• International Journal of Contents
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• 제14권3호
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• pp.32-38
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• 2018

This study examined the factors influencing the intention to use smartwatches using the integrated model of technology acceptance model (TAM) and innovation diffusion theory (IDT). An online survey was conducted and the data were analyzed using the structural equation modeling (SEM). The results showed that the research model had an acceptable fit, and all paths, except for the one from the perceived ease of use to the intention to use, were supported. Regarding paths from IDT to TAM, it was observed that higher the compatibility, the users perceived greater usefulness. Additionally, both observability and trialability influenced the perceived ease of use. However, perceived ease of use affected the intention only through the mediated effect of perceived usefulness. The implication of the study lies on the major focus on the effects of users' perceptions regarding innovative characteristics of smartwatches on the intention to adopt and attempted to increase the explanatory power of the TAM and IDT by combining both.

• 한국조리학회지
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• 제24권2호
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• pp.44-50
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• 2018

This study investigated if and why there are gulfs between expectations and perceived value for usability. The main objectives of this study are as follows: (a) to examine the differences between expectation and perceived value for usability toward an OTA; and (b) to investigate the reason and purpose for customer visits toward an OTAs. By analyzing the distance between expected and the perceived value for the usability, OTAs can then close this distance and then be able to improve the usefulness of their websites. In addition, after investigating previous evaluation problems, that the various factors that are associated with tourism website evaluations, may be downsized to fit a comprehensive model for website evaluations. The results help to close the gap between expectation and perceived value by helping with the websites design, development, implementation, and management of systems. Based on those findings, effective strategies for OTAs marketing and promotional strategies are suggested.

• 동아시아식생활학회지
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• 제17권1호
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• pp.136-142
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• 2007

This study measured the causal relationships among tourist-perceived sacrifice, service quality, service value, and behavioral intention of employee's service. A total of 224 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the structural analysis result for the data was an excellent model fit. The influences of perceived value and service quality on service value were statistically significant. As expected, service quality and service value had significant effects on behavioral intention. Moreover, overall service quality played a mediating role in the relationship between perceived sacrifice and service value. Service value played a mediating role in the relationship between service quality and behavioral intention.

• 패션비즈니스
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• 제18권1호
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• pp.1-21
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• 2014

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

• 한국콘텐츠학회논문지
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• 제17권10호
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• pp.360-375
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• 2017

공공기관이 제공하는 서비스 질에 대한 사람들의 요구 수준이 높아지면서, 공공서비스의 질을 향상시키기 위한 내부 구성원의 만족도 향상에 관심이 높아지고 있다. 이러한 맥락에서 본 연구는 공공기관 구성원들의 직무만족과 인지된 직무성과에 영향을 미치는 선행요인을 확인하는데 목표를 두고 있다. 선행요인으로서 공공봉사동기, 직무자율성, 인사제도의 적합성을 제시하였고, 각각의 효과를 확인하기 위하여 창원시 보건소 직원들을 대상으로 설문조사를 실시하고 회귀분석을 통해 분석을 실시하였다. 그 결과 독립변수인 공공봉사동기, 직무자율성, 인사제도의 적합성 모두 종속변수인 직무만족과 인지된 성과에 유의미한 영향을 미치는 것으로 나타났으며, 공공봉사동기와 직무자율성은 직무만족에, 인사제도의 적합성은 인지된 성과에 상대적으로 더 높은 영향력을 미치는 것으로 나타났다. 특히, 창원시 보건소 조직은 인위적인 조직통폐합을 통해 만들어진 조직으로서 위에서 밝혀진 결과는 향후 공공기관 조직 개편의 상황에서 조직의 안정적인 성과 창출을 위한 구성원 관리에 시사점을 제공하고 있다.

• 복식문화연구
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• 제25권5호
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• pp.682-693
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• 2017

The purpose of the study was to compare two different MBTI personality types by evaluating the influence of perceived risk on brand and store loyalty and purchase intention. 340 questionnaires were used for the analysis. For statistical analysis, SPSS 20.0 and AMOS 20.0 were performed, and frequency tests, reliability analyses and Structural Equation Modeling were used. The results of SEM analysis, confirmed that one question of brand loyalty and one question of store loyalty were inappropriate for this study. Thus, these two questions were removed and the research model was modified. To determine the goodness of fit of the research model, convergent validity was tested. Most items fell into the goodness of fit, and the average coefficient was fulfilled. According to the results of a path coefficient analysis for the Judging type, perceived risk has a significant influence on brand loyalty and brand loyalty also affected store loyalty. Furthermore, brand loyalty and store loyalty have a significant effect on purchase intentions, but perceived risk did not affect brand loyalty for the Perceiving type. Brand loyalty influences store loyalty and purchase intentions, but store loyalty did not influence purchase intentions. As a result of this study, it is concluded that considering consumers' personality types is critical to developing strategies that enhance brand loyalty.

