Browse > Article

The Role of Market Information Quality and Employee's Task Performance Linking Market Orientation to Firm Performance in SMEs  

Hong, Sung jun (Business Administration, Soonchunhyang University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.13, no.3, 2018 , pp. 141-152 More about this Journal
Abstract
Although market orientation as the implementation of the marketing concept has long been a major subject in marketing, firms with market orientation do not necessarily come with high performance, showing mixed results in literature. There have been attempts to link market orientation-firm performance until recently with different mediators, but the appreciation on market orientation has been faded in practice. This study focuses on two possibilities for the causes of these problems. 1) Previous studies have overlooked the qualitative aspects of market orientation, 2) have focused on the performance at corporate level. To provide a generalized performance-generation framework, this study demonstrates the market information quality as a moderating variable and introduces the task performance of employees as a universal mediator between market orientation and the firm performance. As the result of this study, we confirmed the positive role of the market information quality and employees' task performance in market orientation-Firm Performance. The relationship between market orientation and employee's task performance becomes stronger when market information quality is high in value. We highlighted the performance generating mechanism of market orientation, regardless of context. This research provides new insights for marketing scholars and managers with regard to both activities and quality of market information and how market orientation affects individual and firm level performance.
Keywords
market orientation; market information quality; employee's task performance; firm performances;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Jones, G. K., Lanctot Jr A., & Teegen, H. J.(2001). Determinants and Performance Impacts of External Technology Acquisition. Journal of Business Venturing, 16(3), 255-283.   DOI
2 Ketchen Jr, D. J., Hult, G. T. M., & Slater S. F.(2007). Toward Greater Understanding of Market Orientation and the Resource-Based View. Strategic Management Journal, 28(9), 961-964.   DOI
3 Kim, K. W., & Kim, M. S.(2017). An Empirical Analysis of Influence of Corporate Entrepreneurship on Business Performance from the Viewpoint of SMEs' Growth. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 12(5), 13-28.
4 Kim, S. I., & Lee, W. J.(2016). Impacts of Entrepreneurship and Market Orientation of Business Incubator CEO's on business performance: Focusing on Moderating effects of utilization level of BI Supporting Services. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(5), 1-13.
5 Kirca, A. H., Jayachandran, S., & Bearden, W. O.(2005). Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance. Journal of Marketing, 69(2), 24-41.   DOI
6 Kline, R. B.(2005). Principles and Practice of Structural Equation Modeling. 2nd ed., NY: Guilford.
7 Kohli, A. K., & Jaworski, B.(1990). Market Orientation: The Construct, Research Proposition, and Managerial Implications. Journal of Marketing, 54(2), 1-18.   DOI
8 Korschun, D., Bhattacharya, C. B., & Swain, S. D.(2014). Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees. Journal of Marketing, 78(3), 20-37.   DOI
9 Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P.(2011). Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?. Journal of Marketing, 75(1), 16-30.   DOI
10 Lunenburg, F. C.(2011). Self-efficacy in the Workplace: Implications for Motivation and Performance. International Journal of Management, Business, and Administration, 14(1), 1-6.
11 MacMillan, I. C., & Selden, L.(2008). Change with Your Customers, and Win Big. Harvard Business Review, 86(12), 24-25.
12 Menguc, B., Auh, S., Katsikeas, C. S., & Jung, Y. S.(2016). When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees' Job Satisfaction and Performance?. Journal of Marketing, 80(1), 65-83.   DOI
13 Monczka, R. M., Petersen, K. J., Handfield, R. B., & Ragatz, G. L.(1998). Success Factors in Strategic Supplier Alliances: The Buying Company Perspective. Decision Sciences, 29(3), 553-577.   DOI
14 Redman, T. C.(1998). The Impact of Poor Data Quality on the Typical Enterprise. Communications of the ACM, 41(2), 79-82.   DOI
15 Morgan, N. A., Vorhies, D. W., & Mason, C. H.(2009). Market Orientation, Marketing Capabilities, and Firm Performance. Strategic Management Journal, 30(8), 909-920.   DOI
16 Narver, J. C., & Slater, S. F.(1990). The Effects of Market Orientation on Business Profitability. Journal of Marketing, 54(4), 20-35.   DOI
17 Podsakoff, P. M., Mackenzie, S. B., Lee, J. Y., & Podsakoff N. P.(2003). Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies. Journal of Applied Psychology, 88(5), 879-903.   DOI
18 Setia, P., Venkatesh, V., & Joglekar, S.(2013). Leveraging Digital Technologies: How Information Quality Leads to Localized Capabilities and Customer Service Performance. MIS Quarterly, 37(2), 565-590.   DOI
19 Slater, S. F., & Narver, J. C.(1995). Market Orientation and the Learning Organization. Journal of Marketing, 59(3), 63-74..   DOI
20 Sobel, M. E.(1982). Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models. Sociological Methodology, 13, 290-312.   DOI
