• Title/Summary/Keyword: perception of the fairness

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Organizational Justice and the Intent to Share: Knowledge Sharing Practices among Forensic Experts in Turkey

  • Can, Ahmet;Hawamdeh, Suliman
    • Journal of Information Science Theory and Practice
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    • v.1 no.4
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    • pp.12-37
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    • 2013
  • Organizational climate and organization culture can be some of the leading factors in hindering knowledge sharing within the organization. It is generally accepted that successful knowledge management practice, including knowledge sharing, comes as a result of a conducive and knowledge sharing friendly environment. Organizations that promote and reward collective work generate a trustful and a more collaborative learning culture. The perception of fairness in an organization has been considered an important indicator of employee behavior, attitude, and motivation. This study investigates organizational justice perception and its impact on knowledge sharing practices among forensic experts in the Turkish National Police. The study findings revealed that senior officers, who are experts in the field, have the strongest organizational justice perception. Meanwhile, noncommissioned officers or technicians bear positive but comparatively weaker feelings about the existence of justice within the organization. The study argues that those who satisfy their career expectations tend to have a higher organizational justice perception.

The Influence of Low Cost Airline's Flexible Fare Policy on Consumers' Perceptions of Price Fairness (저가항공사의 유동적 요금 전략이 소비자의 가격공정성 지각에 미치는 영향)

  • Hwang, Hee-Joong;Choi, Young-Keun
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.123-128
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    • 2014
  • Purpose - The purpose of the study is to reexamine the price fairness as practiced by low cost airlines, as a consumer has to experience such inconveniences as inferior airport transportation, extra fees on in-flight meals, and non-negotiable seats, and consumers evaluate such experiences keeping in mind their total costs. This evaluation includes price fairness and allows a reasonable and overall consideration of factors of low cost airlines. It tries to set up a measurement of the indicators consumers' perceptions of price fairness academically as it adapts price fairness to airline services which are renowned for price volatility. Research design, data, and methodology - The research proposes an alternative pricing strategy for the long term profit of low cost airlines after going over conflicts between the traditional theory of consumers' price perception mechanism and flexible fair policy of low cost airlines. It was meaningful when it relates to the early stage of the business, while it enhances the risks relating to the long term survival of low cost airlines. In addition, it is significant as it highlights the negative influences on consumers' perceptions of price fairness, as low cost airlines run on extremely low cost perspectives. Results - The results of the research provide insight into four perspectives, as consumers' perceptions of price fairness are influenced by the frequency and range of price changes and services. The first perspective is that it would lead to positive price evaluation when a low cost airline cuts prices frequently with little changes than one big change. It also would lead to the same result when it comes to necessary services. The second perspective is that one big increase of price would rather undermine the negative aspects of price changes than those of several smaller ones. The third perspective is that additional services would be good to consumers' perceptions of price fairness as compared to discount benefits with respect to the cost. Finally, a low cost airline should consider that consumers will change airlines or defer their flight schedule if the flight fares increase beyond their limits. Conclusions - Low cost airlines should reconsider their pricing policies for services that were provided free earlier. A consumer would not like discount benefits when made to pay for services that were, for long, free of charge. If a low cost airline can provide services with no charge, it should improve volumes if the costs are standardized and, moreover, should consider the charging fees. Alternatively, a consumer can choose between services and fair discount. Low cost airlines are implementing sales promotion strategies, as the competition is more intense than it used to be. In these days, they should regard services over sales promotion, as consumers may prefer to spend money on good premium services. Some differentiation in services could create a good market position for the airlines and, hence, good financial performance.

A Study on the Moderating Effect of Nationality of Advertising Models for Masstige Brands: Based on Construal Level Theory (매스티지 브랜드 광고모델 국적의 조절효과에 대한 연구: 해석수준이론을 중심으로)

  • Chen, Zhenkun;Bang, Jounghae;Kim, Min Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.362-367
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    • 2021
  • This study investigated the effects of brand awareness and perceived price fairness on the purchase intention of masstige brands and the moderating effect of country of advertising (Korea or China) for the Chinese tourists visiting Korea. Along with the luxury image and the reasonable price range of masstige brands, the effect of Korean models matching with the country of masstige brand and Chinese models for Chinese visitors was examined based on the construal level theory. To test the hypotheses, a 2 (brand awareness H/L)×2 (perceived price fairness)×2 (country of model) factorial design was employed. As a result, brand awareness and price fairness perception were found to have positive effects on the purchase intention of masstige brands, and the moderating effect of the country of advertising models was also significant. With Korean models, the effects of brand awareness and price fairness perception on the purchase intention of masstige brands were higher than with Chinese models. This study sheds light on the fact that for Chinese tourists, Korean advertising models are more effective even with the specific signal like price when they perceive psychological distance.

