• 한국운동역학회지
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• 제32권3호
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• pp.69-79
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• 2022

Objective: The purpose of this study is to analyze trends related to sports and artificial intelligence (AI) to understand the trends and how they change according to time, and to establish methods to apply AI in sports. Both macro and micro perspectives related to sports utilization of AI were analyzed. Method: In this study, after analyzing and discussing various information related to the use of artificial intelligence in the sports through a search of academic journals, papers, books, and websites published recently at nationally and internationally, the application plan of artificial intelligence in the sports field was presented. Results: 1) Motion analysis technology using artificial intelligence is effective in sports where posture is important, and if it provides systematic feedback and training methods, it can help improve performance. 2) The introduction of a sports referee judgment system using artificial intelligence is expected to improve performance by restoring factual judgment and objective fairness in sports games. 3) Artificial intelligence will provide coaching staff and players with a variety of information to help improve performance through systematic coaching and improving feedback and enhanced training methods. 4) It is judged that artificial intelligence-related to sports ethics, sports ICT, sports marketing, sports prediction, etc. We think that based on the current AI research trends will have a positive impact on all sports-related areas, helping to revitalize sports. Conclusion: Motion analysis technology using artificial intelligence, sports referee judgment system, coaching using artificial intelligence, and artificial intelligence are judged to have a positive effect on all sports-related areas and help revitalize sports.

• 한국응용과학기술학회지
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• 제41권2호
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• pp.273-282
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• 2024

파크골프는 실버세대들이 신체적, 비용적으로 부담 없이 즐길 수 있는 생활체육으로서 자리매김하고 있다. 이에 파크골프 참여자들의 열정적인 참여행동이 운동몰입 및 운동성과에 미치는 영향을 살펴보고자 하였다. 대상은 파크골프 참여자 243명을 대상으로 하였고, 자료처리는 SPSS 21.0 및 AMOS 18.0을 이용하였다. 또한, 빈도분석, 신뢰도, 확인적 요인분석 및 상관분석을 실시하였다. 그리고 SEM을 통해 경로분석을 실행하였고, 부트스트래핑을 활용하여 매개효과를 분석하였다. 첫째, 열정적 행동과 운동몰입의 관계는 조화열정은 운동몰입에 영향을 미치지 않았고, 강박열정은 정적인 영향을 미쳤다. 둘째, 열정은 운동성과에 정적인 영향을 미쳤다. 셋째, 운동몰입은 운동성과에 정적인 영향을 미쳤다. 넷째, 열정과 운동성과의 관계에서 운동몰입이 부분적 매개 역할을 하였다. 따라서 열정이 저하되지 않도록 파크골프장의 환경을 개선해 준다면 운동몰입 및 운동성과는 향상될것이다.

• 동아시아경상학회지
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• 제10권3호
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• pp.115-125
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• 2022

Purpose - Sports leadership is frequently used as a useful comparison for understanding traits like teamwork and motivation in the business world. Based on the results of numerous studies, this research provides a critical assessment of the current state of knowledge in sport leadership research using methodological advances from other disciplines such as business and economics Research design, Data, and methodology - This research selected the systematic review analysis as its research design. The review analysis is a minimal set of elements for reporting in reviews by evidence. The present author included numerical data with confidence ranges for the most crucial outcomes if the review contained meta-analyses. Result - According to a study in sports, transformational leadership has a positive effect on company success. Communication and commitment, two possible mediators, may strengthen the impact of transformational leadership on cohesiveness. Prior researchers found that intrinsic drive serves as a bridge between transformational leadership and performance. Conclusion - This research concludes that the articles used for data analysis in this study examined the value of sports leadership for business leaders in a number of sports, including athletics and handball, among others. There is a good chance that different sports will provide different insights on the value of sports leadership for CEOs.

• 운동영양학회지
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• 제25권3호
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• pp.23-27
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• 2021

[Purpose] Functional beverages are intended to support those who want to maintain optimal physical condition and improve their quality of life through the enhancement of heart health, immunity, and digestion. The purpose of this study was to investigate the performance of top-level athletes consuming immune-strengthening conditioning nutritional drinks. [Methods] A total of 107 top-level athletes (baseball (56 players), pro volleyball (17), athletics (16), cycling (8), golf (6), and fencing (6)) participated in the experiment. They consumed an immune-enhancing functional beverage once a day for 8 weeks and responded to a survey before, during, and after drinking the beverage. [Results] Three total aspect-based subfactors were drawn from 24 questions in the factor analysis: physical, satisfaction with mental stability, and activity in performance. The physical, mental stability and performance changes of athletes significantly increased in period 2 (4 weeks after intake) and period 3 (after 8 weeks of intake). [Conclusion] We evaluated the efficacy of a new conditioned beverage containing Lactobacillus B240 and protein in improving the performance and physiological utility of top athletes. This functional drink may gain popularity among those seeking health benefits and improved exercise performance.

• Advances in concrete construction
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• 제16권4호
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• pp.189-203
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• 2023

This study investigates the bending and stability properties of cylindrical constructions, with a focus on their use in the design and implementation of sporting equipment. The work focuses on a cylindrical construction resembling nanomotors, similar to components seen in sports equipment, using mathematical modeling based on high-order beam theory and nonlocal strain gradient theory. The analysis provides important insights into the dynamic behavior of these systems, revealing light on the impact of numerous factors such as rotational velocity, section change rate, and structural dimensions. The results show a relationship between angular velocity growth and section change rate, which leads to an increase in fundamental frequency values. Furthermore, the research emphasizes the effect of structural factors on dynamic deflection, giving critical information for increasing the stability and performance of sporting equipment. This study adds to the area of sports engineering by providing a more nuanced understanding of how cylindrical constructions react under diverse settings. The results will help to guide the design and manufacturing processes of sports equipment, assuring improved stability and performance for players across a wide range of sports.

