• 패션비즈니스
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• 제10권2호
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• pp.117-146
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• 2006

The brand equity is defined differently as each view of careers such as consumers, producers, distributors, however, the brand loyalty can be thought to be made from consumers, which means that it can be more reasonable to be looked into as part of consumer rather than financial affairs or account. The brand equity based on the customers' perception can be called the preference that it be made after the presence of brand. The value of the brand that consumers feel emotionally is as important as the value of the brand in the real market. It is possible to increase the brand loyalty in the future by the consumers' inclinable feeling to the brand. This inclinable feeling to the brand can be connected to the purchase, however, it shows that the importance of consumer's emotional attitude to the brand is less considered in the existing studies. This study showed that the brand awareness and the brand experience after using it, the identity as perceived quality, brand personality, consumption emotion, the brand image and how the consumer emotionally feel the brand, the brand loyalty for fashion brand. The purpose of this study was how to build the value of the fashion brand equity after investigating into those factors.

• 한국축산식품학회지
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• 제36권2호
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• pp.137-144
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• 2016

Livestock is considered as one of the most important segments in agriculture since animal husbandry was practiced for centuries as a backyard system by rural families. Livestock plays as a powerful tool in rural development where meat industry contributes a dominant part. Meat and meat products become a vital component in the diet, which had been one of the main protein sources traditionally as well. The development in the livestock and meat industry of Sri Lanka basically depends upon religious, cultural, and economic factors. There is a growing demand for processed meat products in Sri Lankan urban culture and several large scale processors entered the business during the past few decades. The consumption of meat and meat products shows an upward trend in Sri Lanka during the last decade and is anticipated to increase further in future. The growth potential of the local meat industry is considerably high owing to the improvement of the market and consumer perception. The present status, trends, and future prospects for the Sri Lankan meat industry with respect to production, consumption, processing, marketing, and improvement are discussed in this review.

• 말소리와 음성과학
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• 제3권3호
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• pp.125-132
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• 2011

Studies on the risk factors of voice disorders in Korean adults are rare. I evaluated the association between the duration of self-reported voice problem and voice disorders in Korean adults. Data were from the 2008 Korea National Health and Nutritional Examination Survey. Subjects were 3,135 people (1,310 men and 1,825 women) aged 19 years and older. Multi-nominal logistic regression analyses were used to examine the association between the duration of self-reported voice problem and voice disorders. The prevalence of self-reported voice problems was 5.9% among Korean adults. Adjusting for covariates (age, sex, education level, length of employment, tobacco consumption, alcohol consumption, thyroid disorders, pain and discomfort during the last two weeks), self-reported voice problems lasting longer than three weeks were independently associated with functional voice disorders (OR=5.30, 95% CI: 3.30-8.50) and organic voice disorders (OR=4.84, 95% CI: 1.82-12.89). Self-reported voice problems in the past three weeks were significantly associated with functional voice disorders (OR=3.64, 95% CI: 1.84-7.19), but not significantly associated with organic voice disorders. Self-reported voice problems are prevalent among adults. This study highlights that self-perception of a voice problem for more than three weeks is related to functional voice disorders and organic voice disorders.

• 감성과학
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• 제22권2호
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• pp.69-82
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• 2019

동물은 마음을 갖고 있는가? 우리는 동물의 마음을 실제로 잘 알 수 없기 때문에 동물과의 관계를 통해 동물의 마음을 추정할 가능성이 높다. 본 연구에서는 동물을 사랑하는 태도와 고기를 먹는 행동에 대한 모순적 관계를 동물에 대한 마음지각의 맥락에서 두 개의 연구를 통해 검증하였다. 연구 1에서는 다양한 동물에 대한 마음지각을 경험의 차원과 주도성의 차원에서 분석하였다. 연구 2에서는 소를 고기로 기술한 실험조건과 고기가 아닌 동물로 기술한 통제조건에서 소와 성적 객체화된 여성에 대한 마음지각을 각각 측정하였다. 그 결과 연구 1에서는 동물에 대한 마음지각의 정도가 높을수록 고기를 먹는 행동을 도덕적으로 옳지 않은 것으로 판단하는 평정점수가 높았다. 연구 2에서는 소를 고기로 기술한 실험조건에서 통제조건보다 소와 성적 객체화된 여성에 대한 마음지각이 통제조건보다 낮게 나타났다. 따라서 동물이 '고기'로 제시되는 상황에서는 동물에 대한 마음지각의 조정을 통해 동물을 해치는 행동에 대한 심리적 불편감을 감소시킬 가능성을 생각해볼 수 있다. 이 결과는 인지부조화이론에 따라 고기를 먹는 행동과 동물에 대한 태도의 차이에서 발생하는 심리적 불편감을 줄이고자 동물에 대한 마음지각을 조정하는 것으로 해석할 수 있다. 또한 동물에 대한 객체화는 인간에 대한 객체화 및 마음지각에 영향을 끼침을 추정해볼 수 있다. 이 결과는 마음지각, 인지부조화이론 및 객체화이론이 일상에서의 도덕성과 연관된 태도와 행동의 모순적 관계를 설명하는데 유용함을 보여준다.

