• 제목/요약/키워드: perception of consumption society

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유료 온라인 라이브콘서트 소비경험에 대한 연구: 사회표상이론을 중심으로 (Investigating Paid Virtual Live Stream Concert Experience from the Perspective of Social Representations Theory)

  • 박현진;정윤혁
    • 경영정보학연구
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    • 제25권2호
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    • pp.77-101
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    • 2023
  • 코로나19 팬데믹의 영향으로 오프라인 현장콘서트의 대안적 공연형태이자 새로운 수익모델로서 유료 온라인 라이브콘서트가 등장하였으며, 계속해서 활발히 진행되어 오고 있다. 이러한 유료 온라인 라이브콘서트 참여자들의 경험에 대한 관심은 높아지고 있지만, 이들의 콘서트 소비 및 참여경험을 상세하게 분석한 연구는 드물다. 이에 본 연구는 사회표상이론(social representations theory, SRT)을 바탕으로 유료 온라인 라이브콘서트 참여자들의 소비경험에 대한 통찰력을 제공하는 것을 목적으로 한다. 특히 유료 온라인 라이브콘서트에 대한 참여자들의 경험을 바탕으로 C-P-N-D(Content-Platform-Network-Device) 모형에 기반한 유료 온라인 라이브콘서트의 특징 차원의 요소와 관람자의 인식 차원의 요소들을 탐색하고자 하며, 이를 위해 개방형 설문에 대한 239명의 응답을 바탕으로 SRT에 기반한 핵심-주변부 분석을 실시하였다. 연구결과에 따르면, 유료 온라인콘서트에 대한 총체적인 인식과 네트워크 및 기기 차원의 특징들이 유료 온라인콘서트의 핵심적 사회표상 요소로 제시되었으며, 콘텐츠와 플랫폼 차원의 요인들이 주변부 요소로 제시되었다. 본 연구의 결과는 대안적 매체로 부상하는 유료 온라인콘서트에 대한 전반적인 이해를 제고하고, 참여자들의 소비 및 관람 경험에 대한 심도 있는 이해와 이론 및 실무적 통찰력을 제공하고 있다.

실버세대를 위한 체감형 3D 게이트볼 게임 개발에 관한 연구 (A Study on the Development of a Sensory 3D Gate-Ball Game for the Silver Generation)

  • 강임철;주재홍;김범석;양용대;이현철
    • 한국멀티미디어학회논문지
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    • 제12권4호
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    • pp.572-582
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    • 2009
  • 최근 전 세계적으로 노인 인구가 차지하는 비중이 갈수록 증가하고 있어 세계적으로 고령화는 미래에 우리가 직면하게 될 가장 큰 사회적인 문제로 대두되고 있다. 고령화가 진전되면서 실버세대가 경제적으로 차지하는 비율도 증가하여 생산과 소비의 주체가 되는 시대로 변모하고 있다. 실버세대의 경제적 활동이 증가하는데 반해 여가 활동을 대비하는 실버 콘텐츠개발은 아직 활성화되지 못한 실정이다. 실버세대는 신체적 노화로 지각능력과 학습능력, 운동능력 등이 젊은 사람에 비해 상대적으로 낮으며, 이동성이나 활동성 면에서도 취약하기 때문에 실버세대를 위한 기능성 실버콘텐츠와 사용이 용이한 인터페이스의 개발은 필수적이다. 본 논문에서는 실버 세대의 여가 활용과 건강 유지를 위한 기능성 체감형 3D 게이트볼 게임과 조작이 용이한 인터페이스 기술을 제안한다.

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전북지역 일부 청소년의 아침식사대용 쌀 기반 가정간편식 인식 및 선호도 (Recognition and preference of rice-based home meal replacement for breakfast among adolescents in the Jeonbuk area)

