• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.3
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• pp.141-152
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• 2018

Although market orientation as the implementation of the marketing concept has long been a major subject in marketing, firms with market orientation do not necessarily come with high performance, showing mixed results in literature. There have been attempts to link market orientation-firm performance until recently with different mediators, but the appreciation on market orientation has been faded in practice. This study focuses on two possibilities for the causes of these problems. 1) Previous studies have overlooked the qualitative aspects of market orientation, 2) have focused on the performance at corporate level. To provide a generalized performance-generation framework, this study demonstrates the market information quality as a moderating variable and introduces the task performance of employees as a universal mediator between market orientation and the firm performance. As the result of this study, we confirmed the positive role of the market information quality and employees' task performance in market orientation-Firm Performance. The relationship between market orientation and employee's task performance becomes stronger when market information quality is high in value. We highlighted the performance generating mechanism of market orientation, regardless of context. This research provides new insights for marketing scholars and managers with regard to both activities and quality of market information and how market orientation affects individual and firm level performance.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.37 no.4
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• pp.54-62
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• 2014

This paper is present the Technology Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Technology Orientation, research development activity, affects to all factor of Enterprise Management Performance significantly. Second, the factor of Technology Orientation, research development environment, only effect on the technology performance. Third, research development ability is affect to technology performance and new product performance that factor of Enterprise Management Performance. Finally, technology industrialization ability isn't affects to Enterprise Management Performance significantly. Based on the results, we are recommendations for small and medium-sized manufacturing enterprises.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.267-274
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• 2020

The focus of this study is to investigate the mediating role of online market orientation on information capital readiness-business performance relationship. The construct of information capital readiness is rarely researched. The readiness here refers to the availability of information capital needed to support strategy execution. As quantitative research, this study employs the partial least squares structural equation modeling (PLS-SEM) to test the hypotheses. Data was collected using questionnaires from the owners/managers of the micro, small, and medium-sized enterprises (MSMEs) in the East Java Province, Indonesia. As many as 433 respondents had participated. The result indicates that information capital readiness directly and positively affects business performance. Further analysis reveals that online market orientation partially mediates information capital readiness-business performance relationship. In conclusion, this study suggests that the owners/managers of the MSMEs should improve their information capital readiness to support online market orientation strategy so that it can improve their business performance. This is the first study that brings together the issues of information capital readiness and online market orientation as the antecedents of business performance in the Indonesian MSMEs research setting. The mediating role of online market orientation is rarely explored in previous studies.

• The Journal of Industrial Distribution & Business
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• v.8 no.1
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• pp.23-31
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• 2017

Purpose - Market orientation is a key factor for business performance in today's fluctuating conditions. This study investigates whether the employment of innovation can improve the innovative capability and increase the performance by gaining competitive advantages or not. Therefore, this study aims to investigate the effects of market orientation on the performance of small and medium size distributer enterprises (SMDEs) in Iran. Research design, data, and methodology - Customer orientation, Competitor orientation, and Inter-functional coordination have been regarded as market orientation indices to determine the effects of these indices on marketing innovation, gaining competitive advantages, and companies' performance as well. Data were collected from managers and experts in SMDEs in Iran. The structural equations modeling are used for analysis. Results - The results indicated that marketing innovation has been improved in competitive companies that enjoyed a high level of Inter-functional coordination among the various units. Besides, marketing innovation resulted in gaining competitive advantages regarding cost management, concentration, and differentiation in these companies. In addition, it was observed that SMDEs that obtain competitive advantages are equipped to reap superior performance. Conclusions - With cost management, differentiation and concentration are more likely to enhance the enterprise efficiency and effectiveness than other companies. Additionally, competitiveness, inter-functional coordination, and marketing innovation in SMDEs have a positive impact on marketing innovation.

• Knowledge Management Research
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• v.20 no.1
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• pp.175-194
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• 2019

In order to overcome the limitation of market orientation concept, Narver et al. (2004) have extended the original concept into two dimensions, responsive market orientation (RMO) and proactive market orientation (PMO), respectively. Yet, there has been very limited empirical studies that analyzed the differential effects of each market orientation on firm outcomes, especially in the Korean context. We analyze the impact of RMO and PMO on the new product performance in the perspective of SMEs and examine the moderating effect of external factors such as environmental uncertainty and market similarity. The results of this study show that both RMO and PMO have a significant positive effect on the new product performance of SMEs. Also, environment uncertainty shows a negative moderating effect on the relationship between RMO and new product performance, whereas it has positive moderation with PMO. This suggests that focusing on potential customers' needs rather than current needs helps improve firm performance as the competitive environment surrounding the firm becomes more uncertain. Lastly, market similarity showed a positive moderating effect on the relationship between RMO and new product performance, but not on PMO.

