• 제목/요약/키워드: perceived severity

검색결과 243건 처리시간 0.023초

전환 좌절상황에서 소비자의 부정적 심리반응에 관한 연구 (The Effects of Switching-Frustrated Situation on Negative Psychological Response)

  • 정윤희
    • Asia Marketing Journal
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    • 제14권1호
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    • pp.131-157
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    • 2012
  • 현재 치열한 경쟁상황 속에서 기업들은 소비자들이 다른 대안으로 전환하는 것을 막기 위한 다양한 전략들을 실행하고 있으며, 이 중에서 전환장벽을 이용하는 전략은 고객유지와 관련해 매우 효과적인 것으로 알려져 있다. 하지만 전환 장벽으로 인해 새로운 대안으로 바꾸지 못하고 현재 서비스제공자와의 관계를 유지해야 하는 소비자 입장에서도 전환장벽이 긍정적일 것인가? 심리적 반작용이론에 의하면, 사람들은 어떤 자유가 위협받거나 제거될 때, 그 자유를 되찾는 방향으로 동기부여 되거나 어떤 부정적 반응을 보일 수 있다고 하였다. 전환장벽 역시 전환의 자유를 제약한다는 점에서 소비자의 부정적 반응을 유발할 수 있으므로, 본 연구는 전환장벽으로 인해 다른 대안을 단념해야 하는 상황에서 소비자가 경험할 수 있는 부정적 심리 반응과 그에 영향을 주는 변수들에 초점을 맞춘다. 연구가설에서, 부정적 심리반응에는 '이전선택에 대한 후회', '현재 제공자에 대한 원망', '좌절된 제공자에 대한 열망'을 포함하였으며, 전환좌절 상황의 특성-'좌절된 대안의 매력성', '전환 장벽의 심각성'-이 이러한 반응들에 영향을 줄 것으로 가정하였다. 그리고 이러한 전환 좌절상황의 특성이 주는 부정적 영향은 현재까지 해당 제공자로부터 받은 대우에 따라서 달라질 것으로 보고 지각된 공정성을 조절변수로 추가하였다. 연구 결과 전환좌절상황의 특성과 부정적 심리반응의 관계는 모두 지지된 반면, 지각된 공정성의 조절효과는 대부분의 관계를 상호작용 공정성이 조절하는 것으로 나타나 일부만이 지지 되었다. 이러한 결과는 전환 장벽의 긍정적 측면에만 영향을 밝혀온 기존 연구의 한계점보완하고 있으며 그에 따른 이론적 실무적 시사점을 제공해준다.

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패스워드 보안행위의도에 영향을 미치는 요인 (Factors that Affect the Intention of Password Security Behavior)

  • 이동희;김태성;전효정
    • 정보보호학회논문지
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    • 제28권1호
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    • pp.187-198
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    • 2018
  • 최근 다양한 핀테크 기술과 바이오 인증의 발달로 인해 사이버 공간에서의 금융 거래 및 전자 상거래가 더욱 빠르고 간편하게 이루어지고 있다. 그러나 이러한 새로운 서비스들에서조차 패스워드를 이용한 사용자 인증 방식은 여전히 큰 비중을 차지하고 있다. 따라서 안전한 패스워드의 생성과 관리는 개인의 정보와 자산을 지키기 위한 기초적이고 필수적인 사항이라고 할 수 있다. 본 연구에서는 설문을 통하여 사용자들의 패스워드 사용 실태를 알아보고,건강신념모델을 활용하여 패스워드 보안행위의도에 영향을 미치는 요인을 분석하였다. 그 결과, 지각된 민감성, 지각된 심각성, 지각된 이익, 지각된 장애가 패스워드 보안행위의도에 유의한 영향을 미치는 것으로 분석되었으며, 그 중 지각된 심각성이 다른 요인들에 대하여 조절효과를 갖는 것으로 나타났다.