  • 오해림;김현숙;정수진;차연수
    • Journal of Nutrition and Health
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    • 제54권3호
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    • pp.262-276
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    • 2021
  • 본 연구는 전라북도 일부 지역 중·고등학생을 대상으로 아침식사대용 쌀 기반 HMR 인식과 그 선호도를 조사하였으며, 요약하면 다음과 같다. 조사대상자의 아침식사 결식 여부 행태는 아침식사군 (주 4회 이상 섭취군)이 272명 (54.6%), 아침결식군 (주 3회 이하 섭취군)이 226명(45.4%)으로 조사되었다. 조사대상자의 HMR 섭취 만족도는 고등학생 (48.2%)이 중학생(39.1%)과 비교 시 유의적으로 HMR 만족도가 높았으며, 여학생이 남학생 보다 HMR 만족도가 높았다. 조사대상자의 아침식사 대용식의 필요성조사 결과는 남학생이 여학생보다 유의적으로 높은 비율로 응답하였다 (p < 0.01). 아침식사 대용식으로써 쌀 기반의 한식 식사 패턴의 선호도는 아침식사자가 58.9%로 아침결식자보다 높고, 고등학생이 중학생보다 유의적으로 높은 것으로 나타났다 (p < 0.01). 또한 조사대상자의 아침식사대용으로 쌀 기반 HMR 선호 식품은 '삼각김밥', '주먹밥', '김밥' 순으로 나타났다. 따라서 청소년들의 아침결식의 큰 이유인 '시간이 없어서'와 '입맛이 없어서'를 고려하여 손쉽게 섭취할 수 있는 아침식사대용 간편식 메뉴 개발 연구는 지속적으로 이루어져야 하고, 해당 메뉴의 조리교육 및 레시피 보급이 필요할 것으로 사료된다.

근·현대사 이후 한국인의 최다 선호 일반의약품의 추이에 대한 연대별 분석 및 종합적 의의에 대한 평가 (Analysis of Best-selling Over-the-counter (OTC) Drug Trends in Korea by Decades Since 1950s and Evaluation of Their Overall Significance)

  • 이윤정;강태진;임성실
    • 약학회지
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    • 제60권3호
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    • pp.146-153
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    • 2016
  • Over-the-counter (OTC) drugs refer to medicines that are generally safe when used according to the product label. We aimed to assess and reflect upon changes in perception of health and health-related demands by decades in Korea according to the consumption and sales trends of OTC drugs. This study was conducted by literature search on the production and sale rankings of OTC drug market in Korea. Changes in the OTC drug market were analyzed and organized by decades to evaluate changes in drug demands and the influence of national and societal factors. There was a specific trend in the most popular drugs by decades. In the 1950s, drugs of top necessity were antibiotics and helminthics. In the 1960s, the pharmaceutical industry quickly grew and invigorators, such as Bacchus$^{(R)}$, Alps$^{(R)}$, Aronamin$^{(R)}$, were top manufactured drugs. Popularity of these invigorating drinks and vitamin products continued until the 1990s. In 1990s, sales of topical nonsteroidal anti-inflammatory drugs (Ketotop Plaster$^{(R)}$, Trast Patch$^{(R)}$), and in 2000s, gum disease medicine (Insadol$^{(R)}$) and liver and intestine supplement (Ursa$^{(R)}$) were prominent. However, after the separation of prescribing and dispensing in 2000, the sales of OTC drugs decreased dramatically from 58.7% of the total market share in 1990s to 39.6% in 2000 and this trend has continued. In 2012, thirteen OTC drugs were allowed to be sold in convenience stores, and as the sales of health functional foods have been expanding beyond pharmacies, sales of invigorators and nutritional supplements in pharmacies have continued to decrease. As government's drug expenditure will continue to grow, reclassification of OTC drugs based on established safety information and deliberate team efforts on continued development of OTC drugs to meet the health demands of Koreans are required by the healthcare professionals, pharmaceutical industries, and the government.

The Factors Affecting Sweet Taste Sensitivity and Preference of the Korean Middle-Aged Females

  • Kim Ga-Hee;Hwang Jung-Hyun;Song Kyung-Hee;Kim Mee-Jung;Lee Hong-Mie
    • Journal of Community Nutrition
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    • 제8권2호
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    • pp.107-113
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    • 2006
  • Sensory factors are important determinants of appetite and food choices but little is known about factors affecting taste acuity and preference of Koreans. Any factors causing deficits in sweet taste perception may lead to over consumption of simple sugar, which is related to several chronic diseases. This study was conducted to determine factors affecting sweet taste sensitivity and preference. Subjects were 30 government employees who were serving as school dietitians or in the area of public health while they were studying in the program for the qualification to become nutrition teachers. Sweet taste threshold and the optimally-preferred sweetness of omija jelly were determined by a sensory evaluation and general characteristics, health-related lifestyles, dietary habits and food preferences were determined using a self-administered questionnaire. For the subjects of this study, detection threshold concentration of sucrose solution was $0.184{\pm}0.06%$ and optimally-preferred sucrose concentration of omija jelly was $13.88{\pm}2.28%$ and there was no significant correlation between the sweet taste sensitivity and preference. Subjects who had higher(${\ge}4$ out of 10) physical or psychological stress and who had late getting-up time (after 7am) tended to have lower sweet taste threshold (higher sensitivity) than their counterpart. The sweet taste preference determined by optimally-preferred sucrose concentration of omija jelly tended to be lower in the subjects who eat slowly. Those who answered in the questionnaire to prefer sweet foods did have significantly higher optimally-preferred sucrose concentration of omija jelly. Further research is required to determine whether decreased sensitivity and increased preference for sweetness can increase the actual intake of simple sugar. (J Community Nutrition 8(2): 107 -113, 2006)