• 지식경영연구
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• 제23권4호
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• pp.275-294
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• 2022

최근 몇 년 동안 전자상거래와 소셜미디어의 지속적인 통합 발전과 함께 소셜커머스는 신뢰 중심의 사회적 거래 방식으로서 전자상거래의 중요한 형태로 자리를 잡았다. 온라인 커뮤니티의 긍정적인 측면과 풍부한 사용자 제작 콘텐츠 (UGC)로 인해 커뮤니티에 참여하는 사용자와 기업이 점점 더 증가하고 있는 추세이다. 이러한 상황에서 정보접근 비용은 지속적으로 감소하고 있고 구매 프로세스는 보다 간결하고 효율적으로 개선되고 있는 반면에 소비자의 충동구매 가능성을 크게 높이는 결과를 가져오게 된다. 그럼에도 불구하고 아직까지 소셜커머스에서 UGC의 특성을 기반으로 한 소비자 충동구매의 메커니즘에 대한 실증적 연구는 거의 없다. 본 연구는 자극-유기체-반응 (S-O-R) 모델을 이용하여 소셜커머스에서 UGC 특성이 소비자 충동구매에 미치는 영향을 분석하는 연구모형을 구축하였고, 이 과정에서 지각된 위험을 매개변수로, 유대강도를 조절변수로 각각 설정하였다. 실증분석 결과 콘텐츠 진정성, 콘텐츠 유용성, 그리고 콘텐츠 가치는 구매의사결정 과정에서 소비자의 지각된 위험에 유의한 영향을 미치고, 소비자의 지각된 위험은 충동구매에 유의한 영향을 미치는 것으로 나타났다. 한편, UGC 생산자와 이용자 간의 유대강도는 콘텐츠 유용성과 지각된 위험의 관계 및 지각된 위험과 충동구매 관계를 조절하는 것으로 나타났다. 이러한 연구결과는 소셜커머스 사업자들로 하여금 고객의 소비행동에 대한 심층적인 이해를 도울 뿐만 아니라 소비자 충동구매가 왜 일어나는지에 대한 메커니즘을 학술적 관점에서 분석할 수 있는 이론적 틀을 제공하였다는 점에서 의의가 있다.

• 한국식품영양학회지
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• 제21권4호
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• pp.572-582
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• 2008

The purpose of this study was to evaluate the perception and preference of Kimchi among the elementary school children. The survey was conducted via questionnaire to 439 elementary school children(224 males and 215 females) who lived in Seongnam. 77.2% of the surveyed children had an affirmative opinion of Kimchi intake. Children regarded Kimchi as traditional, nutritious, healthy, fermented and delicious food. It also revealed that the higher grade($4{\sim}6$ grade) students were more awareness in Korean traditional fermented healthy food as for Kimchi than the lower grade($1{\sim}3$ grade) students. They should eat Kimchi mainly because Kimchi is good for health(82.9%), nutritious food(62.9%), our traditional food(58.3%), and delicious food(41.5%). 73.9% of the children responded that the parents influenced on their consumption of Kimchi, but 16.5% of the children answered that their parents did not meddle. 67.3% of the children liked Kimchi, whereas 5.3% of them disliked it. The preference of Kimchi was significantly higher for lower grade students than for higher grade students. The main reason liking Kimchi was hot taste(60.8%) of Kimchi, and then texture of chewing(59.0%), taste of freshness (29.2%), cool taste(28.7%), and peculiar taste(26.9%) of Kimchi in order. The majority reasons for dislike the Kimchi were salty taste, hot taste, not eat oftenly, smell, appearance of Kimchi in order. The hot taste of Kimchi was the number one reason of their diskike of Kimchi, especially for lower grade students and female students, and it was the most important reason for those also like Kimchi. The children preferred the a little hot taste of Kimchi, properly fermented Kimchi, medium amount of seasoning in Kimchi, and any parts of Baechu in Kimchi.

• 한국식생활문화학회지
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• 제22권2호
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• pp.225-234
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• 2007

This study was performed to investigate the preference and perception on fruits especially, focusing on apples and pears served in elementary school lunch programs. The subjects of this study were 1,106 students (504 female and 595 male students)from seven elementary schools in Seoul. The survey was conducted by using self-administered questionnaire from July 10 to July 20, 2006. Based on the frequency analysis results, 45% of respondents ate fruits every day and 42% had fruits 2-3 times per week. Approximately, 53% of respondents indicated their usual time to eat fruits was after dinner and secondly 27% had fruits between lunch and dinner. Majority of respondents chose a watermelon as the most preferred fruits and the first chosen among nine fruits (apple, pear, madarin, strawberry, cherry tomato, watermelon, grape, melon, and peach). Cherry tomato was found as the least preferred fruits by 30% of students, however cherry tomato was most frequently offered fruits in elementary school lunch menu. About 50% students were satisfied with the served fruits in their school lunch program. In addition, most students said that they would have fruits more frequently in their lunch menu. However, one fifth of students addressed that they were not satisfied with the fruits in school lunch program because of kinds of fruits, freshness of fruits, taste of fruits, and quantity of fruits. Almost 71% of students preferred apples. Seventy three percents of students preferred eating apples without peel and 78% of students ate apples as slices of apples. In addition, 61% of students indicated their preference of apple salads. Many students responded they did not eat apples and pears frequently since they do not have a chance to eat them. The implications to increase the chance to eat fruits and promote elementary children's fruits consumption were discussed.