The impact of Digital Video Effects and subtitles on evaluation and agenda recognition in TV News (TV뉴스의 어깨걸이와 자막이 뉴스에 대한 평가와 의제 인식에 미치는 영향)

  • Bae, Jin-Ah
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.465-473
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    • 2017
  • An experiment was conducted to investigate the relationship between the DVEs and subtitles provided with anchor speech in TV news and the news evaluation, trust and agenda recognition. 120 university students were asked to watch four types of news that differed in the contents of their DVEs and subtitles, and then they evaluated the fairness, sensibility, and irritability of the news. The content of DVEs and subtitles were related to the irritability evaluation and trust of the news, and it was not related with the fairness and sensibility evaluation. When the DVEs and subtitles emphasizing the stimulating aspects of the issue were given, the irritability was highly evaluated and the trust was low. The evaluation on news fairness affected the news trust. The more they rated news as fair, the greater the trust in news. Unlike the assumption in this study, DVEs and subtitles were not the main factors influencing the news agenda perception, and the viewers tended to perceive the agenda based on the news content itself.

A Study on the Analysis of Market Efficiency of Agricultural Products in E-Commerce B2C Platform -Based on the Consumers' Price Fairness Perceptions- (전자상거래 B2C 플랫폼 농산물 시장효율성 분석에 관한 연구 -소비자의 가격공정성 관점 기준으로-)

  • Bai, Xiu-Na;Chung, Gi-Young;Kim, Hyung-Ho
    • Journal of the Korea Convergence Society
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    • v.11 no.6
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    • pp.237-248
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    • 2020
  • The purpose of this study is to measure the agricultural product market efficiency of the three e-commerce platforms from the perspective of consumer price fairness perception, analyze the quality and price gap of invalid brands, and help agricultural products enterprises to formulate reasonable price strategies. The characteristics of farm products sold in e-commerce platforms(quality, origin, taste, safety level) were selected as output indicators and the prices of products were selected as input indicators to evaluate the efficiency of the market through DEA analysis. According to the analysis, JD mall has the largest proportion of effective brands, while YHD.com has the highest average market efficiency, and northeast rice has the largest difference in average efficiency among the three platforms. The results show that price inefficiencies still exist in the electronic market. The development of online market for agricultural products should pay attention to consumer price fairness and pay attention to the coordination between price and quality. The limitation of this paper is that it does not focus on the influence of words of mouth marketing in internet market and consumer experience, which can be the future research direction.

A Study on the Effect of Fairness Perception of Incentive System on Manager-Trust -The moderating effect on HRM strength- (집단 성과급제도의 공정성이 신뢰에 미치는 영향 - 인사시스템 신뢰강도의 조절효과로 -)

  • Kim, Sung-Gun;Kim, Hae-Ryong
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.199-214
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    • 2016
  • There is a negotiation between management and labors about paying incentive at the every end of the year. This result causes the conflict between management and labors. The successful operation of incentive system is based on respect and common benefit between workers and managers. The manager-trust is the power of leading reciprocality. This research started from the issues of companies with incentive system at this year. This research analysed the influence of manager-trust by the fairness of incentive system. and how HRM system affects the manager-trust through the strength of the HRM system. It appeared in a survey that shows the fairness of incentive system and manager-trust effect positive matter. As a result of the control effect in the strength of the HRM system, the relationship between distributive justice and manager-trust shows that Distinctiveness, consistency, and consensus have the control effect. Although the Distinctiveness has control effect, consistency and consensus didn't have control effect in the relationship between perceptual justice and manager-trust.