• 복식문화연구
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• 제22권3호
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• pp.468-480
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• 2014

This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

• 운동영양학회지
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• 제25권1호
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• pp.7-15
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• 2021

[Purpose] Sodium bicarbonate shows ergogenic potential in physical exercise and sports activities, although there is no strong evidence which performance markers show the greatest benefit from this supplement. This study evaluated the effects of sodium bicarbonate supplementation on time trial performance and time to exhaustion in athletes and sports practitioners. [Methods] A systematic review was conducted using three databases, including 17 clinical trials. Among these clinical trials, 11 were considered eligible for the meta-analysis according to the criteria for the assessment of methodological quality using the PEDro Scale. Time to exhaustion was assessed in six studies, while time trial performance was evaluated in five studies. [Results] A significant beneficial effect of supplementation on time to exhaustion was found in a random effects model (1.48; 95% confidence interval [CI], 0.49 to 2.48). There was no significant effect of supplementation on time trial performance in a fixed effects model (slope = -0.75; 95% CI, -2.04 to 0.55) relative to a placebo group. [Conclusion] Sodium bicarbonate has the potential to improve sports performance in general, especially in terms of time to exhaustion.

• 한국의류학회지
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• 제42권6호
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• pp.1025-1038
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• 2018

This study identifies the socio-psychological factors on athleisure wear purchase behavior and focuses on the effects of participation motives in sports leisure activity. This research compares athleisure wear purchase behavior among the three groups segmented by participation motives for sports and leisure activity. An online survey on male and female consumers between the ages of 20 and 50 provided 319 responses that were analyzed using SPSS 20.0. The factor analysis and reliability analysis, cluster analysis, variance analysis, Duncan test, and Chi square test were conducted. The results were: 1) From a result of the factor analysis on consumers' sports leisure participation motives clearly showed factorial structures including social interaction, physical health, and pleasant feeling. 2) Cluster analysis indicated three groups of participation motives in sports and leisure activity such as passive motivating type, social interaction type, and wellness type. 3) Consumer groups showed significant differences in purchase reasons, preferred brands, product items, and pursued performance attributes for purchasing athleisure wear products.

• 산경연구논집
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• 제15권5호
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• pp.39-46
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• 2024

Purpose: This study seeks to address the following research questions: (1) What are the fundamental principles of sports psychology that can be applied to business leadership? (2) How can these principles enhance business leadership effectiveness? As a result, the study may evaluate the necessity and benefits of incorporating sports psychology principles into business leadership practices. Research design, data and methodology: The data collection process in this study involved a systematic Literature review approach, following the prior literature analysis guidelines by numerous past studies. This methodical approach to selecting articles can be useful in synthesizing existing literature and can be referred to as Literature review and selection. Results: The literature analysis has indicated that there is much support for assumptions underpinning business leadership modules, which can be enhanced by applying sports psychology. This topic discusses the traits of self-positivity and mental toughness, goal perspective and interpersonal relationships within a team, and visualization in a sporting organization that can be implemented in business management to support organizational performance. Conclusions: All in all, it can be concluded that organizations must consider adopting Sports Psychology principles into their Leadership Development Programs. Psychological skills development training that includes mental toughness, goal setting, team cohesion,

• 지식경영연구
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• 제24권4호
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• pp.195-218
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• 2023

스포츠 팬덤은 스포츠 구단의 수익구조에 있어 핵심적인 요인으로, IT기술의 발달에 힘입어 전세계적으로 확산되고 있다. 이에 따라 스포츠 구단에도 글로벌 팬덤을 관리하기 위한 노력이 요구되고 있으며 소셜미디어를 포함한 디지털 마케팅 전략의 중요성 또한 높아지고 있다. 본 연구는 스포츠 구단의 경기 성적 및 소셜미디어 운영이 팬들의 구단에 대한 인게이지먼트를 반영하는 온라인 정보 검색량에 대하여 미치는 영향을 실증분석을 통해 확인한다. 더불어, 이러한 영향이 스포츠 팬 토큰의 발행 여부에 따라 다를 수 있음을 검증한다. 본 연구를 위하여 2022년 7월~12월의 기간에 대하여 유럽축구연맹, 네이버 스포츠, 엑스, 네이버 데이터랩에서 각 구단별 경기 일정 및 성적, 소셜미디어 게시물의 게시량, 팬들의 온라인 정보 검색량을 수집하여 분석하였다. 데이터 분석 결과, 구단의 경기 성적인 경기 중 골 득실점과 구단의 소셜미디어 게시물의 게시량은 팬들의 온라인 정보 검색량에 유의하고 긍정적인 영향을 미친다. 나아가, 구단의 스포츠 팬 토큰이 발행된 경우, 구단의 경기 성적 및 소셜미디어 운영이 팬들의 온라인 정보 검색량에 미치는 상술된 영향력이 강화되는 것으로 나타났다. 본 연구는 스포츠 구단과 팬 인게이지먼트에 대한 실증분석을 수행하고 팬 토큰의 마케팅적 측면을 탐구함으로써 스포츠 마케팅의 연구 범위를 확장하며 스포츠 구단의 마케팅 전략 수립을 위한 실무적 시사점을 제시하였다.