인터넷상에서의 개인정보 보호행동에 관한 연구: 보호동기이론을 중심으로 (A study of the User Privacy Protection Behavior in Online Environment: Based on Protection Motivation Theory)

  • 박찬욱;이상우
    • 인터넷정보학회논문지
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    • 제15권2호
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    • pp.59-71
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    • 2014
  • 본 연구의 목적은 보호동기 이론을 기반으로 인터넷 사용자의 개인정보 보호행동의 변화를 설명하고, 사용자의 개인정보 권익을 보호하기 위한 방안에 대해 모색하는 것이다. 보호동기 이론은 위협메시지에 의한 보호행동의 변화과정을 설명하기 위한 대표적인 이론으로, 본 연구에서는 개인정보에 대한 위협과 개인정보 보호행동에 대한 개인의 인지적 평가가 보호동기를 형성하고 보호동기가 개인정보 보호행동에 어떠한 영향을 미치는지 확인하였다. 또한 개인정보 권리보장 및 권리구제와 관련된 법제도를 반영하여서 개인정보 권리인지 변인을 개발하였다. 즉 개인정보 관련 법률이 개인정보 보호에 대한 인식이나 행동변화에 어떠한 영향을 미치는지 알아보았다. 본 연구는 선행연구들과 달리 법제도를 반영한 개인정보 권리인지 변인을 개발하여 개인정보 보호행동의 변화에 대해 분석하였다. 연구의 결과 개인정보 권리인지 변인이 개인정보 보호행동에 유의미한 영향을 미치는 요인으로 밝혀졌으며, 법제도를 통한 정보주체의 권리보장이 개인정보 보호행동을 촉진시키는 것으로 나타났다. 본 연구의 결과가 추후 개인정보 관련 신규정책 확립에 있어서 도움을 줄 수 있을 것이라 생각한다.

임신성 당뇨 여성의 임신성 당뇨 지식과 건강신념이 모유수유 의도에 미치는 영향 (The Influence of Knowledge and Health Beliefs about Gestational Diabetes on Breastfeeding Intention of Women with Gestational Diabetes)

  • 박승미;민들레;박지연
    • 지역사회간호학회지
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    • 제31권4호
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    • pp.427-435
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    • 2020
  • Purpose: The purpose of this study was to assess the knowledge and health beliefs about gestational diabetes and to identify the influence on breastfeeding intention of women those who have been diagnosed with gestational diabetes. Methods: A cross-sectional descriptive study was designed. A questionnaire survey was conducted on 270 women who were pregnant and currently diagnosed with gestational diabetes. Data collection was conducted at Internet cafes and breastfeeding clinics where pregnant women were able to participate actively. The data collection period was from November 5 to November 27, 2019 and analyzed using descriptive statistics, independent t-test, χ2 test and multiple logistic regression. Results: The average age of the participants was 34.21±3.73 years. There were 221 women who had breastfeeding intention, and 49 women who did not intend to breastfeed. The higher the perceived susceptibility (OR=2.49, p=.032), benefits (OR=2.62 p=.009), and the self-efficacy, the higher the intention to perform breastfeeding (OR=2.97, p=.004). On the other hand, the higher the perceived severity, the lower the intention to perform breastfeeding (OR=0.35, p=.007). Conclusion: Health beliefs such as perceived susceptibility, perceived benefits, self-efficacy and perceived severity have been shown to affect the breastfeeding intention. Based on these results, we suggest developing a breastfeeding promotion intervention program that improves self-efficacy in gestational diabetics.

관상동맥질환자의 건강신념 및 자기효능감과 운동 및 식이요법 이행과의 관계 (The Relationship between Health Belief.Self-efficacy and Exercise.Diet Compliance in Coronary Heart Disease Patients)