외식·조리전공 대학생들의 사찰음식에 대한 인식 및 대중화 방안에 관한 연구 (Recognition and Propagation for Temple Food among University Students with Food-related Majors)

  • 허인준;이심열
    • 대한지역사회영양학회지
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    • 제23권2호
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    • pp.137-147
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    • 2018
  • Objectives: This study was conducted to investigate the perspective and popularization of temple food among university students with food related majors, and to provide basic data for the popularization and the fostering of professional lecture in temple food. Methods: A self-administered questionnaire was applied to 453 university students at six universities with food related majors. The questionnaire was designed to examine interest, recognition, consumption, popularization and curriculum of temple food. Results: The study population consisted of 19.2% men, and 80.8% women, and the most common response to desired career after graduation was food related employment (53.9%). Overall, 49.0% replied that they had an interest in temple food, which was relatively low. 59.9% of respondents who had been known throw TV, Internet, newspaper, and magazines about temple food were showed the highest results. Additionally, as for the perception of temple food, 'Prevention of lifestyle related disease' was the highest score (4.10). Overall, 64.9% of the subjects had not tried temple food, and 84.7% of these responded that this was because they had not encountered temple food. Among subjects who had tried temple food, most had encountered it at a temple (73.0%), and 78.0% replied that the taste of temple food was suitable. The intention to try temple food was 73.3%, and 64.8% of respondents said there was a necessity to establishment curriculum regarding temple food. Finally, interest, popularization, and intention to try temple food were significantly positively corelated. Conclusions: The results showed high interest in temple food and willingness to participate in education regarding temple food, as well as awareness of the need for popularization. Therefore, it is necessary to increase intake opportunities to raise interest in temple foods. This can be accomplished utilizing publicity materials, as well as by offering opportunities for temple food education through curriculum.

Weight misperception and its association with dieting methods and eating behaviors in South Korean adolescents

  • Lim, Hyunjung;Lee, Hae-Jeung;Park, Sangshin;Kim, Cho-Il;Joh, Hee-Kyung;Oh, Sang Woo
    • Nutrition Research and Practice
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    • 제8권2호
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    • pp.213-219
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    • 2014
  • BACKGROUND/OBJECTIVES: There is little information on the association between weight misperception and eating behavior in Korean adolescents. Therefore, we investigated the association of food intake habits and dieting method and disturbed eating behavior (DEB) in relation to weight misperception. SUBJECTS/METHODS: Data was collected by using a nationwide online panel survey from 6,943 adolescents enrolled in middle/high school. DEB was measured with the Eating Attitudes Test (EAT-26) and those who scored ${\geq}20$ on the EAT-26 were considered to have eating disorder. Logistic regressions were conducted to examine the association between weight misperception based on self-reported weight status and dieting method and eating behaviors. RESULTS: The proportion of weight underestimation was 23.5% and that of overestimation was 24.0%. Weight overestimating girls were more likely to engage in various unhealthy dieting practices (OR = 1.69 for fasting; OR = 1.88 for laxative or diuretic use; OR = 2.05 for self-induced vomiting after meals; P < 0.05). Moreover, there was a strong association between overestimation and undesirable eating behaviors, especially among girls, e.g.: having breakfast (OR = 0.85), high consumption of fast foods (OR = 1.28) and regular sodas (OR = 1.39), but not among boys. In both genders, weight overestimation appears to be a major risk factor for DEB (OR = 1.34 for boys and OR = 1.41 for girls; P < 0.05). CONSLUSIONS: Weight overestimation is associated with unhealthy weight control practices and eating behaviors. We particularly found a significant association between weight overestimation and DEB among nationwide Korean adolescents.

