a positive relationship between color perference and T-shirt color, but was no positive relationship between color perference and slacks color.

• Journal of the Korean Society of Costume
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• v.18
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• pp.269-281
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• 1992

The purposes of this study were to 1) classify the contents of clothing image preferences, 2) find out the relationship among personal values, preferences for clothing image and clothing design, and 3) investigate the relationship between clothing image preferences and clothing design preferences, Questionnaire was comprised of three section. The clothing image preference measure was included 36 bipolar adjectives of 7-point scales. Clothing design preferences measure was included the items of patterns, colors, and textures. 'Survey of Personal Values' by Eung-Un Hwang and Kyung -hye Lee was used for measurement of 6 values : practical mindedness ; achievement ; variety ; decisiveness; orderliness; and goal orientation. Samples were 288 college women. The data were analyzed using pearson's correlation coefficient and factor analysis. The results of the study were the following. 1. Four segments of clothing image preferences derived by factor analysis : F. 1 'progressive-conservative' ; F.2. 'casual-formal'; F.3 'plain-splendid'; F.4 'masculine-feminine'. 2. In relation between personal values and clothing image preferences, 1) achievement was positively related to the preference of progressive image 2) variety was positively related to the preferences of progressive and masculine image, and 3) goal orientation was negatively related to the preferences of the progressive and masculine image, and positively related to plain image. 3. In relation between personal values and clothing design preferences, 1) practical mindedness was positively related to the preference of black, 2) achievement was positively related to the preferences of blue and such realistic pattern as floral, 3) variety was positively related to the preferences of geometric or abstract patterns and thick or transparent texture, and 4) orderliness was negatively related to the preferences of abstract pattern. 4. In relation between clothing image preferences and clothing design preferences, 1) progressive image was positively related to abstract pattern, red, blue, and black, 2) casual image was positively related to geometric pattern, green, blue, and negatively related to red and soft rexture, 3) plain image was negatively related to lustered and transparent texture, abstract pattern, red, and black, and 4) masculine image was negatively related to lustered, thin, soft, and transparent texture, floral and dotted patterns, red, orange, and yellow.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.4
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• pp.14-24
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• 1999

The objective of this study is to test the influence of the landscape meaning illustrated to subjects on their landscape preference and to investigate the difference of the response(Influence Value;IV) between cultural landscape and natural landscape. For this, color-slide surrogates for cultural and natural landscape are shown to Experimental Group(EG) and Control Group(CG)(between-subject design). And Experimental Group is divided into meaning illustrated Before and After Group(within-subject design). For given 45 slide scenes of cultural and natural landscape, the subjects were asked to measure their preference on ten point scale. The results are as follows; 1. The influence of value illustration is positive in the preference. Specifically, this effect was more powerful for the low beauty landscape than for the high beauty landscape. 2. The relation between the IV and the preference of non illustrated group was deeply correlated. And IV of cultural landscape was higher than that of natural landscape. 3. It is identified that the meaning illustration about high naturalness landscape such as the swamp and alpine landscape is more effective than other natural landscape. 4. Also, the preference was more influenced by the personal task associated with landscape experience. But the statistical significance between the preference and experience about landscape didn't exist. Accordingly, it was suggested by this study that the illustrated meanings of landscape and perceived landscape form were also major influential factors on the landscape preference.

• Journal of the Korean Home Economics Association
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• v.38 no.5
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• pp.25-41
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• 2000

This study examined the relationships of store preference with perceived store attributes and consumers' individual characteristics and the impacts of shopping situations on actual store choice. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. A total of 456 responses was analyzed. Based on store preference and store choice, respondents were divided into four preference(or choice) groups of: Independent fashion specialty store; Independent general fashion store; Department store and Brand-franchised store. MANOVA, ANOVA and $\chi$$^2$ analyses revealed that there were significant differences among 4 store preference groups on 3 store attribute factors(price, promotion, and merchandise & displays), fashion involvement, perceived financial risk and 5 demographic characteristics(age, gender, marital status, education and spending). Also, there were significant differences among 4 store choice groups on 3 shopping situations the respondents had experienced. Based on the results, the study provided a profile of each store preference group and marketing implications.