  • 남명희;김정남;오윤정
    • 지역사회간호학회지
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    • 제8권2호
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    • pp.262-276
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    • 1997
  • This study evaluates the relationship between health belief. self-efficacy and exercise and diet compliance in coronary heart disease patients. The study subjects were 96 CHD patients who visited the outpatient clinic at 3 general hospitals in Taegu city from April 3, 1997 to May 3, 1997. Data was collected by the researcher and two registered nurses who work at a cardiac outpatient clinic. Face-to-face interview was conducted. Moon's health belief scale(l990) and Hicky and others' Cardiac Diet Self-Efficacy Instrument (CDSEI, 1992), Cardiac Exercise Self-Efficacy Instrument (CESEI, 1992) were used. The instrument developed by the researcher based on the reference review was used to measure exercise and diet compliance. The data were analyzed by using descriptive statistics, Pearson correlation coefficient, t-test, ANOVA, Tukey verification and Stepwise multiple regression with the SAS program. The results of this study were as follows; 1. The degree of health belief(score range: 1-4) perceived benefit: 3.06 barrier: 2.04 severity: 2.93 2. The degree of self-efficacy(score range: 1-5) exercise self-efficacy: 2.91 diet self-efficacy: 3.32 3. The degree of compliance (score range: 1-4) exercise compliance: 2.34 diet compliance: 2.95 4. The exercise compliance had a positive correlation with perceived benefit(r=0.5327, p=0. 0001), severity(r=0.2780, p=0.0061), exercise self-efficacy(r=0.6675, p=0.0001), and a negative correlation with barrier{r= -0.4236, p=0.0001). The diet compliance had a positive correlation with perceived benefit (r=0.6439, p=0.0001), severity(r=0.4244, p=0.0001), diet self-efficacy(r=0.6629, p=0.0001), and a negative correlation with barrier{r= -0.5098, p=0.0001). 5. According to pt's education level, (F=3.02, p=0.0336), received massage from mass media on exercise and diet(t=3.81, p=0.0002), presence of cardiac patients in the family members or friends(t=2.00, p=0.0478), created significant differences in exercise compliance. According to occuption(F=3.03, p=0.0215), hospitalized experience(t=4.59, p=0.0000), presence of chest pain(t=3.63, p=0.0005), there was also a significant difference in diet compliance. 6. The combination of exercise self-efficacy, perceived benefit and pt's education level explained 50.18% of the variance in exercise compliance. The combination of diet self-efficacy, perceived benefit and barrier explained 56.76% of the variance in diet compliance. On the basis of the above findings, the follow ing recommendations are suggested: 1. To promote the exercise. diet compliance for CHD patients, a well organized health teaching and nursing intervention program should be developed. 2. More research is needed to investigate other variables affecting exercise and diet compliance of CHD patients. 3. To promote self-efficacy and a positive health belief in CHD patients, a well organized and an approachable nursing intervention program should be developed. 4. Factors other than diet. exercise compliance should be evaluated to discover the impact on CHD patients.

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건강신념 모델을 적용한 고혈압 영양교육 프로그램 개발 -포커스그룹 인터뷰에 기초하여- (Development of Nutrition Education Program for Hypertension Based on Health Belief Model, Applying Focus Group Interview)

  • 박서연;권종숙;김초일;이윤나;김혜경
    • 대한지역사회영양학회지
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    • 제17권5호
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    • pp.623-636
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    • 2012
  • Health Belief Model is a socio-psychological theory of decision making to individual health-related behaviors. This study was aimed to develop an effective education program for hypertension based on health belief model. The main factors of health belief model were investigated by focus group interview (FGI) with 23 hypertensive or prehypertensive subjects aged over fifty years. 'Perceived susceptibility' to hypertension was family history, neglect of health care, preference for salty food, broth of soup and stew. Lifelong medication, complications, and medical costs were reported as 'perceived severity' of hypertension. 'Perceived benefits' of hypertension management were decrease of medicinal dose, reduction of medical costs, and healthy eating habits of the family, while 'perceived barriers' were lack of palatability of low salt diet, convenience-oriented dietary habits, and limited choice of foods when eating out. Subjects mentioned TV health programs, public health center programs, and advice from doctors and family as 'cues to action' of hypertension management. These qualitative information provided basis for developing a nutrition education program for hypertension which could be implemented in the public health center. Eight week program was composed of understanding hypertension, risk factor management (eating habits, weight), low salt diet (principles, cooking), advanced management for healthy diet in 2 sessions, and summary. Each session was designed to alert the susceptibility and severity, to emphasize the benefits, and to reduce the barriers by providing dietary monitoring, practical advice, and action tips.

일부 종합병원 간호사의 건강신념과 자기효능감 및 의료서비스 이용 (Health Beliefs, Self-efficacy and Medical Care Utilization of Korean Nurses)

  • 홍성미;김미한;서순림
    • 한국직업건강간호학회지
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    • 제19권2호
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    • pp.170-179
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    • 2010
  • Purpose: It was to identify the relationship with the health beliefs, self-efficacy and medical care utilization in nurses in order to provide basic data for program development to actively help nurses' health practice. Methods: The subjects were 360 hospital nurses in P city, K Province. Instruments were health belief developed by Walker, Sechrist & Pender (1987), self-efficacy by Sherer, Maddux & Mercandante(1982), and medical care utilization by Korean National Health & Nutrition Examination Survey(2006). The data were analyzed as descriptive statistics, Chi-square, t-test, and ANOVA using SPSS 11.5. Results: There were significant differences in medical care utilization depending on age(p=.008), marital status(p=.019), education level(p=.005), types of work(p=.017), nursing units(p=.018), and period of work(p=.001). Use of outpatient clinic was significantly different depending on perceived susceptibility(F=2.463, p=.045). Nurses who consulted to doctor in other hospital had higher perceived severity(F=2.759, p=.028). Nurses who used complementary medicine had higher perceived barrier(F=2.278, p=.047). The score of self-efficacy was significantly different in medical care service frequency (F=3.030, p=.018) and to whom their health problems consulted(F=3.092, p=.010). Conclusion: Medical service utilization was different depending on the demographic characteristics, perceived susceptibility, severity, and barrier, and self efficacy. It is needed to give health promotion program considering these factors for nurses.