중국에서 간접적 한류체험의 국가이미지 효과 분석 (A Study on the Effects of Intangible attribute of Hallyu in China on Korean National Image)

  • 이지나
    • 융합정보논문지
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    • 제10권1호
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    • pp.93-98
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    • 2020
  • 연구는 '콘텐츠 소비'의 관점과 '한국의 것에 대한 인식'관점에서 중국시장에서 간접적 한류 체험이 한국의 국가이미지와 제품 구매의도에 어떠한 영향을 미치는지 분석하고자 한다. 이를 위해 중국 베이징과 상하이 지역 중국 대학생을 대상으로 총 178부를 최종 분석하였다. 연구 분석 결과, 간접적 한류체험에 대한 인식은 한국 국가 이미지와 제품 구매의도에 긍정적인 영향을 미쳤다. 또한, 국가이미지는 후광효과로 제품 구매 의도에 긍정적인 영향이 나타났다. 한국에 대한 관심도는 한류의 전파에 의해 향상될 수 있으며, 이는 단기간 내에 한국에 대한 네임 밸류(name value)를 높이는 결정적 계기될 수 있다. 한류의 주소비자로 부상하고 있는 링링허우(00後)에 대한 관심과 연구가 필요하다. 그들의 사회, 문화적 심리 요소와 특성을 잘 파악해서 세대별 차별화된 콘텐츠를 개발하고, 현지 마케팅 전략을 고려해야 한다.

비건 뷰티와 뷰티산업의 연관성에 관한 연구 (A study on the relationship between vagan beauty and the beauty industry)

  • 황제이;김금란
    • 디지털융복합연구
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    • 제19권1호
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    • pp.45-49
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    • 2021
  • 최근 환경오염과 동물실험에 관한 관심이 대두되면서 소비의 큰 축을 형성하며 새로운 트렌드로 부상하고 있는 비건 뷰티에 관해 알아보고 뷰티산업과의 연관성을 조사하기 위해 비건 뷰티에 관한 인식, 특성 및 실태와 보완점을 중심으로 설문을 통해 조사 분석한 결과 비건 뷰티에 관한 인식은 전체의 31.3%로 매우 낮았으나 특성은 단점(3.04)보다 장점(3.08)이 높게 나타났고 실태는 향후 구매의사가 81.7%로 높게 나타났으며 전망 또한 87.3%로 매우 높게 나타났다. 따라서 아직은 비건 뷰티가 대중화.보편화 되지 않았으나 보완점으로 요구된 가격절충, 제품의 보편화 및 다양성, 성능개선 등을 개선한 비건 뷰티는 미래뷰티산업 발전에 긍정적 전망을 제시하리라 사료된다.

경남지역 일부 남자대학생의 문제음주에 영향을 미치는 요인 (Factors affecting Problematic Drinking of Male College Students in the Gyeongnam Area)

  • 서은희
    • 한국식품영양학회지
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    • 제30권5호
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    • pp.867-879
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    • 2017
  • This study investigated the factors affecting problematic drinking amongst the male university students of the Changwon area (n=367). The participants were divided into 3 groups, and undertook the self-report questionnaire survey. Based on the AUDIT (Alcohol Use Disorders Identification Test) guidelines, problematic drinking were rated as 'no problem' (28.8%), 'at-risk drinking' (41.7%), and 'alcohol abuse' (29.5%). Our study revealed that students living alone, indulged in more club activities, and drank more than 3 cans of carbonated drinks a day; this was significantly high on the AUDIT score (p<0.05). Participation in education was significantly higher (p<0.05), but intention to reduce the monthly alcohol consumption was significantly lower (p<0.001) in the alcohol abuse group. Recognition level of drinking cultures, drinking habits, AUDIT, and nicotine dependence were significantly higher in the alcohol abuse group (p<0.001). Recognition level of drinking cultures and nicotine dependence by the FTND (Fagerstrom Test for Nicotine Dependence) positively correlated with problematic drinking, whereas dietary guidelines and self-esteem showed a negative correlation with problematic drinking (p<0.05). Based on the results of multiple linear regression analysis, the factors affecting problematic drinking were recognition level of drinking cultures (${\beta}=0.47$, p<0.001) and nicotine dependence (${\beta}=0.23$, p<0.001). We conclude that implementation of health education for university students, would aid in rectifying the incorrect perception of drinking. Furthermore, both drinking and smoking should be considered simultaneously.