The Influences of Variables Related to Family and Employment on Work-Family Negative Spillover in Dual-Earner Couples (맞벌이 부부의 일-가족 부정적 전이에 영향을 미치는 가족 및 직업관련 변수)

  • Jang, Yoon Ok;Jeong, Seo Leen
    • Journal of Families and Better Life
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    • v.34 no.2
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    • pp.65-83
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    • 2016
  • The purpose of this study was to investigate the influences of variables related to family and employment on work-family negative spillover. The subjects of this study were 570 dual-earner with children. The research tool was questionnaires. For data analysis, factor analysis, Cronbach ${\alpha}$, and multiple regression were performed. The main results of this study were as following. First, among variables related to family, spouse support, parental satisfaction, marital satisfaction, perceived fairness in the division of household labor, daily housework hour and family strengths had an influence on $work{\rightarrow}family$ negative spillover in wives, and weekends housework hour, perceived fairness in the division of household labor, perception of the gender role, and satisfaction of the division in household labor had an influence on $work{\rightarrow}family$ negative spillover in husband. Second, among variables related to family, parental satisfaction, number of children influence on $family{\rightarrow}work$ negative spillover in wives, and spouse support, parental satisfaction, satisfaction of the division in household labor, marital satisfaction, and perception of the gender role had an influence on $family{\rightarrow}work$ negative spillover in husband. Third, among variables related to employment, support from workplace, weekly working hour, monthly income, and job satisfaction had an influence on $work{\rightarrow}family$ negative spillover in wives, and support from workplace, monthly income, household income, and weekly working hour had an influence on $work{\rightarrow}family$ negative spillover in husband. Forth, among variables related to employment, support from workplace in wives, and job satisfaction in husband had an influence on $family{\rightarrow}work$ negative spillover. To conclude, there was some difference in the variables influencing $work{\rightarrow}family$, $family{\rightarrow}work$ negative spillover between wife and husband. So, We have to take this difference into consideration in establishing work-family life balance policies.

A Qualitative Study on Responsible Tour Operators' Perception and Operation Status (공정관광 운영자의 인식과 공정관광 운영 현황 분석 - 심층면접을 통한 영역분석을 중심으로 -)

  • Kim, Kyung-Hee;Kang, Sung-Jin
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.1
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    • pp.15-24
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    • 2015
  • Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.

Factors Influencing the Price Acceptability and Cognitive Dissonance for the Purchaser of Digital Knowledge Goods (디지털 지식상품의 가격수용도와 구매인지부조화 영향요인에 관한 연구)

  • Jeong, Dae-Yul
    • The Journal of Information Systems
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    • v.22 no.4
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    • pp.85-115
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    • 2013
  • Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

Effects of Service Quality and Service Fairness of Coffee Brand on the Service Quality and Behavioral Intention: Domestic/Foreign Coffee Brand as Control Effects (커피전문점의 서비스 품질 및 서비스공정성이 고객만족 및 행동의도에 미치는 영향: 국내외 커피전문점을 조절효과로)

  • Kim, Jung-Ae;Gwon, Yong-Ju;Byun, Gwang-In
    • Culinary science and hospitality research
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    • v.23 no.4
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    • pp.144-162
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    • 2017
  • This research utilized integrated package program of PASW Statistics 18.0 and AMOS 22.0 to analyze how the influence of service quality factor of coffee chains affects customer satisfaction and intention of customer behavior. The utilized statistics techniques were frequency analysis, exploratory, confirmatory factor analysis, covariance structure analysis, multiple group structure equation model analysis, etc. As a result of hypothesis verification, first of all, it was verified that the service quality factor of coffee chains affected positive (+) effect on service justice. Second, it was verified that the service justice affected positive (+) effect on customer satisfaction. To see it detailed, it is possible to see that all factors, perception of interactive justice, distributive justice, procedural justice, were adopted as the case of affecting service satisfaction (p<.001). Third, it was verified that among the circumstances that service quality affected to satisfaction, justice played a role as intermediary role. Fourth, it was verified that service satisfaction affected positive (+) effect on customer satisfaction, finally, the influence that customer satisfaction affecting behavioral intention has no effect on behavioral intention by brands of domestic or abroad.