21 Sorensen, J. B.(2002). The Strength of Corporate Culture & the Reliability of Firm Performance. Administrative science quarterly, 47(1), 70-91.   DOI
22 Srivastava, R. K., Fahey, L., & Christensen, H. K.(2001). The Resource-based View and Marketing: The Role of Market-based Assets in Gaining Competitive Advantage. Journal of Management, 27(6), 777-802.   DOI
23 Lindell, M. K., & Whitney, D. J.(2001). Accounting for Common Method Variance in Cross-Sectional Research Designs. Journal of Applied Psychology, 86(1), 114-121.   DOI
24 Wang, G., & Miao, C. F.(2015). Effects of Sales Force Market Orientation on Creativity, Innovation Implementation, and Sales Performance. Journal of Business Research, 68(11), 2374-2382.   DOI
25 Lam, S. K., Kraus, F., & Ahearne, M.(2010). The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective. Journal of Marketing, 74(5), 61-79.   DOI
26 Lee, Y. W., Strong, D. M., Kahn, B. K., & Wang, R. Y. (2002). AIMQ: a Methodology for Information Quality Assessment. Information & Management, 40, 133-146.   DOI
27 Li, S., & Lin, B.(2006). Accessing information sharing and information quality in supply chain management. Decision Support Systems, 42(3), 1641-1656.   DOI
28 Li, T., & Calantone, R. J.(1998). The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination. Journal of Marketing, 62(4), 13-29.   DOI
29 Lings, I., & Greenley, G.(2009). The Impact of Internal and External Market Orientations on Firm Performance. Journal of Strategic Marketing, 17(1), 41-53.   DOI
30 Bagozzi, R. P., & Yi, Y.(1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74-94.   DOI
31 Baker, W. E., & Sinkula, J. M.(2005). The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance. Journal of the Academy of Marketing Science, 27(4), 411-427.   DOI
32 Bonger, W. C., & Bansal, P.(2007). Knowledge Management as the Basis of Sustained High Performance. Journal of Management Studies, 44, 165-188.   DOI
33 Wernerfelt, B.(1984). A Resource-Based View of the Firm. Strategic Management Journal, 5(2), 171-180.   DOI
34 Zhou, K. Z., Yim, C. K., & Tse, D. K.(2005). The Effects of Strategic Orientations on Technology-and Market-Based Breakthrough Innovations. Journal of Marketing, 69(2), 42-60.   DOI
35 Zhou, K. Z., Li J. J., N. Zhou & Su, C.(2008). Market Orientation, Job Satisfaction, Product Quality, and Firm Performance: Evidence From China. Strategic Management Journal, 29(9), 985-1000.   DOI
36 Barney, J.(1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120.   DOI
37 Baum, J. R., & Wally, S.(2003). Strategic Decision Speed and Firm Performance. Strategic Management Journal, 24(11), 1107-1129.   DOI
38 Cadogan, J. W., Souchon, A. L., & Procter, D. B.(2008). The Qality of Mrket-oriented Bhaviors: Formative Index Construction. Journal of Business Research, 61(12), 1263-1277.   DOI
39 Chang, W., Franke, G. R., Butler, T. D., Musgrove, C. F., & Ellinger, A. E.(2104). Differential Mediating Effects of Radical and Incremental Innovation on Market Orientation-Performance Relationship: A Meta-Analysis. Journal of Marketing Theory and Practice, 22(3), 235-249.   DOI
40 De Luca, L. M., & Atuahene-Gima, K.(2007). Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance. Journal of Marketing, 71(1), 95-112.   DOI
41 Fornell, C., & Larcker. D. F.(1981). Evaluating Structural Equation models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.   DOI
42 Frosen, J., Luoma, J., Jaakkola, M., Tikkanen, H., & Aspara, J. (2016). What Counts versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement. Journal of Marketing, 80(3), 60-78.   DOI
43 Gebhardt, G. F., Carpenter, G. S., & Sherry Jr, J. F.(2006). Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation. Journal of Marketing, 70(4), 37-55.   DOI
44 Hosany, S., & Prayag. G.(2013). Patterns of Tourists' Emotional Responses, Satisfaction, and Intention to Recommend. Journal of Business Research, 66(6), 730-737.   DOI
45 Agarwal, S., Erramilli, M. K., & Dev, C. S.(2003). Market Orientation and Performance in Service Firms: Role of Innovation. Journal of Services Marketing, 17(1), 68-82.   DOI
46 Atuahene-Gima, K.(2005). Resolving the Capability-Rigidity Paradox in New Product Innovation. Journal of Marketing, 69(4), 61-83.   DOI
47 Haas, M. R., & Hansen, M. T.(2007). Different Knowledge, Different Benefits: Toward a Productivity Perspective on Knowledge Sharing in Organizations. Strategic Management Journal, 28(11), 1133-1153   DOI
48 Han, J. K., Kim, N., & Srivastava, R. K.(1998). Market Orientation and Organizational Performance: Is Innovation a Missing Link?. Journal of Marketing, 62(4), 30-45.   DOI
49 Hansen, G. S., & Wernerfelt, B.(1989). Determinants of Firm Performance: The Relative Importance of Economic and Organizational Factors. Strategic Management Journal, 10(5), 399-411.   DOI
50 Hurley, R. F., & Hult, G. T. M.(1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination. Journal of Marketing, 62(3), 42-54.   DOI
51 Im, S., & Workman Jr, P.(2004). Market Orientation, Creativity, and New Product Performance in High-Technology Firms. Journal of Marketing, 68(2), 114-132.   DOI
52 Janssen, O., & Van Yperen, N. W.(2004). Employees' Goal Orientations, the Quality of Leader-member Exchange, and the Outcomes of Job Performance and Job Satisfaction. Academy of Management Journal, 47(3), 368-384.   DOI
53 Jaworski, B., & Kohli,, A. K.(1993). Market Orientation: Antecedents and Consequences. Journal of Marketing, 57(3), 53-71.   DOI