• Management & Information Systems Review
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• v.36 no.2
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• pp.157-185
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• 2017

This study was carried out with the attention that the concept of entrepreneurial orientation has been applied at various levels of CEO, employee, management, and organization as a whole. The differences between these concepts were examined by discriminant validity and convergence validity, and the causal relationship between these concepts and performance was analyzed. A total of 96 questionnaires were collected and analyzed. The results show that CEO's entrepreneurial orientation, employee's entrepreneurial orientation, manager's entrepreneurial orientation and organizational entrepreneurial orientation have convergent validity and discriminant validity, and that these variables have different effects on the firm 's innovation performance and financial performance. In the analysis of the mediating effect, when the variables of all levels were put into a single variable, the innovation performance mediates between the entrepreneurial orientation and the financial performance in all variables. However, when all variables are applied simultaneously, innovation performance has mediating effect only on the relationship between organizational entrepreneurship orientation and financial performance. This shows that there is a conceptual difference according to applied level. As a result of the analysis of the causal relationship by the application level of entrepreneurial orientation, it is found that causality is formed among the entrepreneurial orientation variables. In particular, CEO's entrepreneurial orientation influences employee's entrepreneurial orientation, manager's entrepreneurial orientation, and organization's entrepreneurial orientation, and again, employee's entrepreneurial orientation and managerial entrepreneurial orientation form a causal relationship that influences organization's entrepreneurial orientation. In the relationship between innovation performance and financial performance, CEO's entrepreneurial orientation, organization's entrepreneurial orientation, and manager's entrepreneurial orientation are influencing innovation performance, and the only variables influencing financial performance are organization's entrepreneurial orientation. In conclusion, the limitations of the study and its future direction are presented.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.1
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• pp.181-195
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• 2010

This study intends to find the empirical relationship between influential factors of CRM realization and performance. The purpose of this study is to analyze effect of managerial support factors on customer orientation, work performance, and customer performance in the banking institutions. First, it is analyzed to find what kind of effects the major factor of CRM system may have on customer orientation. Then, the impacts of the customer orientation on the performance are to be analyzed. Lastly, it is analyzed that the work performance affects the customer performance.

• Journal of Industrial Convergence
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• v.18 no.1
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• pp.1-15
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• 2020

This study aims at examining the effect of strategic orientation on IT startup performance and analyzing the mediating effect of network in the relationship. The study was conducted on the three dimensions that make up strategic orientation: technological orientation, customer orientation, competitive orientation on firm performance, and the understanding of the role of the network. Empirical research on 94 IT startups as residents of startup support institutions was conducted. The suitability of the research model was evaluated with PLS-SEM. As a result of the empirical analysis, customer orientation and competitive orientation was verified to have a positive effect on network, while Technological orientation was confirmed to have no positive effect. and network mediated the relationship between customer orientation and competitive orientation, while Technological orientation was confirmed to have no positive effect. The results of this study provide startup practitioners with strategic direction and the importance of network establishment and utilization.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.37 no.4
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• pp.251-258
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• 2014

The purpose of this study is to present that the entrepreneurial orientation affects to management performance in the small manufacturer. In order to carry out this research, we obtained 171 survey sheets and inspected seven assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of entrepreneurial orientation, innovative-ness, influences on the technical innovation performance and financial performance significantly. Second, the element of entrepreneurial orientation, proactive-ness, has an important effect on the technical innovation performance and financial performance. Finally, the requisite of entrepreneurial orientation, risk taking, affects to the technical innovation performance significantly, but not the financial performance. Based on the results, the companies that achieve the technical innovation and financial performance have an atmosphere to encourage to perform the research and development works and find out innovative ideas and improvement points in processes. However, the entrepreneur is required to take careful judgement for determining the uncertain circumstance.

• Journal of Distribution Science
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• v.12 no.8
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• pp.71-82
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• 2014

Purpose - This study is to examine the effect of environmental orientation on innovation, environmental and market performance in Korean franchise firms' context. This study also investigates how environmental orientation, innovation and environmental performance play mediating roles between environmental orientation and market performance. For these purposes, the authors developed a structural model which consists of several constructs. In the model, environmental orientation was proposed to affect innovation and environmental performance, while innovation and environmental performance influence market performance. Specifically, innovation and environmental performance were proposed as core mediators between franchise firms' environmental orientation and market performance. Research design, data, and methodology - The data were collected from 155 franchise firms in Korea during January 2012. The results of factor analysis with reliability test with Cronbach's α warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures of each construct was warranted from the result of correlation analysis. The data were analyzed with reliability analysis, and structural equation modeling with SPSS Win/PC 18.0 and AMOS 18.0. Results - The results of the overall model analysis appeared as follow: χ²=52.388(df=21), p=.000. GFI=.932, AGFI=.854, NFI=.964, CFI=.978, RMSEA=.099, RMR=.059. Since the result of the overall model analysis demonstrated a good fit, we further analyzed our data. The findings can be summarized as follows: Firstly, the environmental orientation had a positive effect on innovation and environmental performance, but had not a direct effect on market performance. Secondly, innovation had a positive effect on environmental performance, but had not a direct effect on market performance. Thirdly, environmental performance had a positive effect on market performance. Conclusions - The results of this study show that, in order to achieve competitive advantages and environmental and market performance in turbulent market situation, franchise firms should emphasize internal and external environmental orientation, and put through improvements in perspective of technology, organization, and product. Consequently, this research suggests that environmental orientation is a motive for franchise companies' innovation, environmental performance, and market performance. It also suggests theoretical and managerial implications, limitations, and further research directions.