초등학교 고학년 학생의 신종인플루엔자 예방행동에 미치는 영향요인 (Factors Affecting Children's Preventive Behaviors for Novel Influenza A(H1N1))

  • 박신영;김명
    • 보건교육건강증진학회지
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    • 제27권1호
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    • pp.9-19
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    • 2010
  • Objectives: This study is to identify the factors which affect children's preventive behavior for novel influenza A(H1N1) and to provide basic data to health education for children. Methods: The subject of this study were 551 children who were attending on the 4~6th grade in elementary school in Seoul. The data were collected using a self-reporting questionnaire for 5 days from October 12 through 16, 2009. Data were all digitized and analyzed using SPSS 17.0K. Results: As for relationship between preventive behavior and the other variables, correlations were observed with sensibility, self efficacy, respond efficacy and behavior intention, and it was statistically significant(p<.001). According to the result of analyzing factors affecting preventive behavior for Novel Influenza A(H1N1), it was affected by variables such as perceived threat, perceived efficacy, behavior intention. Behavior intention was the most influencing variable and has shown influence in order of self efficacy, sensibility, severity and respond efficacy as follows. Conclusion: The results showed effects on preventive behavior of perceived threat, perceived efficacy and behavior intention. It may be beneficial to improve empowerment for students to prevent influenza A(H1N1) by focusing on perceived threat, perceived efficacy, behavior intention.

금융회사 정보보안정책의 위반에 영향을 주는 요인 연구 : 지각된 고객정보 민감도에 따른 조절효과 (A Study on the Factors for Violation of Information Security Policy in Financial Companies : Moderating Effects of Perceived Customer Information Sensitivity)

  • 이정하;이상용
    • Journal of Information Technology Applications and Management
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    • 제22권4호
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    • pp.225-251
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    • 2015
  • This paper analyzed factors for employees to violate information security policy in financial companies based on the theory of reasoned action (TRA), general deterrence theory (GDT), and information security awareness and moderating effects of perceived sensitivity of customer information. Using the 376 samples that were collected through both online and offline surveys, statistical tests were performed. We found that the perceived severity of sanction and information security policy support to information policy violation attitude and subjective norm but the perceived certainty of sanction and general information security awareness support to only subjective norm. Also, the moderating effects of perceived sensitivity of customer information against information policy violation attitude and subjective norm were supported. Academic implications of this study are expected to be the basis for future research on information security policy violations of financial companies; Employees' perceived sanctions and information security policy awareness have an impact on the subjective norm significantly. Practical implications are that it can provide a guide to establish information security management strategies for information security compliance; when implementing information security awareness training for employees to deter violations by emphasizing the sensitivity of customer information, a company should make their employees recognize that the customer information is very sensitive data.

Critical Factors Affecting Masks Purchasing Intention of Consumers During COVID-19 Pandemic: An Empirical Study in Vietnam

  • TRAN, Toan Khanh Pham
    • The Journal of Asian Finance, Economics and Business
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    • 제8권5호
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    • pp.1011-1017
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    • 2021
  • An effective measure to prevent the spread of COVID-19 is wearing masks in public places. This solution is highly recommended in many countries all over the world. The objective of this study is to identify the antecedents of citizens' intention to purchase masks during the COVID-19 pandemic. Based on the theory of planned behavior (TPB), the current study analyzes attitudes toward mask-purchasing, subjective norms, and perceived behavioral control, to assess their impact on intention to purchase masks. In total, six variables are examined: attitude toward mask-wearing, subjective norms, perceived behavioral control, perceived severity, perceived susceptibility, and the intention to wear masks. Data are collected from 243 respondents in Ho Chi Minh City, Vietnam. They were processed through by factor analysis and multiple regressions. The results report that all three factors positively affect citizens' intention to buy masks in the following ascending order: Attitude toward mask-purchasing, subjective norms, and perceived behavioral control. Our study is the first research that applies TPB to investigate citizens' intention to purchase masks to during the COVID-19 pandemic. Moreover, this study provides guidelines to the Vietnamese public managers to combat COVID-19 through the purchase of masks. Shopkeepers would be well advised to observe the intentions of consumers toward masks.