• 대한지역사회영양학회지
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• 제26권1호
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• pp.23-36
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• 2021

Objectives: This study sought to assess the prevalence and duration of weight-control or health functional food use, associated weight-control behavior, perception, and knowledge among university students. Methods: The subjects were 442 university students in Cheonju, Korea, and data was collected by a self-administered questionnaire. Both χ2 and t-tests were conducted for categorical and mean comparisons. Results: An estimated 62.7% (female 69.0%, male 54.8%) had ever attempted weight-control. Among these, an estimated 59.2% of females and 38.9% of males had used weight-control or health functional foods with significant gender difference. The weight-control foods commonly used included chicken breast, protein powder, low-fat milk and soymilk, and meal replacement drinks, while garcinia cambogia extract and green tea extract were frequently used as health functional foods. One of 10 (10.3%) consumers of weight-control foods reported ≥ 7 months use, with less frequent long-term consumption of health functional foods (4.2%). The average degree of satisfaction was 3.24 ± 0.92 for weight-control foods and 2.72 ± 0.97 for health functional foods on a 5-point scale, meaning 'slightly satisfied' and 'slightly dissatisfied', respectively. Females or students with an experience of weight-control reported poorer perceptions of their health and body image as well as a higher need for weight control. Besides, both male and female subjects felt a high need for correct information regarding weight-control methods. Conclusions: Our results provide a better understanding of the characteristics associated with the use of weight-control or health functional foods among university students and will be useful in developing a nutrition education program by incorporating correct body image, knowledge, and practical yet desirable practices for weight control.

• Nutrition Research and Practice
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• 제12권2호
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• pp.149-159
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• 2018

BACKGROUND/OBJECTIVES: College students are in transition from adolescence to adulthood, and it has been reported that they show poor dietary habits. This study was conducted to compare body image perception, nutrition knowledge, dietary attitudes, dietary habits, and health-related lifestyles between Korean college students (KCS) and Mongolian college students (MCS). SUBJECTS/METHODS: Subjects were 314 KCS and 280 MCS. The data includes results of self-administered questionnaires; statistical analysis was performed using the SPSS 23.0 program. RESULTS: With regards to body image perception, KCS perceived themselves to be fatter on current body image than ideal body image compared to MCS; 64.0% of KCS and 34.6% of MCS desired to be thinner. Total score of nutrition knowledge in KCS (17.0) was significantly higher compared to MCS (8.4) (P < 0.001), but total score of dietary attitudes in KCS (27.0) was significantly lower compared to MCS (31.2) (P < 0.001). Nutrition knowledge had a significantly positive correlation with dietary attitudes in MCS (P < 0.01). Meal consumption among male and female subjects was 2 and 3 times, respectively, in order in KCS, and 3 and 2 times, respectively, in order in MCS (P < 0.001). Rate of skipping breakfast in both genders was significantly higher in KCS than in MCS (male: P < 0.05, female: P < 0.001). In health-related lifestyles, KCS had a significantly higher rate in frequency of alcohol drinking (P < 0.001), exercise (P < 0.01), and mobile phone usage (P < 0.001), compared to MCS. CONCLUSIONS: This study suggests that development of nutrition education program which is effective and proper is required to improve healthy dietary habits among college students of both countries. Essential contents should include acquirement of nutrition knowledge and a motivation for its application to actual life for KCS, and improvement of healthy dietary habits for MCS.

• 미래기술융합논문지
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• 제2권1호
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• pp.9-16
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• 2023

본 연구는 비건의 건강 트렌드 속에 구강건강 영역을 포함시키기 위한 연구 개발의 필요성을 알리고자 20대 이상 비건 식습관 실천자 109명을 대상으로 조사하였다. SPSS을 이용하여 빈도분석, 카이제곱 검정, 단순선형회귀분석을 실시하였다. 완전 채식인 비건 집단은 주관적인 치아우식증 위험도가 낮게 나타났으나, 주관적인 구강건강에 대한 인식은 부정적으로 나타났다. 이는 비건 식습관이 구강건강의 면에서 조금 더 유익할 것이라고 믿으나 실제 구강건강도에서는 취약하다고 인지하는 것으로 나타났다. 이러한 결과를 바탕으로 뉴노멀 시대에서 비건이라는 새로운 식생활 소비 트렌드를 반영한 식습관 개선 방향 및 구강-영양 프로그램 개발의 필요성을 제시하고자 한다.