• 제목/요약/키워드: perceived difficulty

검색결과 211건 처리시간 0.03초

Effect of Brand Popularity in a Foreign Market on Consumer Behavior in a Franchise Cosmetic Retailer's Online Shop

  • KIM, Ji-Hern;GONG, Tae Gyung;AHN, So Jung
    • 한국프랜차이즈경영연구
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    • 제11권2호
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    • pp.17-22
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    • 2020
  • Purpose: As consumers have difficulty in brand choice due to excessive information, using brand popularity as an advertising cue (e.g., Sales No. 1, Hit Product) has been getting more attention as an effective curation strategy for decreasing consumers' cognitive efforts. Accordingly, recent studies empirically demonstrate that consumers tend to prefer and choose a brand with a popularity cue and offer a useful information regarding how to use a popularity cue in marketing communication. However, extant research has mainly focused on investigating the impact of "brand popularity in a domestic market" on consumer behaviors. Thus, little is known about the effect of "brand popularity in a foreign market" on local consumers' decision-making process. Given that domestic consumers tend to purchase imported products from overseas countries, it can be meaningful information for global companies. Therefore, this research derives and tests the five hypotheses to examine how local consumers respond to brand popularity in a foreign market as an advertising cue. Specifically, it tests the three hypotheses regarding the direct and indirect effects of brand popularity in a foreign market on risk perception and purchase intention. Then, it tests two additional hypotheses about moderating effects of psychic distance on the relationship between brand popularity and risk perception as well as on the relationship between brand popularity and purchase intention. Seventy participants are exposed to an advertisement for an Indian cosmetic brand using a popularity cue in Indian market and answer the questions about brand evaluation. For data analysis, regression analysis is employed. The findings of this research show that perceived brand popularity lowers local consumers' perceived risk with a foreign brand. However, perceived brand popularity does not have a direct impact on purchase intention while it has an indirect effect through perceived risk. Meanwhile, psychic distance moderates the effect of perceived brand popularity on perceived risk level, but it has no impact on the relationship between brand popularity and purchase intention. This research is one of the first studies that demonstrate the positive impact of brand popularity in a foreign market on a local consumer's purchase decision, and it shows the effect can be moderated by psychic distance.

시설 노인의 수면의 질과 영향요인 (Quality of Sleep and Its Influencing Factors in the Institutionalized Elderly)

  • 권경희;서순림
    • 성인간호학회지
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    • 제21권1호
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    • pp.34-42
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    • 2009
  • Purpose: The purpose of this study was to identify the quality of sleep and its influencing factors on the institutionalized elderly. Methods: The respondents were 145 institutionalized elderly in Daegu and a structured questionnaire was used for data collection, which was conducted from February 10 to 28, 2007. The questionnaire was the Yi(2004) quality of sleep scale. All the information was collected through face-to-face interviews, using the questionnaire. The data were analyzed by SPSS/WIN 12.0. Results: The results of this research were as follows: First, the mean for the quality of sleep in the institutionalized elderly was 83.92. Second, in the subscales of the quality of sleep scale, the mean for daytime dysfunction was 40.35; for restoration after sleep it was 10.43; for difficulty in falling asleep it was 11.00; for difficulty in getting up it was 8.88; for satisfaction with sleep it was 8.62; for difficulty in maintaining sleep it was 4.75. Third, the factors influencing the quality of sleep were economic status, perceived health status, and pain. Conclusion: Based upon the findings above, this study provides useful information that could assist in improving the quality of sleep among institutionalized elderly, and indicates that nursing intervention is needed.

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"Least Gain or Wrist Pain": A comparative study about performance and usability of mouse, trackball, and touchpad

  • Yunsun Alice Hong;Kwanghee Han
    • International Journal of Advanced Culture Technology
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    • 제11권2호
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    • pp.298-309
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    • 2023
  • The mouse as an input device has undoubtedly brought convenience to users due to its intuitiveness and simplicity, but it also brought unprecedented issues such as carpal tunnel syndrome (CTS). As a result, the necessity of alternative input devices that put less strain on the wrist, while still providing the convenience of a conventional mouse, has emerged. Unfortunately, there have been several research about alternative devices to replace a mouse, however, they showed inconsistent results. This study suggests that those inconsistent results may stem from the type and the difficulty of tasks used in previous studies. Therefore, we designed this study to compare the performance and perceived workload of three input devices (Mouse/Trackball/Touchpad) in each condition in terms of task type (Targeting/Tracking) and difficulty level (Easy/Hard). The results indicated that there were significant performance differences and no significant workload differences among the three devices, and the interactions were observed in some conditions. These results can provide users with practical guidelines to choose the optimal input device according to their needs or purpose.