• 한국심리학회지:여성
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• 제14권3호
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• pp.427-446
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• 2009

본 연구에서는 관련 이론과 선행 연구결과를 바탕으로 평가염려 완벽주의가 정서중심 대처와 지각된 효능감을 매개로 심리적 고통에 영향을 미치는 인과적 구조모형을 설정하고, 그 적합도와 개별 변수의 영향력을 살펴보았다. 연구를 위해 서울 소재 3개의 4년제 대학에 재학 중인 241명을 대상으로 설문을 실시하였다. 전체 집단을 대상으로 모형을 검증한 결과, 평가염려 완벽주의에서 심리적 고통으로 가는 직접 경로를 제외한 완전매개모형이 자료를 더 잘 설명하는 것으로 나타났다. 또한 성별에 따른 모형의 차이를 살펴보기 위해 다집단분석을 실시한 결과, 남학생과 여학생 집단 모두에서 완전매개모형이 더 적합한 것으로 나타나 형태동일성 가정이 성립되었고, 측정동일성과 구조동일성 가정 또한 성립되어 경로계수가 남녀집단에 따라 다르지 않은 것으로 나타났다. 또한 매개효과를 검증한 결과, 남녀집단 모두에서 평가염려 완벽주의가 정서중심 대처와 지각된 효능감을 매개로 심리적 고통에 간접적인 영향을 미치는 것으로 나타났다. 평가염려 완벽주의, 정서중심 대처, 지각된 효능감은 심리적 고통 변량의 약 40%를 설명하였다. 이러한 연구결과를 바탕으로 상담실제에 대한 시사점과 후속연구에 대한 제언을 논하였다.

• 한국식품조리과학회지
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• 제27권3호
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• pp.71-79
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• 2011

The purpose of this study was to understand effects of culinary staff's technology kitchen system upon perceived ease of use, usefulness, attitude, and job performance in the foodservice industry. Based on a total of 387 samples obtained from empirical research, this study reviewed the reliability and fitness of the research model and verified a total of four hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data, ${\chi}^2$=226.501 (df=85), p<.001, CMIN/df 2.665, RMR .066, GFI .927, NFI .926, IFI .952, TLI .941, CFI .952. The results show that culinary staff's perceived ease of use(${\beta}$=.534) had a significant positive effect on perceived usefulness. Also, perceived ease of use (${\beta}$=.350) and perceived usefulness (${\beta}$=.297) had a positive significant effect on attitude. Further, attitude (${\beta}$=1.647) had a significant positive effect on job performance. Limitations and future research directions are also discussed.

• 한국유통학회지:유통연구
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• 제16권4호
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• pp.1-27
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• 2011

브랜드확장은 다양한 마케팅 영역 중에서도 전통적으로 활발하게 연구가 진행되어 왔던 영역으로서, 본 연구는 최근 그 중요성이나 활용도가 급증하고 있는 PL(Private Label)제품에 대해 브랜드확장의 개념을 활용하여 차별적으로 접근하고자 하였다. 최근 PL제품에 관한 마케팅연구가 활발하게 진행되고 있으나, 대부분 기존 틀에서 크게 벗어나지 못한 채 단순한 적용에 그치고 있으며, 특히 브랜드확장에 관련된 연구들에서도 PL시장의 특성을 제대로 반영하고 있다고 볼 수 없다. 특히 PL제품의 확장에 있어서는 두 가지 모브랜드가 존재할 수 있는데, 이에 대한 연구는 부재한 상황이다. 이에 본 연구에서는 확장 PL제품의 태도에 영향을 미치는 변수로서 두 가지 모브랜드인 유통업체와 기존 PL제품에 대한 태도를 제시하였다. 또한 개별 모브랜드가 PL제품의 태도에 미치는 영향은 개별 모브랜드와 확장 PL제품간 유사성에 의해 상이할 것이라고 제안하였으며, 유통업체와 기존 PL제품에 대한 태도에 영향을 미치는 변수로서 신뢰와 만족을 제시하였다. 분석결과 유통업체와 기존 PL제품에 대한 태도 모두 확장 PL제품의 태도에 유의한 영향을 미쳤으며 동시에 적합도 정도에 따라 그 영향력이 상이함도 실제 데이터를 통해 검증하였다. 즉 확장 PL제품의 태도는 모브랜드의 적합도가 보다 강하게 형성된 모브랜드의 영향을 더 크게 받는 것을 확인할 수 있었다. 이를 토대로 향후 PL제품을 확장할 경우 소비자가 보다 긍정적인 태도를 갖고 있는 모브랜드에 기초하여 해당 모브랜드와의 연상이 강하게 나타날 수 마케팅 전략을 구사할 필요가 있을 것이다.

• 복식
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• 제64권5호
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• pp.108-124
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• 2014

The purpose of the study is to figure out the difference in preference of clothes between Korean and Chinese female college students, who share similar ethnic traits despite having different sociocultural backgrounds and environment, and see the differences in their body image and body satisfaction. The questionnaire-based survey for the study was conducted for about a month and a total of 449 copies of the questionnaire were collected for the final research. For the research method, we examined the differences in clothes preference and fit between Korean and Chinese students, and then the corresponding differences in body image and body satisfaction. The result showed significant differences in the categories of skirt length, pants length, upper garment fit, and lower garment fit. Korean students preferred slim fit clothes, while their counterparts preferred natural fits. A comparison of body image between Korean and Chinese female students showed that the Korean students had lower body satisfaction levels, and viewed themselves as fat even though they were slimmer than their counterparts. The conclusion of the analysis was that compared to Korean students the Chinese students pursued a more comfortable and casual style, preferring unique and diverse designs instead of simply following a fashion trend.