• The Research Journal of the Costume Culture
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• v.24 no.3
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• pp.324-335
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• 2016

The fashion product image preference changes depending on one's lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand's direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand's direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.

• Journal of Korean Society for Geospatial Information Science
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• v.19 no.1
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• pp.13-20
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• 2011

LBS services is a user-centric location based information service, where its importance has been discussed as an essential engine in an Ubiquitous Age. We aimed to develop an ontology reasoning system that enables users to derive recommended results suitable through selection standard reasoning according to various users' preferences. In order to achieve this goal, we designed the Geo-ontology system which enabled the construction of personal characteristics of users, knowledge on personal preference and knowledge on spatial and geographical preference. We also integrated a function of reasoning relevant information through the construction of Cost Value ontology using multi-criteria decision making by giving weight according to users' preference.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.58 no.7
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• pp.1435-1442
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• 2009

This paper proposes a music recommendation system for a driver in vehicle. The proposed system provides (selects and plays) a music to a driver in vehicle in real-time manner by inferring his preference based on physical, environmental, and personal information. Pulse data as physical information, age and biorhythm as personal information, and time as environmental information are used to infer a driver's and thus recommend a music. Experimental results showed that the proposed system could provide better satisfaction to a driver on the recommended music compared to the conventional approach.

• International Journal of Railway
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• v.4 no.2
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• pp.29-33
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• 2011

High-speed rail study needs to focus on passenger movements as a key element of the planning process. A particular challenge is obtaining comprehensive information on high-speed rail passenger movements. A national preference stated survey was conducted from October to November of 2011 to meet this challenge through direct personal interviews of travelers between Seoul and Busan (the so called Kyung-Bu corridor). Over 40 interviewers were hired and trained to conduct personal interviews at several stations along locations within Kyung-Bu Seoul and Busan corridor. A total of 4,550 travelers were interviewed, furnishing an extensive database on high-speed rail passenger movements. The methodology and procedure employed to collect the national data for Korean high-speed train KTX are described. Specific issues investigated include survey design, questionnaire and strategy. Lessons learned from the high-speed rail passenger movement study provide insights for other countries contemplating similar high-speed rail studies.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.29 no.3
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• pp.15-23
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• 2021

Personal Air Vehicle is expected to be a promising solution to relieve traffic congestion using urban airspace. The development of related technologies such as materials or batteries has been accelerated. In addition, commercial transportation services are being prepared. When fierce competition begins in the PAV market, even technologically superior products will disappear without choices by consumers. Therefore, demand factors should be reflected in PAV development to enhance competitiveness. In the paper, values were estimated for the major technological attributes of PAV. Stated preference data were collected through a survey, and the conjoint method and ordered probit model were adopted. Thereafter, it was confirmed that the value would be high in the order of dual mode, drone-type appearance, and noise reduction. Some R&D strategies were proposed based on this.

• Journal of the Institute of Electronics and Information Engineers
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• v.51 no.3
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• pp.147-155
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• 2014

While variety of content on the internet has increased with the development of IT and person's needs about suitable information are increasing rapidly, studies for personalized service have been actively performed. In the study, we proposed the Hypertension and Diabetes risk analysis system according to personal food intake preference using the analysis method of buying preferences in product recommendation system. For the analysis of food intake preference, the Pearson correlation coefficient is used to calculate similarity weights between each reference analysis data and sample data and then reference data should be grouping into the similarity weights and calculating risk of hypertension and diabetes each group. To evaluate the significance of this system, 1,021 subjects are applied the system. Hypertension and diabetes groups' risk is significant higher than normal group statistically so, it is confirmed that food intake preference and the diseases were relevant. In this paper, we verify the validity of hypertension and diabetes risk analysis system using a personal food intake preference.