부산·울산지역 성인학습자들의 생애능력개발에 대한 인식 분석 (A Study on Adult Learners' Perception on the Development of Life Competencies in Busan and Ulsan)

  • 박종운;윤형근;강버들;원효헌
    • 수산해양교육연구
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    • 제27권1호
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    • pp.160-169
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    • 2015
  • The purpose of this study was to search and analyze the realities and needs of life long education, the necessity and perception of life competencies and the difference of competencies on experiences of education to support life long education system for adult learners in Busan and Ulsan. In this study, we conducted a questionnaire survey of 234 adult learners living in Busan and Ulsan. The results of this study were summarized as follows. First, adult learners perceived that life long education was very important to adults and appreciated an educational institution being managed by government. Second, adult learners thought that basic literacy competency and basic work competency were important and late fifties perceived that professional job is in important. Third, adult learners perceived that self directed learning and capacity of management are poor competencies. And they perceived that the government support adult learners who has economical difficulty. Forth, adult learners perceived that it was normal that 'professional job' and 'job transition abilities', 'women', 'the middle aged and old','the unemployed' and' low incomers' perceived that they have poor level. Fifth, according to the results of ${\chi}^2$ test for determining the statistical significance of differences in experience in lifelong learning among adult learner groups divided by their individual background, significant differences were observed in a few competencies(p<.05, p<.01).

노인의 주관적 건강상태와 건강관련 삶의 질의 관련성 : 구강건강수준의 조절 효과 중심으로 (Relationship between perceived health status and health-related quality of life in the elderly: A focus on moderating effects of oral health)

  • 이수향;신보미;신선정;배수명
    • 한국치위생학회지
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    • 제19권5호
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    • pp.715-729
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    • 2019
  • Objectives: This study aimed to validate the moderating effect of oral health on the relationship between perceived health status and health-related quality of life in the elderly and to use this information as primary data to suggest oral health policies for the aged society. Methods: This study included 3,707 subjects aged over 65 years who answered all the variables used in the study model and completed the health questionnaire and screening survey based on the sixth Korea National Health and Nutrition Examination Survey. Baron & Kenny's linear regression analysis using SPSS 22.0 and SPSS Macro Version 3.1 programs was performed to confirm the moderating effect of the number of remaining natural teeth, chewing difficulty, and cardiovascular disease on the relationship between perceived health status and healthrelated quality of life in the elderly. Results: The number of remaining natural teeth, chewing difficulties, and cardiovascular diseases affected the perceived health status of the elderly. As the number of remaining natural teeth increased, the effect of perceived health status on the quality of life in the elderly was buffered. The effect of perceived health status on the quality of life increased with chewing difficulties and the number of cardiovascular diseases. In particular, it was confirmed that chewing difficulties, rather than the number of cardiovascular diseases. had a greater effect on the quality of life in the elderly. Conclusions: Oral health policies and projects are required to ensure oral rehabilitation with dentures and implants and restore chewing function to improve the quality of life of the elderly in Korea.

과학 문제 대면 상황에서 상태호기심 및 상태불안 유발에 영향을 미치는 학습자 변인에 대한 연구 (A Study on Learner Variables Influencing State Curiosity and State Anxiety in Confronting Scientific Task Situation)

  • 강지훈;김지나
    • 한국초등과학교육학회지:초등과학교육
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    • 제40권3호
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    • pp.343-365
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    • 2021
  • 본 연구는 초등학교 5~6학년을 대상으로 과학 문제 대면 상황에서 학습자 변인이 상태호기심 및 상태불안 유발에 미치는 영향을 밝히는 데 목적이 있다. 상태호기심 및 상태불안 유발에 영향을 줄 것으로 예상되는 학습자 변인으로 과학호기심, 흥미, 인지욕구, 과학자아개념, 과학불안, 사전지식, 학생이 인식한 과제난이도를 선정하였다. 분석 결과, 과학 문제 대면 상황에서 유발되는 상태호기심에 유의한 영향을 미치는 변인은 흥미, 인지욕구, 과학호기심, 사전지식 순으로 나타났으며, 이들 변인은 모두 정적인 영향을 미쳤다. 또한 과학 문제 대면 상황에서 유발되는 상태불안에 유의한 영향을 미치는 변인은 과학 불안, 학생이 인식한 과제난이도, 인지욕구, 과학자아개념, 사전지식 순으로 나타났다. 이중 사전지식만 상태불안 유발에 부적인 영향을 미쳤고 나머지 변인들은 정적인 영향을 미쳤다. 본 연구의 결과는 과학학습에서 학생의 정서적 상태에 대한 이해의 폭을 넓히고, 과학 학습에서 유발되는 상태호기심 및 상태 불안 연구에 대한 이론적 토대를 마련할 것으로 기대된다.

실직자의 심리적 특성과 자녀의 부정적 정서 및 행동 변화 (The Psychological Characteristics of the Unemployed, and the Negative Emotions and Behavioral Changes in Their Children)

  • 천희영
    • 대한가정학회지
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    • 제38권7호
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    • pp.103-116
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    • 2000
  • The purpose of this study was to find out the psychological characteristics of the unemployed, and their children's negative emotions and behavioral changes in the context of the increasing family dysfunction caused by the IMF economic crisis. The subjects were 184 public labor workers in Busan. They answered the questions about the psychological characteristics of themselves and their children, and their children's behavioral changes. Frequency analysis, $\chi$$^2$ test and logistic regression were used for data analyses. The results were as follows. The unemployed showed high levels of negative emotions and perceived their social supports as low. As well, they interpreted their quality of life as poor. They perceived their economic difficulty as high and the perception was influenced by negative emotions as well as the economic situation. Children of the unemployed showed middle levels of negative emotions, and positive and negative behavioral changes. These changes were influenced by their parent's psychological characteristics. In light of these results, psychological counseling services from social welfare centers are needed to be more actively supporting the families of the unemployed.

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환경교육 연구의 새로운 측정치 - 주관적으로 책임있는 환경 행동 (A New Measure in Environmental Education Research : Subjectively Responsible Environmental Behavior (SREB))

  • 이재영;김인호
    • 한국환경교육학회지:환경교육
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    • 제15권2호
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    • pp.61-75
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    • 2002
  • This study was intended to develop a new measure for environmental education research, named ‘Subjectively Responsible Environmental Behavior(SREB), in order to overcome a few of limitations embedded in the previous measures. The results of the study suggested that there were several barriers for learners to take environment-friendly actions, willingness to act was always stronger than self-reported act and the degree of discrepancy between willingness to act and self-reported act is correlated with perceived effectiveness, perceived difficulty, and expected guilty. In terms of participation, this study defined one of major missions of environmental educators is to help learners to identify and overcome such barriers. A new measure that this study has proposed can be better utilized to evaluate effectiveness of environmental education curriculum or programs and find information necessary for modifying the programs than to assess learners' achievement. Some limitations of the proposed measure were also discussed.

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고관절 골절로 인공고관절 수술을 받은 노인의 신체적 기능에 대한 의료인의 인식 분석 (Health Care Providers' Perceptions of Physical Function in Older Adults with Arthroplasty from Hip Fracture)

  • 고영지;이주희
    • 근관절건강학회지
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    • 제22권2호
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    • pp.67-77
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    • 2015
  • Purpose: This study was a qualitative research using focus group interviews to collect data on the health care providers' perceptions of physical function in older adults with arthroplasty from hip fracture. Methods: A total of 12 subjects participated in this study. In order to conduct focus group interviews, structured manuscript, field notes, visual recording, and debriefing notes were referred and thematic analysis was used in analysis phase. Results: The six themes were raised: 'burdensome client', 'health care providers' perception of functional decline in older adults after surgery', 'health care providers' perception of caregiver', 'medical environment perceived as affecting physical function', 'crucial components perceived as encouraging functional restoration', and 'difficulty of pain management' with 18 subthemes. Conclusion: Healthcare providers perceived functional decline of elderly after arthroplasty and identified points facilitating or disturbing physical function Moreover, various perspectives on pain management related to physical function were represented.

남녀아 어머니의 양육효능감과 사회적 지원, 스트레스 및 아동의 기질 (Parenting Self-Efficacy, Social Support, Stress, and Children's Temperament Among Korean Boy's and Girl's Mothers)

  • 최형성
    • 아동학회지
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    • 제26권1호
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    • pp.317-328
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    • 2005
  • This study investigated the effects of mothers' perceived social support, stress, and children's temperament on parenting self-efficacy of boy's and girl's mothers among 416 Korean mothers living in Seoul, Korea. Results showed that mothers' parenting self-efficacy of boys and girls were positively related to mothers' perceived social support and children's temperament. On the other hand, parenting self-efficacy of both boys' and girls' mothers were negatively related to mothers' stress. Multiple regression indicated that mothers' perceived social support and children's temperament were the significant predictors for mothers' parenting self-efficacy of boys and girls. Husbands' support, support from social network, approach-withdrawal, and activity level-general were the significant predictors for mothers' parenting self-efficacy of boys. Husbands' support, support from social network, conflict with their children, transition of husband's job, difficulty of finance and business were the significant predictors for mothers' parenting self-efficacy of girls. Husbands' support was the strongest predicator of mothers' parenting self-efficacy of boys and girls.

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